Avoid these 4 common trade show mistakes

“By failing to prepare, you are preparing to fail”  -Benjamin Franklin

Whether you’re a fan of trade shows or you absolutely despise them, the fact of the matter is they are an integral factor to an overall successful marketing strategy. And while there are some tasks in business we would rather avoid, a trade show should not be one of them. Just make sure you are reaping the benefits of standing in a 10×10 space for 8+ hours with a permanent smile on your face.

Here are just four mistakes we’ve seen time and time again. Preparation is the key – before, during and after the show – to insure your business prospers from the hard earned sales leads collected and new connections made.

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Mistake #1: Showing up unprepared
Make a checklist the week before the show and triple check the list. Pens, business cards, note pads, mints and anything you think you will need to get you through the day. If you are uncomfortable or unprepared your potential clients will sense this and possibly avoid a connection with you. Also, showing up unorganized may be a complete turn off for some, so preparation is the first step to a successful trade show.

Mistake #2: Cluttered or outdated graphics
Branding stuck in 2008? Although this is only 10 years ago, to the graphics world it might as well be a century. You can still have bright, bold and imaginative graphics without them being too chaotic or dated. A clear, minimal, straight forward message is all that is needed considering most people take less than ten seconds to process who you are and what you do. Minimizing text, bullets, and avoiding too many photos is key to making your graphics stand out.

Mistake #3: Leaving your booth unoccupied
While an occupied booth seems like common knowledge when exhibiting at a trade show, take a look around and you’ll see an empty booth is more common than you think. Every time you leave your booth unattended, you have the potential to miss out on one (or more) promising leads that may take your business to the next level. If you’re lucky enough to have your booth staffed by more than one person, take turns wandering around the exhibit hall to visit with vendors or other current clients and have the face to face relationship that’s so important in business these days. Walking around the trade show floor has the potential to open up those next level business opportunities you’ve been searching for.

Mistake #4: Not following up on leads
Don’t be left spending a considerable amount of marketing dollars on  attending trade shows yet neglecting to follow up on the leads gathered. Sound familiar? Try designating one or two employees to focus solely on following up on the leads collected and sit back to see what happens. Prime time for follow ups is usually within a few business days after the show has ended so you don’t want to miss out on those precious opportunities.

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Making mistakes in the trade show process is bound to happen, but it’s up to you to take the opportunity to learn from your mistakes. Don’t get caught spending your hard earned time and money investing in tradeshows and fall flat once you’ve walked out of the exhibit hall.

Take the advice of Mr. Franklin – prepare.

Here’s why you should consider a Tension Fabric Display

So you’re in the market for a new trade show display booth and you’re wondering the best place to start. Should you consider a banner stand or maybe a pop up display, how about a modular display or a connecting banner system. All of those options are great and would certainly make your brand stand out however, there’s a new trend in trade show booths that is definitely another option you might want to consider first – Tension Fabric Displays.

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Here’s a brief overview of what you’ll find when shopping for a Tension Fabric Display:

