Top Trade Show Trends for 2022

When it comes to which trends we believe will prevail in 2022, trade show organizers alike have a wide range of opinions. However, there are some constant themes, including the importance of quality above quantity, the continued product shortages, and networking concerns.

Here are 8 trends we see may be sticking around for the coming year. Continue reading “Top Trade Show Trends for 2022”

Picture Perfect: Useful Photos to Take at Your Next Trade Show

If a picture is worth a thousand words, trade shows are the ideal place to take candid pictures. Exhibitors, after all, invest a lot of money to create a visual presence at each trade show. Trade shows serve as a rich setting for capturing photographic memories that may be repurposed in a variety of ways, thanks to enticing booth design, bright signs and graphics, demos, seminars, and other activities aimed to enhance booth traffic. 🔥HOT TIP🔥 Use your trade show as the perfect time to gather photos for your website or promotional posts on social media. Continue reading “Picture Perfect: Useful Photos to Take at Your Next Trade Show”

Basic Graphic Design Tips Every Event Manager Should Know

When it comes to event marketing and attracting people to your trade show booth, the appropriate graphic design visuals may make all the difference. Is it possible that your current exhibiting strategy could be improved?

Everything event organizers need to know about producing high-quality trade show exhibit graphics is outlined below. If you want to make your booth stand out at your next event, follow these guidelines. Continue reading “Basic Graphic Design Tips Every Event Manager Should Know”

Get Your Team Thinking Creatively for Future Trade Shows

Trade shows, whether virtual or in person, offer a wealth of opportunities for cost-effective sales and lead creation. To take advantage of these opportunities, your company must stand out from the crowd. If your team members are having trouble coming up with new trade show ideas for your next event, we have some advice on how to spark creativity in your team. Continue reading “Get Your Team Thinking Creatively for Future Trade Shows”

Maximizing Use of Your Existing Trade Show Display

The recent struggles within the past year or so shine a light on the reality that even in business we need to find ways to adapt to our circumstances. In the wake of the cancellation or postponement of trade shows and marketing events, we’re all scrambling to find alternative ways to continue using the trade show displays recently purchased or have in storage and find ways to use them in the virtual market. Continue reading “Maximizing Use of Your Existing Trade Show Display”

Trade Show Restart in Full Effect

It has no doubt been a challenging time and your trade show schedule definitely took a hit. As the restart of trade shows finally inches it’s way back into our marketing routine, attracting crowds of attendees and exhibitors, we can’t help but see the light at the end of the tunnel.

For example, The Utility Expo held in September 2021 turned out to be the largest in the show’s history, attracting 900+ exhibitors and 16K+ attendees, all spread out over the large Kentucky Expo Center (32 acres to be exact). Continue reading “Trade Show Restart in Full Effect”

4 Reasons Why Trade Shows Will Bounce Back

COVID-19 disrupts Trade Shows, but highlight value of in-person connections.

Empty halls. No handshakes. No follow-ups. What happens when coronavirus (COVID-19) cancels trade shows and conferences? Will trade shows ever truly recover again?

The coronavirus has fueled a halt in a vast majority of trade shows, corporate meetings and social outings, forcing businesses to turn to video conferencing and other virtual interactions. The developments have led some businesses to reflect on the value of large conferences and exhibitions given the costs to exhibit at such events, particularly for startups. When the crisis is over, will companies that have managed just fine with video conferencing decide to carry on, given how much cheaper it is?

Here’s our take on the importance of trade shows and why we think they will come out of this stronger than ever! Continue reading “4 Reasons Why Trade Shows Will Bounce Back”

Here’s Why You’re Not Getting Enough Trade Show Booth Traffic

After months of planning, trade show day is finally here! You’re excited to meet and greet with attendees and hopefully capture a few more leads to boost sales. Yet here you are, standing in an empty trade show booth while attendees simply walk by without even a slight glance.

If you’ve ever been in that situation, chances are you wanted a magic wand to transport you somewhere else – somewhere far, far away. The expense of exhibiting at a trade show is enough to make you frustrated, adding in the lack of booth traffic is down right depressing.

Here are the 4 most common reasons why your booth traffic lacking and our best ways to turn that trickle of booth traffic into a flood.

Continue reading “Here’s Why You’re Not Getting Enough Trade Show Booth Traffic”

Trade Shows: Expectation vs. Reality

If you’re reading this article, chances are you’ve been to a trade show or consider them to be an important piece of your marketing puzzle.

Trade shows have been around for a long time – The Great Exhibition, held on May 1, 1851, to be exact. There is no doubt the main reason for a trade show is to provide value to both the attendees and the exhibitors involved. But have times changed? Has technology ruined the face-to-face value that trade shows provide to exhibitors and attendees?

Historically speaking, trade shows have always been a great way to enhance your marketing efforts and promote your brand, but have you ever found yourself asking the question:

Are trade shows even worth it these days?

Continue reading “Trade Shows: Expectation vs. Reality”

Valuable Trade Show Staffing Guidelines

It’s true that the success of any action hinges on how prepared you are.

The benefits you reap at any trade show relies heavily on well trained booth staff and how they interact with prospective clients or attendees on the show floor. Before sending your booth staff out in the field, make sure you’re providing them with the support and training they need.

In this post we’ll give you our best advice and best practices when it comes to choosing staff for your trade show booth, responsibilities of staffers, concerns when preparing your staff for the show floor and budgeting.

Continue reading “Valuable Trade Show Staffing Guidelines”