Trade Show Tips

Backlit fabric trade show display with a clear headline and product image.

Backlit Trade Show Display Graphics That Read Clearly

Effective backlit trade show display graphics need a clear message, suitable image files, and artwork prepared for the exact frame. Illumination can emphasize a graphic, but it also makes the...

Collapsible pop up frame beside a silicone edge fabric graphic channel.

Pop Up vs SEG Trade Show Displays and How to Choose

Choosing between a pop up display and an SEG display starts with understanding the terms. “Pop up” usually describes how the frame opens. “SEG,” short for silicone edge graphics, describes...