Our Best Tips, Tricks & Secrets for a Successful Trade Show

Does it seem to you that some businesses have it all together when exhibiting at a trade show? Almost like they have the secret recipe for networking and bringing back a positive return on investment.

Their secret is it’s no secret at all, it’s simply this:

A successful trade show is measured by
how much effort you want to put into it.

Yes you read that right. Sounds simple, or is it. Being that we are a trade show display company, we’ve attended many and have seen a thing or two at different trade shows. So here’s our best tips, tricks & secrets for a successful trade show.

#1 Find out who will be attending
Most trade shows provide an attendee or exhibitor list in advance. This is very valuable information. Before the show, figure out which contacts you think may be interested in your business. Consider reaching out to let them know you’d love to meet them and encourage them to stop by your booth. Don’t make the mistake of spamming their inbox by selling your product or service right away though. Keep the first contact with them cordial and personal.

#2 Be physically prepared
Trade shows are known to be draining, mentally and physically. If you’re an extrovert, you might not have any trouble with the busy, sometimes chaotic atmosphere. But if you’re more of an introvert, you could find your energy depleted halfway through the day.

Get a good night’s rest before the event and stay hydrated during the event. Steer clear of alcohol if it’s being served as this will just wear you down. You’re going to be standing and interacting with people for hours on end, so try to get out for some fresh air to clear your mind and get your blood pumping.

#3 First impressions are everything – no, really

Make a first good impression

Yes, we are going to say it…You never get a second chance to make a first impression. Studies show that your first impression has a high correlation with the long-term status of your relationship. Our first opinion of someone forms in only one tenth of a second and you only have 3 seconds to grab the attention of potential customers.

This doesn’t only apply to your personality and appearance though, it also applies to your trade show display set-up. We realize not all companies have a big trade show budget, but one thing that should never be left to chance is the trade show display representing your company.

Other than the timing of your first impression, whatever you do don’t sit down in your booth. You should always be face-to-face when greeting attendees as this implies you’re excited to be there, which makes them excited to be there. If you need a break, walk away and sit outside or sit in a common area. And don’t leave drinks and food around the booth either.

#4 Make your trade show booth stand out
Most trade shows will provide you with a 6ft or 8ft folding table, but they do not provide a table cover. Make sure to get one that complements your display and represents your company’s image and color scheme nicely. Arrange the items on your trade show display table in levels. Put the larger items at the rear, shorter items in front of those, and even shorter items in front of those. It make seem obvious, but you want to make sure your table looks organized.

Use a stand-alone presentation board, table top display, pop up display or banner stand to highlight your business with photos, and also show how clients can benefit by using your products or services. Be creative with photos and designs t insure your company will stand out from your neighbors. Just be sure your company name and logo are more than obvious within the design. Your goal is to get noticed, not ignored.

#5 Welcome your visitors with a smile

“Show us your smile”

This is quite possibly the most important tip: be friendly and inviting. Say “Hello” to those walking by or that turn and look toward you or your trade show booth. Strike up a conversation, small talk and be sure to have a short introductory speech ready. And remember to have fun!

#6 Use video or slide show presentations to draw attention
Develop a video or slideshow presentation to display on TV monitors in your booth. There are various stands and racks available for mounting flat screens for trade shows or you can rent or borrow this equipment if you don’t already have it. Your visitors will find this visually appealing, and it will draw their attention into your booth.

#7 Have plenty of giveaways – and business cards
Be sure to pack plenty of trade show giveaways such as brochures, pens, magnets, and anything else that has your company name and/or logo on it. The use of a display rack for showing your flyers, specials, brochures, and such is an inexpensive way to organize the clutter. And don’t forget your business cards! Your business card is basically an invitation for extended conversation beyond the trade show and at the very least a reminder of who you are.

Most people who attend trade shows are expecting to take home some sort of goodie. If you’re looking for something different to give away, pre-packaged food with your company contact information on it is an easy giveaway.

#8 Follow up fast
Follow up with leads a day or two after the show. It’s the most dreadful job after exhibiting at a show but it is also the one task that allows you to rate your ROI and decide of a particular trade show is worth going to in the future. Get back with people quickly. Even better, set appointments during the show so you are on your prospects calendar. Trust us, the longer you wait the longer they have to forget who you are and what you said.

