10 Hot US Trade Shows in March

The best part about trade shows is there is one for any business! From beauty to health or merchandising, our Trade Show Calendar is by far the best tool to sort it all out. Quickly search by state, industry, dates and more to locate the best trade show for your brand. After you find the perfect trade show, make sure you’ll be representing your company in a big way. Check out all our trade show products and banner stands to insure you stand out in the crowd.

Consider checking out these trending trade shows happening this month:

Campus Market Expo
March 2-6, 2018
Kay Bailey Hutchison Convention Center Dallas
Dallas, TX

www.camex.org

CAMEX is Campus Retailing’s Largest Educational Conference and Buying Expo! For 95 years, NACS has brought campus store professionals and vendors together to meet the needs of students, alumni, parents, and the campus community.

——

International Beauty Show
March 4-6, 2018
Jacob K. Javits Convention Center
New York, NY

www.ibsnewyork.com

IBS New York is the longest-running and the hottest event in beauty! Drawing 65,200+ beauty professionals who are interested in learning new skills, refining techniques and stocking up on their salon and professional needs. This is the audience you want to reach, and the attendees you need to meet!

——

Seatrade Cruise Global
March 5-8, 2018
Ft. Lauderdale/Broward County Convention Center
Ft. Lauderdale, FL

www.seatradecruiseglobal.com

Seatrade Cruise Global 2018 will welcome 11,000 cruise professionals with ideas and innovations from every aspect of the maritime industry. Exhibiting at Seatrade Cruise Global will enable you to get your brand, products and services in front of an audience looking for new solution providers and business partners.

——

Natural Products Expo West
March 8-11, 2018
Anaheim Convention Center
Anaheim, CA

www.expowest.com

The 37th annual Natural Products Expo West & Engredea, the world’s largest natural, organic and healthy products event, experienced another record-setting year playing host to more than 80,000 attendees including industry pioneers and a new generation of innovators shaping the future of healthy products.

——

International Home + Housewares Show
March 10-13, 2018
McCormick Place Exposition Center
Chicago, IL

www.housewares.org/show

The International Home + Housewares Show features more than 2,200 exhibitors and exciting educational content at the Design Theater, Cooking Theater and through numerous special displays and events! It’s your opportunity to join the world’s largest audience of home goods and housewares professionals.

——

ASD Market Week
March 11-14, 2018
Las Vegas Convention Center
Las Vegas, NV

www.asdonline.com/about/show-overview/

ASD Market Week is the most comprehensive B2B trade show that brings the world’s widest variety of retail merchandise together in one efficient shopping experience. The ASD Market Week show floor is filled with quality choices at every wholesale price point buyers could want to find. ASD Market Week is held twice per year in Las Vegas and is truly the wholesale buying event that can’t be missed for any small to large sized retail, distribution, or importing business.

——

International Pizza Expo
March 19-22, 2018
Las Vegas Convention Center
Las Vegas, NV

www.pizzaexpo.com

With nearly 500 exhibiting companies on the show floor, Pizza Expo is the place for independent and chain pizzeria owners and managers to one-stop shop for nearly any needed product or service — and see what’s new in the industry. Attendees can expand their knowledge on topics relevant to business success during Expo’s more than 90 seminars, workshops and baking demonstrations. They also can participate in pizza skills competitions and go to special events such as the Beer & Bull networking session and the Pizza Expo Block Party.

——

ISA International Sign Expo
March 22-24, 2018
Orange County Convention Center
Orlando, FL

www.signexpo.org

ISA Sign Expo is the largest gathering of sign and graphics professionals—has the best exhibits offering new technology and helps sign companies make valuable connections. ISA Sign Expo is the most comprehensive trade show for the sign, graphics and visual communications industry, showcasing products from exhibitors in wide format printing, digital signage, vehicle wrapping, LEDs and so much more.