 PUSH-FIT SEG DISPLAYS
Trade show displays using the latest SEG (silicone edge graphics) push-fit graphic technology. Custom printed using a high definition dye sublimation printing process with a Straight frame and backlit options available, single sided or double sided.
FORMULATE® TENSION FABRIC SERIES
Tension fabric trade show displays featuring unique angles and stylistic elements making them a modern and sophisticated exhibit solution. Explore the many tension fabric displays, kiosks, towers, conference walls/rooms and charging stations available with unique accents and monitor/tablet options.
POP UP DISPLAYS
Utilizing a standard pop up display frame, these ultra portable and lightweight fabric graphic displays are printed with amazing color and resolution. Graphics remain velcroed to the frame for quick set-up and easy graphic updating.
TUBULAR DISPLAYS
Tension fabric trade show displays combine a snap-button interior aluminum frame and pillowcase style fabric graphic. Simply click together the frame and stretch your graphic over the tube frame to create a virtually wrinkle-free backdrop. Sizes range from 8ft wide to 20ft wide, straight or curved frames.
HYBRID DISPLAYS
Hybrid modular trade show displays combine a modern elements to create a custom look and feel, without the custom price tag. Durable frame design, custom printed high-definition dye sublimation fabric graphics ensure you will stand out.
KLIK MAGNETIC DISPLAYS
Klik magnetic trade show display system is the ideal shelving solution for displaying your products in a trade show booth. The Klik system combines magnetic vertical mounting bars allowing you to place multiple options on your display including magnetic graphics, peg boards or shelving that can be moved around and updated at any time.
GEOMETRIC DISPLAYS
Geometric trade show displays featuring the creativitly of 3D graphics with the ease and portability you need in a trade show display. Utilizing a standard pop up display frame, customize the layout and shapes of your fabric graphics  with the ability to easily swap out graphics at any time.
HANGING SIGNS
Promote your brand high above the trade show floor. The many shapes and sizes of our custom hanging signs provide a great add-on to help draw attention to your booth.
GRAPHIC TOWERS
Make your brand the focal point in your trade show booth. Highlight a new product with either a tension fabric tower or pop up display style tower. And with your single or double sided custom dye sublimation printing included you’ll be sure to distinguish your company from the competition.
PODIUMS & COUNTERS
Trade show counters & portable podiums are the deal solution for the traveling exhibitor with fast production, custom options and on-time nationwide delivery.
TABLE TOP DISPLAY
Table top displays so simple and versatile they can be set up in seconds which is perfect for the travelling exhibitor. The included vibrant full color graphics insure you’ll create renewed excitement in your brand.

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The biggest thing you’ll notice with Tension Fabric Displays is…..OPTIONS! There is a seemingly unlimited amount of options out there when it comes to tension fabric displays. It’s best to first find out the size of your booth space that way you can narrow down the options even further. Once this is done, consider set-up time of the display along with how many people are needed for set-up. Sometime this factor is overlooked but it is very important. You don’t want to purchase a tension fabric display, receive it at your trade show and find out you need more than 2 people to set it up when you only have 1 person there. That would put booth attendants in a predicament they might not be able to resolve before showtime. And finally, it could be price that’s the deciding factor. As this is certainly an important factor to keep in mind, you also might not want to base your decision strickly on the bottom line. Usage and functionality might just have to trump what the price tag says in this instance.

As always, we’re here to help! Feel free to call us or email us anytime with your questions or concerns before purchasing your trade show display. We’re confident with our assistance, your brand  will be the talk of the show!

10 Hot US Trade Shows in March

The best part about trade shows is there is one for any business! From beauty to health or merchandising, our Trade Show Calendar is by far the best tool to sort it all out. Quickly search by state, industry, dates and more to locate the best trade show for your brand. After you find the perfect trade show, make sure you’ll be representing your company in a big way. Check out all our trade show products and banner stands to insure you stand out in the crowd.

Consider checking out these trending trade shows happening this month:

Campus Market Expo
March 2-6, 2018
Kay Bailey Hutchison Convention Center Dallas
Dallas, TX

www.camex.org

CAMEX is Campus Retailing’s Largest Educational Conference and Buying Expo! For 95 years, NACS has brought campus store professionals and vendors together to meet the needs of students, alumni, parents, and the campus community.

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International Beauty Show
March 4-6, 2018
Jacob K. Javits Convention Center
New York, NY

www.ibsnewyork.com

IBS New York is the longest-running and the hottest event in beauty! Drawing 65,200+ beauty professionals who are interested in learning new skills, refining techniques and stocking up on their salon and professional needs. This is the audience you want to reach, and the attendees you need to meet!

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Seatrade Cruise Global
March 5-8, 2018
Ft. Lauderdale/Broward County Convention Center
Ft. Lauderdale, FL

www.seatradecruiseglobal.com

Seatrade Cruise Global 2018 will welcome 11,000 cruise professionals with ideas and innovations from every aspect of the maritime industry. Exhibiting at Seatrade Cruise Global will enable you to get your brand, products and services in front of an audience looking for new solution providers and business partners.

