Category: Trade Show Preparation

Maximizing Your Trade Show Budget: Cost-Effective Planning for Small Business

Trade shows are excellent opportunities for small businesses to showcase their products, build brand awareness, and network with potential clients and partners. However, participating in trade shows can be expensive, especially for small businesses with limited budgets.

The key to success lies in maximizing your trade show budget and making the most of every penny spent. Let’s explore some cost-effective strategies that can help small businesses achieve remarkable results at trade shows without breaking the bank. Continue reading “Maximizing Your Trade Show Budget: Cost-Effective Planning for Small Business”

Opportunity Still Knocks When Exhibiting at Trade Shows

Trade shows continue to be a fantastic way to promote your products and services and attract new customers. However, picking the right event isn’t always easy. Before selecting a trade show that best meets your exhibiting needs, it helps to be aware of all the different types that are available and make sure your attendance will be worthwhile in terms of both time and money. Here are a few of our best tips to help you choose the right trade show! Continue reading “Opportunity Still Knocks When Exhibiting at Trade Shows”

Top Trade Show Trends for 2022

When it comes to which trends we believe will prevail in 2022, trade show organizers alike have a wide range of opinions. However, there are some constant themes, including the importance of quality above quantity, the continued product shortages, and networking concerns.

Here are 8 trends we see may be sticking around for the coming year. Continue reading “Top Trade Show Trends for 2022”

Ways to Engage at a Hybrid Event

The past couple years have certainly been an eye-opening experience for those planning and attending events. Online conferences, expos, meetings and other hybrid event experiences have been a great substitute, but many of us still miss the energy and interaction of an in-person event. On a positive note, we’ve also learned that although virtual events can’t always replace the real thing, they can still be highly effective. Continue reading “Ways to Engage at a Hybrid Event”

#1 Tip When Taking Stock of Your Trade Show Inventory

Normally, once you return to the office after a few days or a week away while exhibiting at a trade show, checking inventory of your trade show stuff it typically last on the list. Most likely you shoved everything into the storage closet and got back to business hoping the next time you open the cases everything is there (and in good working order). But these are not normal times. 

Some of your co-workers may be working from home or on staggered shifts, so the office halls are empty and quiet leaving you plenty of space to pull everything “trade show related” out of the closet. This may be the last thing you feel like doing during your work day, but trust us once you’re done you will feel more organized and accomplished. You’ll know what’s on hand before your next event and be able to decide on a budget for what needs to be replaced.

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Give Your Trade Show Display an Extreme Makeover for 2020

Attending trade shows and conferences year after year can get costly very quickly with your trade show display often becoming an oversight. Yeah you might have to pay a pretty penny to rent a booth space at each show, but if your trade show display is lacking, you definitely won’t see a return on your investment. 

Ring in the new year by evaluating your existing trade show display for wear and tear. There’s no need to worry though – you can spruce up your existing display sometimes just as easily as buying a new one, but without the hefty price tag. Your customers will be excited to see the change and will surely be inspired to take a closer look at your booth.

Here’s a few simple tips to give new life to your trade show image with an extreme makeover – trade show edition!

Continue reading “Give Your Trade Show Display an Extreme Makeover for 2020”

Valuable Trade Show Staffing Guidelines

It’s true that the success of any action hinges on how prepared you are.

The benefits you reap at any trade show relies heavily on well trained booth staff and how they interact with prospective clients or attendees on the show floor. Before sending your booth staff out in the field, make sure you’re providing them with the support and training they need.

In this post we’ll give you our best advice and best practices when it comes to choosing staff for your trade show booth, responsibilities of staffers, concerns when preparing your staff for the show floor and budgeting.

Continue reading “Valuable Trade Show Staffing Guidelines”

Trade Show Budget: Displays Under $1,000

So you’ve been given the task to search for a new trade show display – we find that very exciting, but you may not.

Chances are you don’t know where to start or even what you want. There’s a lot of things to think about when searching for a trade show display (size, shape, travel friendly, graphics, etc.), but your trade show budget is definitely the most important.

Typically our first question to any of our customers contacting us for a trade show display is “What’s your budget?”. The easiest way to dwindle down your options when searching for a trade show booth is to answer this question first. Consider this: you can’t possibly start your search when buying a car or a house without knowing your budget, right? Well, the same goes for trade show displays.

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7 Spot On Trade Show Marketing Myths

Myths are everywhere.

From mythical creatures like unicorns or mermaids, lightning never strikes in the same place twice, dogs’ mouths are cleaner than our mouths – but that’s not they type of myths were talking about. Today we’re debunking a few of the most common trade show marketing myths, with a few compelling stats to back them up. Brace yourself, because it’s about to get real. 

Continue reading “7 Spot On Trade Show Marketing Myths”

Our Best Tips, Tricks & Secrets for a Successful Trade Show

Does it seem to you that some businesses have it all together when exhibiting at a trade show?

Almost like they have the secret recipe for networking and bringing back a positive return on investment. Their secret is it’s no secret at all, it’s simply this:

A successful trade show is measured by how much effort you want to put into it.

Yes you read that right. Sounds simple, or is it. Being that we are a trade show display company, we’ve attended many and have seen a thing or two at different trade shows. So here’s our best tips, tricks & secrets for a successful trade show.

Continue reading “Our Best Tips, Tricks & Secrets for a Successful Trade Show”