Attending trade shows and conferences year after year can get costly very quickly with your trade show display often becoming an oversight. Yeah you might have to pay a pretty penny to rent a booth space at each show, but if your trade show display is lacking, you definitely won’t see a return on your investment.
Ring in the new year by evaluating your existing trade show display for wear and tear. There’s no need to worry though – you can spruce up your existing display sometimes just as easily as buying a new one, but without the hefty price tag. Your customers will be excited to see the change and will surely be inspired to take a closer look at your booth.
Here’s a few simple tips to give new life to your trade show image with an extreme makeover – trade show edition!
After months of planning, trade show day is finally here! You’re excited to meet and greet with attendees and hopefully capture a few more leads to boost sales. Yet here you are, standing in an empty trade show booth while attendees simply walk by without even a slight glance.
If you’ve ever been in that situation, chances are you wanted a magic wand to transport you somewhere else – somewhere far, far away. The expense of exhibiting at a trade show is enough to make you frustrated, adding in the lack of booth traffic is down right depressing.
Here are the 4 most common reasons why your booth traffic lacking and our best ways to turn that trickle of booth traffic into a flood.
Deliver your message in line with identity, values, and strategy.
The key principle in life and in business is consistency. Without it you won’t get very far. When it comes to graphic design, consistency is the #1 principle that we tend to violate most frequently. Even the best graphic designers are also guilty of breaking this principle and are not proud to admit it. Before we jump right in, let’s define what brand consistency is.
Does it seem to you that some businesses have it all together when exhibiting at a trade show?
Almost like they have the secret recipe for networking and bringing back a positive return on investment. Their secret is it’s no secret at all, it’s simply this:
A successful trade show is measured by how much effort you want to put into it.
Yes you read that right. Sounds simple, or is it. Being that we are a trade show display company, we’ve attended many and have seen a thing or two at different trade shows. So here’s our best tips, tricks & secrets for a successful trade show.
Social media and online advertising are certainly proving to be the wave of the future. We’re more connected than ever before, yet there is still disconnect when it comes to marketing. In many instances digital marketing is a super convenient way to get your brand and products in front of a large target audience, but not without some challenges. Overcrowding on some social media platforms tends to make it difficult for brands to engage without increasing their marketing budget.
In reality, having a presence online and face-to-face should both be an essential part of your marketing strategy. However, when trying to instill value in your product or service there’s only one technique that works time and time again…networking. Yes, good ol’ fashion, face-to-face networking! And can you guess where the easiest place to do this is? Well, a trade show of course!
NETWORKING WORKS, PERIOD.
Maybe you love it or hate it, embrace it or avoid it, networking is quite possibly one of the simplest, most effective tools to market yourself or business. But, the effectiveness is up to you! Many of us approach networking with good intentions – think of that stack of business cards from your last trade show collecting dust in your desk that you haven’t touched. Or the hundreds of LinkedIn contacts you’ve actually never met (or chatted with for that matter).
Don’t worry you’re not alone! We all know how incredibly important face-to-face marketing is, along with community involvement, yet we all try so hard to avoid it. The hard truth is it’s possible networking might be the missing piece your marketing strategy needs to boost your efforts and see a spike in sales.
FACT: 74% of trade show attendees say that they have a more
positive opinion about the company, brand, product or service
being promoted after the event.
Have you considered attending or exhibiting at a trade show yet? Trade shows are all about building relationships – simply getting to know someone. Asking questions and really listening to determine if they are in fact the potential client you’ve been looking for. There’s something special about being present, making eye contact with someone and showing them the confidence you have in your company.
Rather than try to cut through all the social media noise, start by attending a few local events or business-to-business trade shows. Just remember to keep an open mind – you’re creating long term business relationships here, so it won’t be a fast process.
BUT BE SOCIAL ONLINE, TOO.
There’s no better place to network than at a trade show. So by combining the social aspect of marketing before or after your trade show can most certainly benefit you as well. Here’s a few examples:
Before the trade show: connect with your existing clients online or on social media to let them know you’ll be attending and would like to meet up.
At the trade show: take a pictures with clients (new and old) at your booth to build awareness about your show presence.
Before the trade show: Use social networks to gauge your clients most pressing needs and interests.
At the trade show: Speak with clients about these needs to create a more valuable in-person experience.
Digital communication provides a great opportunity to keep customers and prospects engaged long after the trade show doors have closed.
Whether its online or social, marketing should always be consistent and always follow through on your brand awareness. Consistency builds trust, and in turn a long lasting business relationship. It’s this constant communication that will keep the dialogue with prospects and customers fresh and lively year-round.
In the end it all comes down to positive audience engagement, both digitally and in-person.