It might seem odd, but people really don’t have many interactions at trade shows. And as much as you want to believe yours were different or epic, trade shows can be somewhat of a whirlwind and it’s tough to remember everyone’s name and product after the show.

Final Tip
Give it your all, every time. Take plenty of time to prepare, because trade shows are a big investment so make it worth it. We understand standing at a trade show sounds easy; but it’s far from easy. It requires a ton of planning and hard work, but it’s also a beneficial marketing opportunity that can provide huge benefits if done right. Plan well, have fun, and be open to interacting with new people, because you never know who you’ll meet.

Finally, after it’s all said and done, learn from your mistakes, keep tabs on what worked and what didn’t, make adjustments, and get ready for the next show!

Product Showcase: Pop Up Displays

Built since 1999, our premium brand 1UP Pop up displays have been exclusively produced by Affordable Exhibit Displays, Inc. With it’s classic curve appeal this trade show display series combines big strength and reliability in a compact size. Our complete line of portable display packages have everything you need to start promoting your business and brand.

DOWNLOAD NOW: Pop Up Display Comparison Sheet

First, choose your size: table top or full height – 4ft up to 20ft. Then choose your panels: Premier® brand Velcro Receptive Fabric Panels or Photo Quality full color custom printed graphic panels. Your panels will automatically click to the strong and sturdy aluminum frame using its’s magnetic channel bars. And your entire pop up display packs down into a convenient rolling travel bag or compact shipping cases. With your choice of configurations from table top to 20ft units, and beyond, we have the set up to fit your needs.

Plus, all pop up displays effortlessly set up in under 30 minutes or less with no tools required.
When designing your trade show display graphics, consider this —>> Your trade show booth should serve as a functional backdrop to attract attendees and direct them to learn more about your company. It should also have the ability to pack a larger than life impact encouraging them to take a closer look.

The 1UP pop up displays combine strength and reliability, with style and ease of use. This style trade show display is named “pop up” due to the frame’s infamous popping-up action. It is one of the most portable tradeshow display solutions available. We guarantee if you’ve ever been to a trade show before you have surely seen a pop up display.

The 1UP system features several unique advantages over other similar pop up display systems. The most notable feature is the fact that it’s a USA Made Product – made in Maine actually – and all fabrication plus graphic printing is completed in-house also at our Maine facility. The brilliant 8 color printing process will make your full color photo quality printed graphics stand out from the rest. Another great feature is the framing and magnetic bar system include a full Lifetime Warranty. Best of all, the frame has a ‘convertible’ feature allowing you to add on or subtract to form a larger or smaller backwall.

Eye Catching Full Height Floor Models Perfect to show off your brand at any trade show or marketing event

Quite possibly the MOST POPULAR is our 1UP full height floor model pop-up displays. With models ranging in size from 4ft wide to 20ft wide, curved frame or straight frame, gullwing or serpentine frame, there is a style for you. Choose from velcro receptive fabric panels or our high quality custom printed graphic panels. Included with your pop-up displays is our indestructible roto-molded shipping case w wheels. Other accessories also available are velcro mount headers, backlit headers, stem lighting and much more.

10ft Curved Pop Up Display
10ft Curved Pop Up Display
8ft Curved Pop Up Display
Attention grabbing Interactive Models make them stop and stare

It’s all amount MOTION! Attendees will have no choice but to notice your booth when you have our Interactive 1UP pop up displays. With accessories such as monitor mounts, iPad/tablet mounts and counter top inserts, your booth space will be the talk of the show. Play a slideshow or product presentation, have attendees interact with your website, sign up for specials or your newsletter or simply try out a new app. Interactive displays are the way of the future!

8ft Curved Pop Up Display with Media Kit
10ft Straight Pop Up Display with Media Kit
10ft Straight Pop Up Display with media Kit
Monitor, iPad, tablet mounts draw in attendees for the ultimate trade show experience

Create an interactive approach with your booth space using our 1UP monitor brackets, iPad or Samsung tablet holders. Your interactive technology will sure draw attention to your booth. And, that is what exhibiting is all about. ATTENTION!

