COVID-19 disrupts Trade Shows, but highlight value of in-person connections.
Empty halls. No handshakes. No follow-ups. What happens when coronavirus (COVID-19) cancels trade shows and conferences? Will trade shows ever truly recover again?
The coronavirus has fueled a halt in a vast majority of trade shows, corporate meetings and social outings, forcing businesses to turn to video conferencing and other virtual interactions. The developments have led some businesses to reflect on the value of large conferences and exhibitions given the costs to exhibit at such events, particularly for startups. When the crisis is over, will companies that have managed just fine with video conferencing decide to carry on, given how much cheaper it is?
Here’s our take on the importance of trade shows and why we think they will come out of this stronger than ever! Continue reading “4 Reasons Why Trade Shows Will Bounce Back”