Multi-Use Portable Event Displays

Get The Most For Your $$$

Many of our customers purchase portable displays mainly for use at a trade show, but have you ever thought of utilizing the same display in other ways as well. We realize not all companies also do other marketing events such as open houses for real estate companies, pop up shops for retailers, red carpet events or other B2B networking events. Have you considered maybe you aren’t doing these other events because your trade show display doesn’t accommodate for the multi-use?

Below are some examples of how you can use our portable booths for other events besides trade shows. If you already own one of our portable booths but want to get more use out of your portable display between trade shows, feel free to reach out and chat with us for ideas to get creative!

Multi-Use Portable Trade Show Displays

Lounge, Discussion Area

Tension fabric display options are an excellent solution for a pop up lounge or discussion area. With the ever changing trade show trends, exhibitors are becoming more creative with their booth spaces, incorporating this trendy new option to stay relevant and be remembered. Tension fabric displays allow you to really show off your brand in new innovative ways.


By simply adding a retractable banner stand, counter or table cover, you’ll easily add depth to your trade show booth. But these add-on items could also be utilized in your office entrance or used at smaller events, such as a job fair or other community events, when trade show season is not in full effect.

Step-n-Repeat, Photobooth

Another trendy marketing piece for trade shows or events are step-n-repeat backdrops. Having an easy to assemble and durable tension fabric backdrop will cut down your time and effort during set up. Your high-quality, glare free logo graphics will make a great backdrop for photos at your various events.

These logo backwalls are great because even if you aren’t necessarily selling anything, you can still enforce your brand visually for any industry gathering or company party. Tension fabric step-n-repeat backwalls are the perfect solution even when the show is over – simply set-up in your office entrance for all visitors to enjoy. Tip: consider where you’re setting up and also time of day. Night time events may require some light features, and you can always upgrade to a lightbox option.

Fundraisers, Local Events, Job Fairs

There are many advantages to a tension fabric display including portability which makes packaging your trade show display smaller, easier, lighter and may result in shipping cost savings and storage costs. Another advantage is the ability for your fabric graphic to be washed, dried, ironed, steamed, folded or rolled for storage. You’ll also love that there is no glare on the fabric because of the smooth, non-glossy fabric finish which is perfect for an indoor trade show or high lit areas.

Sampling Bars, Product Shelving

Portable displays allow you to set up quick serving bars for food or beverages. Our Advertising Tent is perfect for indoor or outdoor use and made to be resilient to wear and tear with continuous use by the frequent exhibitor. All you have to do is focus on promoting your product, service or brand.

Sampling bars or counters add style and function to your trade show booth space by allowing you drive your message, product or service right up front. Use any of our effective point-of-engagement presentation counters to give demonstrations, sign up attendees for notifications, emails or giveaways or even have attendees purchase your products right then and there. These trade show counters and podiums give your exhibiting booth space more opportunity to drive home your brand or land more sales.

Adding shelving to a trade show pop up display is most definitely a game changer when it comes to product display during an event. Having the ability to display your product and have it available for the consumer to have a hands-on experience could certainly seal the deal.

 

Final Thoughts

Portable booths give you the freedom to set them up yourself without incurring labor fees. Even a large 20ft tension fabric display can be set-up by 2-3 people quickly and easily without tools. If you are interested in purchasing a portable trade show display for your next trade show or event, contact us here!

Don’t forget to LIKE US on Facebook to see more of our portable displays and banner stand options!

Face-to-Face Marketing in a Digital World

Social media and online advertising are certainly proving to be the wave of the future. We’re more connected than ever before, yet there is still disconnect when it comes to marketing. In many instances digital marketing is a super convenient way to get your brand and products in front of a large target audience, but not without some challenges. Overcrowding on some social media platforms tends to make it difficult for brands to engage without increasing their marketing budget.

In reality, having a presence online and face-to-face should both be an essential part of your marketing strategy. However, when trying to instill value in your product or service there’s only one technique that works time and time again…networking. Yes, good ol’ fashion, face-to-face networking! And can you guess where the easiest place to do this is? Well, a trade show of course!

NETWORKING WORKS, PERIOD.

Maybe you love it or hate it, embrace it or avoid it, networking is quite possibly one of the simplest, most effective tools to market yourself or business. But, the effectiveness is up to you! Many of us approach networking with good intentions – think of that stack of business cards from your last trade show collecting dust in your desk that you haven’t touched. Or the hundreds of LinkedIn contacts you’ve actually never met (or chatted with for that matter).

