Maximizing Use of Your Existing Trade Show Display

The recent struggles within the past year or so shine a light on the reality that even in business we need to find ways to adapt to our circumstances. In the wake of the cancellation or postponement of trade shows and marketing events, we’re all scrambling to find alternative ways to continue using the trade show displays recently purchased or have in storage and find ways to use them in the virtual market.

Life happens, but there is no need to join your Zoom call with a background full of your dirty laundry, or family members peaking into the room distracting you and your potential clients. 

Since most of us have had to put a pause on in-person and face-to-face meetings, we’re lucky enough to have the technology for virtual meetings to take over the event industry and  sales presentations. When conducting these meetings or presentations, whether you are wearing pants (or not) of course you want to put your best impression forward. 

The challenge though of being in these meetings means you have limited visibility or space behind you. With significantly less trade shows scheduled for the near future, now’s the time to get some use of the display you put your hard-earned money into. Here lies the perfect opportunity to pull our your trade show display to see if this will provide an eye pleasing backdrop for your meetings. 

Whether you have a tension fabric display, pop up display, retractable banner stand, table top display or any sort of photo backdrop, take into consideration if you can use it for your virtual meeting backdrop.

Here’s 3 ideas for virtual meeting backdrops that work well:

  • A neutral landscape, cityscape or office view, is going to be professional while not being distracting to your client.
  • The step and repeat logo design is what is most commonly seen at red carpet events or photo ops. Simply put, it is your logo repeating in a pattern on the backdrop. This obviously will create a professional appearance while also displaying your brand to your audience.
  • The green screen is the most versatile, allowing you to create an unlimited amount of branding designs, landscapes/cityscapes, or any sort of imagery you would like to use specific to each meeting.

Although circumstances beyond our control may jeopardize that in-person moment you had been planning, the show must go on. While there is no perfect substitute for a canceled event, this alternative has shown unique benefits and can prove as or even more effective, than your original plan.

Trade Show Restart in Full Effect

It has no doubt been a challenging time and your trade show schedule definitely took a hit. As the restart of trade shows finally inches it’s way back into our marketing routine, attracting crowds of attendees and exhibitors, we can’t help but see the light at the end of the tunnel.

For example, The Utility Expo held in September 2021 turned out to be the largest in the show’s history, attracting 900+ exhibitors and 16K+ attendees, all spread out over the large Kentucky Expo Center (32 acres to be exact).

“Given the extraordinary circumstances around in-person events, we were excited to be able to produce The Utility Expo and bring a diverse lineup of thousands of products to over 16,500 attendees,” said John Rozum, Show Director for The Utility Expo.

Another example is The Association for Packaging and Processing Technologies’ trade show which attracts the packaging and processing community. The September 2021 PACK EXPO Las Vegas and Healthcare Packaging EXPO trade show gathered more than 23,000 attendees, who then engaged with 1,500+ exhibitors across four halls and more than 740,000 square feet of exhibit space at the Las Vegas Convention Center.

“In a word, PACK EXPO Las Vegas and Healthcare Packaging EXPO was a success. Exhibitors and attendees alike were energized by the number of people who attended and, more importantly, the business conducted from the moment we opened the doors.” said Jim Pittas, president and CEO of PMMI, The Association for Packaging and Processing Technologies.

The largest cannabis industry trade show in the world, MJBizCon, returned to Las Vegas for its first in-person conference in two years in October. Attracting nearly 27K attendees and 1,200+ exhibitors, across nearly 250K net square feet of the Las Vegas Convention Center used for this show. Chris Walsh, CEO of MJBiz, said: “What’s astonishing is how quickly our team found its groove. It was almost as if we didn’t skip a beat. In fact, I think this was one of the smoothest events we’ve ever run. Everyone on our team was 100% focused on making this successful and eager to do what they do. They leaned into their skill sets and rallied together, and the result was fantastic.”

When do you think you and your team will be ready to start up trade shows again?

Whatever that timeline is, just know our team at AffordableDisplays.com is waiting to hear from you and focused on making your 2022 trade show season the most successful, without skipping a beat.

4 Reasons Why Trade Shows Will Bounce Back

COVID-19 disrupts Trade Shows, but highlight value of in-person connections.

Empty halls. No handshakes. No follow-ups. What happens when coronavirus (COVID-19) cancels trade shows and conferences? Will trade shows ever truly recover again?