Bundle & Save! All-inclusive package for the travelling exhibitor

Our 1UP Pop Up Display & Banner Stand Trade Show Backwall Bundle is the perfect combination of functionality and portability, enhancing your trade show experience. By simply adding a custom printed retractable banner stand to your pop up display, you’ll not only create depth in your booth space but you’ll also have additional “real estate” to promote your brand or products. Don’t forget: you can also utilize the banner stand in your office entrance when the shows over too – it’s double duty for your marketing efforts!

All included items pack into two square shipping cases that convert to a useable graphic podium to further enforce your brand’s message.

8ft Curved Pop Up Display with banner stand and podium kit
10ft Curved Pop Up Display with podium kit

———————————————————–

Our company is a family owned and operated company and as such, we have deep-seated family values and we focus on quality and on offering our clients a top choice of eye-catching and appealing tradeshow exhibits and displays. If you are interested in purchasing a portable pop up trade show display for your next trade show or event, contact us here!

Don’t forget to LIKE US on Facebook to see more of our portable displays and banner stand options!

Fun, Fresh Ideas to Step Up Your Trade Show Game

Trade shows might be for business, but they don’t have to be all business. It’s time to up your trade show game to make your investment worth your time, increase return and finally get people to engage in your brand.

Most people describe a trade show like this: people wandering up and down aisles glancing at booths with no rhyme or reason as to exactly why they are even there. Some of them were told by their boss to go make an appearance at the trade show, while others went there on their own free will. No matter the reason they are there, you need to remind them why they went. There are tons of ideas out there to help you embrace new business and bring new excitement to your brand. Don’t get comfortable and continue doing the same old thing. It’s time to shake things up and take your trade show experience to the next level with these fun, fresh ideas.

Up Your Marketing Game

The right marketing before a trade show event has the ability to get people talking, sharing, and engaging. You can go all in or stick with a budget. And with the addition of social media, organizations large and small are finally embracing before the show marketing.

Create some hype before you arrive on the trade show floor by utilizing a partial reveal just to get people talking. For instance, include a statement in your marketing that mentions something huge will be revealed at the show but only to those who visit your booth. What’s the big surprise? Well thats is up to you. It could be:

  • A big company announcement
  • A new sponsor or collaboration reveal
  • A prize for a contest winner

The whole point is to cause curiosity and draw attention to your booth at the show. The best thing that can happen to you at a trade show is a crowd!

Marketing Made Fun

Here’s where the fun comes in. It’s all about involving your attendees and making them want to participate in marketing your business. Here’s the trick though – it has to be easy! If it’s complicated, most people won’t engage. Try to stick to simple ideas that no one can say no to.

Humor: Create a “hidden” camera scenario where something unexpected happens and you record your attendees’ reactions to things. You could even stream their reactions in real time if you have the right type of audience.

Scrolling Message Board: Utilizing a large screen within your booth space or in the middle of the trade show floor, encourage attendees to post on social media about your company at the show, using a certain hashtag or emoji to get on the message board. You’ll be surprised how this will motivate people to do some silly things to get on that message board. All the while, they are promoting your brand or company with a simple post on Facebook or Twitter!

Interactive Walls: It could be as simple as creating one out of post-it notes, a whiteboard or chalkboard surface. Propose a question and ask people to respond or invite them to post their business card to show that they were there. When they show is over, you could post a photo to boast how successful your show was and ask if they can locate their contribution.

Mini Contests: Throughout the day, host quick contests to draw in with attendees walking by your booth. Make themes based on well known games, like would you rather or simon says. Your prizes should be worth their time so you’ll not only draw in willing participants, but you’ll also create buzz and give people a reason to stop by your booth.

Photo Booth: Trust us, photo booths aren’t just for weddings! As each attendee walks onto your exhibit floor, give them a mask or a prop with your booth number written on the back telling them to visit your photo booth. They will be so intrigued, that they’ll have to stop by your booth for a photo. A little bit of fun not only entertains it serves as a great conversation starter as well.

Offer A Mid-Show Snack: Just as the mid-day slump rolls around, so will you offering up a mid-day goodie! Stroll the exhibit hall with an an ice cream cart or a popcorn cart. Just make sure your snack offering is portable and branded with your logo. That way you can serve a refreshing snack throughout the exhibition floor, with the intention of enticing people to visit your booth.

In Conclusion

One of the best ways to switch things up at your next trade show is to create an unexpected experience. The goal is to condition your audience to expect the unexpected. Surprises are some of the most memorable aspects of life so take advantage of this even at a trade show.