DID YOU KNOW: YOU ONLY HAVE 3 SECONDS TO CAPTURE THE ATTENTION OF ATTENDEES?
Now’s your chance to get creative! Since 1994, our family owned company offers quality trade show display products, providing exceptional customer service to each and every one of our customers worldwide. Lucky for you we have “all things trade show” in one convenient place online – www.AffordableDisplays.com.
So start envisioning your own trade show display today. And the best part is we’ll be here to guide you throughout the entire process!
So you’ve made all the necessary purchases for a successful trade show season, but you’ve come in under budget (and your boss is high fiving you). This is great, however if the money isn’t spent it may not generate great returns on your investment. We have some seriously savvy ideas to help spend your remaining budget wisely to benefit your current and future trade show efforts.
We understand, having money left to spend can feel too good to be true. Maybe you just saved a huge chunk by reusing last seasons’ trade show display, or you saved on other big ticket items and just have some extra cash to spend. It doesn’t matter how you got it, here are some smart ways to spend your remaining trade show budget dollars wisely.
#1 – Up your game with audience engagement.
Audience engagement apps add another level of interactivity to your trade show. And before you look away, we don’t mean adding just any app – there’s some great tools out there you should be utilizing. The app industry offers easy to use web-based live sharing and Q&A solutions to engage attendees before, during or after the show. They might also allow followers to watch live presentations, ask questions, answer polls, make digital notes, live tweet & much more. By capturing what’s really going on in your attendees’ minds, you can use the data to help you target the right audience for future trade shows. If you’re not sure it’s the best fit for your company just start small and adjust from there. Review your engagement the first time you use the app to make sure it will work for your needs.
#2 – Social walls = real time engagement.
Imagine how neat it would be collecting social media posts from your attendees in real time and displaying them right on a monitor mounted to your trade show display for everyone to see. Try selecting a specific hashtag pertaining to your show and have attendees post using that hashtag. Or simply ask attendees to “tag” you in a photo. You could make a game of it and use this as a contest to win your giveaway. Let’s be real here — who doesn’t love seeing their post show up on a big screen!
#3 – Create a trade show landing page.
Having a dedicated landing page added to your existing website to showcase your trade show schedule, locations, agendas and speakers — this would be helpful to attendees, right? The main purpose is to send potential attendees to your website to help you spark interest and encourage social media sharing. Of course there are OK landing pages and there are amazing landing pages. Make sure your message is clear and to the point. Also graphics are huge so hiring a graphic designer might not be a bad idea since you’ll want to make sure all of your dedicated trade show landing pages are fully on brand.
#4 – Let’s…chatbot?!
For those unfamiliar with the term, a chatbot is a computer program or an artificial intelligence which conducts a conversation via audio or text. Adding a chat feature to your website to answer pre-tradeshow questions may take some of the burden off your support team. And don’t worry, your pre-populated answers don’t have to sound robotic either. You can make it sound just as natural as having a live human on the other end. But you want to know the best part? Chatbots work for you 24/7 and are pretty darn cost effective.
#5 – Retargeting is your friend.
Quite possibly one of the best tools for converting your landing page visitors into attendees. We know you’ve seen it – you go to a website and a “pop-up” appears for you to sign up. This has been around for a while but just now becoming more popular in order to run specific campaigns to increase conversions. Now you might be wondering how this actually works…well, think of your trade show landing page as a “shopping cart”. Typically you’re asked to register when shopping at most online stores so you can save your information for next time. Well, there’s a slight problem with this. Most people won’t register on the first visit, but it’s crucial to your conversion numbers. Just make sure your registration page is clear on your intent and it will be a easier decision to sign up. Lastly, maybe spend a little money to set up a specific retargeting campaign engaging with people that visited but didn’t sign up. Sometimes a little nudge is all it takes.
#6 – Create Pre-Show Teaser Videos.
Video is considered the most effective way to promote anything these days, even your trade show to boost attendance. Utilizing video before and after your trade show could help not only generate awareness to your brand but also boost attendance to your trade show. However, professional video production can become quite costly and the cheaper options may not look as professional as you would like. So how do you meet in the middle? Try merging existing footage with still photos to create a short video to display social media or your trade show landing page. Try testing out different online tools to combine elements into bite-size video snippets in no time at all.
#7 – Consider adding a Mobile Charging Station.
We’re sure you’ve witnessed this before – someone wandering around cell phone and charging cord in hand in a desperate search of an outlet. How would you like to be the one to swoop in and save the day! Trade show attendees rely on their cell phones, tablets and other devices to check emails, answer voicemail, post to social media or chat with coworkers. Adding a mobile charging station to your existing trade show booth will certainly be something attendees will not stop talking about! Genius, right?!
