Trade Show Budget: Displays Under $1,000

So you’ve been given the task to search for a new trade show display – we find that very exciting, but you may not. Chances are you don’t know where to start or even what you want. There’s a lot of things to think about when searching for a trade show display (size, shape, travel friendly, graphics, etc.), but your trade show budget is definitely the most important.

Typically our first question to any of our customers contacting us for a trade show display is “What’s your budget?”. The easiest way to dwindle down your options when searching for a trade show booth is to answer this question first. Consider this: you can’t possibly start your search when buying a car or a house without knowing your budget, right? Well, the same goes for trade show displays.

So to get you started on the right foot (and because we like helping people), we’ve done the searching for you and compiled a short list of popular options worth considering for your next trade show display that are under $1,000.00. Which is great for your trade show budget!

Boost 31" wide Retracting Banner Stand

Boost 31″ wide Retracting Banner Stand
Budget Friendly retractable banner stand includes custom printed banner, 3-section corded pole & soft padded carry bag. Banner Size: 78.5″ high x 31.5″ wide. Hardware Color: Silver or Black.
$289.00

Boost 48" wide Retracting Banner Stand

Boost 48″ wide Retracting Banner Stand
Budget Friendly retractable banner stand includes custom printed banner, 3-section corded pole & soft padded carry bag. Banner Size: 78.5″high x 47.25″wide. Hardware Color: Silver.
$358.00

iPAD 39" H GRAPHIC COUNTER

iPad 39″ H Graphic Counter
Graphic Podium/Counter includes tablet cutout in Black counter top, Custom printed Dye Sublimation Stretch Fabric Graphic & frame components. *iPad not included.
$378.00

6FT ULTRAFIT TABLE COVER - FULL COLOR/FULL BLEED

6FT Ultrafit Full Color/Full Bleed Imprint
6′ x 30″ UltraFit Full Color/Full Bleed Printed table cover. Contours to all 4 sides of the table. Polyester-Spandex Blend fabric, flame retardant.
$480.00

Expand Quickscreen3 Retractable Banner Stand

Expand 40″ QS3 Retractable Banner Stand
40″ retracting banner display includes custom printed banner, Quickscreen 3 base hardware, telescopic pole, patented graphic cassette & padded carrying bag. Banner Size: 88″high x 39 3/8″wide.
$617.00

Mercury Hybrid 24" Retractable Banner Stand iPad Mount

Mercury 24″ Retractable Stand w/ iPad Kit
Interactive banner stand package comes complete with 24″ wide aluminum base, iPad mount hardware, custom printed banner, adjustable pole, black carry bag. Choose Black or Silver base color. *iPad not included.
$697.00

POPUP Oval Counter Kit 3

POPUP Oval Counter Kit 3
Portable Oval Counter includes Aluminum Frame, Printed Graphic center front panel & Graphic end cap panels.  Size: 42.5″ high x 35″ wide
$705.00

3x2 Star Tension Fabric Display Kit 2

7.5ft Star Tension Fabric Table Top Display
Portable tension fabric table top display includes 3×2 pop-up frame, custom printed fabric graphic w/ end caps and wheeled carry bag. Set-up size: 89.3″w x 59.9″h x 11.6″d
$714.00

Banner-Mate 2-Panel Connecting Banner System

Banner-Mate 2-Panel Connecting Banner System
Pole Banner System includes (2) 35″ wide Custom printed banners, Reusable Grip Rail System, (2) Chrome weighted bases & (2) Rigid travel bag. Total Set-up dimensions: 86″ high x 70″ wide.
$746.00

3D SNAP Pop-Up Display Layout 4

5ft 3D SNAP Pop-Up Display Layout 4
Pop-up tension fabric geometric full height display includes 2×3 aluminum frame, complete set of graphic skins and nylon bag. Set-up size: 5’w x 7.5’h x 14″d
$753.00

ShowFlex 70"x46" Tension Fabric Display

ShowFlex 70″x46″ Tension Fabric Display
Table Top tension fabric display includes full color dye sublimation banner, “umbrella” style hardware and carry bag. Set-up Size: 70″ wide x 46 tall”.  Weight: approx. 6lbs
$775.00

10ft Traverse Adjustable Banner Stand

10ft Traverse Tension Fabric Banner Kit
Tension Fabric Banner Kit includes full color printed fabric graphic, complete hardware set and soft carry bag. Set-up size: 89″h x 119″w.
$785.00

6ft 1UP Graphic Pop-Up Display Kit

6ft 1UP Full Graphic Pop-Up Display
Premium Table Top Pop-Up Display Package Includes Custom Printed Center Panel, Custom Printed End Caps & Wheeled Shipping Case. Set-up size: 6′ wide x 5′ tall.
$839.00

STEP-UP Product Display Counter

STEP-UP Product Display Counter
Tiered shelving product display counter. Includes Aluminum Frame & Velcro Receptive Fabric Panels. Size: 51″ high x 84″ wide x 24″ deep
$971.00

FINAL THOUGHTS

Always know your trade show budget before you start shopping. The perfect trade show display is out there for every size booth, every trade show schedule and every budget. We have hundreds of display options on our website which have all been hand selected by our staff based on the needs of our customers. If you’re stuck in a “trade show rut” feel free to reach out for some guidance. Sometimes all it takes is a little creativity and the help of a professional that’s been in the business for over 25 years!

