When the going gets tough what do Americans do? Get tougher! Even when all that is reported is the Dow is down, losing jobs, the housing market, the almighty dollar, etc. All negative things are being reported day in and day out. And rightly so, it affects all of us the large and the small.
BUT… this post is to say – hold on here – the doom and gloom is really bad but we’re still here aren’t we. Let’s not give up! We’re not ready to throw in the towel or cut our loses. We’re here for the long haul through the good and the bad.
And you know what we think is great about being in the Trade Show industry? Everything!!! It’s in these times our services and ability to serve our customers is the most important. It’s in these times that effective marketing makes the difference. It’s in these times that we become creative and are willing to try new things. It’s in these times that we work harder to win.
Muhammad Ali says it best, “Only a man who knows what it is like to be defeated can reach down to the bottom of his soul and come up with the extra ounce of power it takes to win when the match is even.”