#8 – Boost your WiFi.
Rather than shelling out a crazy amount of money to the venue, and sacrificing your first born just to get decent bandwidth, consider adding a portable internet hotspot to your trade show booth. It’s so crazy how these small modules can make all our internet fears disappear and for a decent price. You’ll finally put an end to that “sorry I’m at a trade show and the Wifi is so slow I can’t even load Facebook” feeling.
So maybe you still have a little money leftover?
This could also be spent on promoting your brand or products on social media. A little bit of money spent on SEO targeted content across platforms like LinkedIn, Instagram or Facebook could also work wonders.
So, we live in Maine and we’re used to bundling up! Maine winters can be brutal! But thats not quite what we mean here. By combining different display components, such as a 10ft tension fabric display with a retractable banner stand and brochure rack, we’re actually designing a complete trade show display set-up just for you. The combination of different trade show elements make it easy for you to visualize your trade show display booth space to the point you can actually see yourself working in the booth. And although doing this creates the look of a custom trade show booth, rest assured these complete kits do not come with the custom price tag.
Even with their already low cost, we decided to show you a little extra love and offer a WEB ONLY promotion on all our Complete Trade Show Display packages including our 3 newest packages added just last week. Check them out:
We created our bundle packages with the exhibitor in mind! We’re hoping that by seeing these displays “in action” it will help when deciding which display elements you’d like to include in your exhibit booth. And with so many options available, we understand how hard it is sometimes to put the pieces of the trade show display puzzle together. The great part about these bundle packages is we’ve included some of our most popular products as well, so you are sure to represent your company in style at every trade show you attend. You might even win “best in show”!
So, what are you waiting for? Start shopping now to take advantage of this special offer happening this month only. And make sure you visit our site often, because every month there’s a chance to save with our monthly promotions and everyday savings. We look forward to working with you and creating your next amazing trade show display!
Push-Fit graphics, also known as Silicone Edge Graphics (SEG), are ideal for a variety of applications with pop up displays or displays featuring channel bar applications. This is the latest technology in tension fabric displays and features silicone edge beading attached to the edges of the printed fabric graphic, enabling you to easily push the graphic into a channel for a seamless edge display.
Of the many benefits that go along with oour push-fit tension fabric displays, the three listed below are the ones that most stand out to us.
Benefit #1: available options include single sided display or double sided, along with backlit LED illumination or non-illuminated dye-sublimated fabric graphics.
Benefit #2: extrusion-based frames or perimeter channel bars that hold SEG graphics and provide a seamless appearance for a message that can’t be missed.
Benefit #3: lightweight portability for easy travel to and from your trade show venue – ship via UPS or FedEx for delivery ahead of time or transport in a car for local shows.
For 2018 we’ve recently added two of the most popular push-fit graphic display lines on the market today. Here’s a brief overview of these products so you can further understand the simplicity of the SEG technology.
First up is the new Embrace™ tension fabric displays which combine the convenience of a pop up display with a streamlined look and innovation of a push-fit silicone edge fabric graphic.
The combination of a lightweight collapsible frame and a “push-fit” fabric graphic ensures a seamless and taut appearance to your graphic every time you display your message. No more wrinkles around the edges of your graphic due to stitching or velcro! Featuring a no tool setup, you’ll be amazed at the simplicity of this display every time.
Next up is the Vector Frame™ light boxes which are considered to be one of the easiest backlit trade show displays available on the market. Featuring a durable 4” (100mm) aluminum extrusion frame, one large seamless push-fit backlit fabric graphic and LED edge lighting. LED lights come adhered to the aluminum frame, making set-up as simple as assembling the frame, applying the push-fit graphics and plugging in the electrical cord! Vector Frame Light Boxes are ideal for use in retail, marketing events, conferences and trade show environments as the perfect solution for illuminating your message. Double sided graphics are also available to insure you grab attendees attention from all angles of the trade show floor.
Need assitance with your graphic design? Contact one of our talented graphic designers today to discuss how we can take your artwork to the next level. Call us at 1-800-723-2050 or email us at [email protected] now!
A trade show display has the #1 job of capturing first and foremost as much attention to your little show booth space as possible, but it also has several other important functions. Your trade show booth can serve as a functional backdrop to attract attendees eyes and direct their movement where you want them. The pop up display offers all of this and more! This classic style of portable exhibit displays is able to pack a big larger than life impact to users encouraging them to take a closer look, drawing interest to what your brand has to offer. We’ll explain the many perks to this classic style trade show display and explain the #1 pop up display brand.