Trade shows can either be really fun and memorable or really boring and not worth your time. The decision is yours. But one thing we’ve learned from our previous trade show experience is this – we should all embrace the trade show with a smile and a laugh.

Multi-Use Portable Trade Show Displays

Get The Most For Your $$$

Many of our customers purchase portable displays mainly for use at a trade show, but have you ever thought of utilizing the same display in other ways as well. We realize not all companies also do other marketing events such as open houses for real estate companies, pop up shops for retailers, red carpet events or other B2B networking events. Have you considered maybe you aren’t doing these other events because your trade show display doesn’t accommodate for the multi-use?

Below are some examples of how you can use our portable booths for other events besides trade shows. If you already own one of our portable booths but want to get more use out of your portable display between trade shows, feel free to reach out and chat with us for ideas to get creative!

Multi-Use Portable Trade Show Displays

Lounge, Discussion Area

Tension fabric display options are an excellent solution for a pop up lounge or discussion area. With the ever changing trade show trends, exhibitors are becoming more creative with their booth spaces, incorporating this trendy new option to stay relevant and be remembered. Tension fabric displays allow you to really show off your brand in new innovative ways.

By simply adding a retractable banner stand, counter or table cover, you’ll easily add depth to your trade show booth. But these add-on items could also be utilized in your office entrance or used at smaller events, such as a job fair or other community events, when trade show season is not in full effect.

Step-n-Repeat, Photobooth

Another trendy marketing piece for trade shows or events are step-n-repeat backdrops. Having an easy to assemble and durable tension fabric backdrop will cut down your time and effort during set up. Your high-quality, glare free logo graphics will make a great backdrop for photos at your various events.

These logo backwalls are great because even if you aren’t necessarily selling anything, you can still enforce your brand visually for any industry gathering or company party. Tension fabric step-n-repeat backwalls are the perfect solution even when the show is over – simply set-up in your office entrance for all visitors to enjoy. Tip: consider where you’re setting up and also time of day. Night time events may require some light features, and you can always upgrade to a lightbox option.

Fundraisers, Local Events, Job Fairs

There are many advantages to a tension fabric display including portability which makes packaging your trade show display smaller, easier, lighter and may result in shipping cost savings and storage costs. Another advantage is the ability for your fabric graphic to be washed, dried, ironed, steamed, folded or rolled for storage. You’ll also love that there is no glare on the fabric because of the smooth, non-glossy fabric finish which is perfect for an indoor trade show or high lit areas.

Sampling Bars, Product Shelving

Portable displays allow you to set up quick serving bars for food or beverages. Our Advertising Tent is perfect for indoor or outdoor use and made to be resilient to wear and tear with continuous use by the frequent exhibitor. All you have to do is focus on promoting your product, service or brand.

Sampling bars or counters add style and function to your trade show booth space by allowing you drive your message, product or service right up front. Use any of our effective point-of-engagement presentation counters to give demonstrations, sign up attendees for notifications, emails or giveaways or even have attendees purchase your products right then and there. These trade show counters and podiums give your exhibiting booth space more opportunity to drive home your brand or land more sales.

 

Adding shelving to a trade show pop up display is most definitely a game changer when it comes to product display during an event. Having the ability to display your product and have it available for the consumer to have a hands-on experience could certainly seal the deal.

Final Thoughts

Portable booths give you the freedom to set them up yourself without incurring labor fees. Even a large 20ft tension fabric display can be set-up by 2-3 people quickly and easily without tools. If you are interested in purchasing a portable trade show display for your next trade show or event, contact us here!

Don’t forget to LIKE US on Facebook to see more of our portable displays and banner stand options!

Face-to-Face Marketing in a Digital World

Social media and online advertising are certainly proving to be the wave of the future. We’re more connected than ever before, yet there is still disconnect when it comes to marketing. In many instances digital marketing is a super convenient way to get your brand and products in front of a large target audience, but not without some challenges. Overcrowding on some social media platforms tends to make it difficult for brands to engage without increasing their marketing budget.

In reality, having a presence online and face-to-face should both be an essential part of your marketing strategy. However, when trying to instill value in your product or service there’s only one technique that works time and time again…networking. Yes, good ol’ fashion, face-to-face networking! And can you guess where the easiest place to do this is? Well, a trade show of course!

