2. If done right, it costs nothing.
3. If you have a great product it should come easy to you.
4. It carries far more weight than any of the other media methods above.
Word of Mouth Marketing is the best ‘consumer-to-consumer’ based marketing technique. Sealing the deals at a trade show by making sure your engagement is high and Word Of Mouth Marketing can take you there.
Myth: Word of Mouth Marketing is about getting others to spread your ‘marketing message.’
Truth: Word of Mouth Marketing is really about building a great product and letting your customer pass on the news however they feel.
Word-of-Mouth marketing builds immediate value and worth for your company/product because it comes from a trusted source – business partners, peers, relatives, friends and so forth. How many times have you tried that new razor or brand of gum just because someone else told you how great it was? I bet you can think of at least one time and it may even be recent. That was Word-of-Mouth advertising – effortless to do and great for the product.
But how can this be encouraged and transfer over into a trade show environment? Word-of-Mouth can greatly increase the interest at your booth during a trade show.Try some of these simple techniques to help boost the word that is spread about you at a trade show.
3. Ask their opinion. Asking for their honest opinion of your product or service can prompt conversation as well. This is a opportunity to get some feedback from the end users, giving you an incite into what they may be saying to others out there. Ask if they have ever recommended your product to anyone they know. This may give you a good idea on how word of mouth works for you.
4. In last months July newsletter, we talked about choosing your Promotional giveaway. Well, this little item is also intertwined with word of mouth at the trade show. If it unique enough the show-goers will be spreading the news – visit booth # to get your own. The giveaway can work for you throughout the whole show. A carrying type item will do the advertising for you.
5. Lastly, start early with your advertising efforts. Promote your strongest reason to get the attendees to start talking about visiting your booth before the show even begins. Enticing them to tell their fellow associates attending the show will draw more visitors to you. In the end more word of mouth will be spread.
Remember, it’s not about you, it’s about your product and how much they – the users – like it. The more buzz you create the greater word spread will be achieved. Isn’t that what you are aiming for?