Maximizing Use of Your Existing Trade Show Display

The recent struggles within the past year or so shine a light on the reality that even in business we need to find ways to adapt to our circumstances. In the wake of the cancellation or postponement of trade shows and marketing events, we’re all scrambling to find alternative ways to continue using the trade show displays recently purchased or have in storage and find ways to use them in the virtual market.

Life happens, but there is no need to join your Zoom call with a background full of your dirty laundry, or family members peaking into the room distracting you and your potential clients. 

Since most of us have had to put a pause on in-person and face-to-face meetings, we’re lucky enough to have the technology for virtual meetings to take over the event industry and  sales presentations. When conducting these meetings or presentations, whether you are wearing pants (or not) of course you want to put your best impression forward. 

The challenge though of being in these meetings means you have limited visibility or space behind you. With significantly less trade shows scheduled for the near future, now’s the time to get some use of the display you put your hard-earned money into. Here lies the perfect opportunity to pull our your trade show display to see if this will provide an eye pleasing backdrop for your meetings. 

Whether you have a tension fabric display, pop up display, retractable banner stand, table top display or any sort of photo backdrop, take into consideration if you can use it for your virtual meeting backdrop.

Here’s 3 ideas for virtual meeting backdrops that work well:

  • A neutral landscape, cityscape or office view, is going to be professional while not being distracting to your client.
  • The step and repeat logo design is what is most commonly seen at red carpet events or photo ops. Simply put, it is your logo repeating in a pattern on the backdrop. This obviously will create a professional appearance while also displaying your brand to your audience.
  • The green screen is the most versatile, allowing you to create an unlimited amount of branding designs, landscapes/cityscapes, or any sort of imagery you would like to use specific to each meeting.

Although circumstances beyond our control may jeopardize that in-person moment you had been planning, the show must go on. While there is no perfect substitute for a canceled event, this alternative has shown unique benefits and can prove as or even more effective, than your original plan.

Trade Show Restart in Full Effect

It has no doubt been a challenging time and your trade show schedule definitely took a hit. As the restart of trade shows finally inches it’s way back into our marketing routine, attracting crowds of attendees and exhibitors, we can’t help but see the light at the end of the tunnel.

For example, The Utility Expo held in September 2021 turned out to be the largest in the show’s history, attracting 900+ exhibitors and 16K+ attendees, all spread out over the large Kentucky Expo Center (32 acres to be exact).

“Given the extraordinary circumstances around in-person events, we were excited to be able to produce The Utility Expo and bring a diverse lineup of thousands of products to over 16,500 attendees,” said John Rozum, Show Director for The Utility Expo.

Another example is The Association for Packaging and Processing Technologies’ trade show which attracts the packaging and processing community. The September 2021 PACK EXPO Las Vegas and Healthcare Packaging EXPO trade show gathered more than 23,000 attendees, who then engaged with 1,500+ exhibitors across four halls and more than 740,000 square feet of exhibit space at the Las Vegas Convention Center.

“In a word, PACK EXPO Las Vegas and Healthcare Packaging EXPO was a success. Exhibitors and attendees alike were energized by the number of people who attended and, more importantly, the business conducted from the moment we opened the doors.” said Jim Pittas, president and CEO of PMMI, The Association for Packaging and Processing Technologies.

The largest cannabis industry trade show in the world, MJBizCon, returned to Las Vegas for its first in-person conference in two years in October. Attracting nearly 27K attendees and 1,200+ exhibitors, across nearly 250K net square feet of the Las Vegas Convention Center used for this show. Chris Walsh, CEO of MJBiz, said: “What’s astonishing is how quickly our team found its groove. It was almost as if we didn’t skip a beat. In fact, I think this was one of the smoothest events we’ve ever run. Everyone on our team was 100% focused on making this successful and eager to do what they do. They leaned into their skill sets and rallied together, and the result was fantastic.”

When do you think you and your team will be ready to start up trade shows again?

Whatever that timeline is, just know our team at AffordableDisplays.com is waiting to hear from you and focused on making your 2022 trade show season the most successful, without skipping a beat.