——

Nightclub & Bar Show
March 26-28, 2018
Las Vegas Convention Center
Las Vegas, NV 89109

www.ncbshow.com

Nightclub & Bar Show is the nation’s most influential gathering of bar, nightlife, hospitality and beverage professionals, who annually come together in Las Vegas. This is the bar professional’s one stop shop to learn about new products, new technology and new trends in the industry. Take your industry knowledge to the next level in our comprehensive Conference Program, the only program designed to meet the needs and challenges of bar owners, operators and professionals looking to get ahead in the industry.  Plus, Nightclub & Bar Show is notorious for throwing Parties!

——

New York International Auto Show
March 30-April 8, 2018
Jacob Javits Convention Center
New York, NY

www.autoshowny.com

Ushering in the latest automotive trends, the 2018 New York International Auto Show will showcase an incredible collection of cutting-edge design and extraordinary innovation. More than four floors of displays from the world’s automakers will feature the newest vehicles and latest futuristic concept cars.  Nearly 1,000 cars and trucks will be on display at North America’s first and largest-attended auto show dating back to 1900.

10 Major Trade Shows in February

Trade show season 2018 is definitely in full swing! And quite possibly the hardest decision this year might be choosing which trade shows your company would benefit from attending. If you ever unsure which trade shows are occuring in your area or accross the United States, you can always start your research using our Trade Show Calendar. You can narrow down your search by City, Country, Industry and even Month. Give it a try today!

Consider these TOP 10 trade shows happening this month:

Golf Industry Show
Show Dates: February 3-8, 2018
Henry B. Gonzalez Convention Center
San Antonio, TX

www.golfindustryshow.com/trade-show

With hundreds of exhibitors spanning thousands of square feet of exhibit space, the GIS trade show gives superintendents, owners, technicians and other golf facility professionals the opportunity to network and discuss the latest products and services in turf and facility care. The show floor also includes special features such as Inside the Ropes, presentations from GCSAA TV, free education on the show floor, the New Product Showcase and the GIS Silent Auction.

—————-

TCEA Convention & Exposition
Show Dates: February 5-9, 2018
Austin Convention Center
Austin, TX

www.convention.tcea.org

The 2018 TCEA Convention & Exposition brings thousands of educators together with the knowledge and resources they need to transform The 2018 TCEA Convention & Exposition brings thousands of educators together with the knowledge and resources they need to transform the future of teaching and learning. Campus and district-level administrators, curriculum and technology leaders, teachers, librarians, and champions of ed tech will all discover innovative ways to engage students, enhance curriculum, and increase productivity.

—————-

National Pavement Expo 2018
Show Dates: February 7-10, 2018
Huntington Convention Center
Cleveland, OH

www.nationalpavementexpo.com/show/

For over 30 years, National Pavement Expo brings vendors and contractors together who make their living from asphalt and concrete paving, sealcoating, striping, sweeping, crack repair, pavement repair, and snow removal to network with other paving professionals, attend industry workshops, and learn new ideas at our leadership boot camp.

—————-

OFFPRICE Show
Show Dates: February 10-13, 2018
Sands Convention Center
Las Vegas, NV

www.offpriceshow.com/lasvegas/

The OFFPRICE Show is the shopping destination for smart retailers who want fashionable apparel, footwear and accessories, at prices that can’t be beat. Find out what thousands of successful retailers know and register to attend our next trade show.

—————-

MAGIC Marketweek
Show Dates: February 12-14, 2018
Las Vegas & Mandalay Bay Convention Centers
Las Vegas, NV

www.ubmfashion.com/shows/magic?q=shows/magic-february

Every February and August, the retail industry convenes in Las Vegas for the United States’ most comprehensive fashion marketplace – MAGIC. Here you will find the latest in apparel, footwear, accessories, and manufacturing. From the height of advanced contemporary luxury brands, to the latest trends in fast fashion, MAGIC fuels the business of fashion.