NETWORKING WORKS, PERIOD.

Maybe you love it or hate it, embrace it or avoid it, networking is quite possibly one of the simplest, most effective tools to market yourself or business. But, the effectiveness is up to you! Many of us approach networking with good intentions – think of that stack of business cards from your last trade show collecting dust in your desk that you haven’t touched. Or the hundreds of LinkedIn contacts you’ve actually never met (or chatted with for that matter).

Don’t worry you’re not alone! We all know how incredibly important face-to-face marketing is, along with community involvement, yet we all try so hard to avoid it. The hard truth is it’s possible networking might be the missing piece your marketing strategy needs to boost your efforts and see a spike in sales.

FACT: 74% of trade show attendees say that they have a more
positive opinion about the company, brand, product or service
being promoted after the event.
Source: EventMarketer.com

Have you considered attending or exhibiting at a trade show yet? Trade shows are all about building relationships – simply getting to know someone. Asking questions and really listening to determine if they are in fact the potential client you’ve been looking for. There’s something special about being present, making eye contact with someone and showing them the confidence you have in your company.

Rather than try to cut through all the social media noise, start by attending a few local events or business-to-business trade shows. Just remember to keep an open mind – you’re creating long term business relationships here, so it won’t be a fast process.

BUT BE SOCIAL ONLINE, TOO.

There’s no better place to network than at a trade show. So by combining the social aspect of marketing before or after your trade show can most certainly benefit you as well. Here’s a few examples:

Before the trade show: connect with your existing clients online or on social media to let them know you’ll be attending and would like to meet up.
At the trade show: take a pictures with clients (new and old) at your booth to build awareness about your show presence.
Before the trade show: Use social networks to gauge your clients most pressing needs and interests.
At the trade show: Speak with clients about these needs to create a more valuable in-person experience.

Digital communication provides a great opportunity to keep customers and prospects engaged long after the trade show doors have closed.

FINAL THOUGHTS.

Whether its online or social, marketing should always be consistent and always follow through on your brand awareness. Consistency builds trust, and in turn a long lasting business relationship. It’s this constant communication that will keep the dialogue with prospects and customers fresh and lively year-round.

In the end it all comes down to positive audience engagement, both digitally and in-person.


DID YOU KNOW: YOU ONLY HAVE 3 SECONDS TO CAPTURE THE ATTENTION OF ATTENDEES?

Now’s your chance to get creative! Since 1994, our family owned company offers quality trade show display products, providing exceptional customer service to each and every one of our customers worldwide. Lucky for you we have “all things trade show” in one convenient place online – www.AffordableDisplays.com.

So start envisioning your own trade show display today. And the best part is we’ll be here to guide you throughout the entire process!

Questions To Ask When It’s Your Trade Show Off Season

Here’s the typical scenario: trade show season begins and you invest in two or three trade shows or marketing events because you expect to see a return on your investment. You prepare, attend, gather leads – then you’re back at the office with that “high on life” attitude ready to follow up on those precious leads and convert them into new business.

But workflow and life gets in the way.  And instead you come home, check emails, look at the work piling up on your desk and play catch-up. Unfortunately this often ends in business-as-usual mode and an unwelcome back to reality wondering where all your motivation went.

We hear about this all the time.

But how do you change this vicious cycle that could be hurting your trade show investment? Well, quite simply you have to make the time. Here’s a few tips on how to maintain the positive momentum and take advantage of your hard work after the shows wrap for the season.

Ask yourself “why, how and who”

Why am I participating in trade shows? Great question, right – but do you have an answer? Deciding to participate in a particular trade show is the easy part; it’s figuring out why you chose that show thats most important. You could be looking for a way to build brand awareness, or increase distribution of your new products. It could also be that you would like to focus on client relations as a way to nurture the face-to-face relationship. Nail down your WHY and determine a clear initiative that aligns with your business strategy to move it forward.

How am I going to measure attendance? Counting leads is the first step to measuring your success at the end of a show, but try and find a way to measure attendance before the show as well. Consider this – it’s like placing an ad on Facebook, choosing how many people to target then going back to see how many people you actually reached. You need to understand your return on investment to insure you marketing efforts are working for you. Just ask and you shall receive! Ask the show organizer to give you numbers based on last years attendance to help you decide whether a particular show is even worth attending.

