Trade Show Budget: Displays Under $1,000

So you’ve been given the task to search for a new trade show display – we find that very exciting, but you may not. Chances are you don’t know where to start or even what you want. There’s a lot of things to think about when searching for a trade show display (size, shape, travel friendly, graphics, etc.), but your trade show budget is definitely the most important.

Typically our first question to any of our customers contacting us for a trade show display is “What’s your budget?”. The easiest way to dwindle down your options when searching for a trade show booth is to answer this question first. Consider this: you can’t possibly start your search when buying a car or a house without knowing your budget, right? Well, the same goes for trade show displays.

So to get you started on the right foot (and because we like helping people), we’ve done the searching for you and compiled a short list of popular options worth considering for your next trade show display that are under $1,000.00. Which is great for your trade show budget!

Boost 31" wide Retracting Banner Stand

Boost 31″ wide Retracting Banner Stand
Budget Friendly retractable banner stand includes custom printed banner, 3-section corded pole & soft padded carry bag. Banner Size: 78.5″ high x 31.5″ wide. Hardware Color: Silver or Black.
$289.00

Boost 48" wide Retracting Banner Stand

Boost 48″ wide Retracting Banner Stand
Budget Friendly retractable banner stand includes custom printed banner, 3-section corded pole & soft padded carry bag. Banner Size: 78.5″high x 47.25″wide. Hardware Color: Silver.
$358.00

iPAD 39" H GRAPHIC COUNTER

iPad 39″ H Graphic Counter
Graphic Podium/Counter includes tablet cutout in Black counter top, Custom printed Dye Sublimation Stretch Fabric Graphic & frame components. *iPad not included.
$378.00

6FT ULTRAFIT TABLE COVER - FULL COLOR/FULL BLEED

6FT Ultrafit Full Color/Full Bleed Imprint
6′ x 30″ UltraFit Full Color/Full Bleed Printed table cover. Contours to all 4 sides of the table. Polyester-Spandex Blend fabric, flame retardant.
$480.00

Expand Quickscreen3 Retractable Banner Stand

Expand 40″ QS3 Retractable Banner Stand
40″ retracting banner display includes custom printed banner, Quickscreen 3 base hardware, telescopic pole, patented graphic cassette & padded carrying bag. Banner Size: 88″high x 39 3/8″wide.
$617.00

Mercury Hybrid 24" Retractable Banner Stand iPad Mount

Mercury 24″ Retractable Stand w/ iPad Kit
Interactive banner stand package comes complete with 24″ wide aluminum base, iPad mount hardware, custom printed banner, adjustable pole, black carry bag. Choose Black or Silver base color. *iPad not included.
$697.00

POPUP Oval Counter Kit 3

POPUP Oval Counter Kit 3
Portable Oval Counter includes Aluminum Frame, Printed Graphic center front panel & Graphic end cap panels.  Size: 42.5″ high x 35″ wide
$705.00

3x2 Star Tension Fabric Display Kit 2

7.5ft Star Tension Fabric Table Top Display
Portable tension fabric table top display includes 3×2 pop-up frame, custom printed fabric graphic w/ end caps and wheeled carry bag. Set-up size: 89.3″w x 59.9″h x 11.6″d
$714.00

Banner-Mate 2-Panel Connecting Banner System

Banner-Mate 2-Panel Connecting Banner System
Pole Banner System includes (2) 35″ wide Custom printed banners, Reusable Grip Rail System, (2) Chrome weighted bases & (2) Rigid travel bag. Total Set-up dimensions: 86″ high x 70″ wide.
$746.00

3D SNAP Pop-Up Display Layout 4

5ft 3D SNAP Pop-Up Display Layout 4
Pop-up tension fabric geometric full height display includes 2×3 aluminum frame, complete set of graphic skins and nylon bag. Set-up size: 5’w x 7.5’h x 14″d
$753.00

ShowFlex 70"x46" Tension Fabric Display

ShowFlex 70″x46″ Tension Fabric Display
Table Top tension fabric display includes full color dye sublimation banner, “umbrella” style hardware and carry bag. Set-up Size: 70″ wide x 46 tall”.  Weight: approx. 6lbs
$775.00

10ft Traverse Adjustable Banner Stand

10ft Traverse Tension Fabric Banner Kit
Tension Fabric Banner Kit includes full color printed fabric graphic, complete hardware set and soft carry bag. Set-up size: 89″h x 119″w.
$785.00

