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SHOP DISPLAYS NOW Trade shows offer a prime opportunity for businesses to showcase their products, services, and brand to a targeted audience. But behind every successful trade show exhibit lies careful planning, creative design, and meticulous execution.
In this quick guide, we’ll take you through the step-by-step process of bringing your trade show display from concept to reality. Continue reading “From Concept to Reality: Quick Steps to Building Your Trade Show Display”
Trade shows serve as excellent opportunities for businesses to showcase their products, services, and brand identity to a wide audience. However, an eye-catching trade show display design can often seem daunting, especially when working with a limited budget.
Fear not! With some creativity and strategic planning, it’s possible to create a compelling trade show booth that leaves a lasting impression without breaking the bank. Here are some tips and tricks to help you design an impactful trade show display on a budget! Continue reading “Designing Impactful Trade Show Displays on a Budget”
When it comes to event marketing and attracting people to your trade show booth, the appropriate graphic design visuals may make all the difference. Is it possible that your current exhibiting strategy could be improved?
Everything event organizers need to know about producing high-quality trade show exhibit graphics is outlined below. If you want to make your booth stand out at your next event, follow these guidelines. Continue reading “Basic Graphic Design Tips Every Event Manager Should Know”
You literally have 3 to 5 seconds to convey your message to passersby. And in that time you must:
1. Capture and captivate your audience attention
2. Quickly communicate services or products you have to offer
3. Entice and engage visitors to enter your booth space for a chat
All in 3 to 5 seconds! Easy right? Continue reading “10 Ways To Fix Your Most Common Graphic Design Mistakes”
Attending trade shows and conferences year after year can get costly very quickly with your trade show display often becoming an oversight. Yeah you might have to pay a pretty penny to rent a booth space at each show, but if your trade show display is lacking, you definitely won’t see a return on your investment.
Ring in the new year by evaluating your existing trade show display for wear and tear. There’s no need to worry though – you can spruce up your existing display sometimes just as easily as buying a new one, but without the hefty price tag. Your customers will be excited to see the change and will surely be inspired to take a closer look at your booth.
Here’s a few simple tips to give new life to your trade show image with an extreme makeover – trade show edition!
Continue reading “Give Your Trade Show Display an Extreme Makeover for 2020”
After months of planning, trade show day is finally here! You’re excited to meet and greet with attendees and hopefully capture a few more leads to boost sales. Yet here you are, standing in an empty trade show booth while attendees simply walk by without even a slight glance.
If you’ve ever been in that situation, chances are you wanted a magic wand to transport you somewhere else – somewhere far, far away. The expense of exhibiting at a trade show is enough to make you frustrated, adding in the lack of booth traffic is down right depressing.
Here are the 4 most common reasons why your booth traffic lacking and our best ways to turn that trickle of booth traffic into a flood.
Continue reading “Here’s Why You’re Not Getting Enough Trade Show Booth Traffic”
The key principle in life and in business is consistency. Without it you won’t get very far. When it comes to graphic design, consistency is the #1 principle that we tend to violate most frequently. Even the best graphic designers are also guilty of breaking this principle and are not proud to admit it. Before we jump right in, let’s define what brand consistency is.
Continue reading “How To Keep Your Graphic Design Consistent”
Almost like they have the secret recipe for networking and bringing back a positive return on investment. Their secret is it’s no secret at all, it’s simply this:
A successful trade show is measured by how much effort you want to put into it.
Yes you read that right. Sounds simple, or is it. Being that we are a trade show display company, we’ve attended many and have seen a thing or two at different trade shows. So here’s our best tips, tricks & secrets for a successful trade show.
Continue reading “Our Best Tips, Tricks & Secrets for a Successful Trade Show”
Social media and online advertising are certainly proving to be the wave of the future. We’re more connected than ever before, yet there is still disconnect when it comes to marketing. In many instances digital marketing is a super convenient way to get your brand and products in front of a large target audience, but not without some challenges. Overcrowding on some social media platforms tends to make it difficult for brands to engage without increasing their marketing budget.
In reality, having a presence online and face-to-face should both be an essential part of your marketing strategy. However, when trying to instill value in your product or service there’s only one technique that works time and time again…networking. Yes, good ol’ fashion, face-to-face networking! And can you guess where the easiest place to do this is? Well, a trade show of course!
Maybe you love it or hate it, embrace it or avoid it, networking is quite possibly one of the simplest, most effective tools to market yourself or business. But, the effectiveness is up to you! Many of us approach networking with good intentions – think of that stack of business cards from your last trade show collecting dust in your desk that you haven’t touched. Or the hundreds of LinkedIn contacts you’ve actually never met (or chatted with for that matter).
Don’t worry you’re not alone! We all know how incredibly important face-to-face marketing is, along with community involvement, yet we all try so hard to avoid it. The hard truth is it’s possible networking might be the missing piece your marketing strategy needs to boost your efforts and see a spike in sales.
FACT: 74% of trade show attendees say that they have a more
positive opinion about the company, brand, product or service
being promoted after the event.
Source: EventMarketer.com
Have you considered attending or exhibiting at a trade show yet? Trade shows are all about building relationships – simply getting to know someone. Asking questions and really listening to determine if they are in fact the potential client you’ve been looking for. There’s something special about being present, making eye contact with someone and showing them the confidence you have in your company.
Rather than try to cut through all the social media noise, start by attending a few local events or business-to-business trade shows. Just remember to keep an open mind – you’re creating long term business relationships here, so it won’t be a fast process.
There’s no better place to network than at a trade show. So by combining the social aspect of marketing before or after your trade show can most certainly benefit you as well. Here’s a few examples:
Before the trade show: connect with your existing clients online or on social media to let them know you’ll be attending and would like to meet up.
At the trade show: take a pictures with clients (new and old) at your booth to build awareness about your show presence.
Before the trade show: Use social networks to gauge your clients most pressing needs and interests.
At the trade show: Speak with clients about these needs to create a more valuable in-person experience.
Digital communication provides a great opportunity to keep customers and prospects engaged long after the trade show doors have closed.
Whether its online or social, marketing should always be consistent and always follow through on your brand awareness. Consistency builds trust, and in turn a long lasting business relationship. It’s this constant communication that will keep the dialogue with prospects and customers fresh and lively year-round.
In the end it all comes down to positive audience engagement, both digitally and in-person.
Now’s your chance to get creative! Since 1994, our family owned company offers quality trade show display products, providing exceptional customer service to each and every one of our customers worldwide. Lucky for you we have “all things trade show” in one convenient place online – www.AffordableDisplays.com.
So start envisioning your own trade show display today. And the best part is we’ll be here to guide you throughout the entire process!