Don’t worry you’re not alone! We all know how incredibly important face-to-face marketing is, along with community involvement, yet we all try so hard to avoid it. The hard truth is it’s possible networking might be the missing piece your marketing strategy needs to boost your efforts and see a spike in sales.

FACT: 74% of trade show attendees say that they have a more
positive opinion about the company, brand, product or service
being promoted after the event.
Source: EventMarketer.com

Have you considered attending or exhibiting at a trade show yet? Trade shows are all about building relationships – simply getting to know someone. Asking questions and really listening to determine if they are in fact the potential client you’ve been looking for. There’s something special about being present, making eye contact with someone and showing them the confidence you have in your company.

Rather than try to cut through all the social media noise, start by attending a few local events or business-to-business trade shows. Just remember to keep an open mind – you’re creating long term business relationships here, so it won’t be a fast process.

BUT BE SOCIAL ONLINE, TOO.

There’s no better place to network than at a trade show. So by combining the social aspect of marketing before or after your trade show can most certainly benefit you as well. Here’s a few examples:

Before the trade show: connect with your existing clients online or on social media to let them know you’ll be attending and would like to meet up.
At the trade show: take a pictures with clients (new and old) at your booth to build awareness about your show presence.
Before the trade show: Use social networks to gauge your clients most pressing needs and interests.
At the trade show: Speak with clients about these needs to create a more valuable in-person experience.

Digital communication provides a great opportunity to keep customers and prospects engaged long after the trade show doors have closed.

FINAL THOUGHTS.

Whether its online or social, marketing should always be consistent and always follow through on your brand awareness. Consistency builds trust, and in turn a long lasting business relationship. It’s this constant communication that will keep the dialogue with prospects and customers fresh and lively year-round.

In the end it all comes down to positive audience engagement, both digitally and in-person.


DID YOU KNOW: YOU ONLY HAVE 3 SECONDS TO CAPTURE THE ATTENTION OF ATTENDEES?

Now’s your chance to get creative! Since 1994, our family owned company offers quality trade show display products, providing exceptional customer service to each and every one of our customers worldwide. Lucky for you we have “all things trade show” in one convenient place online – www.AffordableDisplays.com.

So start envisioning your own trade show display today. And the best part is we’ll be here to guide you throughout the entire process!

8 Tech Savvy Ways to Spend Your Remaining Trade Show Budget

So you’ve made all the necessary purchases for a successful trade show season, but you’ve come in under budget (and your boss is high fiving you). This is great, however if the money isn’t spent it may not generate great returns on your investment. We have some seriously savvy ideas to help spend your remaining budget wisely to benefit your current and future trade show efforts.

We understand, having money left to spend can feel too good to be true. Maybe you just saved a huge chunk by reusing last seasons’ trade show display, or you saved on other big ticket items and just have some extra cash to spend. It doesn’t matter how you got it, here are some smart ways to spend your remaining trade show budget dollars wisely.

#1 – Up your game with audience engagement.
Audience engagement apps add another level of interactivity to your trade show. And before you look away, we don’t mean adding just any app – there’s some great tools out there you should be utilizing. The app industry offers easy to use web-based live sharing and Q&A solutions to engage attendees before, during or after the show. They might also allow followers to watch live presentations, ask questions, answer polls, make digital notes, live tweet & much more. By capturing what’s really going on in your attendees’ minds, you can use the data to help you target the right audience for future trade shows. If you’re not sure it’s the best fit for your company just start small and adjust from there. Review your engagement the first time you use the app to make sure it will work for your needs.

#2  – Social walls = real time engagement.
Imagine how neat it would be collecting social media posts from your attendees in real time and displaying them right on a monitor mounted to your trade show display for everyone to see. Try selecting a specific hashtag pertaining to your show and have attendees post using that hashtag. Or simply ask attendees to “tag” you in a photo. You could make a game of it and use this as a contest to win your giveaway. Let’s be real here — who doesn’t love seeing their post show up on a big screen!

#3 – Create a trade show landing page.
Having a dedicated landing page added to your existing website to showcase your trade show schedule, locations, agendas and speakers — this would be helpful to attendees, right? The main purpose is to send potential attendees to your website to help you spark interest and encourage social media sharing.  Of course there are OK landing pages and there are amazing landing pages. Make sure your message is clear and to the point. Also graphics are huge so hiring a graphic designer might not be a bad idea since you’ll want to make sure all of your dedicated trade show landing pages are fully on brand.

