SHOP DISPLAYS NOW 
While regulations continue to ease, trade show attendees and marketers alike are still having a challenging time this year as viruses and other illnesses are affecting the event business. Questions like these are still in the forefront of every event marketer: Continue reading “What’s Next for Marketing Events?”
Category: COVID-19
The Future of Trade Shows: Virtual & In-Person
Participating in trade shows and conferences are the ideal way to strengthen your brand and take your business to the next level.
Up until now, trade shows have been an integral part for all industries; the important building blocks of the industry among them. Sales and marketing managers alike say a trade show is an effective method to generate quality leads and gain in-person trust, but now may have to consider whether their event budgets will decrease temporarily for the coming year. Continue reading “The Future of Trade Shows: Virtual & In-Person”
Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show
Due to the recent pandemic, many companies have been forced to rethink or reinvent their marketing strategies moving forward. Scheduled trade shows have been cancelled or postponed to 2021, but don’t push your 2020 marketing goals to the wayside just yet. By pivoting your marketing goals now, this will allow you to stay on track rather than letting your efforts fall stagnant. Continue reading “Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show”
Top Trade Shows Still Happening in 2020
Although it may seem like much of the country has cancelled or postponed 2020 trade shows due to the COVID-19 pandemic, there are still face-to-face events and conferences on schedule for the very near future. In a recent article on TSNN.com, Chris Collinson and Patrick Higgins of Connect, an Atlanta-based producer of live events, describes measures that will be implemented at their 2020 conferences, that can be adapted to any event.
“The entire industry is hurting, and we are looking for a win-win solution that will help grow our events while helping our partners when they need it most,” Collinson said.
They are implementing new safety measures launching the Safe + Clean Connect plan to help prevent the transmission of coronavirus as well as promote healthy best practices that planners can adopt at their events. These measures include temperature checks, mandatory masks for attendees and staff, hand sanitizer stations and larger aisles to effectively socially distance. Continue reading “Top Trade Shows Still Happening in 2020”
No Trade Shows or Conferences…Now What?
Now that a vast majority of trade shows and conferences have been cancelled or postponed worldwide, businesses are scrambling for alternative marketing ideas to keep their clients engaged and informed.
You’ve spent months designing a new product or developing a new service, but the trade show you had planned to launch these new ideas at just got cancelled. If you’ve never ventured out into the virtual world, now is the time. There are many platforms you can use instead of showcasing your new and exciting offerings at physical in-person trade show event.
Consider these several possibilities to fill the gaps of your marketing communication strategy for the future or at least for the time being. Continue reading “No Trade Shows or Conferences…Now What?”
Staying Connected in this Time of Social Distancing
Because of the current health crisis, all our usual habits are being disrupted—most notably our social habits.
Gone are the days of stopping by your favorite coffee place before work, catching up with a friend over lunch, or bringing the kids to the park after dinner. We’re all having to get creative or even re-imagine the ways we usually connect now that we’re spending so much time cooped up.
For most of us, the routines of everyday life provide plenty of social engagement—even when we don’t necessarily want it! But now we must actively create that engagement. Technology certainly allows us all stay connected in more ways than one, but there are many other ways to connect with a little creativity. Here are just a few tips to stay connected during this period of social distancing.
Continue reading “Staying Connected in this Time of Social Distancing”
4 Reasons Why Trade Shows Will Bounce Back
COVID-19 disrupts Trade Shows, but highlight value of in-person connections.
Empty halls. No handshakes. No follow-ups. What happens when coronavirus (COVID-19) cancels trade shows and conferences? Will trade shows ever truly recover again?
The coronavirus has fueled a halt in a vast majority of trade shows, corporate meetings and social outings, forcing businesses to turn to video conferencing and other virtual interactions. The developments have led some businesses to reflect on the value of large conferences and exhibitions given the costs to exhibit at such events, particularly for startups. When the crisis is over, will companies that have managed just fine with video conferencing decide to carry on, given how much cheaper it is?
Here’s our take on the importance of trade shows and why we think they will come out of this stronger than ever! Continue reading “4 Reasons Why Trade Shows Will Bounce Back”
