Top Trade Show Trends for 2022

When it comes to which trends we believe will prevail in 2022, trade show organizers alike have a wide range of opinions. However, there are some constant themes, including the importance of quality above quantity, the continued product shortages, and networking concerns.

Here are 8 trends we see may be sticking around for the coming year. Continue reading “Top Trade Show Trends for 2022”

Picture Perfect: Useful Photos to Take at Your Next Trade Show

If a picture is worth a thousand words, trade shows are the ideal place to take candid pictures. Exhibitors, after all, invest a lot of money to create a visual presence at each trade show. Trade shows serve as a rich setting for capturing photographic memories that may be repurposed in a variety of ways, thanks to enticing booth design, bright signs and graphics, demos, seminars, and other activities aimed to enhance booth traffic. 🔥HOT TIP🔥 Use your trade show as the perfect time to gather photos for your website or promotional posts on social media. Continue reading “Picture Perfect: Useful Photos to Take at Your Next Trade Show”

Ways to Engage at a Hybrid Event

The past couple years have certainly been an eye-opening experience for those planning and attending events. Online conferences, expos, meetings and other hybrid event experiences have been a great substitute, but many of us still miss the energy and interaction of an in-person event. On a positive note, we’ve also learned that although virtual events can’t always replace the real thing, they can still be highly effective. Continue reading “Ways to Engage at a Hybrid Event”

Here’s Why You’re Not Getting Enough Trade Show Booth Traffic

After months of planning, trade show day is finally here! You’re excited to meet and greet with attendees and hopefully capture a few more leads to boost sales. Yet here you are, standing in an empty trade show booth while attendees simply walk by without even a slight glance.

If you’ve ever been in that situation, chances are you wanted a magic wand to transport you somewhere else – somewhere far, far away. The expense of exhibiting at a trade show is enough to make you frustrated, adding in the lack of booth traffic is down right depressing.

Here are the 4 most common reasons why your booth traffic lacking and our best ways to turn that trickle of booth traffic into a flood.

Continue reading “Here’s Why You’re Not Getting Enough Trade Show Booth Traffic”

Valuable Trade Show Staffing Guidelines

It’s true that the success of any action hinges on how prepared you are.

The benefits you reap at any trade show relies heavily on well trained booth staff and how they interact with prospective clients or attendees on the show floor. Before sending your booth staff out in the field, make sure you’re providing them with the support and training they need.

In this post we’ll give you our best advice and best practices when it comes to choosing staff for your trade show booth, responsibilities of staffers, concerns when preparing your staff for the show floor and budgeting.

Continue reading “Valuable Trade Show Staffing Guidelines”

4 Easy Ways to Capture Trade Show Attendees’ Attention

3 SECONDS!

Literally, that’s the amount of time you have to catch someone’s eye and draw them into your trade show booth. If you’ve ever attended a trade show and walked the convention floor, you know how easily it is to get distracted. You see a friendly face heading towards you and strike up a conversation, you bump into someone and spill coffee on your shirt, and then there’s the sudden bathroom trip. There always seems to be something that keeps you from the main reason why you’re there in the first place – checking out the exhibitors booths.

Continue reading “4 Easy Ways to Capture Trade Show Attendees’ Attention”

7 Spot On Trade Show Marketing Myths

Myths are everywhere.

From mythical creatures like unicorns or mermaids, lightning never strikes in the same place twice, dogs’ mouths are cleaner than our mouths – but that’s not they type of myths were talking about. Today we’re debunking a few of the most common trade show marketing myths, with a few compelling stats to back them up. Brace yourself, because it’s about to get real. 

Continue reading “7 Spot On Trade Show Marketing Myths”

Our Best Tips, Tricks & Secrets for a Successful Trade Show

Does it seem to you that some businesses have it all together when exhibiting at a trade show?

Almost like they have the secret recipe for networking and bringing back a positive return on investment. Their secret is it’s no secret at all, it’s simply this:

A successful trade show is measured by how much effort you want to put into it.

Yes you read that right. Sounds simple, or is it. Being that we are a trade show display company, we’ve attended many and have seen a thing or two at different trade shows. So here’s our best tips, tricks & secrets for a successful trade show.

Continue reading “Our Best Tips, Tricks & Secrets for a Successful Trade Show”

Fun, Fresh Ideas to Step Up Your Trade Show Game

Trade shows might be for business, but they don’t have to be all business. It’s time to up your trade show game to make your investment worth your time, increase return and finally get people to engage in your brand.

Most people describe a trade show like this: people wandering up and down aisles glancing at booths with no rhyme or reason as to exactly why they are even there. Some of them were told by their boss to go make an appearance at the trade show, while others went there on their own free will. No matter the reason they are there, you need to remind them why they went. There are tons of ideas out there to help you embrace new business and bring new excitement to your brand. Don’t get comfortable and continue doing the same old thing. It’s time to shake things up and take your trade show experience to the next level with these fun, fresh ideas.

Up Your Marketing Game

The right marketing before a trade show event has the ability to get people talking, sharing, and engaging. You can go all in or stick with a budget. And with the addition of social media, organizations large and small are finally embracing before the show marketing.