—————-

ProGreen Expo
Show Dates: February 13-16, 2018
Colorado Convention Center
Denver, CO

www.progreenexpo.com

ProGreen EXPO is the only green industry conference in the Rocky Mountain Region of its kind. More than 6,000 green industry professionals gather every year at the Colorado Convention Center in Denver to gain vital knowledge and skills to improve business, educate employees and discover the latest information for the upcoming season. Since 1996, ProGreen EXPO has grown into the place where the green industry meets. Through education, networking, and skill-building, we ensure that our industry remains an asset to communities and an engine of job creation.

—————-

World AG Expo
Show Dates: February 13-15, 2018
International Agri-Center
Tulare, CA

www.worldagexpo.com

We are here to encourage the newest conversations, inventions and innovations in the world of ag so that the dealer, the producer and the consumer can all come out on top. World Ag Expo continues to be a marketplace and a celebration of all things ag. When our exhibitors succeed, our attendees and farmers transform their operation, and consumers all over the world are positively impacted by the increased efficiency and the continuous re-evaluation of ‘what we’ve always done’.

—————-

Toy Fair NY
Show Dates: February 17-20, 2018
Jacob J. Javits Convention Center
NYC. NY

www.toyfairny.com

Toy Fair 2017 opened its doors to thousands of registered global play professionals to explore a record-breaking 443,000 net square feet of exhibit space filled with hundreds of thousands of toys, games and youth entertainment products. Toy Fair is produced by The Toy Association™, Inc., the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. The Toy Association’s more than 950 members account for approximately 90% of the annual U.S. domestic toy market of $26B.

—————-

Wedding & Portrait Photographers Int’l Conference
Show Dates: February 24-28, 2018
Mandalay Bay Convention Center
Las Vegas, NV

www.wppiexpo.com

The annual Wedding & Portrait Photographers Int’l Conference + Expo specializes in the creative and business aspects of wedding and portrait photography and filmmaking. Each year, thousands of professional and aspiring photographers and filmmakers attend WPPI to network, learn new techniques from industry leaders, build new relationships to grow their business, experience new products, gear, and solutions from the world’s top photo suppliers, improve their productivity, and enjoy the many attractions in Las Vegas.

—————-

EXHIBITOR LIVE
Show Dates: February 25-March 1, 2018
Mandalay Bay Convention Center
Las Vegas, NV

www.exhibitoronline.com/live/2018/index.asp

EXHIBITORLIVE is the Trade Show and Corporate Event Marketing Conference. This five-day educational event features 180+ sessions and workshops with the industry’s largest exhibit hall, including nearly 300 exhibitors. This is where you will find the latest products and resources shaping the future of exhibiting and corporate event programs. The 6,000 exhibit and event managers, marketing experts and communications specialists who attend our show are serious learners who want to survive their job, improve their performance and master new strategic initiatives.

Top 5 Trade Shows in January

It’s a new year and that means a new trade show season! To some this is an exciting time – however, to others it might seem like a daunting task choosing which trade shows would be best for your company to attend. If you’re starting from square 1, check out our  Trade Show Calendar to start your research journey. Easily narrow down your search for a specific show, specific city or state and even search for trade shows just within your industry. You’ll also find important information such as the number of attendees, number of exhibitors and even the square fottage for each of the trade shows listed. Your list of trade shows will even has a link to more information making it even easier for you to find out more information on how to sign up as an exhibitor.

Consider these TOP 5 trade shows happening this month:

International Builders’ Show
Show Dates: January 9-11, 2018
Orange County Convention Center – Orlando
Orlando, FL
IBS 2017
The International Builders’ Show is organized by the National Association of Home Builders (NAHB) and is the largest light construction building industry tradeshow in the United States.

—————-

Kitchen/Bath Industry Show
Show Dates: January 9-11, 2018
Orange County Convention Center – Orlando
Orlando, FL
KBIS 2018
KBIS, in conjunction with the National Kitchen and Bath Association (NKBA) is an inspiring, interactive platform that showcases the latest industry products, trends and technologies. KBIS is the voice of the kitchen and bath industry and has been for 50 years.