Multi-Use Portable Event Displays

Get The Most For Your $$$

Many of our customers purchase portable event displays mainly for use at a trade show, but have you ever thought of utilizing the same display in other ways as well. We realize not all companies also do other face-to-face marketing events such as open houses for real estate companies, pop up shops for retailers, red carpet events or other business-to-business networking events. But have you considered maybe you aren’t doing these other events because your trade show display doesn’t accommodate for the multi-use?

Below are some examples of how you can use our portable event displays for other events besides trade shows. If you already own one of our portable booths but want to get more use out of your portable display between trade shows, feel free to reach out and chat with us for ideas to get creative!

Lounge, Discussion Area

Tension fabric display options are an excellent solution for a pop up lounge or discussion area. With the ever changing trade show trends, exhibitors are becoming more creative with their booth spaces, incorporating this trendy new option to stay relevant and be remembered. Tension fabric displays allow you to really show off your brand in new innovative ways.

By simply adding a retractable banner stand, counter or table cover, you’re able to not only add depth to your trade show booth, but these add-on items could be set-up in your office or used at smaller events, such as a job fair or other community events, when trade show season is not in full effect.

Step-n-Repeat, Photobooth

Another trendy marketing piece for trade shows or events are step-n-repeat backdrops. Having easy to assemble and durable tension fabric backdrop will cut down your time and effort during set up. Your high-quality, glare free, graphics and logos will make a great backdrop for photos at your various events.

These logo backwalls are great because even if you aren’t necessarily selling anything, you can still enforce your brand visually for any industry gathering or company party. Tension fabric step-n-repeat backwalls are the perfect solution even when the show is over – simply set-up in your office entrance for all visitors to enjoy. Tip: consider where you’re setting up and also time of day. Night time events may require some light features, and you can always upgrade to a lightbox option.

Fundraisers, Local Events, Job Fairs

There are many advantages to a tension fabric display including portability which makes packaging your trade show display smaller, easier, lighter and may result in shipping cost savings and storage costs. Another advantage is the ability for your fabric graphic to be washed, dried, ironed, steamed, folded or rolled for storage.

You’ll also love that there is no glare on the fabric because of the smooth, non-glossy fabric finish which is perfect for an indoor trade show or high lit areas.

Sampling Bars, Product Shelving

Portable displays allow you to set up quick serving bars for food or beverages. Our Advertising Tent is perfect for indoor or outdoor use and made to be resilient to wear and tear with continuous use by the frequent exhibitor. All you have to do is focus on promoting your product, service or brand.

Sampling bars or counters add style and function to your trade show booth space by allowing you to drive your message, product or service right up front. Use any of our effective point-of-engagement presentation counters to give demonstrations, sign up attendees for notifications, emails or giveaways or even have attendees purchase your products right then and there. These trade show counters and podiums give your exhibiting booth space more opportunity to drive home your brand or land more sales.

 

Adding shelving to a trade show pop up display is most definitely a game changer when it comes to product display during an event. Having the ability to display your product and have it available for the consumer to have a hands-on experience could certainly seal the deal.

Portable event displays give you the freedom to set them up yourself without incurring labor fees. Even a large 20ft tension fabric display can be set-up by 2-3 people quickly and easily without tools. If you are interested in purchasing a portable trade show display for your next trade show or event, contact us here!

Don’t forget to LIKE US on Facebook to see more of our portable displays and banner stand options!

4 Easy Ways to Capture Trade Show Attendees’ Attention

3 SECONDS! Literally, that’s the amount of time you have to catch someone’s eye and draw them into your trade show booth. If you’ve ever attended a trade show and walked the convention floor, you know how easily it is to get distracted. You see a friendly face heading towards you and strike up a conversation, you bump into someone and spill coffee on your shirt, and then there’s the sudden bathroom trip. There always seems to be something that keeps you from the main reason why you’re there in the first place – checking out the exhibitors booths.

In order to insure your trade show booth gets noticed and you reap the benefits of your investment, take the above average approach. This is not the time to settle for “just ok graphics” or your “should have replaced it last year” booth. If you’re settling for average, you’ll end up being, well, just average. 

So, here’s a few quick ways to get you noticed at your next trade show. And you’ll be surprised how easy they are too!

#1 Do something different or unexpected.
Keep it simple, but be bold. This often pertains to the graphics on your trade show display, so take a peek at them a few months ahead of your next trade show and switch things up. Large, bold images that are relevant to your brand are always a good start. Adding a few key points to really hone in on your marketing message can also be added. Deliver a simple message that’s intriguing, invites people to stop and find out more.

#2 Play a game.
Let’s face it, people are competitive and love playing games. Having something interactive in your booth will start a buzz, which will get people talking around the trade show floor. Try a game like Plinko, Minute to Win It, or a questions game like “Would you Rather?”. Set up a monitor to post a leader board and people will get even more excited to see their name up there. Just choose a game that doesn’t take too much skill. If you find an appealing activity that offers them a chance to win a prize and gets a little mental engagement at the same time, trust us, they’ll stop.

