Month: November 2016

Table Cover Printing Graphics Advice

Your trade show table just isn’t completed without your logo branding.  Simply put, it just makes your booth table and space come around full circle.  It brings an added branding to further reiterate your company’s brand providing a higher, more professional look and feel to your booth space.

Purchasing a custom printed logo table cover can be a daunting task to begin.   For most, its choosing which type of printing method is the best for your company logo.  With our logo table covers you can choose from either a full 4-sided throw covers where table cloth fabric covers the top and all 4 sides of the table, or choose an open back solution which is 3-sided and the back of the table cover is mostly open allowing you to sit behind the table without having extra fabric hanging in your lap.

Affordable Exhibit Displays offers trade show table throws with custom graphics printing to fit standard size 6’ folding tables and 8’ folding tables.  Plus, you can add the convertible feature to an 8ft throw cover to ensure a proper fit on both 8ft and 6ft tables.

Sometimes, it’s just about keeping it simple.  A 6ft 1-color vinyl permalogo or an 8ft 1-color vinyl permalogo table cover is the perfect choice.   The types of logo file needed to complete this type of table cover is a vector file.  A vector file is either an .eps, .ai or even a .pdf, you can read though the graphic specifications just to be sure you’re submitting the proper logo file.

The permalogo comes in a variety of colors however you are limited to only the colors available.  Permalogo is vinyl cut letters or shapes that are heat set and sealed onto the fabric.  A Permalogo table cover may be washed but not machine dried and can be ironed but not over the Permalogo portion.  

1-color printed logo table cover by affordable displays.
1-color printed logo table cover by affordable displays.

Sometimes, a full color printed 6ft logo table cover or 8ft logo table cover works better for your brand.  That’s why we offer a full color dye sublimation printed logo table cover.  The dye sublimation printing process is best for complex images or artwork, images with gradients, PMS color matching, or printing that may be needed on the top, sides or all over the table cover.  Dye sublimation is a printing process in which the imagery is dyed into a white table cover fabric.  This process is similar to our clothing or bedding.  A dye sublimation logo table cover may be machine washed, machine dried on low, ironed or steamed.

Dye sublimation table cover
Maine Seed Company 6ft custom dye sublimation printed table cover by Affordable Displays.

Table cover purchasing process with AffordableDisplays.com:

To submit your art files to us for printing onto a 6ft trade show table cover or 8ft trade show table cover, you must first select the table cover of your choice online and add this to your cart. After your order is placed, you will receive an email with your order number and our online FTP where you can upload your logo or art file. Or if you feel speaking to an Image Consultant at AffordableDisplays.com is the way to go just call 1-800-723-2050.  

IMPORTANT:  If you are planning on submitting your table cover ready to print then please use the appropriate table cover template (just scroll to the bottom and look for the tab called table covers, click on the tab to open revealing the template choices) to create your table cover.  You can just ask the Affordable Displays team if you need any assistance with setting up your logo.  You may submit your logo to our Graphics Dept. as well.  They will review the file type to ensure it is appropriate for the table cover printing process chosen.  Our Graphics Dept. can take care of the sizing and setup of your branded logo within the template if needed.  Of course, we provide you with an online EProof to approve before production begins.

Table cover template showing how artwork is set up using a program such as Adobe Ilustrator.
Table cover template showing how artwork is set up using a program such as Adobe Ilustrator.
8ft printed logo table cover is perfect for not only trade show use but any other marketing event as well.
8ft printed logo table cover is perfect for not only trade show use but any other marketing event as well.

All table covers and trade show table cloths that include graphics on our website are priced either with a 1-color Permalogo or a full color Dye Sublimation printing process. This means that you won’t be charged additional costs – as in set up fees – for the amount of printed colors in your logo or words in your art files. Additional charges will apply only if your logo needs to be recreated into a high quality format to achieve a top notch outcome.  

Eproofs will be sent to you within 24 hrs after you upload your logo file is received and no printing will occur without your approval. Graphic templates and sizes are available online and you can also request detailed art information from [email protected].

Tips to Make Selecting A Booth Space Easy

Location is key to ensuring you’ll be expecting the kind of traffic flow your booth space is going to want and need.
Location is key to ensuring you’ll be expecting the kind of traffic flow your booth space is going to want and need.

Being your company’s trade show or event manager can bring some challenging decisions to your desk.  It’s tough to make the right decisions at times – even when you’ve researched trade show advice – especially when it’s your company’s first trade show or your own first trade show.  If you’ve decided a trade show is the route to take your company then selecting the best shows for your industry is key and finding trade shows to attend can be a challenge all on its own.  Assuming you’ve done the homework and selected shows worth attending the next show decision is what booth space should you choose within the floor plan.  

Step 1

Get to know the show.  Look at all show information including previous years demographics, previous show exhibitors, and potentially your competitors booth spaces within the show floor plan.  Where are they typically located?  Do you want to be near a competitor or far, far away?

Step 2

Define your show goals.  What size space is required?  Is there more than 1 type of booth space to choose from?  Will a single booth space be enough or is a double the way to go?  Do you have a trade show booth to fill the space already?  If you do, does it fit?  If not, and a new trade show display is required then that is a whole separate research task to read on tips to selecting the best trade show display style for your brand.

Step 3

How many booth staffers will be needed?  This is important to selecting the show floor space.  For instance, if 2 out of the 4 ideal booth spaces are considered island spaces then all 4 sides are open.  This means that 2 booth staffers just might not cover the space, you may need to consider 4.  Is 4 booth staffers within the trade show budget?

Step 4

Show floor traffic.  Ideally, it is best that you have physically already visiting the show and observed the traffic flow for yourself.  Of course, this may not always be the case especially since it may be your first show attending.  Time to call the show promoter and ask if they have any previous specs on traffic flow.  A lot of event promoters keep track of detailed information such as flow.  You may also know and exhibitor personally  that has attended and ask what they’ve experienced previously.  Keep in mind, traffic tends to flow in through the center then to the right.  You may notice that you may see traffic get clogged at the larger or more unique exhibit spaces.  Or are there typical exhibitor spaces that have previously always had a consistently busy booth flow?

Step 5

Location, Location, Location.  By this time you should be pretty prepared to access the floor plan.  It’s best to identify 3-4 trade show floor spaces that will allow you to be within the best position taking into consideration Steps 1-4.  Will you stand out enough?  Are you in a prime traffic area?  Is the traffic entering or exiting the show floor?  

Location is pretty key to ensuring you’ll be expecting the kind of traffic flow your booth space is going to want and need.  In the end, every show is slightly different year after year but if you give yourself a good knowledgeable head start you’ll thank yourself when the show is all said and done.