—————-

Consumer Electronics Show
Show Dates: January 9-12, 2018
Las Vegas Convention Center
Las Vegas, NV
CES 2018
The International Consumer Electronics Show (CES) is a major technology-related Trade Show held yearly in January in the Las Vegas Convention Center, Las Vegas, Nevada. While the CES is not open to the public, the sponsored show is known for its preview of trendy products and new product announcements.

—————-

SHOT Show
Show Dates: January 23-26, 2018
Las Vegas Convention Center
Las Vegas, NV
Shot Show 2018
The Shooting, Hunting, Outdoor Trade Show (SHOT Show) and Conference is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting and law enforcement industries. The SHOT Show attracts buyers from all 50 states and more than 100 countries. The SHOT Show is owned and sponsored by the National Shooting Sports Foundation.

—————-

International Production and Processing Expo
Show Dates: January 30 – February 1, 2018
Georgia World Congress – Atlanta
Atlanta, GA
IPPE 2018
The International Production & Processing Expo is the world’s largest annual poultry, meat and feed industry event of its kind. A wide range of international decision-makers attend this annual event to network and become informed on the latest technological developments and issues facing the industry.

 

Once you’ve narrowed down your trade show selection, remember you also have to make sure your choosing the right trade show displays for your needs. Contact AffordableDisplays.com to insure your image will represent you perfectly as well.

5 Major Trade Shows in November

Determining which trade shows to attend and how many trade shows to consider might be the hardest part of getting started. Rest assured our Trade Show Calendar will be your greatest asset in this journey. You’ll be able to narrow down your search for a specific show, a trade show in a specific city or state and even search for trade shows for just your industry. You’ll also find important information such as the number of attendees, number of exhibitors and even the square fottage of each show is listed. Every trade show even has a link to more information making it even easier for you to find out more information on how to sign up as an exhibitor.

Here’s a list of 5 noteable US trade shows occuring in November 2017:

Diving Equipment Manufacturers Association
Show Dates: November 1-4, 2017
Orange County Convention Center
Orlando, FL
DEMA 2017
The DEMA Show is the world’s largest and most comprehensive trade-only event for companies and professionals in the scuba diving, water sports and adventure / dive travel industries. This trade show attracts hundreds of exhibitors and thousands of dive and travel industry professionals from around the world.

——————–

FABTECH International AWS Welding Show
Show Dates: November 6-9, 2017
McCormick Place
Chicago, IL
FABTECH 2017
FABTECH is an annual event/trade show that to see, touch and learn about the latest innovations in the metal forming, fabricating, welding and finishing industries. This event offers 1,700+ exhibitors and 40,000+ attendees access to over 725,000 square feet of floor space to learn and connect with vendors and buyers from around the world.

——————–

American Academy of Ophthalmology
Show Dates: November 11-14, 2017
Ernest Morial Convention Center
New Orleans, LA
AAO 2017
American Academy of Ophthalmology’s annual Trade Show dedicated to educating people about eye diseases and conditions and the preservation of eye health.

——————–

International Association of Amusement Parks Attractions
Show Dates: November 14-17, 2017
Orange County Convention Center
Orlando, FL
IAAPA 2017
IAAPA Attractions Expo is the world’s largest amusement industry trade show created to serve family fun centers, amusement parks, waterparks, and attractions.

——————–

Las Vegas Health & Fitness Expo
Show Dates: November 11-12, 2017
Las Vegas  Convention Center
Las Vegas, NV
Las Vegas Health & Fitness Expo
This event showcases products such as running technologies, fitness apparel, health and nutrition information, running gear and sports apparel. Offering a platform to establish new contacts and networks that will be beneficial for their business increasing their profit margins etc. in the Wellness, Health & Fitness industry.

 

We hope our handy Trade Show Calendar will properly assist you in finding your perfect trade shows. Don’t forget it’s not only your trade show choices that get your business or brand noticed. You also have to make sure your choosing the right trade show displays for your needs. Contact AffordableDisplays.com to insure your image will represent you perfectly as well.