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Natural Products Expo West
March 8-11, 2018
Anaheim Convention Center
Anaheim, CA

www.expowest.com

The 37th annual Natural Products Expo West & Engredea, the world’s largest natural, organic and healthy products event, experienced another record-setting year playing host to more than 80,000 attendees including industry pioneers and a new generation of innovators shaping the future of healthy products.

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International Home + Housewares Show
March 10-13, 2018
McCormick Place Exposition Center
Chicago, IL

www.housewares.org/show

The International Home + Housewares Show features more than 2,200 exhibitors and exciting educational content at the Design Theater, Cooking Theater and through numerous special displays and events! It’s your opportunity to join the world’s largest audience of home goods and housewares professionals.

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ASD Market Week
March 11-14, 2018
Las Vegas Convention Center
Las Vegas, NV

www.asdonline.com/about/show-overview/

ASD Market Week is the most comprehensive B2B trade show that brings the world’s widest variety of retail merchandise together in one efficient shopping experience. The ASD Market Week show floor is filled with quality choices at every wholesale price point buyers could want to find. ASD Market Week is held twice per year in Las Vegas and is truly the wholesale buying event that can’t be missed for any small to large sized retail, distribution, or importing business.

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International Pizza Expo
March 19-22, 2018
Las Vegas Convention Center
Las Vegas, NV

www.pizzaexpo.com

With nearly 500 exhibiting companies on the show floor, Pizza Expo is the place for independent and chain pizzeria owners and managers to one-stop shop for nearly any needed product or service — and see what’s new in the industry. Attendees can expand their knowledge on topics relevant to business success during Expo’s more than 90 seminars, workshops and baking demonstrations. They also can participate in pizza skills competitions and go to special events such as the Beer & Bull networking session and the Pizza Expo Block Party.

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ISA International Sign Expo
March 22-24, 2018
Orange County Convention Center
Orlando, FL

www.signexpo.org

ISA Sign Expo is the largest gathering of sign and graphics professionals—has the best exhibits offering new technology and helps sign companies make valuable connections. ISA Sign Expo is the most comprehensive trade show for the sign, graphics and visual communications industry, showcasing products from exhibitors in wide format printing, digital signage, vehicle wrapping, LEDs and so much more.

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Nightclub & Bar Show
March 26-28, 2018
Las Vegas Convention Center
Las Vegas, NV 89109

www.ncbshow.com

Nightclub & Bar Show is the nation’s most influential gathering of bar, nightlife, hospitality and beverage professionals, who annually come together in Las Vegas. This is the bar professional’s one stop shop to learn about new products, new technology and new trends in the industry. Take your industry knowledge to the next level in our comprehensive Conference Program, the only program designed to meet the needs and challenges of bar owners, operators and professionals looking to get ahead in the industry.  Plus, Nightclub & Bar Show is notorious for throwing Parties!

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New York International Auto Show
March 30-April 8, 2018
Jacob Javits Convention Center
New York, NY

www.autoshowny.com

Ushering in the latest automotive trends, the 2018 New York International Auto Show will showcase an incredible collection of cutting-edge design and extraordinary innovation. More than four floors of displays from the world’s automakers will feature the newest vehicles and latest futuristic concept cars.  Nearly 1,000 cars and trucks will be on display at North America’s first and largest-attended auto show dating back to 1900.

Bundle Up your Trade Show Display

So, we live in Maine and we’re used to bundling up – Maine winters can be brutal! But thats not quite what we mean here – let us explain. By combining different display components, such as a 10ft tension fabric display with a retractable banner stand and brochure rack, we’re actually designing a complete trade show display set-up just for you. By combining these different elements, we make it easy for you to visualize your trade show display booth space to the point you can actually see yourself working in the booth. And although doing this creates the look of a custom trade show booth, rest assured these complete kits do not come with the custom price tag.

Even with their already low cost, we decided to show you a little extra love and offer a WEB ONLY promotion on all our Complete Trade Show Display packages including our 3 newest packages added just last week. Check them out:

Embrace Trade Show Kit

10ft Star Trade Show Kit

3Panel Ripple Trade Show Kit

We created our bundle packages with the exhibitor in mind! We’re hoping that by seeing these displays “in action” it will help when deciding which display elements you’d like to include in your exhibit booth. And with so many options available, we understand how hard it is sometimes to put the pieces of the trade show display puzzle together. The great part about these bundle packages is we’ve included some of our most popular products as well, so you are sure to represent your company in style at every trade show you attend. You might even win “best in show”!