Create some hype before you arrive on the trade show floor by utilizing a partial reveal just to get people talking. For instance, include a statement in your marketing that mentions something huge will be revealed at the show but only to those who visit your booth. What’s the big surprise? Well thats is up to you. It could be:

  • A big company announcement
  • A new sponsor or collaboration reveal
  • A prize for a contest winner

The whole point is to cause curiosity and draw attention to your booth at the show. The best thing that can happen to you at a trade show is a crowd!

Marketing Made Fun

Here’s where the fun comes in. It’s all about involving your attendees and making them want to participate in marketing your business. Here’s the trick though – it has to be easy! If it’s complicated, most people won’t engage. Try to stick to simple ideas that no one can say no to.

Humor: Create a “hidden” camera scenario where something unexpected happens and you record your attendees’ reactions to things. You could even stream their reactions in real time if you have the right type of audience.

Scrolling Message Board: Utilizing a large screen within your booth space or in the middle of the trade show floor, encourage attendees to post on social media about your company at the show, using a certain hashtag or emoji to get on the message board. You’ll be surprised how this will motivate people to do some silly things to get on that message board. All the while, they are promoting your brand or company with a simple post on Facebook or Twitter!

Interactive Walls: It could be as simple as creating one out of post-it notes, a whiteboard or chalkboard surface. Propose a question and ask people to respond or invite them to post their business card to show that they were there. When they show is over, you could post a photo to boast how successful your show was and ask if they can locate their contribution.

Mini Contests: Throughout the day, host quick contests to draw in with attendees walking by your booth. Make themes based on well known games, like would you rather or Simon says. Your prizes should be worth their time so you’ll not only draw in willing participants, but you’ll also create buzz and give people a reason to stop by your booth.

Photo Booth: Trust us, photo booths aren’t just for weddings! As each attendee walks onto your exhibit floor, give them a mask or a prop with your booth number written on the back telling them to visit your photo booth. They will be so intrigued, that they’ll have to stop by your booth for a photo. A little bit of fun not only entertains it serves as a great conversation starter as well.

Offer A Mid-Show Snack: Just as the mid-day slump rolls around, so will you offering up a mid-day goodie! Stroll the exhibit hall with an an ice cream cart or a popcorn cart. Just make sure your snack offering is portable and branded with your logo. That way you can serve a refreshing snack throughout the exhibition floor, with the intention of enticing people to visit your booth.

In Conclusion

One of the best ways to switch things up at your next trade show is to create an unexpected experience. The goal is to condition your audience to expect the unexpected. Surprises are some of the most memorable aspects of life so take advantage of this even at a trade show.

Trade shows can either be really fun and memorable or really boring and not worth your time. The decision is yours. But one thing we’ve learned from our previous trade show experience is this – we should all embrace the trade show with a smile and a laugh.

Questions To Ask When It’s Your Trade Show Off Season

Here’s the typical scenario: trade show season begins and you invest in two or three trade shows or marketing events because you expect to see a return on your investment. You prepare, attend, gather leads – then you’re back at the office with that “high on life” attitude ready to follow up on those precious leads and convert them into new business.

But workflow and life gets in the way.  And instead you come home, check emails, look at the work piling up on your desk and play catch-up. Unfortunately this often ends in business-as-usual mode and an unwelcome back to reality wondering where all your motivation went.

We hear about this all the time.

But how do you change this vicious cycle that could be hurting your trade show investment? Well, quite simply you have to make the time. Here’s a few tips on how to maintain the positive momentum and take advantage of your hard work after the shows wrap for the season.

Ask yourself “why, how and who”

Why am I participating in trade shows? Great question, right – but do you have an answer? Deciding to participate in a particular trade show is the easy part; it’s figuring out why you chose that show thats most important. You could be looking for a way to build brand awareness, or increase distribution of your new products. It could also be that you would like to focus on client relations as a way to nurture the face-to-face relationship. Nail down your WHY and determine a clear initiative that aligns with your business strategy to move it forward.

How am I going to measure attendance? Counting leads is the first step to measuring your success at the end of a show, but try and find a way to measure attendance before the show as well. Consider this – it’s like placing an ad on Facebook, choosing how many people to target then going back to see how many people you actually reached. You need to understand your return on investment to insure you marketing efforts are working for you. Just ask and you shall receive! Ask the show organizer to give you numbers based on last years attendance to help you decide whether a particular show is even worth attending.

Who am I targeting at the show? You might be exhibiting at a high traffic, well marketed trade show, but have you figured out how to actually get them to visit your booth? Some of you might get stuck on the number of people that visited your tradeshow booth instead of measuring their legit interest in your products or services. Quantity doesn’t equal quality. Don’t settle for 300 basic leads when you could have 50 well-qualified leads. By singling out the type of clients you want, you can plan your presentation more effectively reel them in – hook, line and sinker!

 

Bottom line: The show does not end when you get home. It’s so important to take the time to reflect on your current trade show season and put your newfound knowledge to work for your company. And the best time to do this is NOW – before you’re routine tasks suck you in again and before you realize you have to be in full-on trade show season mode…again.

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