Happy exhibiting!

How to use the 5 Senses at a Trade Show Event

Learning how to engage all of your 5 senses at a trade show, conference or event may seem like a daunting task but we’ve got a few tips to get you going.

A trade show is full of sensory overload.  And being a company that sells trade show displays we’d typically blog about well… trade show displays. But this post focuses upon a whole different take on a trade show.  Meet your 5 senses: sight, sound, touch, smell, and taste.  It’s called sensory branding.  According to WikipediaSensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. Brands can forge emotional associations in the customers’ minds by appealing to their senses.”  

It’s pretty easy to say that sight would be the most important at a trade show but the other 4 senses contribute considerably to the overall value of attending or exhibiting at a trade show.   The ultimate secret to creating an experience around your trade show display is to integrate the full 5 senses, not just one or two.  Here’s how you can do just that.

  • Sight: Let’s start with the most obvious of the senses.  As you would expect sight is the most important at a trade show.  The many colors, the lights, the people, the interactions, the constant need to read each booth as you pass by, products galore to look at, competitors, hundreds of individuals weaving in and out of traffic flow, and then commotion within your own booth space.  That’s a lot to take in – even for the most seasoned exhibitor.  That’s why it’s important to ensure your own booth space is clean, clear and concise with its message.  With so many other distractions it’s important to ensure your booth space focuses on directing and controlling where the potential customer is looking and for how long.  Oh and of course that your message and brand is understood immediately.
  • Sound: A trade show floor is bustling with noises.  The overhead speaker, the hundreds of conversations being crossed over one another, booth spaces with videos, live presentations, and so on.  To get past all of that noise why not try and create an environment within your booth space that is inviting enough that attendees will want to stop and maybe even take a break from all of the commotion.  Couches, chairs or a quiet meeting area just might be the ticket.

  • Touch: Think about the last time you went to your local department store.  What sense did you use the most while you were there?  Touch.  You touched anything that caught your eye, anything that interested you, anything that sparked you to want, need and then ultimately buy.  Think about it: before you bought it; you touched it.  How does this relate to a trade show?  Simply remember to put your best foot forward and give customers the ability to touch, feel, and try out whatever it is you’re looking to sell.  And, if you don’t have a tangible product that you are selling then make sure you have enticing giveaways.  The giveaways can reel in potential customers in the same way an actual physical product can.

  • Smell: Believe it or not, the smell is considered to be a fast track to the part of your brain that controls both emotion and memory, two very prominent factors behind why we choose one brand over another.  If you can create your own smell within your booth space then do it.  You may think well I don’t sell candles or fragrances.  That’s okay.  What you can do instead is make sure you at least smell nice.  Sounds funny but who doesn’t sweat like crazy at a trade show.  So keep deodorant, hand lotion or even your favorite perfume handy. You also need to be enticing just as much as your product and booth space is.

  • Taste: This, of course, is the most important sense when you sell an edible product.  For example, let’s say you sell a Gluten free, Dairy free and Soy free cookie snack.  I know what you’re thinking. YUM!  Just having a trade show backwall describing your special yummy cookie isn’t going to get you more business that’s for sure.  Your product is free of a lot of components that are in most food today so to actually sell it your potential buyer they must taste it.  Looking at a pretty backdrop or packaging isn’t going to sell your cookie; it’s about actually tasting it.  Always, always have samples on hand.  That’s the magic touch to your booth space so make sure you have enough samples on hand to entice passersby to stop and want to taste but most importantly know your product exists and then to buy your product.  

At the end of the day if you can’t hit all of the 5 senses within your booth space it’s okay.  Just be aware of how they all do affect overall trade show floor experience.  Try to do what you can to keep the 5 senses in mind and focus on the ones that will best propel your brand and brand experience with your potential customers.

