YOUR MAIN GOAL: APPEAL TO YOUR CUSTOMERS’ NEEDS AND WANTS in a message that is short and to the point. At a trade show you have 3 SECONDS… that’s it. That is all the time you have to spark the passers-by and inspire them to ask questions that convert into sales.
Here are some simple tips and tricks that may ignite the creative side in you allowing your company to display its best image.
1. BIG letters?
A rule of thumb is the average eyesight can read approx. 1″ of text for every 10′ they are standing away.
2. Should you use photos or illustrations? Photos are always preferred over illustrations. Photos are more credible, easily understood and have a bigger impact with the consumer. Take your own photos or for generic photos use high quality stock photography.
3. How many words should be used?
Keep it under 10 words or less and no more than 5 lines. Lead with your strongest benefit first then the next relevant benefits to follow. For example, if you have 30-year warranty and no one else does, shout it out.
Two simple tips to follow:
• A single sentence, phrase, or word
• Use concrete facts that are a benefit – what makes you different
Most importantly, keep to your branding guidelines and keep all text within the top half of the display design.
Final note: by clearly communicating your company information in as few words as possible will benefit you in the end. Showing large, high quality photo(s) & colors will promote your products and make it easier for people to remember you.