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Trade shows have long been a cornerstone of business networking and showcasing innovation. Over the years, these events have undergone a remarkable evolution, reflecting changes in technology, communication, and societal norms. In this journey through time, we explore the past, present, and future of trade shows and how they continue to shape the business landscape. Continue reading “The Evolution of Trade Shows: Past, Present, and Future”
Tag: trade shows
Checklist For Tradeshow Prep: Before, During & After
Trade shows offer unparalleled opportunities for networking, brand exposure, and business growth. However, the key to success lies in meticulous preparation.
To ensure you make the most of your next tradeshow, we’ve compiled a comprehensive checklist to guide you through the crucial phases of preparation: Before, During, and After the show. Continue reading “Checklist For Tradeshow Prep: Before, During & After”
Opportunity Still Knocks When Exhibiting at Trade Shows
Trade shows continue to be a fantastic way to promote your products and services and attract new customers. However, picking the right event isn’t always easy. Before selecting a trade show that best meets your exhibiting needs, it helps to be aware of all the different types that are available and make sure your attendance will be worthwhile in terms of both time and money. Here are a few of our best tips to help you choose the right trade show! Continue reading “Opportunity Still Knocks When Exhibiting at Trade Shows”
Enhancing Your Presence: Beyond the Trade Show Booth
Continue reading “Enhancing Your Presence: Beyond the Trade Show Booth”
Quick Tips for Your First Trade Show
You’ve decided to start exhibiting at trade shows. Now what? While choosing a trade show may seem like a daunting task, let us help you break it down quickly so you can get right down to business. Continue reading “Quick Tips for Your First Trade Show”
Ways to Engage at a Hybrid Event
The past couple years have certainly been an eye-opening experience for those planning and attending events. Online conferences, expos, meetings and other hybrid event experiences have been a great substitute, but many of us still miss the energy and interaction of an in-person event. On a positive note, we’ve also learned that although virtual events can’t always replace the real thing, they can still be highly effective. Continue reading “Ways to Engage at a Hybrid Event”
Trade Show Restart in Full Effect
It has no doubt been a challenging time and your trade show schedule definitely took a hit. As the restart of trade shows finally inches it’s way back into our marketing routine, attracting crowds of attendees and exhibitors, we can’t help but see the light at the end of the tunnel.
For example, The Utility Expo held in September 2021 turned out to be the largest in the show’s history, attracting 900+ exhibitors and 16K+ attendees, all spread out over the large Kentucky Expo Center (32 acres to be exact). Continue reading “Trade Show Restart in Full Effect”
Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show
Due to the recent pandemic, many companies have been forced to rethink or reinvent their marketing strategies moving forward. Scheduled trade shows have been cancelled or postponed to 2021, but don’t push your 2020 marketing goals to the wayside just yet. By pivoting your marketing goals now, this will allow you to stay on track rather than letting your efforts fall stagnant. Continue reading “Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show”
Top Trade Shows Still Happening in 2020
Although it may seem like much of the country has cancelled or postponed 2020 trade shows due to the COVID-19 pandemic, there are still face-to-face events and conferences on schedule for the very near future. In a recent article on TSNN.com, Chris Collinson and Patrick Higgins of Connect, an Atlanta-based producer of live events, describes measures that will be implemented at their 2020 conferences, that can be adapted to any event.
“The entire industry is hurting, and we are looking for a win-win solution that will help grow our events while helping our partners when they need it most,” Collinson said.
They are implementing new safety measures launching the Safe + Clean Connect plan to help prevent the transmission of coronavirus as well as promote healthy best practices that planners can adopt at their events. These measures include temperature checks, mandatory masks for attendees and staff, hand sanitizer stations and larger aisles to effectively socially distance. Continue reading “Top Trade Shows Still Happening in 2020”
Here’s Why You’re Not Getting Enough Trade Show Booth Traffic
After months of planning, trade show day is finally here! You’re excited to meet and greet with attendees and hopefully capture a few more leads to boost sales. Yet here you are, standing in an empty trade show booth while attendees simply walk by without even a slight glance.
If you’ve ever been in that situation, chances are you wanted a magic wand to transport you somewhere else – somewhere far, far away. The expense of exhibiting at a trade show is enough to make you frustrated, adding in the lack of booth traffic is down right depressing.
Here are the 4 most common reasons why your booth traffic lacking and our best ways to turn that trickle of booth traffic into a flood.
Continue reading “Here’s Why You’re Not Getting Enough Trade Show Booth Traffic”