#3 Ask questions.
There’s a lot to be said for knowing how to positively engage with someone. So what’s the best way to start a conversation? Ask a question, any question! Start with a simple yes/no question, then build off that. You’ll quickly find out if this particular person is interested in what you have to offer or not. One question will lead to another question, which leads to another and before you know it you’re in a full blown conversation with someone you just met 10 minutes ago. And if you’re lucky, you also have a new lead to bring back to the office with you.

#4 Offer a sitting area or charging station.
Although this may only be an option for larger booths with the extra space, this is probably the simplest way to draw people in your booth. Give random visitors a place to sit and recharge their devices, also try offering bottled water or a snack as well so they stick around for 5-10 minutes. And with a well placed monitor in front of them, they may also watch a video about your company or product to pass the time. These few simple things just might lead to an engaging conversation and possible client down the road. It’s a win-win!

FINAL THOUGHTS:
While we realize there are hundreds, probably thousands, of unique ways to capture trade show attendees’ attention. All it takes is simple planning before the show, execution during the show, and a timely follow up after the show. Trade shows may seem daunting at first, but once you get a few under your belt, you’ll be a professional exhibitor in no time!

7 Spot On Trade Show Marketing Myths

Myths are everywhere – from mythical creatures like unicorns or mermaids, lightning never strikes in the same place twice, dogs’ mouths are cleaner than our mouths – but that’s not they type of myths were talking about. Today we’re debunking a few of the most common trade show marketing myths, with a few compelling stats to back them up. Brace yourself, because it’s about to get real. 

Myth #1:
IF YOU’VE BEEN TO ONE TRADE SHOW, YOU’VE BEEN TO THEM ALL
If you agree with this statement, then your trade show marketing efforts are already in jeopardy. You’re success at a trade show has everything to do with the ability to reach the target audience interested in what you have to offer. And unfortunately if you don’t know where to reach them, it’s highly likely you aren’t getting much by attending. In your early planning process, look over the attendee and exhibitor data for any shows you’re considering attending to find out whether that show is the right one to market your brand.

84% of exhibitors say “High quality of attendees” is the most important factor when deciding whether to exhibit or expand booth size. Also, 54% say “favorable return-on-investment,” is an important factor when deciding to exhibit or expand booth size, while 50% consider “Positive past performance” and important factor. Source: CEIR: The Changing Environment of Exhibitions

Myth #2:
YOU DON’T PARTICIPATE AFTER HOURS
Trade shows are often held in some of the highly populated, most desirable cities in the US. However, you must resist the urge to wander around the city on your own time because this trip is all business and you don’t get leads by sightseeing.

About 50% of the largest 200 shows in the USA take place in just 3 cities: Las Vegas, Chicago, and Orlando. Source: TSNN.com, The Trade Show News Network

You’re there for one reason and one reason only: to develop relationships, build new contacts, and turn those contacts into customers. And every activity you undertake while there should support this goal. Attending after-hours trade show events offer a huge opportunity to network and get your name out there, but keep in mind you’re representing your company and your approach to these events should always remain professional. Consider passing on that second glass of beer or wine so you’re able to listen carefully to hear the sound of opportunity knocking.

Myth #3:
THERE’S NOTHING SPECIAL ABOUT TRADE SHOW MARKETING
Many companies only consider the physical aspect of attending a trade show: setting up a booth, displaying some marketing collateral and showing a few samples of your products. This is the wrong approach. Start by understanding why you’re attending trade shows in the first place and who you’re marketing to.

45% of attendees visit only one exhibition per year. So when you exhibit at a show you will find unique prospects there you can’t reach at other trade shows. Source: CEIR Report ACRR 1152.12

You can’t just show up, stand in your booth and hand out brochures to everyone passing by. The whole point of a trade show is to engage with attendees, capture leads, and if you’ve prepared you might even meet with new prospects eager to hear more about what you have to offer. The success of your marketing efforts at any trade show takes proper planning well before the show.

Myth #4:
ANYONE CAN STAFF A BOOTH
Sending Sandy from accounting or Bob from human resources to staff your booth at a trade show might not be the best idea. Booth staffers should be energetic and excited to tell everyone about your company, products or services. To ensure you’ve chosen effective trade show booth staffers, they should be well-trained in what your goals are for each and every show. There’s nothing worse than investing time and money in a booth, incurring shipping and travel expenses, only to have your booth staff standing around and not engaging with attendees walking by.

Myth #5:
TRADE SHOWS ARE A WASTE OF TIME
Of course if you’ve been unsuccessful at trade shows in the past you may feel they are a waste of time or that they take you away from more important business at the office. Consider these stats for a moment:

According to a recent survey, more than 75% of tradeshow attendees ask for quotes at the show, more than 22% are likely to sign an agreement with an intent to order AND 99% of marketers said they found unique value from trade shows they did not get from other marketing mediums.

Does that sound like a waste of time to you? You must always remember the outcome, whether positive or negative, has a direct correlation to the effort you put in. If you approach a show as a positive opportunity, you are more likely to get those positive results and continue reaping the benefits weeks and months after.