Who am I targeting at the show? You might be exhibiting at a high traffic, well marketed trade show, but have you figured out how to actually get them to visit your booth? Some of you might get stuck on the number of people that visited your tradeshow booth instead of measuring their legit interest in your products or services. Quantity doesn’t equal quality. Don’t settle for 300 basic leads when you could have 50 well-qualified leads. By singling out the type of clients you want, you can plan your presentation more effectively reel them in – hook, line and sinker!

 

Bottom line: The show does not end when you get home. It’s so important to take the time to reflect on your current trade show season and put your newfound knowledge to work for your company. And the best time to do this is NOW – before you’re routine tasks suck you in again and before you realize you have to be in full-on trade show season mode…again.

Need a trade show display? Shop online and buy now at AffordableDisplays.com.

21 Things You’ve Probably Done at a Trade Show (You Might Never Do Anywhere Else)

If you’ve ever been a trade show exhibitor, not just an attendee, there are some things that happen during the long trade show day you may never consider doing in any other business situation.

While many of these behaviors might seem normal to the seasoned exhibitor, others might as well be considered “weird” to anyone else who has never experienced the trade show floor. We decided it would be fun to collaborate and came up with short list of (funny) situations you may recognize. Check them out and let us know if you have more to add!

  1. Wear the same outfit as your co-worker
  2. Nonchalantly walk by another booth and grab anything on the table that appears to have a value (candy, hats, pens, mugs…)
  3. Chat with an ungodly amount strangers, sometimes about nothing at all
  4. Gaze over at the double-padded carpet in booth #828 because your choice of shoes were for fashion and not comfort
  5. Party until the wee hours of the morning with co-workers and not ever talk about it after
  6. Ask a complete stranger for a breath mint and blame it on the free coffee
  7. Pretend the person you are talking to doesn’t need the breath mint more than you
  8. Act completely interested in small talk for hours on end
  9. Complain about how much you loathe setting up and taking down your booth
  10. Be completely convinced that a 15 minute conversation will lead to your biggest sale
  11. Explain, once again, to your family that it’s a “business trip” and not a vacation
  12. Sneak off to the bathroom just for quiet time
  13. Hide behind your booth curtain to scarf down your box lunch
  14. Try and find a way not to stare at everyone’s name badge before introducing yourself
  15. Convince yourself that the 228 business cards collected are solely interested in your business and not the giveaway
  16. Re-introduce yourself to the same person three times
  17. Politely take brochures from anyone and everyone walking by because you can’t say no then discard of them after the show when no one’s looking
  18. Have a permanent smile on your face to the point your cheeks hurt
  19. Stand awkwardly alone in your booth when your co-worker decides they want to walk around
  20. Be shocked at how quickly your booth is to take down compared to when you set it up
  21. Stress because you can’t find your business cards then remember throwing them in the bottom of your the display case at the end of your last trade show

3 Major Benefits of Push-Fit Tension Fabric Displays

Push-Fit graphics, also known as Silicone Edge Graphics (SEG), are ideal for a variety of applications with pop up displays or displays featuring channel bar applications. This is the latest technology in tension fabric displays and features silicone edge beading attached to the edges of the printed fabric graphic, enabling you to easily push the graphic into a channel for a seamless edge display.

Of the many benefits that go along with oour push-fit tension fabric displays, the three listed below are the ones that most stand out to us.

Benefit #1: available options include single sided display or double sided, along with backlit LED illumination or non-illuminated dye-sublimated fabric graphics.

Benefit #2: extrusion-based frames or perimeter channel bars that hold SEG graphics and provide a seamless appearance for a message that can’t be missed.

Benefit #3: lightweight portability for easy travel to and from your trade show venue – ship via UPS or FedEx for delivery ahead of time or transport in a car for local shows.

For 2018 we’ve recently added two of the most popular push-fit graphic display lines on the market today. Here’s a brief overview of these products so you can further understand the simplicity of the SEG technology.

First up is the new Embrace™ tension fabric displays which combine the convenience of a pop up display with a streamlined look and innovation of a push-fit silicone edge fabric graphic.