How to be a Trade Show Workaholic and Work that Booth Space Like a PRO

Become a better trade show exhibitor with our Pro tips
Simple tasks you can incorporate into your next trade show, conference or marketing event.

A workaholic can be defined as a person who compulsively works hard and long hours.   If you’ve ever prepared for, been in charge of, or walked the floors while at a trade show then it’s pretty obvious that is what one needs to be when involved in the planning of a trade show.  Even though all of those long hours have been put into the preparation in the days leading up to the trade show you can’t forget that there is still the actual day or days of the trade show event still left.  Now the fun truly begins when you need to turn from the educated trade show planner who knows what drayage is to booth space worker.  And so the workaholic in you continues with these simple tasks you can incorporate into your next trade show, conference or marketing event. 

Who should work your booth

Tradeshows are ideal if you get as much mileage out of your face-to-face meetings as possible.  The challenge is which of the staff is actually right for the job of ‘booth staff’.  You’ll want to choose the right people with the right knowledge of who the attendees are needing to learn from.  For example, if you are recruiting sales staff then make sure both HR and some sales staff are attending.  If you are pushing your wholesale line of products then you’ll want the wholesale sales staff there and not the IT guy who knows nothing about both sales or your wholesale product  lines.  Then you’ll want to make sure they are prepared to actually work the tradeshow booth.  Buy an audio book to have the staff listen to or even just a simple YouTube video or two can go along way in refreshing the staff on how to look, act and feel the days during the show.   A trade show ultimately might be about sales, sales, and more sales but it’s also about building and retaining relationships.  So make sure they put the best attitude on!

Getting people into your booth

It’s really quite simple.  Be friendly, make eye contact and smile.  But more specifically ask people one of the following things:  (1) “What brings you to the show today?”  (2) “We’ve got ‘X’ being raffled off today and just a business card will get you entered.  Would you like to join?”  (3)  Have you… fill in the blank with what question is best to ask attendees to see if they qualify as your ‘hot target’ or not.  Our client Custom Service Solutions figured out through their past shows that asking the simple question, “Do you use compressed air your shop?” quickly qualified attendees on whether or not their one-of-a-kind product MiJet would be useful or not.  Think about what hotpoint you can ask to get more potential attendees to stay in your booth space.

Do offer swag

Circulate the logo swag.  Your staff’s most valuable job next to getting attendees in your booth space is giving away your branded promotional items.  Have your staff circulate through the show giving out swag.  Our best advice is to make your sway an easy to carry, memorable and we hope useful piece of swag they will want to keep and use.  Everyone gives away pens, yeah they are useful but definitely not memorable.  Or just want something fun instead?  How about something like silly putty in an egg that will surely put a smile on their faces. Sometimes, it pays not to give away too much for free though. If your swag is expensive like a stainless steel water bottle (Love those!) or a sampling of your own product then save it for the ones who will truly gain from your giveaway.

Do have a raffle

Collecting business cards is crucial at a trade show.   After all it’s your mailing list for after the show.  And the best way to collect business cards is to hold a raffle.  A great idea is to have raffle off an item or items that are the ‘it’ item of the month.  Something that is so super-cool everyone will want to stand in line just to put their card in your raffle fish bowl.  The busier your booth space is the more other attendees will want part of the action.  Of course, don’t forget the after show raffle work too.  Send out an email thanking them for participating and softly let them know they didn’t win, but invite them to join your mailing list or an upcoming webinar you’re hosting.  

Impress upon show etiquette

Do NOT whatever you do – remember no one cares if your feet hurt or how tired you are – do not ever sit in your booth space.  Even if there is a chair in the booth leave it empty.  Improving your trade show image is also important and standing up looking ready for anything is one of them.  Plus, if you were not the one who planned this booth space be respectful of the time and effort that went into it by not sitting.  The point of a trade show is the face-to-action so get out there in front of as many people as possible. Your company is paying hundreds to thousands or even tens of thousands for you to be there and a trade show is ultimately a short period of time.