Myth #6:
TRADE SHOW LEADS ARE A WASTE OF TIME
We get it, leads can seem like a waste of time if: a) You ask attendees to drop their business card in a bowl to enter to win a $100 Amazon gift card, b) You’re not taking notes when talking to potential customers so you can send them more information after the show, or c) You wait until a month or two after the show to contact leads. Lead quality is a direct byproduct of your pre-show planning, proper booth staff training and timely post-show followup.

The #1 reason for attending (not exhibiting) trade shows is to see new products. 92% of trade show attendees say they are looking for new products. It has been the number one reason to attend for 25 years! So trade shows are a great place to introduce or feature your newest products. Source: CEIR: The Role and Value of Face to Face

Trade shows offer a captive audience interested in your products or services. It would be a rare instance if you acquired a new lead while grabbing a cup of coffee, walking to the bathroom or chatting it up with co-workers. Lead generating takes time and a lot of patience. You have to be at the top of your game, because right after you hooked that lead they can (and will) walk down the aisle and fall right into your competitors arms.

Myth #7
SMALLER BRANDS DON’T STAND OUT AT LARGE TRADE SHOWS
You’ve heard the saying “small fish, big pond” but when it comes to trade shows, it’s every man for himself – small business or big brand. Small businesses simply need to be more strategic in their trade show marketing and when choosing the shows they attend. If budget is an issue, consider more targeted shows or smaller regional shows for now. Later on down the road, as your business grows so will your trade show budget. The opportunity to exhibit in the larger shows can be something to look forward to in the future and compete with the big guys at an even level.

FINAL THOUGHTS:
Trade shows are an important aspect to your marketing strategy offering the opportunity to network with other people in your industry, form new relationships with potential clients and promote your business in a completely different way. Trade shows should simply be a way of life because it has the potential to be the lifeblood of your business.

What’s the Expiration Date of A Trade Show Booth?

Has Your Display Passed Its Freshness Date?

You wouldn’t think trade show displays have an expiration date, but just like milk and cheese your trade show booth certainly does expire. What’s trending in 2003 is most likely not trending in 2019. You won’t see an expiration date printed on the box, but it’s not hard to spot one that’s starting to turn sour. Here are our TOP 20 CLUES letting you know it’s time to trash that out of style trade show booth and finally buy a new one.

You’re trade show display might be past it’s expiration date when . . .

1. Your graphics are attached with velcro to a fabric backwall. While that may be an acceptable option for a girl scout display at the county fair, it’s no longer acceptable at a professional trade show.

2. Two words: duct tape. We get it, you’re excited about the new designer colors — but please refrain! Duct tape should never be a part of your design element.

3. You purchased your booth before the internet existed. Ummm circa 1990…YIKES!

4. Retro clothing might be making a comeback, but that should never be the theme of your trade show booth.

5. You decide to re-print your graphics but only have the original artwork on a floppy disk.

6. Your “parts” case is getting larger than your booth case.

7. The shipping labels have added 20 pounds to the weight.

8. You dream about the $149 banner stands in the booth across the way.

9. The “No Questions Asked” Lifetime Warranty has expired.

10. It smells like the musty closet in the basement you store it in. No amount of febreze can’t kill that odor.

11. You found the company you bought your booth from by flipping through the Yellow Pages.

12. Costs to store your booth have far exceed the initial booth cost.

13. Your graphics have a “1980’s” theme complete with coke bottle glasses and bell bottom pants.

14. It weighs more than an elephant, soaking wet.

15. No one stops at your booth. Like ever. They just quickly walk by without making eye contact.

16. Your competitors ironically rave over your booth repeatedly saying “Why would you ever get a new booth?! No seriously, don’t change a single thing!”. Laughing hysterically as they walk away.

17. You found an AOL Free Internet CD from trade shows past at the bottom of the case. “You’ve Got Mail”

18. Your boss says, “Gosh golly fellas, we don’t need a new booth – it’s still groovy man.”

19. It takes 5 men, 7 ladders and 2 cranes to set it up. In 2 days.

20. You purchased your booth when a penny could buy candy and milk was 25 cents.

No amount of duct tape or spare parts will revive that musty old booth. Be honest, if you answered “Yes” to ANY of these clues, it’s time to toss your trade show booth and contact us right away! Just imagine the look on your competitors faces when you stroll in with your fancy, new booth – 2019 graphics and all!

Our Best Tips, Tricks & Secrets for a Successful Trade Show

Does it seem to you that some businesses have it all together when exhibiting at a trade show? Almost like they have the secret recipe for networking and bringing back a positive return on investment.

Their secret is it’s no secret at all, it’s simply this:

A successful trade show is measured by how much effort you want to put into it.

Yes you read that right. Sounds simple, or is it. Being that we are a trade show display company, we’ve attended many and have seen a thing or two at different trade shows. So here’s our best tips, tricks & secrets for a successful trade show.

#1 Find out who will be attending
Most trade shows provide an attendee or exhibitor list in advance. This is very valuable information. Before the show, figure out which contacts you think may be interested in your business. Consider reaching out to let them know you’d love to meet them and encourage them to stop by your booth. Don’t make the mistake of spamming their inbox by selling your product or service right away though. Keep the first contact with them cordial and personal.