So, what are you waiting for? Start shopping now to take advantage of this special offer happening this month only. And make sure you visit our site often, because every month there’s a chance to save with our monthly promotions and everyday savings. We look forward to working with you and creating your next amazing trade show display!

*February 2018 special promotion – Free FedEx Ground shipping on Complete trade show display packages only ($24.00 value). Use promo code “SHIP24” at checkout.

10 Major Trade Shows in February

Trade show season 2018 is definitely in full swing! And quite possibly the hardest decision this year might be choosing which trade shows your company would benefit from attending. If you ever unsure which trade shows are occuring in your area or accross the United States, you can always start your research using our Trade Show Calendar. You can narrow down your search by City, Country, Industry and even Month. Give it a try today!

Consider these TOP 10 trade shows happening this month:

Golf Industry Show
Show Dates: February 3-8, 2018
Henry B. Gonzalez Convention Center
San Antonio, TX

www.golfindustryshow.com/trade-show

With hundreds of exhibitors spanning thousands of square feet of exhibit space, the GIS trade show gives superintendents, owners, technicians and other golf facility professionals the opportunity to network and discuss the latest products and services in turf and facility care. The show floor also includes special features such as Inside the Ropes, presentations from GCSAA TV, free education on the show floor, the New Product Showcase and the GIS Silent Auction.

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TCEA Convention & Exposition
Show Dates: February 5-9, 2018
Austin Convention Center
Austin, TX

www.convention.tcea.org

The 2018 TCEA Convention & Exposition brings thousands of educators together with the knowledge and resources they need to transform The 2018 TCEA Convention & Exposition brings thousands of educators together with the knowledge and resources they need to transform the future of teaching and learning. Campus and district-level administrators, curriculum and technology leaders, teachers, librarians, and champions of ed tech will all discover innovative ways to engage students, enhance curriculum, and increase productivity.

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National Pavement Expo 2018
Show Dates: February 7-10, 2018
Huntington Convention Center
Cleveland, OH

www.nationalpavementexpo.com/show/

For over 30 years, National Pavement Expo brings vendors and contractors together who make their living from asphalt and concrete paving, sealcoating, striping, sweeping, crack repair, pavement repair, and snow removal to network with other paving professionals, attend industry workshops, and learn new ideas at our leadership boot camp.

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OFFPRICE Show
Show Dates: February 10-13, 2018
Sands Convention Center
Las Vegas, NV

www.offpriceshow.com/lasvegas/

The OFFPRICE Show is the shopping destination for smart retailers who want fashionable apparel, footwear and accessories, at prices that can’t be beat. Find out what thousands of successful retailers know and register to attend our next trade show.

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MAGIC Marketweek
Show Dates: February 12-14, 2018
Las Vegas & Mandalay Bay Convention Centers
Las Vegas, NV

www.ubmfashion.com/shows/magic?q=shows/magic-february

Every February and August, the retail industry convenes in Las Vegas for the United States’ most comprehensive fashion marketplace – MAGIC. Here you will find the latest in apparel, footwear, accessories, and manufacturing. From the height of advanced contemporary luxury brands, to the latest trends in fast fashion, MAGIC fuels the business of fashion.

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ProGreen Expo
Show Dates: February 13-16, 2018
Colorado Convention Center
Denver, CO

www.progreenexpo.com

ProGreen EXPO is the only green industry conference in the Rocky Mountain Region of its kind. More than 6,000 green industry professionals gather every year at the Colorado Convention Center in Denver to gain vital knowledge and skills to improve business, educate employees and discover the latest information for the upcoming season. Since 1996, ProGreen EXPO has grown into the place where the green industry meets. Through education, networking, and skill-building, we ensure that our industry remains an asset to communities and an engine of job creation.