Educate Yourself on Trade Show Industry and Exhibiting Terms

Exhibiting made simple with these helpful trade show terms.
Ever wonder what certain words mean in your exhibitor packet. We’ve got a list to help you get through all the extra jargon.

For anyone who attends trade show locally or across the globe you know that the terms listed in your Exhibitor Packet can be extremely confusing especially if you are a new to trade shows. Words like A/V, drayage, riser, skid, I&D and W&B — what do they all mean?

Although it doesn’t seem like you need to know the meaning of all trade show terms, these are all an important part of the process leading up to, during and even after the show.  

Get started now by downloading our
affordable-displays-glossary-trade-show-terms now.

Put Your Game Face On

Put your positive game face on at a trade show.
A positive attitude will be remembered better than a negative one.

Put your game face on because attitude is everything when you want to be remembered.  Improving your trade show image and demeanour is the reason why your attitude at a trade show makes the overall feel of your trade show booth space memorable.

It is the expertise and professional demeanor of booth staffers that people will remember the most, despite all of your display magic. Remember to sound fresh and excited when talking to each prospective client – every interaction is a chance to make sales and generate leads.

Most of all, project confidence to show that you really believe and are excited about your product. Your enthusiasm will be contagious!

 

Top 10 Reasons For Exhibiting At Trade Shows

10 reasons to attend trade show and gain brand awareness.
Trade show are a great venue to obtain brand awareness.

Reasons for Exhibiting
Common reasons for exhibiting at trade shows include:

1. Gathering sales leads.
2. Generating  actual sales at the show.
3. Reaching a specific audience with your product or service.
4. Promoting your image and enhancing your visibility.
5. Establishing a presence in the marketplace.
6. Improving the efficiency of your trade show marketing plan.
7. Personally meeting your clients, competitors, and suppliers/vendors.
8. Prospecting new clients.
9. Unveiling new products or services.
10. Educating your target audience.

One more thing to remember… trade shows are a great venue for generating PR for your company. Usually, the editors and journalists who cover your industry will attend all the industry trade shows. If you exhibit and capture their attention, you may find your company and its products featured in their publications. That will generate additional sales leads. Just keep your eyes open for the trade show badges that say “PRESS” and when they come by, be sure to IMPRESS them.

Lastly, don’t forget to keep your trade show display image fresh each time you attend.  It’s important to be one step ahead on the competition who may just be your exhibiting neighbor.  Check out our portable exhibit products today!

3 Seconds of Trade Show Face Time

There is only 3 seconds to attract the attention of trade show attendees.
Spark and inspire trade show attendees to stop and visit your booth.

YOUR MAIN GOAL: APPEAL TO YOUR CUSTOMERS’ NEEDS AND WANTS in a message that is short and to the point.  At a trade show you have 3 SECONDS… that’s it. That is all the time you have to spark the passers-by and inspire them to ask questions that convert into sales.

Here are some simple tips and tricks that may ignite the creative side in you allowing your company to display its best image.

1. BIG letters?
A rule of thumb is the average eyesight can read approx. 1″ of text for every 10′ they are standing away.

2. Should you use photos or illustrations? Photos are always preferred over illustrations. Photos are more credible, easily understood and have a bigger impact with the consumer. Take your own photos or for generic photos use high quality stock photography.

3. How many words should be used?
Keep it under 10 words or less and no more than 5 lines. Lead with your strongest benefit first then the next relevant benefits to follow.  For example, if you have 30-year warranty and no one else does, shout it out.

Two simple tips to follow:
• A single sentence, phrase, or word
• Use concrete facts that are a benefit – what makes you different

Most importantly, keep to your branding guidelines and keep all text within the top half of the display design.

Final note: by clearly communicating your company information in as few words as possible will benefit you in the end. Showing large, high quality photo(s) & colors will promote your products and make it easier for people to remember you.

Take a look at our online trade show display portfolio to see what others have done by Affordable Exhibit Displays or ask our graphic design team for help in designing your new trade show display.