#2 Be physically prepared
Trade shows are known to be draining, mentally and physically. If you’re an extrovert, you might not have any trouble with the busy, sometimes chaotic atmosphere. But if you’re more of an introvert, you could find your energy depleted halfway through the day.

Get a good night’s rest before the event and stay hydrated during the event. Steer clear of alcohol if it’s being served as this will just wear you down. You’re going to be standing and interacting with people for hours on end, so try to get out for some fresh air to clear your mind and get your blood pumping.

#3 First impressions are everything – no, really

Make a first good impression

Yes, we are going to say it…You never get a second chance to make a first impression. Studies show that your first impression has a high correlation with the long-term status of your relationship. Our first opinion of someone forms in only one tenth of a second and you only have 3 seconds to grab the attention of potential customers.

This doesn’t only apply to your personality and appearance though, it also applies to your trade show display set-up. We realize not all companies have a big trade show budget, but one thing that should never be left to chance is the trade show display representing your company.

Other than the timing of your first impression, whatever you do don’t sit down in your booth. You should always be face-to-face when greeting attendees as this implies you’re excited to be there, which makes them excited to be there. If you need a break, walk away and sit outside or sit in a common area. And don’t leave drinks and food around the booth either.

#4 Make your trade show booth stand out
Most trade shows will provide you with a 6ft or 8ft folding table, but they do not provide a table cover. Make sure to get one that complements your display and represents your company’s image and color scheme nicely. Arrange the items on your trade show display table in levels. Put the larger items at the rear, shorter items in front of those, and even shorter items in front of those. It make seem obvious, but you want to make sure your table looks organized.

Use a stand-alone presentation board, table top display, pop up display or banner stand to highlight your business with photos, and also show how clients can benefit by using your products or services. Be creative with photos and designs t insure your company will stand out from your neighbors. Just be sure your company name and logo are more than obvious within the design. Your goal is to get noticed, not ignored.

#5 Welcome your visitors with a smile

“Show us your smile”

This is quite possibly the most important tip: be friendly and inviting. Say “Hello” to those walking by or that turn and look toward you or your trade show booth. Strike up a conversation, small talk and be sure to have a short introductory speech ready. And remember to have fun!

#6 Use video or slide show presentations to draw attention
Develop a video or slideshow presentation to display on TV monitors in your booth. There are various stands and racks available for mounting flat screens for trade shows or you can rent or borrow this equipment if you don’t already have it. Your visitors will find this visually appealing, and it will draw their attention into your booth.

#7 Have plenty of giveaways – and business cards
Be sure to pack plenty of trade show giveaways such as brochures, pens, magnets, and anything else that has your company name and/or logo on it. The use of a display rack for showing your flyers, specials, brochures, and such is an inexpensive way to organize the clutter. And don’t forget your business cards! Your business card is basically an invitation for extended conversation beyond the trade show and at the very least a reminder of who you are.

Most people who attend trade shows are expecting to take home some sort of goodie. If you’re looking for something different to give away, pre-packaged food with your company contact information on it is an easy giveaway.

#8 Follow up fast
Follow up with leads a day or two after the show. It’s the most dreadful job after exhibiting at a show but it is also the one task that allows you to rate your ROI and decide of a particular trade show is worth going to in the future. Get back with people quickly. Even better, set appointments during the show so you are on your prospects calendar. Trust us, the longer you wait the longer they have to forget who you are and what you said.

It might seem odd, but people really don’t have many interactions at trade shows. And as much as you want to believe yours were different or epic, trade shows can be somewhat of a whirlwind and it’s tough to remember everyone’s name and product after the show.

Final Tip
Give it your all, every time. Take plenty of time to prepare, because trade shows are a big investment so make it worth it. We understand standing at a trade show sounds easy; but it’s far from easy. It requires a ton of planning and hard work, but it’s also a beneficial marketing opportunity that can provide huge benefits if done right. Plan well, have fun, and be open to interacting with new people, because you never know who you’ll meet.

Finally, after it’s all said and done, learn from your mistakes, keep tabs on what worked and what didn’t, make adjustments, and get ready for the next show!

What is a Trade Show?

A trade show is an event created with the intent to bring together members of a particular industry to share, demonstrate and discuss their latest products and services. Major trade shows usually take place in large convention centers in populated cities and typically last several days. Local business to business trade shows are smaller and might be held at a local arena or hotel to allow area businesses to establish connections with local prospects.
The main purpose of a trade show is to bring members
together of a similar trade or industry.
Some trade shows, which could also be referred to as a fair, trade exhibition, or expo, limit attendees and exhibitors to only those of the industry. For example, the Consumer Electronics Show, tries to limit attendees to professionals in the electronics and technology fields. However, America’s Largest RV Show restricts attendance to industry members for the first few of days but then opens its doors to the public for the remaining time.

