Remember as a kid how it was frustrating to get started on that report for school. At a young age having to research and complete a report plus draw a poster can be a daunting task. The hardest part is just not knowing where to start or even when to stop researching and start actually writing and drawing. The same even happens with adults and choosing a trade show display.
The same even happens with adults and choosing a trade show display and the first step in research is knowing the questions to ask in narrowing down what style suits your brand best. Here are 8 – that’s right – 8 questions to ask yourself.
What are the long-term goals? Do you have multiple shows lined up or none at all? Here’s an online trade show calendar that’s totally free to browse, research and use.
How many booth staff will need to attend each show? One, two, three, etc. people to set up? This will help on what type of booth you choose. Simple 1 person set up look at banner stands or 3 or more with custom interactive features look at a custom built display suited to your needs.
How many shows are out of your state – as in travel plans? Will the booth need shipping cases? If so, how many and will they be shipped ahead of time or need to be taken on a plane or in a car.
Do you have a budget? If so, what’s the magic number. If you’ve deligated the research part, make sure you inform that person of the budget they’ll need to work within. Don’t save it for last.
What type of product or services are your promoting? This is very important in choosing the right display.
If you have a product to display, how will you display it? Will you need to display product on shelving or off of a grid system?
When the display is not being used can it instead be used at other events? Maybe have it set up in your entryway or meeting room. You don’t just have to pack it away.
Lastly, will the booth you’re eyeing fit in the space you are renting? 6′, 8′, 10′, 20′ or more…
You’re now 8 steps closer to narrowing down the right display for your specific needs. Now you should be right on top of the display that’s right for you – it’s time to stop researching and purchase the booth and it’s accessories.
Remember, time might be running out as the show date rapidly approaches on your calendar. It’s time to purchase, it’s now or never, it’s go time, it’s on, ready-set-go. You’re nervous and you have every right to be – especially if it’s your first time. But, if you use the 8 points we’ve outlined above the best display will be easy to decide to buy.