While regulations continue to ease, trade show attendees and marketers alike are still having a challenging time this year as viruses and other illnesses are affecting the event business. Questions like these are still in the forefront of every event marketer: Continue reading “What’s Next for Marketing Events?”
When it comes to which trends we believe will prevail in 2022, trade show organizers alike have a wide range of opinions. However, there are some constant themes, including the importance of quality above quantity, the continued product shortages, and networking concerns.
Here are 8 trends we see may be sticking around for the coming year. Continue reading “Top Trade Show Trends for 2022”
If a picture is worth a thousand words, trade shows are the ideal place to take candid pictures. Exhibitors, after all, invest a lot of money to create a visual presence at each trade show. Trade shows serve as a rich setting for capturing photographic memories that may be repurposed in a variety of ways, thanks to enticing booth design, bright signs and graphics, demos, seminars, and other activities aimed to enhance booth traffic. 🔥HOT TIP🔥 Use your trade show as the perfect time to gather photos for your website or promotional posts on social media. Continue reading “Picture Perfect: Useful Photos to Take at Your Next Trade Show”
When it comes to event marketing and attracting people to your trade show booth, the appropriate graphic design visuals may make all the difference. Is it possible that your current exhibiting strategy could be improved?
Everything event organizers need to know about producing high-quality trade show exhibit graphics is outlined below. If you want to make your booth stand out at your next event, follow these guidelines. Continue reading “Basic Graphic Design Tips Every Event Manager Should Know”
Normally, once you return to the office after a few days or a week away while exhibiting at a trade show, checking inventory of your trade show stuff it typically last on the list. Most likely you shoved everything into the storage closet and got back to business hoping the next time you open the cases everything is there (and in good working order). But these are not normal times.
Some of your co-workers may be working from home or on staggered shifts, so the office halls are empty and quiet leaving you plenty of space to pull everything “trade show related” out of the closet. This may be the last thing you feel like doing during your work day, but trust us once you’re done you will feel more organized and accomplished. You’ll know what’s on hand before your next event and be able to decide on a budget for what needs to be replaced.
Due to the recent pandemic, many companies have been forced to rethink or reinvent their marketing strategies moving forward. Scheduled trade shows have been cancelled or postponed to 2021, but don’t push your 2020 marketing goals to the wayside just yet. By pivoting your marketing goals now, this will allow you to stay on track rather than letting your efforts fall stagnant. Continue reading “Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show”
Consider your trade show display graphics to be a lot like your store front.
You literally have 3 to 5 seconds to convey your message to passersby. And in that time you must:
1. Capture and captivate your audience attention
2. Quickly communicate services or products you have to offer
3. Entice and engage visitors to enter your booth space for a chat
All in 3 to 5 seconds! Easy right? Continue reading “10 Ways To Fix Your Most Common Graphic Design Mistakes”
Branding solutions to promote your business during any virtual meeting!
Our Idea Central at AffordableDisplays.com provides you with a one-stop research experience to move your trade show display ideas from concept to completion.
The success of any trade show relies heavily on the trade show booth representing your brand. There are many trade show displays to choose from but which is the best fit for not only your branding concept but also your industry. Our trade show display Idea Central is here to assist you with the much needed research your brand needs. Continue reading “Planning For The Future: #1 Idea Source For Your Next Trade Show Display”
Now that a vast majority of trade shows and conferences have been cancelled or postponed worldwide, businesses are scrambling for alternative marketing ideas to keep their clients engaged and informed.
You’ve spent months designing a new product or developing a new service, but the trade show you had planned to launch these new ideas at just got cancelled. If you’ve never ventured out into the virtual world, now is the time. There are many platforms you can use instead of showcasing your new and exciting offerings at physical in-person trade show event.
Consider these several possibilities to fill the gaps of your marketing communication strategy for the future or at least for the time being. Continue reading “No Trade Shows or Conferences…Now What?”