What Happens at Trade Shows

Trade shows provide an exhibit space for your company to showcase your products or services. Once at the show, you’ll receive a schedule of the days happening, such as workshops or presentations featuring speakers knowledgable in your industry. There are opportunites to interact with the media during networking events to promote your business online or on TV. Private or VIP exhibitor events are also held (for an additional fee) and awards presentations on the last day crowning “Best of Show”.

Exhibiting at trade shows provide a different setting to meet potential new customers, reinforce existing relationships with dealers and distributors. It’s essentially the ultimate in networking events.

Attending a trade show allows you to become familiar with the latest and greatest in your industry. It also gives you the opportunity to snag some good deals with special “show pricing” or educate yourself on the newest trends coming up.

Costs to Participate in a Trade Show

The cost to exhibit at or simply attend a trade show vary greatly, typical expenses include.

For Exhibitors

  • Booth space rental fee
  • Design and production of a professional trade show display
  • Shipping costs
  • Costs to unload booth and move onto show flow, called drayage
  • Travel and accommodations for booth staff
  • Marketing materials, handouts, giveaways, samples, promotional items

For Attendees

Attendees still have expenses, but they are a fraction of what it costs to exhibit. Attendee expenses would include an attendance fee to get in the show, along with any travel and accomodations for staff in attendance. This is a fraction of the cost to set up a booth at the show so often times smaller companies choose to simply attend the show and network.

Popular Trade Show Venues

America’s 5 Largest Convention Centers to Host Your Next Event

    • McCormick Place, Chicago, IL.
    • Orange County Convention Center, Orlando, FL.
    • Sands Expo and Convention Center, Las Vegas, NV.
    • Kentucky Exposition Center, Louisville, KY.
    • New Orleans Ernest N. Morial Convention Center, New Orleans, LA.

Find Trade Shows Now!

TOP 14 Noteable Trade Shows happening this month:

Washington Auto Show
www.washingtonautoshow.com
APR 05 – APR 14, 2019
Washington, DC
Attendees: 950,000
Exhibitors: 125

National Association of Broadcasters – NAB Show
www.nabshow.com
APR 06 – APR 11, 2019
Las Vegas, NV
Attendees: 89,313
Exhibitors: 1,581

Craft Brewers & BrewExpo America®
www.craftbrewersconference.com
APR 08 – APR 11, 2019
Denver, CO
Attendees: 13,000
Exhibitors: 800

Fire Department Instructors Conference – FDIC
www.fdic.com/index.html
APR 08 – APR 13, 2019
Indianapolis, IN
Attendees: 28,061
Exhibitors: 821

Aviation Week MRO Americas
mroamericas.aviationweek.com/en/home.html
APR 09 – APR 11, 2019
Atlanta, GA
Attendees: 10,000
Exhibitors: 800

ISC West – Security Solutions
www.iscwest.com
APR 10 – APR12, 2019
Las Vegas, NV
Attendees: 36,771
Exhbitors: 1,009

Specialty Coffee Conference & Exhibition
www.coffeeexpo.org
APR 11 – APR 14, 2019
Boston, MA
Attendees: 8,025
Exhibitors: 425

American College of Physicians – Internal Medicine – ACP
www.annualmeeting.acponline.org
APR 11 – APR 13, 2019
Philadelphia, PA
Attendees: 10,000
Exhibitors: 325

National Science Teachers Association – Annual – NSTA
www.s6.goeshow.com/nsta/national/2019/index.cfm
APR 11 – APR 14, 2019
St. Louis, MO
Attendees: 14,000
Exhbitors: 500

Army Aviation Association of America – AAAA
www.quad-a.org/19Summit
APR 14 – APR 16, 2019
Nashville, TN
Attendees: 8,000
Exhibitors: 300

New York International Auto Show
www.autoshowny.com
APR 19 – APR 28, 2019
New York, NY
Attendees: 1,000,000
Exhibitors: 185

National Catholic Educational Association – NCEA
www.ncea.org/NCEA2019
APR 23 – APR 25, 2019
Chicago, IL
Attendees: 4,965
Exhibitors: 443

International Sign Expo – ISA
www.signexpo.org
APR 24 – APR 26, 2019
Las Vegas, NV
Attendees: 20,140
Exhibitors: 589

National Rifle Association – NRA Annual Meetings & Exhibits
www.nraam.org
APR 26 – APR 28, 2019
Indianapolis, IN
Attendees: 87,154
Exhibitors: 838

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Our company is a family owned and operated company and as such, we have deep-seated family values and we focus on quality and on offering our clients a top choice of eye-catching and appealing tradeshow exhibits and displays. If you are interested in purchasing a portable pop up trade show display for your next trade show or event, contact us here!

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Fun, Fresh Ideas to Step Up Your Trade Show Game

Trade shows might be for business, but they don’t have to be all business. It’s time to up your trade show game to make your investment worth your time, increase return and finally get people to engage in your brand.

Most people describe a trade show like this: people wandering up and down aisles glancing at booths with no rhyme or reason as to exactly why they are even there. Some of them were told by their boss to go make an appearance at the trade show, while others went there on their own free will. No matter the reason they are there, you need to remind them why they went. There are tons of ideas out there to help you embrace new business and bring new excitement to your brand. Don’t get comfortable and continue doing the same old thing. It’s time to shake things up and take your trade show experience to the next level with these fun, fresh ideas.