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World AG Expo
Show Dates: February 13-15, 2018
International Agri-Center
Tulare, CA

www.worldagexpo.com

We are here to encourage the newest conversations, inventions and innovations in the world of ag so that the dealer, the producer and the consumer can all come out on top. World Ag Expo continues to be a marketplace and a celebration of all things ag. When our exhibitors succeed, our attendees and farmers transform their operation, and consumers all over the world are positively impacted by the increased efficiency and the continuous re-evaluation of ‘what we’ve always done’.

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Toy Fair NY
Show Dates: February 17-20, 2018
Jacob J. Javits Convention Center
NYC. NY

www.toyfairny.com

Toy Fair 2017 opened its doors to thousands of registered global play professionals to explore a record-breaking 443,000 net square feet of exhibit space filled with hundreds of thousands of toys, games and youth entertainment products. Toy Fair is produced by The Toy Association™, Inc., the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. The Toy Association’s more than 950 members account for approximately 90% of the annual U.S. domestic toy market of $26B.

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Wedding & Portrait Photographers Int’l Conference
Show Dates: February 24-28, 2018
Mandalay Bay Convention Center
Las Vegas, NV

www.wppiexpo.com

The annual Wedding & Portrait Photographers Int’l Conference + Expo specializes in the creative and business aspects of wedding and portrait photography and filmmaking. Each year, thousands of professional and aspiring photographers and filmmakers attend WPPI to network, learn new techniques from industry leaders, build new relationships to grow their business, experience new products, gear, and solutions from the world’s top photo suppliers, improve their productivity, and enjoy the many attractions in Las Vegas.

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EXHIBITOR LIVE
Show Dates: February 25-March 1, 2018
Mandalay Bay Convention Center
Las Vegas, NV

www.exhibitoronline.com/live/2018/index.asp

EXHIBITORLIVE is the Trade Show and Corporate Event Marketing Conference. This five-day educational event features 180+ sessions and workshops with the industry’s largest exhibit hall, including nearly 300 exhibitors. This is where you will find the latest products and resources shaping the future of exhibiting and corporate event programs. The 6,000 exhibit and event managers, marketing experts and communications specialists who attend our show are serious learners who want to survive their job, improve their performance and master new strategic initiatives.

3 Major Benefits of Push-Fit Tension Fabric Displays

Push-Fit graphics, also known as Silicone Edge Graphics (SEG), are ideal for a variety of applications with pop up displays or displays featuring channel bar applications. This is the latest technology in tension fabric displays and features silicone edge beading attached to the edges of the printed fabric graphic, enabling you to easily push the graphic into a channel for a seamless edge display.

Of the many benefits that go along with oour push-fit tension fabric displays, the three listed below are the ones that most stand out to us.

Benefit #1: available options include single sided display or double sided, along with backlit LED illumination or non-illuminated dye-sublimated fabric graphics.

Benefit #2: extrusion-based frames or perimeter channel bars that hold SEG graphics and provide a seamless appearance for a message that can’t be missed.

Benefit #3: lightweight portability for easy travel to and from your trade show venue – ship via UPS or FedEx for delivery ahead of time or transport in a car for local shows.

For 2018 we’ve recently added two of the most popular push-fit graphic display lines on the market today. Here’s a brief overview of these products so you can further understand the simplicity of the SEG technology.

First up is the new Embrace™ tension fabric displays which combine the convenience of a pop up display with a streamlined look and innovation of a push-fit silicone edge fabric graphic.

The combination of a lightweight collapsible frame and a “push-fit” fabric graphic ensures a seamless and taut appearance to your graphic every time you display your message. No more wrinkles around the edges of your graphic due to stitching or velcro! Featuring a no tool setup, you’ll be amazed at the simplicity of this display every time.

Next up is the Vector Frame™ light boxes which are considered to be one of the easiest backlit trade show displays available on the market. Featuring a durable 4” (100mm) aluminum extrusion frame, one large seamless push-fit backlit fabric graphic and LED edge lighting. LED lights come adhered to the aluminum frame, making set-up as simple as assembling the frame, applying the push-fit graphics and plugging in the electrical cord! Vector Frame Light Boxes are ideal for use in retail, marketing events, conferences and trade show environments as the perfect solution for illuminating your message. Double sided graphics are also available to insure you grab attendees attention from all angles of the trade show floor.

