3 Seconds of Trade Show Face Time

There is only 3 seconds to attract the attention of trade show attendees.
Spark and inspire trade show attendees to stop and visit your booth.

YOUR MAIN GOAL: APPEAL TO YOUR CUSTOMERS’ NEEDS AND WANTS in a message that is short and to the point.  At a trade show you have 3 SECONDS… that’s it. That is all the time you have to spark the passers-by and inspire them to ask questions that convert into sales.

Here are some simple tips and tricks that may ignite the creative side in you allowing your company to display its best image.

1. BIG letters?
A rule of thumb is the average eyesight can read approx. 1″ of text for every 10′ they are standing away.

2. Should you use photos or illustrations? Photos are always preferred over illustrations. Photos are more credible, easily understood and have a bigger impact with the consumer. Take your own photos or for generic photos use high quality stock photography.

3. How many words should be used?
Keep it under 10 words or less and no more than 5 lines. Lead with your strongest benefit first then the next relevant benefits to follow.  For example, if you have 30-year warranty and no one else does, shout it out.

Two simple tips to follow:
• A single sentence, phrase, or word
• Use concrete facts that are a benefit – what makes you different

Most importantly, keep to your branding guidelines and keep all text within the top half of the display design.

Final note: by clearly communicating your company information in as few words as possible will benefit you in the end. Showing large, high quality photo(s) & colors will promote your products and make it easier for people to remember you.

Take a look at our online trade show display portfolio to see what others have done by Affordable Exhibit Displays or ask our graphic design team for help in designing your new trade show display.

Add A Life Size Cutout To Your Next Presentation

Custom Life Size Cutout or Photo Stand Up – small, medium or as large.  Custom life size cut outs make great conversational pieces at both corporate and promotional events or even birthday and anniversary parties.  We create cut outs from 18”x24” all the way to 48”x96” in size.  To get a longer life out of your photo lifesize cut out simply add a top lamination option to your life size standee.  The printed side will be protected from damage, dings and scratches with the addition of the top lamination.  Use anywhere, anytime for almost anything.  These photo cut outs are digitally printed on high quality photo film then mounted to Corrugated Plastic (no paper involved in this process). Folded in half for shipping. Self-standing it comes complete with easel back ready to set up and use immediately.
Submit your high quality artwork and upload your photo/image online today for the photo finish you are looking for.
  • People as in Babies, Kids and Adults
  • Military
  • Product Promotions
  • Special Occations like Anniversaries, Weddings or Birthdays
  • Specialty such as Animals
  • Company logos or School Mascots
  • Mini Size – no larger than 18″ tall
  • Counter Top Size – no larger than 36″ tall
  • Nearly Life Size – no larger than 60″ tall
  • LIFE Size – no larger than 84″ tall

It doesn’t stop at just full size cut outs, we also can print oversize promo checks too.  When submitting your photo or image to AffordableDisplays.com, we will review the image uploaded to ensure there will be a high quality imagery outcome.  If our Graphics Dept. has any concerns about how your photo or image will reproduce at the size you’ve requested we’ll be sure to contact you prior to production.  We offer FREE color-correction and minor touch ups of your photo or image, if necessary.  Of course, all orders go through an online E-Proofing approval process as well to ensure your lifesize cut out will look the way you’ve intended.

AffordableDisplays.com has been creating life size cut outs since 1994.  You can be assured our staff is friendly, knowledgeable, and will help assist you place your order and answer any questions about our order process that you may have.  Upload your image today and call 1-800-723-2050, contact us, email [email protected] or browse online 24/7 today!