Up Your Marketing Game

The right marketing before a trade show event has the ability to get people talking, sharing, and engaging. You can go all in or stick with a budget. And with the addition of social media, organizations large and small are finally embracing before the show marketing.

Create some hype before you arrive on the trade show floor by utilizing a partial reveal just to get people talking. For instance, include a statement in your marketing that mentions something huge will be revealed at the show but only to those who visit your booth. What’s the big surprise? Well thats is up to you. It could be:

  • A big company announcement
  • A new sponsor or collaboration reveal
  • A prize for a contest winner

The whole point is to cause curiosity and draw attention to your booth at the show. The best thing that can happen to you at a trade show is a crowd!

Marketing Made Fun

Here’s where the fun comes in. It’s all about involving your attendees and making them want to participate in marketing your business. Here’s the trick though – it has to be easy! If it’s complicated, most people won’t engage. Try to stick to simple ideas that no one can say no to.

Humor: Create a “hidden” camera scenario where something unexpected happens and you record your attendees’ reactions to things. You could even stream their reactions in real time if you have the right type of audience.

Scrolling Message Board: Utilizing a large screen within your booth space or in the middle of the trade show floor, encourage attendees to post on social media about your company at the show, using a certain hashtag or emoji to get on the message board. You’ll be surprised how this will motivate people to do some silly things to get on that message board. All the while, they are promoting your brand or company with a simple post on Facebook or Twitter!

Interactive Walls: It could be as simple as creating one out of post-it notes, a whiteboard or chalkboard surface. Propose a question and ask people to respond or invite them to post their business card to show that they were there. When they show is over, you could post a photo to boast how successful your show was and ask if they can locate their contribution.

Mini Contests: Throughout the day, host quick contests to draw in with attendees walking by your booth. Make themes based on well known games, like would you rather or Simon says. Your prizes should be worth their time so you’ll not only draw in willing participants, but you’ll also create buzz and give people a reason to stop by your booth.

Photo Booth: Trust us, photo booths aren’t just for weddings! As each attendee walks onto your exhibit floor, give them a mask or a prop with your booth number written on the back telling them to visit your photo booth. They will be so intrigued, that they’ll have to stop by your booth for a photo. A little bit of fun not only entertains it serves as a great conversation starter as well.

Offer A Mid-Show Snack: Just as the mid-day slump rolls around, so will you offering up a mid-day goodie! Stroll the exhibit hall with an an ice cream cart or a popcorn cart. Just make sure your snack offering is portable and branded with your logo. That way you can serve a refreshing snack throughout the exhibition floor, with the intention of enticing people to visit your booth.

In Conclusion

One of the best ways to switch things up at your next trade show is to create an unexpected experience. The goal is to condition your audience to expect the unexpected. Surprises are some of the most memorable aspects of life so take advantage of this even at a trade show.

Trade shows can either be really fun and memorable or really boring and not worth your time. The decision is yours. But one thing we’ve learned from our previous trade show experience is this – we should all embrace the trade show with a smile and a laugh.

Trade Show Checklist – 26 Must Haves!

The day has finally come. You’ve been prepping for your trade show for what seems like an eternity. You arrive at the venue, start unpacking and BOOM. You realize you forgot something! Showing up unprepared has got to be the worst feeling especially when it comes to something you thought you were prepared for. Lucky for you we’ve enlisted the help of our fellow exhibitors to compile this handy trade show checklist.

Trade Show Checklist Download

DOWNLOAD NOW: Printable Trade Show Checklist

And trust us, we know it’s easy to forget the small things on your way out the door since your biggest concern should be your trade show display. Keep our simple trade show checklist handy for future use. It will be a lifesaver and you’ll make friends with everyone around you since you’ll be the prepared exhibitor!

Booth Items:

  1. Signage – If your trade show signage is separate from your display, don’t leave part of your company behind.
  2. Promotional Items – Brochures, postcards, flyers, handouts, samples etc.
    Business Cards – Bring plenty to hand out to as many qualified leads as you can. More is better.
  3. Business Card Holders – Simply because it looks much neater than a stack of cards thrown on the table.
  4. Giveaways – Make sure you choose something that makes sense or is relatable to your company, and just don’t give it away to anyone walking by – make sure they are worthy.
  5. Containers to hold your giveaways – Basket, candy dish, pen cup, etc.
  6. Bowl for collected business cards – Just an easy way to keep everyone’s information in one place to take back to the office for follow ups.
  7. Name Tags – Don’t rely on the event to give you a lanyard name tag. Everyone wants to know your name as well as what company you are with.
  8. Table Linens – Let’s be honest, those trade show venue tables can look pretty rough. And it’s a bonus if your table cover has your logo on it!
  9. Presentation/Video/Media – You worked hard on that video or powerpoint presentation, so don’t forget it.