6ft 1UP Graphic Pop-Up Display Kit

6ft 1UP Full Graphic Pop-Up Display
Premium Table Top Pop-Up Display Package Includes Custom Printed Center Panel, Custom Printed End Caps & Wheeled Shipping Case. Set-up size: 6′ wide x 5′ tall.
$839.00

STEP-UP Product Display Counter

STEP-UP Product Display Counter
Tiered shelving product display counter. Includes Aluminum Frame & Velcro Receptive Fabric Panels. Size: 51″ high x 84″ wide x 24″ deep
$971.00

FINAL THOUGHTS

Always know your trade show budget before you start shopping. The perfect trade show display is out there for every size booth, every trade show schedule and every budget. We have hundreds of display options on our website which have all been hand selected by our staff based on the needs of our customers. If you’re stuck in a “trade show rut” feel free to reach out for some guidance. Sometimes all it takes is a little creativity and the help of a professional that’s been in the business for over 25 years!

Multi-Use Portable Event Displays

Get The Most For Your $$$

Many of our customers purchase portable event displays mainly for use at a trade show, but have you ever thought of utilizing the same display in other ways as well. We realize not all companies also do other face-to-face marketing events such as open houses for real estate companies, pop up shops for retailers, red carpet events or other business-to-business networking events. But have you considered maybe you aren’t doing these other events because your trade show display doesn’t accommodate for the multi-use?

Below are some examples of how you can use our portable event displays for other events besides trade shows. If you already own one of our portable booths but want to get more use out of your portable display between trade shows, feel free to reach out and chat with us for ideas to get creative!

Lounge, Discussion Area

Tension fabric display options are an excellent solution for a pop up lounge or discussion area. With the ever changing trade show trends, exhibitors are becoming more creative with their booth spaces, incorporating this trendy new option to stay relevant and be remembered. Tension fabric displays allow you to really show off your brand in new innovative ways.

By simply adding a retractable banner stand, counter or table cover, you’re able to not only add depth to your trade show booth, but these add-on items could be set-up in your office or used at smaller events, such as a job fair or other community events, when trade show season is not in full effect.

Step-n-Repeat, Photobooth

Another trendy marketing piece for trade shows or events are step-n-repeat backdrops. Having easy to assemble and durable tension fabric backdrop will cut down your time and effort during set up. Your high-quality, glare free, graphics and logos will make a great backdrop for photos at your various events.

These logo backwalls are great because even if you aren’t necessarily selling anything, you can still enforce your brand visually for any industry gathering or company party. Tension fabric step-n-repeat backwalls are the perfect solution even when the show is over – simply set-up in your office entrance for all visitors to enjoy. Tip: consider where you’re setting up and also time of day. Night time events may require some light features, and you can always upgrade to a lightbox option.

Fundraisers, Local Events, Job Fairs

There are many advantages to a tension fabric display including portability which makes packaging your trade show display smaller, easier, lighter and may result in shipping cost savings and storage costs. Another advantage is the ability for your fabric graphic to be washed, dried, ironed, steamed, folded or rolled for storage.

You’ll also love that there is no glare on the fabric because of the smooth, non-glossy fabric finish which is perfect for an indoor trade show or high lit areas.

Sampling Bars, Product Shelving

Portable displays allow you to set up quick serving bars for food or beverages. Our Advertising Tent is perfect for indoor or outdoor use and made to be resilient to wear and tear with continuous use by the frequent exhibitor. All you have to do is focus on promoting your product, service or brand.

Sampling bars or counters add style and function to your trade show booth space by allowing you to drive your message, product or service right up front. Use any of our effective point-of-engagement presentation counters to give demonstrations, sign up attendees for notifications, emails or giveaways or even have attendees purchase your products right then and there. These trade show counters and podiums give your exhibiting booth space more opportunity to drive home your brand or land more sales.

 

Adding shelving to a trade show pop up display is most definitely a game changer when it comes to product display during an event. Having the ability to display your product and have it available for the consumer to have a hands-on experience could certainly seal the deal.

Portable event displays give you the freedom to set them up yourself without incurring labor fees. Even a large 20ft tension fabric display can be set-up by 2-3 people quickly and easily without tools. If you are interested in purchasing a portable trade show display for your next trade show or event, contact us here!

Don’t forget to LIKE US on Facebook to see more of our portable displays and banner stand options!

How To Build Better Brand Awareness

Let’s start with a Brand Awareness Test. Take a few moments review the graphic below.

Brand Awareness for Trade Shows

 

  1. How long did it take you to recognize these logos?
  2. What makes it easy to recognize brands?
  3. Is the color or style of the logo recognizable enough you don’t even need additional text or the business name to accompany it?