The coronavirus has fueled a halt in a vast majority of trade shows, corporate meetings and social outings, forcing businesses to turn to video conferencing and other virtual interactions. The developments have led some businesses to reflect on the value of large conferences and exhibitions given the costs to exhibit at such events, particularly for startups. When the crisis is over, will companies that have managed just fine with video conferencing decide to carry on, given how much cheaper it is?

Here’s our take on the importance of trade shows and why we think they will come out of this stronger than ever! Continue reading “4 Reasons Why Trade Shows Will Bounce Back”

Here’s Why You’re Not Getting Enough Trade Show Booth Traffic

After months of planning, trade show day is finally here! You’re excited to meet and greet with attendees and hopefully capture a few more leads to boost sales. Yet here you are, standing in an empty trade show booth while attendees simply walk by without even a slight glance.

If you’ve ever been in that situation, chances are you wanted a magic wand to transport you somewhere else – somewhere far, far away. The expense of exhibiting at a trade show is enough to make you frustrated, adding in the lack of booth traffic is down right depressing.

Here are the 4 most common reasons why your booth traffic lacking and our best ways to turn that trickle of booth traffic into a flood.

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Trade Shows: Expectation vs. Reality

If you’re reading this article, chances are you’ve been to a trade show or consider them to be an important piece of your marketing puzzle.

Trade shows have been around for a long time – The Great Exhibition, held on May 1, 1851, to be exact. There is no doubt the main reason for a trade show is to provide value to both the attendees and the exhibitors involved. But have times changed? Has technology ruined the face-to-face value that trade shows provide to exhibitors and attendees?

Historically speaking, trade shows have always been a great way to enhance your marketing efforts and promote your brand, but have you ever found yourself asking the question:

Are trade shows even worth it these days?

Continue reading “Trade Shows: Expectation vs. Reality”

Valuable Trade Show Staffing Guidelines

It’s true that the success of any action hinges on how prepared you are.

The benefits you reap at any trade show relies heavily on well trained booth staff and how they interact with prospective clients or attendees on the show floor. Before sending your booth staff out in the field, make sure you’re providing them with the support and training they need.

In this post we’ll give you our best advice and best practices when it comes to choosing staff for your trade show booth, responsibilities of staffers, concerns when preparing your staff for the show floor and budgeting.

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Trade Show Budget: Displays Under $1,000

So you’ve been given the task to search for a new trade show display – we find that very exciting, but you may not.

Chances are you don’t know where to start or even what you want. There’s a lot of things to think about when searching for a trade show display (size, shape, travel friendly, graphics, etc.), but your trade show budget is definitely the most important.

Typically our first question to any of our customers contacting us for a trade show display is “What’s your budget?”. The easiest way to dwindle down your options when searching for a trade show booth is to answer this question first. Consider this: you can’t possibly start your search when buying a car or a house without knowing your budget, right? Well, the same goes for trade show displays.

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Multi-Use Portable Event Displays

Get The Most For Your $$$

Many of our customers purchase portable event displays mainly for use at a trade show, but have you ever thought of utilizing the same display in other ways as well. We realize not all companies also do other face-to-face marketing events such as open houses for real estate companies, pop up shops for retailers, red carpet events or other business-to-business networking events. But have you considered maybe you aren’t doing these other events because your trade show display doesn’t accommodate for the multi-use?

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4 Easy Ways to Capture Trade Show Attendees’ Attention

3 SECONDS!

Literally, that’s the amount of time you have to catch someone’s eye and draw them into your trade show booth. If you’ve ever attended a trade show and walked the convention floor, you know how easily it is to get distracted. You see a friendly face heading towards you and strike up a conversation, you bump into someone and spill coffee on your shirt, and then there’s the sudden bathroom trip. There always seems to be something that keeps you from the main reason why you’re there in the first place – checking out the exhibitors booths.

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7 Spot On Trade Show Marketing Myths

Myths are everywhere.

From mythical creatures like unicorns or mermaids, lightning never strikes in the same place twice, dogs’ mouths are cleaner than our mouths – but that’s not they type of myths were talking about. Today we’re debunking a few of the most common trade show marketing myths, with a few compelling stats to back them up. Brace yourself, because it’s about to get real. 

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