Office Supplies:

  1. Pens/Pencils/Sharpies – Yes, you might be at a trade show where there’s an unlimited supply of pens from other exhibitors, but just bring your own.
  2. Scissors – It’s almost inevitable that something will need to be cut during set up or tear down.
  3. Notepads & Post Its – Good for taking notes or if someone else forgot their business card you can jot down their information for a follow-up.
  4. Rubber Bands/Paper Clips – Don’t lose all those business cards you just collected. Plus you can bend paper clips and use them for the most unconventional purposes.
  5. Stapler – The stapler can come in handy to tack all sorts of unsuspecting things together.
  6. Tape…all the tape! – Scotch, Duct, Masking, Packing, Double Sided – any kind of tape you can think of, you’ll need it.

Technology:

  1. Laptop/Monitor/TV/iPad – The bigger the better!
  2. Chargers – With constant use, devices are sure to run out of juice so make sure you pack all necessary chargers. And this includes your phone charger!
  3. Cords to Connect Computer to TV/Monitor – Nothing worse than the moment you realize you’re missing your HDMI cord because it’s at home in your living room.
  4. Extension Cords/Power Strip– Outlets are shared between exhibit booths and it always seems you need just one more outlet. Plus, in the event you  want to place your TV or monitor in a location not so close to an outlet, you’ll at least have a backup plan.

Other Supplies:

  1. Safety Pins – Two words…wardrobe malfunction.
  2. Snacks – No one wants to feel “hangry” or “parched” during a trade show. Quick snacks will do the trick to take the edge off.
  3. Gum/Breath Mints – We would suggest skipping the onions or garlic for lunch and always good for after your coffee break.
  4. Hand Sanitizer – Think of the hundreds of hands you’ll shake. Enough said.
  5. Zip Ties – For all you OCD peeps out there, these help keep computer wires looking nice and tidy.
  6. Back up Shoes (if you’re wearing heels) – Comfortable shoes are so worth it, especially when the show is over and you have the dreaded job of packing up your trade show display.
  7. First-Aid Kit – Well, you don’t bleed all over your prospects.

Face-to-Face Marketing in a Digital World

Social media and online advertising are certainly proving to be the wave of the future. We’re more connected than ever before, yet there is still disconnect when it comes to marketing. In many instances digital marketing is a super convenient way to get your brand and products in front of a large target audience, but not without some challenges. Overcrowding on some social media platforms tends to make it difficult for brands to engage without increasing their marketing budget.

In reality, having a presence online and face-to-face should both be an essential part of your marketing strategy. However, when trying to instill value in your product or service there’s only one technique that works time and time again…networking. Yes, good ol’ fashion, face-to-face networking! And can you guess where the easiest place to do this is? Well, a trade show of course!

NETWORKING WORKS, PERIOD.

Maybe you love it or hate it, embrace it or avoid it, networking is quite possibly one of the simplest, most effective tools to market yourself or business. But, the effectiveness is up to you! Many of us approach networking with good intentions – think of that stack of business cards from your last trade show collecting dust in your desk that you haven’t touched. Or the hundreds of LinkedIn contacts you’ve actually never met (or chatted with for that matter).

Don’t worry you’re not alone! We all know how incredibly important face-to-face marketing is, along with community involvement, yet we all try so hard to avoid it. The hard truth is it’s possible networking might be the missing piece your marketing strategy needs to boost your efforts and see a spike in sales.

FACT: 74% of trade show attendees say that they have a more
positive opinion about the company, brand, product or service
being promoted after the event.
Source: EventMarketer.com

Have you considered attending or exhibiting at a trade show yet? Trade shows are all about building relationships – simply getting to know someone. Asking questions and really listening to determine if they are in fact the potential client you’ve been looking for. There’s something special about being present, making eye contact with someone and showing them the confidence you have in your company.

Rather than try to cut through all the social media noise, start by attending a few local events or business-to-business trade shows. Just remember to keep an open mind – you’re creating long term business relationships here, so it won’t be a fast process.

BUT BE SOCIAL ONLINE, TOO.

There’s no better place to network than at a trade show. So by combining the social aspect of marketing before or after your trade show can most certainly benefit you as well. Here’s a few examples:

Before the trade show: connect with your existing clients online or on social media to let them know you’ll be attending and would like to meet up.
At the trade show: take a pictures with clients (new and old) at your booth to build awareness about your show presence.
Before the trade show: Use social networks to gauge your clients most pressing needs and interests.
At the trade show: Speak with clients about these needs to create a more valuable in-person experience.

Digital communication provides a great opportunity to keep customers and prospects engaged long after the trade show doors have closed.

FINAL THOUGHTS.

Whether its online or social, marketing should always be consistent and always follow through on your brand awareness. Consistency builds trust, and in turn a long lasting business relationship. It’s this constant communication that will keep the dialogue with prospects and customers fresh and lively year-round.

In the end it all comes down to positive audience engagement, both digitally and in-person.


DID YOU KNOW: YOU ONLY HAVE 3 SECONDS TO CAPTURE THE ATTENTION OF ATTENDEES?

Now’s your chance to get creative! Since 1994, our family owned company offers quality trade show display products, providing exceptional customer service to each and every one of our customers worldwide. Lucky for you we have “all things trade show” in one convenient place online – www.AffordableDisplays.com.

So start envisioning your own trade show display today. And the best part is we’ll be here to guide you throughout the entire process!