#4 – Let’s…chatbot?!
For those unfamiliar with the term, a chatbot is a computer program or an artificial intelligence which conducts a conversation via audio or text. Adding a chat feature to your website to answer pre-tradeshow questions may take some of the burden off your support team.  And don’t worry, your pre-populated answers don’t have to sound robotic either. You can make it sound just as natural as having a live human on the other end. But you want to know the best part? Chatbots work for you 24/7 and are pretty darn cost effective.

#5 – Retargeting is your friend.
Quite possibly one of the best tools for converting your landing page visitors into attendees. We know you’ve seen it – you go to a website and a “pop-up” appears for you to sign up. This has been around for a while but just now becoming more popular in order to run specific campaigns to increase conversions. Now you might be wondering how this actually works…well, think of your trade show landing page as a “shopping cart”. Typically you’re asked to register when shopping at most online stores so you can save your information for next time. Well, there’s a slight problem with this. Most people won’t register on the first visit, but it’s crucial to your conversion numbers. Just make sure your registration page is clear on your intent and it will be a easier decision to sign up. Lastly, maybe spend a little money to set up a specific retargeting campaign engaging with people that visited but didn’t sign up. Sometimes a little nudge is all it takes.

#6 – Create Pre-Show Teaser Videos.
Video is considered the most effective way to promote anything these days, even your trade show to boost attendance. Utilizing video before and after your trade show could help not only generate awareness to your brand but also boost attendance to your trade show.  However, professional video production can become quite costly and the cheaper options may not look as professional as you would like. So how do you meet in the middle? Try merging existing footage with still photos to create a short video to display social media or your trade show landing page. Try testing out different online tools to combine elements into bite-size video snippets in no time at all.

#7 – Consider adding a Mobile Charging Station.
We’re sure you’ve witnessed this before – someone wandering around cell phone and charging cord in hand in a desperate search of an outlet. How would you like to be the one to swoop in and save the day! Trade show attendees rely on their cell phones, tablets and other devices to check emails, answer voicemail, post to social media or chat with coworkers. Adding a mobile charging station to your existing trade show booth will certainly be something attendees will not stop talking about! Genius, right?!

#8 – Boost your WiFi.
Rather than shelling out a crazy amount of money to the venue, and sacrificing your first born just to get decent bandwidth, consider adding a portable internet hotspot to your trade show booth. It’s so crazy how these small modules can make all our internet fears disappear and for a decent price. You’ll finally put an end to that “sorry I’m at a trade show and the Wifi is so slow I can’t even load Facebook” feeling.

So maybe you still have a little money leftover?

This could also be spent on promoting your brand or products on social media. A little bit of money spent on SEO targeted content across platforms like LinkedIn, Instagram  or Facebook could also work wonders.

 

Here’s why you should consider a Tension Fabric Display

So you’re in the market for a new trade show display booth and you’re wondering the best place to start. Should you consider a banner stand or maybe a pop up display, how about a modular display or a connecting banner system. All of those options are great and would certainly make your brand stand out however, there’s a new trend in trade show booths that is definitely another option you might want to consider first – Tension Fabric Displays.

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Here’s a brief overview of what you’ll find when shopping for a Tension Fabric Display:

 PUSH-FIT SEG DISPLAYS
Trade show displays using the latest SEG (silicone edge graphics) push-fit graphic technology. Custom printed using a high definition dye sublimation printing process with a Straight frame and backlit options available, single sided or double sided.
FORMULATE® TENSION FABRIC SERIES
Tension fabric trade show displays featuring unique angles and stylistic elements making them a modern and sophisticated exhibit solution. Explore the many tension fabric displays, kiosks, towers, conference walls/rooms and charging stations available with unique accents and monitor/tablet options.
POP UP DISPLAYS
Utilizing a standard pop up display frame, these ultra portable and lightweight fabric graphic displays are printed with amazing color and resolution. Graphics remain velcroed to the frame for quick set-up and easy graphic updating.
TUBULAR DISPLAYS
Tension fabric trade show displays combine a snap-button interior aluminum frame and pillowcase style fabric graphic. Simply click together the frame and stretch your graphic over the tube frame to create a virtually wrinkle-free backdrop. Sizes range from 8ft wide to 20ft wide, straight or curved frames.
HYBRID DISPLAYS
Hybrid modular trade show displays combine a modern elements to create a custom look and feel, without the custom price tag. Durable frame design, custom printed high-definition dye sublimation fabric graphics ensure you will stand out.
KLIK MAGNETIC DISPLAYS
Klik magnetic trade show display system is the ideal shelving solution for displaying your products in a trade show booth. The Klik system combines magnetic vertical mounting bars allowing you to place multiple options on your display including magnetic graphics, peg boards or shelving that can be moved around and updated at any time.
GEOMETRIC DISPLAYS
Geometric trade show displays featuring the creativitly of 3D graphics with the ease and portability you need in a trade show display. Utilizing a standard pop up display frame, customize the layout and shapes of your fabric graphics  with the ability to easily swap out graphics at any time.
HANGING SIGNS
Promote your brand high above the trade show floor. The many shapes and sizes of our custom hanging signs provide a great add-on to help draw attention to your booth.
GRAPHIC TOWERS
Make your brand the focal point in your trade show booth. Highlight a new product with either a tension fabric tower or pop up display style tower. And with your single or double sided custom dye sublimation printing included you’ll be sure to distinguish your company from the competition.
PODIUMS & COUNTERS
Trade show counters & portable podiums are the deal solution for the traveling exhibitor with fast production, custom options and on-time nationwide delivery.
TABLE TOP DISPLAY
Table top displays so simple and versatile they can be set up in seconds which is perfect for the travelling exhibitor. The included vibrant full color graphics insure you’ll create renewed excitement in your brand.

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The biggest thing you’ll notice with Tension Fabric Displays is…..OPTIONS! There is a seemingly unlimited amount of options out there when it comes to tension fabric displays. It’s best to first find out the size of your booth space that way you can narrow down the options even further. Once this is done, consider set-up time of the display along with how many people are needed for set-up. Sometime this factor is overlooked but it is very important. You don’t want to purchase a tension fabric display, receive it at your trade show and find out you need more than 2 people to set it up when you only have 1 person there. That would put booth attendants in a predicament they might not be able to resolve before showtime. And finally, it could be price that’s the deciding factor. As this is certainly an important factor to keep in mind, you also might not want to base your decision strickly on the bottom line. Usage and functionality might just have to trump what the price tag says in this instance.

As always, we’re here to help! Feel free to call us or email us anytime with your questions or concerns before purchasing your trade show display. We’re confident with our assistance, your brand  will be the talk of the show!

Bundle Up your Trade Show Display

So, we live in Maine and we’re used to bundling up – Maine winters can be brutal! But thats not quite what we mean here – let us explain. By combining different display components, such as a 10ft tension fabric display with a retractable banner stand and brochure rack, we’re actually designing a complete trade show display set-up just for you. By combining these different elements, we make it easy for you to visualize your trade show display booth space to the point you can actually see yourself working in the booth. And although doing this creates the look of a custom trade show booth, rest assured these complete kits do not come with the custom price tag.

Even with their already low cost, we decided to show you a little extra love and offer a WEB ONLY promotion on all our Complete Trade Show Display packages including our 3 newest packages added just last week. Check them out:

Embrace Trade Show Kit

10ft Star Trade Show Kit

3Panel Ripple Trade Show Kit

We created our bundle packages with the exhibitor in mind! We’re hoping that by seeing these displays “in action” it will help when deciding which display elements you’d like to include in your exhibit booth. And with so many options available, we understand how hard it is sometimes to put the pieces of the trade show display puzzle together. The great part about these bundle packages is we’ve included some of our most popular products as well, so you are sure to represent your company in style at every trade show you attend. You might even win “best in show”!

So, what are you waiting for? Start shopping now to take advantage of this special offer happening this month only. And make sure you visit our site often, because every month there’s a chance to save with our monthly promotions and everyday savings. We look forward to working with you and creating your next amazing trade show display!

*February 2018 special promotion – Free FedEx Ground shipping on Complete trade show display packages only ($24.00 value). Use promo code “SHIP24” at checkout.

3 Major Benefits of Push-Fit Tension Fabric Displays

Push-Fit graphics, also known as Silicone Edge Graphics (SEG), are ideal for a variety of applications with pop up displays or displays featuring channel bar applications. This is the latest technology in tension fabric displays and features silicone edge beading attached to the edges of the printed fabric graphic, enabling you to easily push the graphic into a channel for a seamless edge display.

Of the many benefits that go along with oour push-fit tension fabric displays, the three listed below are the ones that most stand out to us.