 

Need assitance with your graphic design? Contact one of our talented graphic designers today to discuss how we can take your artwork to the next level. Call us at 1-800-723-2050 or email us at [email protected] now!

Top 5 Trade Shows in January

It’s a new year and that means a new trade show season! To some this is an exciting time – however, to others it might seem like a daunting task choosing which trade shows would be best for your company to attend. If you’re starting from square 1, check out our  Trade Show Calendar to start your research journey. Easily narrow down your search for a specific show, specific city or state and even search for trade shows just within your industry. You’ll also find important information such as the number of attendees, number of exhibitors and even the square fottage for each of the trade shows listed. Your list of trade shows will even has a link to more information making it even easier for you to find out more information on how to sign up as an exhibitor.

Consider these TOP 5 trade shows happening this month:

International Builders’ Show
Show Dates: January 9-11, 2018
Orange County Convention Center – Orlando
Orlando, FL
IBS 2017
The International Builders’ Show is organized by the National Association of Home Builders (NAHB) and is the largest light construction building industry tradeshow in the United States.

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Kitchen/Bath Industry Show
Show Dates: January 9-11, 2018
Orange County Convention Center – Orlando
Orlando, FL
KBIS 2018
KBIS, in conjunction with the National Kitchen and Bath Association (NKBA) is an inspiring, interactive platform that showcases the latest industry products, trends and technologies. KBIS is the voice of the kitchen and bath industry and has been for 50 years.

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Consumer Electronics Show
Show Dates: January 9-12, 2018
Las Vegas Convention Center
Las Vegas, NV
CES 2018
The International Consumer Electronics Show (CES) is a major technology-related Trade Show held yearly in January in the Las Vegas Convention Center, Las Vegas, Nevada. While the CES is not open to the public, the sponsored show is known for its preview of trendy products and new product announcements.

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SHOT Show
Show Dates: January 23-26, 2018
Las Vegas Convention Center
Las Vegas, NV
Shot Show 2018
The Shooting, Hunting, Outdoor Trade Show (SHOT Show) and Conference is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting and law enforcement industries. The SHOT Show attracts buyers from all 50 states and more than 100 countries. The SHOT Show is owned and sponsored by the National Shooting Sports Foundation.

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International Production and Processing Expo
Show Dates: January 30 – February 1, 2018
Georgia World Congress – Atlanta
Atlanta, GA
IPPE 2018
The International Production & Processing Expo is the world’s largest annual poultry, meat and feed industry event of its kind. A wide range of international decision-makers attend this annual event to network and become informed on the latest technological developments and issues facing the industry.

 

Once you’ve narrowed down your trade show selection, remember you also have to make sure your choosing the right trade show displays for your needs. Contact AffordableDisplays.com to insure your image will represent you perfectly as well.

5 Major Trade Shows in November

Determining which trade shows to attend and how many trade shows to consider might be the hardest part of getting started. Rest assured our Trade Show Calendar will be your greatest asset in this journey. You’ll be able to narrow down your search for a specific show, a trade show in a specific city or state and even search for trade shows for just your industry. You’ll also find important information such as the number of attendees, number of exhibitors and even the square fottage of each show is listed. Every trade show even has a link to more information making it even easier for you to find out more information on how to sign up as an exhibitor.

Here’s a list of 5 noteable US trade shows occuring in November 2017:

Diving Equipment Manufacturers Association
Show Dates: November 1-4, 2017
Orange County Convention Center
Orlando, FL
DEMA 2017
The DEMA Show is the world’s largest and most comprehensive trade-only event for companies and professionals in the scuba diving, water sports and adventure / dive travel industries. This trade show attracts hundreds of exhibitors and thousands of dive and travel industry professionals from around the world.

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FABTECH International AWS Welding Show
Show Dates: November 6-9, 2017
McCormick Place
Chicago, IL
FABTECH 2017
FABTECH is an annual event/trade show that to see, touch and learn about the latest innovations in the metal forming, fabricating, welding and finishing industries. This event offers 1,700+ exhibitors and 40,000+ attendees access to over 725,000 square feet of floor space to learn and connect with vendors and buyers from around the world.

