Top Trade Show Trends for 2022

When it comes to which trends we believe will prevail in 2022, trade show organizers alike have a wide range of opinions. However, there are some constant themes, including the importance of quality above quantity, the continued product shortages, and networking concerns.

Here are 8 trends we see may be sticking around for the coming year. Continue reading “Top Trade Show Trends for 2022”

Picture Perfect: Useful Photos to Take at Your Next Trade Show

If a picture is worth a thousand words, trade shows are the ideal place to take candid pictures. Exhibitors, after all, invest a lot of money to create a visual presence at each trade show. Trade shows serve as a rich setting for capturing photographic memories that may be repurposed in a variety of ways, thanks to enticing booth design, bright signs and graphics, demos, seminars, and other activities aimed to enhance booth traffic. 🔥HOT TIP🔥 Use your trade show as the perfect time to gather photos for your website or promotional posts on social media. Continue reading “Picture Perfect: Useful Photos to Take at Your Next Trade Show”

Basic Graphic Design Tips Every Event Manager Should Know

When it comes to event marketing and attracting people to your trade show booth, the appropriate graphic design visuals may make all the difference. Is it possible that your current exhibiting strategy could be improved?

Everything event organizers need to know about producing high-quality trade show exhibit graphics is outlined below. If you want to make your booth stand out at your next event, follow these guidelines. Continue reading “Basic Graphic Design Tips Every Event Manager Should Know”

Get Your Team Thinking Creatively for Future Trade Shows

Trade shows, whether virtual or in person, offer a wealth of opportunities for cost-effective sales and lead creation. To take advantage of these opportunities, your company must stand out from the crowd. If your team members are having trouble coming up with new trade show ideas for your next event, we have some advice on how to spark creativity in your team. Continue reading “Get Your Team Thinking Creatively for Future Trade Shows”

Ways to Engage at a Hybrid Event

The past couple years have certainly been an eye-opening experience for those planning and attending events. Online conferences, expos, meetings and other hybrid event experiences have been a great substitute, but many of us still miss the energy and interaction of an in-person event. On a positive note, we’ve also learned that although virtual events can’t always replace the real thing, they can still be highly effective. Continue reading “Ways to Engage at a Hybrid Event”

Maximizing Use of Your Existing Trade Show Display

The recent struggles within the past year or so shine a light on the reality that even in business we need to find ways to adapt to our circumstances. In the wake of the cancellation or postponement of trade shows and marketing events, we’re all scrambling to find alternative ways to continue using the trade show displays recently purchased or have in storage and find ways to use them in the virtual market. Continue reading “Maximizing Use of Your Existing Trade Show Display”

Trade Show Restart in Full Effect

It has no doubt been a challenging time and your trade show schedule definitely took a hit. As the restart of trade shows finally inches it’s way back into our marketing routine, attracting crowds of attendees and exhibitors, we can’t help but see the light at the end of the tunnel.

For example, The Utility Expo held in September 2021 turned out to be the largest in the show’s history, attracting 900+ exhibitors and 16K+ attendees, all spread out over the large Kentucky Expo Center (32 acres to be exact). Continue reading “Trade Show Restart in Full Effect”

5 Spot On Tips For A Powerful Banner Stand

Whether you know them as pull up banners, retractable banners, or roll up banner stands, this simple product is one of the most effective marketing tools for any type of business. Being able to draw attention in a matter of seconds, a well-placed banner stand is a great way to further convey your branding message. As the most budget friendly marketing display, every business owner should have banner stands in their branding toolkit. Continue reading “5 Spot On Tips For A Powerful Banner Stand”

The Future of Trade Shows: Virtual & In-Person

Participating in trade shows and conferences are the ideal way to strengthen your brand and take your business to the next level.

Up until now, trade shows have been an integral part for all industries; the important building blocks of the industry among them. Sales and marketing managers alike say a trade show is an effective method to generate quality leads and gain in-person trust, but now may have to consider whether their event budgets will decrease temporarily for the coming year. Continue reading “The Future of Trade Shows: Virtual & In-Person”

#1 Tip When Taking Stock of Your Trade Show Inventory

Normally, once you return to the office after a few days or a week away while exhibiting at a trade show, checking inventory of your trade show stuff it typically last on the list. Most likely you shoved everything into the storage closet and got back to business hoping the next time you open the cases everything is there (and in good working order). But these are not normal times. 

Some of your co-workers may be working from home or on staggered shifts, so the office halls are empty and quiet leaving you plenty of space to pull everything “trade show related” out of the closet. This may be the last thing you feel like doing during your work day, but trust us once you’re done you will feel more organized and accomplished. You’ll know what’s on hand before your next event and be able to decide on a budget for what needs to be replaced.

Continue reading “#1 Tip When Taking Stock of Your Trade Show Inventory”