The combination of a lightweight collapsible frame and a “push-fit” fabric graphic ensures a seamless and taut appearance to your graphic every time you display your message. No more wrinkles around the edges of your graphic due to stitching or velcro! Featuring a no tool setup, you’ll be amazed at the simplicity of this display every time.

Next up is the Vector Frame™ light boxes which are considered to be one of the easiest backlit trade show displays available on the market. Featuring a durable 4” (100mm) aluminum extrusion frame, one large seamless push-fit backlit fabric graphic and LED edge lighting. LED lights come adhered to the aluminum frame, making set-up as simple as assembling the frame, applying the push-fit graphics and plugging in the electrical cord! Vector Frame Light Boxes are ideal for use in retail, marketing events, conferences and trade show environments as the perfect solution for illuminating your message. Double sided graphics are also available to insure you grab attendees attention from all angles of the trade show floor.

 

Need assitance with your graphic design? Contact one of our talented graphic designers today to discuss how we can take your artwork to the next level. Call us at 1-800-723-2050 or email us at [email protected] now!

How to use the 5 Senses at a Trade Show Event

Learning how to engage all of your 5 senses at a trade show, conference or event may seem like a daunting task but we’ve got a few tips to get you going.

A trade show is full of sensory overload.  And being a company that sells trade show displays we’d typically blog about well… trade show displays. But this post focuses upon a whole different take on a trade show.  Meet your 5 senses: sight, sound, touch, smell, and taste.  It’s called sensory branding.  According to WikipediaSensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. Brands can forge emotional associations in the customers’ minds by appealing to their senses.”  

It’s pretty easy to say that sight would be the most important at a trade show but the other 4 senses contribute considerably to the overall value of attending or exhibiting at a trade show.   The ultimate secret to creating an experience around your trade show display is to integrate the full 5 senses, not just one or two.  Here’s how you can do just that.

  • Sight: Let’s start with the most obvious of the senses.  As you would expect sight is the most important at a trade show.  The many colors, the lights, the people, the interactions, the constant need to read each booth as you pass by, products galore to look at, competitors, hundreds of individuals weaving in and out of traffic flow, and then commotion within your own booth space.  That’s a lot to take in – even for the most seasoned exhibitor.  That’s why it’s important to ensure your own booth space is clean, clear and concise with its message.  With so many other distractions it’s important to ensure your booth space focuses on directing and controlling where the potential customer is looking and for how long.  Oh and of course that your message and brand is understood immediately.
  • Sound: A trade show floor is bustling with noises.  The overhead speaker, the hundreds of conversations being crossed over one another, booth spaces with videos, live presentations, and so on.  To get past all of that noise why not try and create an environment within your booth space that is inviting enough that attendees will want to stop and maybe even take a break from all of the commotion.  Couches, chairs or a quiet meeting area just might be the ticket.

  • Touch: Think about the last time you went to your local department store.  What sense did you use the most while you were there?  Touch.  You touched anything that caught your eye, anything that interested you, anything that sparked you to want, need and then ultimately buy.  Think about it: before you bought it; you touched it.  How does this relate to a trade show?  Simply remember to put your best foot forward and give customers the ability to touch, feel, and try out whatever it is you’re looking to sell.  And, if you don’t have a tangible product that you are selling then make sure you have enticing giveaways.  The giveaways can reel in potential customers in the same way an actual physical product can.

  • Smell: Believe it or not, the smell is considered to be a fast track to the part of your brain that controls both emotion and memory, two very prominent factors behind why we choose one brand over another.  If you can create your own smell within your booth space then do it.  You may think well I don’t sell candles or fragrances.  That’s okay.  What you can do instead is make sure you at least smell nice.  Sounds funny but who doesn’t sweat like crazy at a trade show.  So keep deodorant, hand lotion or even your favorite perfume handy. You also need to be enticing just as much as your product and booth space is.

  • Taste: This, of course, is the most important sense when you sell an edible product.  For example, let’s say you sell a Gluten free, Dairy free and Soy free cookie snack.  I know what you’re thinking. YUM!  Just having a trade show backwall describing your special yummy cookie isn’t going to get you more business that’s for sure.  Your product is free of a lot of components that are in most food today so to actually sell it your potential buyer they must taste it.  Looking at a pretty backdrop or packaging isn’t going to sell your cookie; it’s about actually tasting it.  Always, always have samples on hand.  That’s the magic touch to your booth space so make sure you have enough samples on hand to entice passersby to stop and want to taste but most importantly know your product exists and then to buy your product.  