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American Academy of Ophthalmology
Show Dates: November 11-14, 2017
Ernest Morial Convention Center
New Orleans, LA
AAO 2017
American Academy of Ophthalmology’s annual Trade Show dedicated to educating people about eye diseases and conditions and the preservation of eye health.

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International Association of Amusement Parks Attractions
Show Dates: November 14-17, 2017
Orange County Convention Center
Orlando, FL
IAAPA 2017
IAAPA Attractions Expo is the world’s largest amusement industry trade show created to serve family fun centers, amusement parks, waterparks, and attractions.

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Las Vegas Health & Fitness Expo
Show Dates: November 11-12, 2017
Las Vegas  Convention Center
Las Vegas, NV
Las Vegas Health & Fitness Expo
This event showcases products such as running technologies, fitness apparel, health and nutrition information, running gear and sports apparel. Offering a platform to establish new contacts and networks that will be beneficial for their business increasing their profit margins etc. in the Wellness, Health & Fitness industry.

 

We hope our handy Trade Show Calendar will properly assist you in finding your perfect trade shows. Don’t forget it’s not only your trade show choices that get your business or brand noticed. You also have to make sure your choosing the right trade show displays for your needs. Contact AffordableDisplays.com to insure your image will represent you perfectly as well.

Happy exhibiting!

How A Modular Display Can Grow With Your Business

ISOFrame Wave modular display system
Learn how a full flexible modular display system can be the right fit for your business and brand.

6FT, 8FT, 10FT, 20FT, 30FT, OH MY!  Avid trade show exhibitors know how frustrating it can be to bounce from one show to the next and have different booth spaces at each event.  A 6ft display certainly doesn’t fill a 30ft booth space.  Well, it does but then your booth space looks sparse.  That’s where a modular display system is the perfect solution to the many size booth spaces your business can encounter.    

A modular display system is a one model fits all size booth spaces.  With the flexibility to to minimize or maximize on your booth space a modular display can be the exact style trade show display your business is in need of.   A modular display is constructed with individual units set to a standardized size that connect together allowing the user to add or subtract the individual units.  This provides flexibility for a variety of different booth space uses.

The perfect example of a modular display system is the ISOFrame Wave modular display by AffordableDisplays.com.  This modular display is the first fully flexible customizable trade show display system with connecting panels that can be shaped and curved to fit your trade show booth space.  Each individual section is 31.5” wide allowing the user to create a backwall fitting the individual show needs.  Plus, the biggest benefit to the ISOFrame Wave is the ability to shape the panels as needed as well.  Curving back to front or front to back, angling, shaping and contouring the booth space can provide a huge benefit to each event.

The ease and beauty of the ISOFrame Wave is the unique FastClamp locking system.  It provides a tool-free assembly with this patented connector system which give you the total flexibility of your ISOframe system to flex 180 degrees in both directions.  Just flex the entire display wall into the trade show booth space at each venue location, extend or reduce as your conference space requires. All thanks to the unique and patented Flexi-Wave linking graphic panels.  The high quality full color printed graphic panels magnetically attach onto the framing for easy installation and replacing or updating of graphics.

ISOFrame Wave modular display
ISOFrame Wave modular display has unlimited trade show floor layouts .

Our ISOframe Wave Brand modular display graphic panels are manufactured exclusively by Affordable Exhibit Displays at our Maine, USA facility so you can expect high quality with this display booth. We aim for a trouble free life for your display and include a Lifetime Warranty on the ISOframe hardware components. If any issues arise due to hardware manufacturing defects the parts will be repair or replaced at no charge.  Everyone wants good quality results – not only at the time of purchase but for the future as well.

On top of the unlimited flexibility options there are so many accessory options to further provide usability to the ISOFrame Wave.  To name a few options, media screen monitor mounts, podiums, shelving, doors, literature holders, slatwall, end caps, storage rooms, and more.  A super strong frame means that graphics hang perfectly and heavy media screens and useful table attachments can be attached easily – all without tools of course – in true ISOframe style.  The aluminum framework is easily assembled and all hidden for maximum visually graphic effects.  

