#1 Tip When Taking Stock of Your Trade Show Inventory

Normally, once you return to the office after a few days or a week away while exhibiting at a trade show, checking inventory of your trade show stuff it typically last on the list. Most likely you shoved everything into the storage closet and got back to business hoping the next time you open the cases everything is there (and in good working order). But these are not normal times. 

Some of your co-workers may be working from home or on staggered shifts, so the office halls are empty and quiet leaving you plenty of space to pull everything “trade show related” out of the closet. This may be the last thing you feel like doing during your work day, but trust us once you’re done you will feel more organized and accomplished. You’ll know what’s on hand before your next event and be able to decide on a budget for what needs to be replaced.

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Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show

Due to the recent pandemic, many companies have been forced to rethink or reinvent their marketing strategies moving forward. Scheduled trade shows have been cancelled or postponed to 2021, but don’t push your 2020 marketing goals to the wayside just yet. By pivoting your marketing goals now, this will allow you to stay on track rather than letting your efforts fall stagnant. Continue reading “Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show”

Top Trade Shows Still Happening in 2020

Although it may seem like much of the country has cancelled or postponed 2020 trade shows due to the COVID-19 pandemic, there are still face-to-face events and conferences on schedule for the very near future. In a recent article on TSNN.com, Chris Collinson and Patrick Higgins of Connect, an Atlanta-based producer of live events, describes measures that will be implemented at their 2020 conferences, that can be adapted to any event.

“The entire industry is hurting, and we are looking for a win-win solution that will help grow our events while helping our partners when they need it most,” Collinson said.

They are implementing new safety measures launching the Safe + Clean Connect plan to help prevent the transmission of coronavirus as well as promote healthy best practices that planners can adopt at their events. These measures include temperature checks, mandatory masks for attendees and staff, hand sanitizer stations and larger aisles to effectively socially distance. Continue reading “Top Trade Shows Still Happening in 2020”

10 Ways To Fix Your Most Common Graphic Design Mistakes

Consider your trade show display graphics to be a lot like your store front.

You literally have 3 to 5 seconds to convey your message to passersby. And in that time you must:

1. Capture and captivate your audience attention
2. Quickly communicate services or products you have to offer
3. Entice and engage visitors to enter your booth space for a chat

All in 3 to 5 seconds! Easy right? Continue reading “10 Ways To Fix Your Most Common Graphic Design Mistakes”

Virtual Meeting Backdrops

Branding solutions to promote your business during any virtual meeting!

Many businesses are tuning their office into a virtual meeting space while working from home or practicing social distancing. Remote video conferencing platforms, such as Zoom, allow you to easily connect with your co-workers, customers and possible new clients through video chat without even leaving the home. If you’ve got to hop on an important call, you’ll want a professional backdrop for everyone to see – not your messy bedroom, kids toys scattered everywhere or epic pile of laundry that needs to be folded!

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Planning For The Future: #1 Idea Source For Your Next Trade Show Display

Our Idea Central at AffordableDisplays.com provides you with a one-stop research experience to move your trade show display ideas from concept to completion.

The success of any trade show relies heavily on the trade show booth representing your brand. There are many trade show displays to choose from but which is the best fit for not only your branding concept but also your industry. Our trade show display Idea Central is here to assist you with the much needed research your brand needs. Continue reading “Planning For The Future: #1 Idea Source For Your Next Trade Show Display”

No Trade Shows or Conferences…Now What?

Now that a vast majority of trade shows and conferences have been cancelled or postponed worldwide, businesses are scrambling for alternative marketing ideas to keep their clients engaged and informed.

You’ve spent months designing a new product or developing a new service, but the trade show you had planned to launch these new ideas at just got cancelled. If you’ve never ventured out into the virtual world, now is the time. There are many platforms you can use instead of showcasing your new and exciting offerings at physical in-person trade show event.

Consider these several possibilities to fill the gaps of your marketing communication strategy for the future or at least for the time being. Continue reading “No Trade Shows or Conferences…Now What?”

Staying Connected in this Time of Social Distancing

Because of the current health crisis, all our usual habits are being disrupted—most notably our social habits.

Gone are the days of stopping by your favorite coffee place before work, catching up with a friend over lunch, or bringing the kids to the park after dinner. We’re all having to get creative or even re-imagine the ways we usually connect now that we’re spending so much time cooped up.

For most of us, the routines of everyday life provide plenty of social engagement—even when we don’t necessarily want it! But now we must actively create that engagement. Technology certainly allows us all stay connected in more ways than one, but there are many other ways to connect with a little creativity. Here are just a few tips to stay connected during this period of social distancing.

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4 Reasons Why Trade Shows Will Bounce Back

COVID-19 disrupts Trade Shows, but highlight value of in-person connections.

Empty halls. No handshakes. No follow-ups. What happens when coronavirus (COVID-19) cancels trade shows and conferences? Will trade shows ever truly recover again?

The coronavirus has fueled a halt in a vast majority of trade shows, corporate meetings and social outings, forcing businesses to turn to video conferencing and other virtual interactions. The developments have led some businesses to reflect on the value of large conferences and exhibitions given the costs to exhibit at such events, particularly for startups. When the crisis is over, will companies that have managed just fine with video conferencing decide to carry on, given how much cheaper it is?

Here’s our take on the importance of trade shows and why we think they will come out of this stronger than ever! Continue reading “4 Reasons Why Trade Shows Will Bounce Back”

Let Your Customers Know You’re OPEN!

We understand the challenges of providing information in these ever changing circumstances, and are ready to help any way that we can. Get in touch with us right now by calling 1-800-723-2050 for more information, availability and pricing.

In the midst of the current crisis, many businesses are being forced to shut their doors to prevent the spread of COVID-19, while others can remain open so that they can provide essential services. In both cases, the safety of customers, visitors and staff is paramount.

If your business or organization is open or is functioning under different conditions (eg. virtual), the best way to notify customers is with outdoor banners, a-frames, custom graphics and roadside signs. Indoor signage is also available to ensure visitors can safely navigate your space without compromising their health. Temporary signs can indicate where to pickup or drop off, send reminders to practice social distancing, and communicate other health safety best practices. Continue reading “Let Your Customers Know You’re OPEN!”