5 Spot On Tips For A Powerful Banner Stand

Whether you know them as pull up banners, retractable banners, or roll up banner stands, this simple product is one of the most effective marketing tools for any type of business. Being able to draw attention in a matter of seconds, a well-placed banner stand is a great way to further convey your branding message. As the most budget friendly marketing display, every business owner should have banner stands in their branding toolkit. Continue reading “5 Spot On Tips For A Powerful Banner Stand”

The Future of Trade Shows: Virtual & In-Person

Participating in trade shows and conferences are the ideal way to strengthen your brand and take your business to the next level.

Up until now, trade shows have been an integral part for all industries; the important building blocks of the industry among them. Sales and marketing managers alike say a trade show is an effective method to generate quality leads and gain in-person trust, but now may have to consider whether their event budgets will decrease temporarily for the coming year. Continue reading “The Future of Trade Shows: Virtual & In-Person”

#1 Tip When Taking Stock of Your Trade Show Inventory

Normally, once you return to the office after a few days or a week away while exhibiting at a trade show, checking inventory of your trade show stuff it typically last on the list. Most likely you shoved everything into the storage closet and got back to business hoping the next time you open the cases everything is there (and in good working order). But these are not normal times. 

Some of your co-workers may be working from home or on staggered shifts, so the office halls are empty and quiet leaving you plenty of space to pull everything “trade show related” out of the closet. This may be the last thing you feel like doing during your work day, but trust us once you’re done you will feel more organized and accomplished. You’ll know what’s on hand before your next event and be able to decide on a budget for what needs to be replaced.

Continue reading “#1 Tip When Taking Stock of Your Trade Show Inventory”

Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show

Due to the recent pandemic, many companies have been forced to rethink or reinvent their marketing strategies moving forward. Scheduled trade shows have been cancelled or postponed to 2021, but don’t push your 2020 marketing goals to the wayside just yet. By pivoting your marketing goals now, this will allow you to stay on track rather than letting your efforts fall stagnant. Continue reading “Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show”

Top Trade Shows Still Happening in 2020

Although it may seem like much of the country has cancelled or postponed 2020 trade shows due to the COVID-19 pandemic, there are still face-to-face events and conferences on schedule for the very near future. In a recent article on TSNN.com, Chris Collinson and Patrick Higgins of Connect, an Atlanta-based producer of live events, describes measures that will be implemented at their 2020 conferences, that can be adapted to any event.

“The entire industry is hurting, and we are looking for a win-win solution that will help grow our events while helping our partners when they need it most,” Collinson said.

They are implementing new safety measures launching the Safe + Clean Connect plan to help prevent the transmission of coronavirus as well as promote healthy best practices that planners can adopt at their events. These measures include temperature checks, mandatory masks for attendees and staff, hand sanitizer stations and larger aisles to effectively socially distance. Continue reading “Top Trade Shows Still Happening in 2020”

10 Ways To Fix Your Most Common Graphic Design Mistakes

Consider your trade show display graphics to be a lot like your store front.

You literally have 3 to 5 seconds to convey your message to passersby. And in that time you must:

1. Capture and captivate your audience attention
2. Quickly communicate services or products you have to offer
3. Entice and engage visitors to enter your booth space for a chat

All in 3 to 5 seconds! Easy right? Continue reading “10 Ways To Fix Your Most Common Graphic Design Mistakes”

Virtual Meeting Backdrops

Branding solutions to promote your business during any virtual meeting!

Many businesses are tuning their office into a virtual meeting space while working from home or practicing social distancing. Remote video conferencing platforms, such as Zoom, allow you to easily connect with your co-workers, customers and possible new clients through video chat without even leaving the home. If you’ve got to hop on an important call, you’ll want a professional backdrop for everyone to see – not your messy bedroom, kids toys scattered everywhere or epic pile of laundry that needs to be folded!

Continue reading “Virtual Meeting Backdrops”

Planning For The Future: #1 Idea Source For Your Next Trade Show Display

Our Idea Central at AffordableDisplays.com provides you with a one-stop research experience to move your trade show display ideas from concept to completion.

The success of any trade show relies heavily on the trade show booth representing your brand. There are many trade show displays to choose from but which is the best fit for not only your branding concept but also your industry. Our trade show display Idea Central is here to assist you with the much needed research your brand needs. Continue reading “Planning For The Future: #1 Idea Source For Your Next Trade Show Display”