At the end of the day if you can’t hit all of the 5 senses within your booth space it’s okay.  Just be aware of how they all do affect overall trade show floor experience.  Try to do what you can to keep the 5 senses in mind and focus on the ones that will best propel your brand and brand experience with your potential customers.

How to be a Trade Show Workaholic

Become a better trade show exhibitor with our Pro tips
Simple tasks you can incorporate into your next trade show, conference or marketing event.

A workaholic can be defined as a person who compulsively works hard and long hours.  If you’ve ever prepared for, been in charge of, or walked the floors while at a trade show then it’s pretty obvious a workaholic is what you need to be when planning for a trade show.

Even though all of those long hours have been put into the preparation leading up to the trade show, you can’t forget there’s still the actual day or days of the event.  Now the fun truly begins when you need to turn from the educated trade show planner who knows what drayage is to booth space worker.  And so the workaholic in you continues with these simple tasks you can incorporate into your next trade show, conference or marketing event. 

Who should work your booth

You’ll want to choose the right people with the right knowledge.  For example, if you are recruiting for sales then make sure both HR and some sales staff are attending.  If you are pushing your wholesale line of products, then you’ll want the wholesale sales staff there and not the IT guy who knows nothing about sales or your wholesale product  lines.  

Once your staff is chosen, you’ll want to make sure they are prepared to actually work the tradeshow booth.  Buy an audio book to have the staff listen to or even just a simple YouTube video or two can go along way in refreshing the staff on how to look, act and feel the days during the show. A trade show ultimately might be about sales, but it’s also about building and retaining relationships.  So make sure they put the best attitude on!

Getting people into your booth

It’s really quite simple.  Be friendly, make eye contact and smile.  But more specifically ask people one of the following things:

(1) “What brings you to the show today?”  

(2) “We’ve got ‘X’ being raffled off today and just a business card will get you entered.  Would you like to join?”  

(3)  Have you… fill in the blank with what question is best to ask attendees to see if they qualify as your ‘hot target’ or not.  

Example: Our client, Custom Service Solutions, figured out through their past shows that asking the simple question, “Do you use compressed air at your shop?” quickly qualified attendees on whether or not their one-of-a-kind product MiJet would be useful or not.  Think about what hotpoint question you can ask to get more potential attendees to stay in your booth space!

up your swag game

Your staff’s most valuable job next to getting attendees in your booth space is giving away your branded promotional items.  And the easiest way to do this is to have your staff circulate through the show giving out swag.  Our best advice is to make your swag an easy to carry, memorable and so useful they will want to keep it and use it. Listen, everyone gives away pens – okay they are useful but definitely not memorable. How about something like silly putty in an egg that will surely put a smile on their faces or the faces of their kids. Definitely consider the cost though. If your swag is expensive like a stainless steel water bottle or a sampling of your own product, then save it for the ones who will truly gain from your giveaway.

Do have a raffle

Collecting business cards is crucial at a trade show.  After all, it’s your mailing list for follow-ups.  And the best way to collect business cards is to hold a raffle.  A great idea is to have raffle off an item or items that are the ‘it’ item of the month.  Something that is so super-cool everyone will want to stand in line just to put their card in your raffle bowl.  The busier your booth space is the more other attendees will want part of the action.  Of course, don’t forget the after show raffle work too.  Send out an email thanking them for participating and softly let them know they didn’t win, but invite them to join your mailing list or an upcoming webinar you’re hosting.  

Impress upon show etiquette

Do NOT ever sit in your booth space! Remember no one cares if your feet hurt or how tired you are.  Even if there is a chair in the booth, leave it empty.  Improving your trade show image is also important and standing up, looking ready for anything is one of them.  Plus, if you were not the one who planned this booth space, be respectful of the time and effort that went into it by not sitting.  The point of a trade show is the face-to-action so get out there in front of as many people as possible. Your company is paying hundreds to thousands or even tens of thousands for you to be there and a trade show is ultimately a short period of time.

———————————————————–

If you are interested in purchasing a portable trade show display for your next trade show or event, contact us here!

Don’t forget to LIKE US on Facebook to see more of our portable displays and banner stand options!