QUALITY HARDWARE – 100% USA MADE
The 1UP pop up is manufactured piece by piece by Affordable Exhibit Displays ONLY. Since we have been manufacturing for this particular style display since 1999 you canhigh-quality quality components with this pop up display. Take a look and compare – link to compare .pdf … The better product we develop the better end results you, the end user – will receive. We aim for a trouble free life for your display that’s why we offer a Lifetime “No Questions Asked” Warranty on the 1UP frame components. With a <1% repair rate you can be sure the 1UP trade show display will prove itself show after show.
PORTABILITY THAT JUST POPS UP
Compact & Convenient! The 1UP pop up display brand gives you the classic curved look and feel all with virtually seamless larger than life graphics. The 1UP packs down into 2 wheeled shipping cases, is straight-forward to set up, ship, and transport even for the most rigorous of trade show schedules.
THE VERY BEST FRAME SINCE 1999.
The 1UP pop up display offers the most durable pop-up frame available. It’s the #1 pop up trade show display! The virtually unbreakable accordion framing is self-locking with neodym (super amazing strength magnets) autoconnect magnetic locking bars. It instantly pops up and ‘clicks’ effortlessly into place with no additional connectors. The framing is constructed of 1/2″ square aluminum tubing – meaning strong and rugged for a lifetime of usage. Some other inferior models may use round tubing which is more susceptible to bending and breaking which only means repair headaches for you.
PHOTO QUALITY GRAPHICS
Make an impression on clients and prospects with the highest quality, longest lasting graphics. A pop up display with graphic panels will provide that visual impact you are looking for.
For most of us a picture is comprehended faster than reading text. That is what is great about the graphic panel – a picture speaks louder than words! Make a clean and clear presentation with a high impact Graphic Panel on your 1Up pop up display. Set up and break down is simplified with the self-aligning graphic panels. The mating magnetic will do all the work and just ‘snap’ together. Don’t forget about a pop up display showing off your brand with a great graphic design. Read why the graphic design of your trade show display is the #1 success factor.
TROUBLE FREE SHIPPING CASES
The quality continues right down to even our shipping cases. These roto-molded cases are patented. These cases offer heavy duty built-in rubber wheels as well as a lid that is fastened with cotter pins for easy accessing. No worries about broken wheels or lost lids with these cases. Extras like these only begin to tell you how quality of our 1Up pop up is unequaled.
A bigger bonus: a finished wood counter top and full color graphic wrap creates and transforms your dual shipping cases into a branded podium workstation!
With optional highlighting accessories such as our backlit header. This custom logo header spans the curve of the 1UP and is typically backlit with illuminating connecting light bars to make your logo, brand and specific message stand out. The bonus to the backlit header is the lighting not only illuminates your name but also the width of the panels underneath providing a warm glow throughout your booth space.
DIGITAL PRESENTATIONS AT ITS BEST
Utilizing technology in a pop up display is a trending theme. The Media kits offered by the 1UP is multi-use for a wide variety of monitors with the Vesa compatible mount being able to support a 17”-32” size monitor weighing no more than 40 lbs. The most popular trending technology to integrate into the 1UP is the use of an iPad. The 1UP iPad mount allows for exhibitors to easily connect to apps or the internet with attendees standing right there. Add even more function to the 1UP dual case podium kit by adding in an iPad insert into the finished wood counter top.
TRADE SHOW ACCESSORIES
There are a variety of accessories like media kits such as the monitor or iPad mounts, podium kits as mentioned above, plus other style pop-up counters and LED stem lighting to further illuminate the display of your brand message.
CONVEX GRAPHIC PANELS
The 1UP is designed to accommodate graphics on both the concave front and convex back for island applications. The 16ft or 20ft Serpentine style 1UP combines the use of both concave and convex sides of the framing giving the trade show booth space a feeling of movement in the shape of an ‘S’.
MANY CONFIGURATION OPTIONS
The 1UP brand offers a size and shape for every budget and use. From a 4ft wide mini table top display, to towers and built to fit a 20ft trade show booth space. Plus, all of the in between sizes too such as 6ft wide, 8ft wide which is the most popular and 10ft wide floor units. The table top display pop up style is offered in 5ft wide, 6ft wide which is the most popular and 8ft wide table units.
As Affordable Displays offers in-house printing, our company will expertly handle all the custom printing for the 1UP pop up display brand and we offer the steadfast assurance that the graphics printed will be thoroughly inspected for quality during the printing process. To gain more insight into the benefits and features of the very latest and innovative pop up displays, take a moment to go through the AffordableDisplays.com website.
Our company is a family owned and operated company and as such, we have deep-seated family values and we focus on quality and on offering our clients a top choice of eye-catching and appealing tradeshow exhibits and displays. If you’re willing to attend a trade show, make it worth your while. Go the High Impact route and choose one of our Graphic Panel pop up packages!