Every single one of these big brands have spent ALOT of time and money insuring their brand is recognized quickly and the consumer knows their product by heart. The main goal of every business, large or small, is to get on top of the competition and stay there. This takes good brand awareness. But what exactly is brand awareness?

noun: brand awareness

the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. “a campaign to increase brand awareness”

Brand awareness happens when someone remembers your brand from previously seeing something like your logo, slogan or company name. When talking brand awareness you must also consider brand recognition.

Customers recognize your business in three steps: 1) your logo/business name, 2) knowledge of your products/services and 3) overall feeling of your business. For example there’s no doubt you would recognize the Starbucks logo from a mile away or the McDonald’s famous arches. This brand recognition didn’t happen overnight.

Consider this: If people don’t know who you are, they can’t purchase your product or service when they need it. Building brand awareness builds your reputation and drives customers to your business to purchase. It’s a very important when marketing new customers, retaining old customers and standing out in the crowd.

How can you build this same brand awareness for your small business?

Brand awareness is all about baby steps and patience. You have to understand people aren’t going to remember you after seeing your logo once or twice. It’s your overall marketing presence and consistency on multiple channels that eventually earns customers’ trust. Build a marketing strategy that is unique and creative to beat out your competitors.

Define your audience

Defining your specific target audience and developing buyer trends is super important because you can’t afford to target everyone. The more focused your audience is, the better they will engage with your brand. Simply put, your target audience is the group of people you’re making your products and services for. It’s the foundation for your brand awareness so by concentrating on your target audience you’re able to see a much better return on your investment.

Consistency Is Key

It’s important to stay consistent on all platforms – from print advertising, social media, your website and blogging. We’re sure you already know the importance of consistency, but it’s always good to get a reminder.

If you as a brand are consistent in everything you do you will become a trusted and reliable source for customers to return to again and again. And you will have a higher chance of ranking in search.

Invest in Social Media

Staying current on your social media outlets is a must these days. Scrolling through any social media platform you’re sure to come across a sponsored ad (or two or twenty) with a catchy photo accompanied by some text. When setting up your ads, choose a photo that resonates with your audience with a minimal amount of text within the image or no text at all.

Adding your logo subtly in the bottom corner can also help you build brand awareness. Make sure you are using your brand’s target keywords with any text description of your ad that way if someone is searching for “trade show displays” on Facebook, the likelihood of your post showing up is greater.

But don’t just run ads on social media – you should also be posting regularly too. And you should also be replying to comments and messages. This gives an instant sense of trust when you provide a solution to their problem quickly. Make a conscious effort to interact with your customers.

Consider this: All ads, whether print or social media, should be cohesive with each other across all platforms. You don’t want the consumer to get confused by your branding or see a lapse in branding. Using the same types of imagery, fonts, colors and logos has been proven to significantly increase brand awareness over time.

Partner With Other (Bigger) Brands

If you are a smaller brand looking to build brand awareness, partner with established brands to have giveaways or even collaborate on a product.

If you are a smaller brand just starting out ready to build brand awareness, it’s time to turn to Instagram and find brands that you would like to work with. Engage with them on social media and once you have built a relationship you can ask them to collaborate. Instagram giveaways are perfect for building brand awareness. It’s a simple way to get your name out there and to meet other brands and influencers in your market.

Provide Value by Blogging

Another great way to build brand awareness is to provide value to your customers by writing a blog! Blogging weekly is a great way to keep your audience engaged. If it’s impossible for you or someone in your company to update the blog weekly or bi-weekly, consider hiring a blog writing service. Also, make sure you’re providing interesting and relevant topics for your readers to keep them engaged. An easy way to come up with blog topics is to listen to your clients problems and provide a solution.

Consider this: Search engines are looking for your blog posts, so be sure to plug in some top ranking keywords within your text. Writing blogs for SEO (search engine optimization) can be challenging at first but with the right keyword, this just may be how potential customers find you.

Final Thoughts

Did you know it’s rare for a visitor to convert to a buyer the first time they interact with your brand. Building relationships with your customers will allow them to feel more confident ordering from you or using your services. And brand awareness is just another opportunity to build a lasting relationship with customers.

But don’t think that once you have the following of a loyal customer that’s it, you’re done advertising and never have to worry about brand awareness ever again! Nope, not even close. Even big companies like Amazon and Google continue to research and build their brand awareness to remain current with their target audience.

Bottom line, all aspects of marketing need attention on a regular basis for you to reap the benefits. You wouldn’t plant beautiful flowers and expect for them to grow without water, would you?

“A comfort zone is a beautiful place, but nothing ever grows there.”  –Niklas Goeke