Benefit #1: available options include single sided display or double sided, along with backlit LED illumination or non-illuminated dye-sublimated fabric graphics.

Benefit #2: extrusion-based frames or perimeter channel bars that hold SEG graphics and provide a seamless appearance for a message that can’t be missed.

Benefit #3: lightweight portability for easy travel to and from your trade show venue – ship via UPS or FedEx for delivery ahead of time or transport in a car for local shows.

For 2018 we’ve recently added two of the most popular push-fit graphic display lines on the market today. Here’s a brief overview of these products so you can further understand the simplicity of the SEG technology.

First up is the new Embrace™ tension fabric displays which combine the convenience of a pop up display with a streamlined look and innovation of a push-fit silicone edge fabric graphic.

The combination of a lightweight collapsible frame and a “push-fit” fabric graphic ensures a seamless and taut appearance to your graphic every time you display your message. No more wrinkles around the edges of your graphic due to stitching or velcro! Featuring a no tool setup, you’ll be amazed at the simplicity of this display every time.

Next up is the Vector Frame™ light boxes which are considered to be one of the easiest backlit trade show displays available on the market. Featuring a durable 4” (100mm) aluminum extrusion frame, one large seamless push-fit backlit fabric graphic and LED edge lighting. LED lights come adhered to the aluminum frame, making set-up as simple as assembling the frame, applying the push-fit graphics and plugging in the electrical cord! Vector Frame Light Boxes are ideal for use in retail, marketing events, conferences and trade show environments as the perfect solution for illuminating your message. Double sided graphics are also available to insure you grab attendees attention from all angles of the trade show floor.

 

Need assitance with your graphic design? Contact one of our talented graphic designers today to discuss how we can take your artwork to the next level. Call us at 1-800-723-2050 or email us at [email protected] now!

5 Major Trade Shows in November

Determining which trade shows to attend and how many trade shows to consider might be the hardest part of getting started. Rest assured our Trade Show Calendar will be your greatest asset in this journey. You’ll be able to narrow down your search for a specific show, a trade show in a specific city or state and even search for trade shows for just your industry. You’ll also find important information such as the number of attendees, number of exhibitors and even the square fottage of each show is listed. Every trade show even has a link to more information making it even easier for you to find out more information on how to sign up as an exhibitor.

Here’s a list of 5 noteable US trade shows occuring in November 2017:

Diving Equipment Manufacturers Association
Show Dates: November 1-4, 2017
Orange County Convention Center
Orlando, FL
DEMA 2017
The DEMA Show is the world’s largest and most comprehensive trade-only event for companies and professionals in the scuba diving, water sports and adventure / dive travel industries. This trade show attracts hundreds of exhibitors and thousands of dive and travel industry professionals from around the world.

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FABTECH International AWS Welding Show
Show Dates: November 6-9, 2017
McCormick Place
Chicago, IL
FABTECH 2017
FABTECH is an annual event/trade show that to see, touch and learn about the latest innovations in the metal forming, fabricating, welding and finishing industries. This event offers 1,700+ exhibitors and 40,000+ attendees access to over 725,000 square feet of floor space to learn and connect with vendors and buyers from around the world.

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American Academy of Ophthalmology
Show Dates: November 11-14, 2017
Ernest Morial Convention Center
New Orleans, LA
AAO 2017
American Academy of Ophthalmology’s annual Trade Show dedicated to educating people about eye diseases and conditions and the preservation of eye health.

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International Association of Amusement Parks Attractions
Show Dates: November 14-17, 2017
Orange County Convention Center
Orlando, FL
IAAPA 2017
IAAPA Attractions Expo is the world’s largest amusement industry trade show created to serve family fun centers, amusement parks, waterparks, and attractions.

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Las Vegas Health & Fitness Expo
Show Dates: November 11-12, 2017
Las Vegas  Convention Center
Las Vegas, NV
Las Vegas Health & Fitness Expo
This event showcases products such as running technologies, fitness apparel, health and nutrition information, running gear and sports apparel. Offering a platform to establish new contacts and networks that will be beneficial for their business increasing their profit margins etc. in the Wellness, Health & Fitness industry.

 

We hope our handy Trade Show Calendar will properly assist you in finding your perfect trade shows. Don’t forget it’s not only your trade show choices that get your business or brand noticed. You also have to make sure your choosing the right trade show displays for your needs. Contact AffordableDisplays.com to insure your image will represent you perfectly as well.

Happy exhibiting!