Easy to transport with a tool-less assembly make the ISOframe Wave unit the perfect modular, self-build display and exhibiting system made today.  Add independent circular podium or rectangular podium or LED stem lighting to highlight your full color graphics.

With these benefits in mind, take a moment to research the many options the ISOFrame Wave modular display is able to create a totally new and different look that can still work in small and large trade show floor spaces.

How to use the 5 Senses at a Trade Show Event

Learning how to engage all of your 5 senses at a trade show, conference or event may seem like a daunting task but we’ve got a few tips to get you going.

A trade show is full of sensory overload.  And being a company that sells trade show displays we’d typically blog about well… trade show displays. But this post focuses upon a whole different take on a trade show.  Meet your 5 senses: sight, sound, touch, smell, and taste.  It’s called sensory branding.  According to WikipediaSensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. Brands can forge emotional associations in the customers’ minds by appealing to their senses.”  

It’s pretty easy to say that sight would be the most important at a trade show but the other 4 senses contribute considerably to the overall value of attending or exhibiting at a trade show.   The ultimate secret to creating an experience around your trade show display is to integrate the full 5 senses, not just one or two.  Here’s how you can do just that.

  • Sight: Let’s start with the most obvious of the senses.  As you would expect sight is the most important at a trade show.  The many colors, the lights, the people, the interactions, the constant need to read each booth as you pass by, products galore to look at, competitors, hundreds of individuals weaving in and out of traffic flow, and then commotion within your own booth space.  That’s a lot to take in – even for the most seasoned exhibitor.  That’s why it’s important to ensure your own booth space is clean, clear and concise with its message.  With so many other distractions it’s important to ensure your booth space focuses on directing and controlling where the potential customer is looking and for how long.  Oh and of course that your message and brand is understood immediately.
  • Sound: A trade show floor is bustling with noises.  The overhead speaker, the hundreds of conversations being crossed over one another, booth spaces with videos, live presentations, and so on.  To get past all of that noise why not try and create an environment within your booth space that is inviting enough that attendees will want to stop and maybe even take a break from all of the commotion.  Couches, chairs or a quiet meeting area just might be the ticket.

  • Touch: Think about the last time you went to your local department store.  What sense did you use the most while you were there?  Touch.  You touched anything that caught your eye, anything that interested you, anything that sparked you to want, need and then ultimately buy.  Think about it: before you bought it; you touched it.  How does this relate to a trade show?  Simply remember to put your best foot forward and give customers the ability to touch, feel, and try out whatever it is you’re looking to sell.  And, if you don’t have a tangible product that you are selling then make sure you have enticing giveaways.  The giveaways can reel in potential customers in the same way an actual physical product can.

  • Smell: Believe it or not, the smell is considered to be a fast track to the part of your brain that controls both emotion and memory, two very prominent factors behind why we choose one brand over another.  If you can create your own smell within your booth space then do it.  You may think well I don’t sell candles or fragrances.  That’s okay.  What you can do instead is make sure you at least smell nice.  Sounds funny but who doesn’t sweat like crazy at a trade show.  So keep deodorant, hand lotion or even your favorite perfume handy. You also need to be enticing just as much as your product and booth space is.

  • Taste: This, of course, is the most important sense when you sell an edible product.  For example, let’s say you sell a Gluten free, Dairy free and Soy free cookie snack.  I know what you’re thinking. YUM!  Just having a trade show backwall describing your special yummy cookie isn’t going to get you more business that’s for sure.  Your product is free of a lot of components that are in most food today so to actually sell it your potential buyer they must taste it.  Looking at a pretty backdrop or packaging isn’t going to sell your cookie; it’s about actually tasting it.  Always, always have samples on hand.  That’s the magic touch to your booth space so make sure you have enough samples on hand to entice passersby to stop and want to taste but most importantly know your product exists and then to buy your product.  

At the end of the day if you can’t hit all of the 5 senses within your booth space it’s okay.  Just be aware of how they all do affect overall trade show floor experience.  Try to do what you can to keep the 5 senses in mind and focus on the ones that will best propel your brand and brand experience with your potential customers.