Valuable Trade Show Staffing Guidelines

It’s true that the success of any action hinges on how prepared you are. The benefits you reap at any trade show relies heavily on well trained booth staff and how they interact with prospective clients or attendees on the show floor. Before sending your booth staff out in the field, make sure you’re providing them with the support and training they need.

In this post we’ll give you our best advice and best practices when it comes to choosing staff for your trade show booth, responsibilities of staffers, concerns when preparing your staff for the show floor and budgeting.

Staffing is only one part of the trade show planning process though. For additional tips when planning for an event, download and print our handy trade show checklist:

Trade Show Checklist Download

DOWNLOAD NOW: Printable Trade Show Checklist

Types of Staff

Before finalizing who is best within the company to staff your trade show booth, review the responsibilities and job titles you would like to accomplish. Here’s a short list of some of the most common roles performed by trade show booth staffers.

Hosts – Your welcoming committee! They are the first face of your company. They might also distribute promotional materials, direct attendees inside your booth where they can speak to sales staff or encourage them to interact with games, contests or product demonstrations.

Presenters – You might consider them skilled public speakers perfect for giving presentations or product demonstrations. Good presenters will have the ability to keep your prospects engaged and entertained while educating them on your brand and its capabilities.

Crowd Gatherers – Similar to the host, but outside the booth. Wandering the aisles and areas surrounding your booth, crowd gathers engage with attendees asking them questions to draw out any interest in your products and direct them to your booth to learn more.

Sales and Lead Gathering – These are your most skilled sales professionals considered to be experts at pitching your products and services. They are the masters at qualifying attendees. They are also tasked with collecting lead data and passing them off to your company’s inside sales staff for follow-up post-show.

Pre-show Training

Even the most well designed and engaging trade show booths won’t survive the show floor without the best staff manning your booth. Consider the direct impact of untrained staff and what’s at stake – the perception of your brand to the public eye. Poorly trained staffers could significantly diminish your success, while properly trained staffers increase the overall performance of your trade show campaign and make exhibiting at trade shows worth the investment.

Friendliness and People Skills – This might go without saying, but projecting a warm and professional demeanor will undoubtedly help your brand at any event ten fold. People remember when others treat them with respect and are courteous. A simple handshake and a smile with every visitor entering your booth goes a long way. Staffers should always greet attendees with proper manners and use polite language when speaking. Approachable employees that can relate to and interact with different types of people are essential for the trade show floor.

Image Standards – The importance of maintaining a clean-cut, business casual dress attire creates a professional image on the trade show floor. Every member of your team must understand untucked shirts, dirty clothing and wrinkled attire are a turn off and project a less than professional image for your brand.

Product and Sales Training – Training booth staff should be on the top of your trade show planning list. Every member should be informed and trained on the products or services you’ll be promoting at your event. This ensues confidence in staffers when communication and building trust on the trade show floor. They should be able to answer questions on the spot and pitch your marketing message. Have staffers role play before the show so they have time to rehearse and feel confident when the real day comes.

Defining Roles and Responsibilities

Before choosing booth staff, consider your organization’s goals for the show and make a list of what’s required for staff members. Skills, knowledge and competence should all be on the top of your list, including personalities and skill sets. Then break down the different roles and responsibilities of staff members (i.e. host, presenter, crowd gatherer, sales and leads) and prepare staff for what’s expected of the individual in the assigned role. Choosing the proper person within your company ensures they will be able to effectively perform their duties on the show floor. Be very clear about expectations so your staff understands what your company is looking to accomplish by exhibiting the show.

Teamwork

Teamwork Makes the Dream Work – Teamwork is essential when creating a winning trade show marketing team. Look for team players who are not only great at sales and marketing, but who also work well in a group setting. Team players align their values with each other and work together to accomplish the same goal.

Diversify – Forming a group of staffers that have diverse personality types will encourage them to think outside the box and create a stronger unit. Encourage team bonding before any trade show event, such as team lunches or team building activities outside of the office.

Budgeting

Your booth trade show staffers are your biggest marketing asset but can sometimes be your biggest expense. Booth staff makes up an average of 20% of your trade show marketing budget, so make sure you pay close attention to expenses. Careful planning and coordinating to get the best deal for the group going to the event can help drive down expenses. Book airline tickets early to secure lower rates, check with hotels if they have group rates and shuttles for attendees. Alternative methods of transportation may need to be made so be sure to budget for taxis, buses, car rentals or other methods if necessary.

Final Thoughts

Visitors at your booth are coming to learn specifically about your products and services, so your booth staff should be as knowledgeable as possible and be ready to answer questions. New prospects want to feel like they can trust your company is an expert in its field, so giving booth staff the proper tools through education and training are a must for marketing success.

Don’t be so focused on pitching products that you forget to listen! Booth staffers must listen while communicating your brand’s message, but also allowing attendees to share their problems and concerns is just as important. Remember: you want potential clients to trust you’re there to solve their problems and deliver on that promise once they become a client.

Make Your Trade Show Season POP With Our Fall Special

Gearing up for the start of your trade show season could mean purchasing a new trade show display. Lucky for you our most popular special is happening now! Take advantage of the savings today!

Trade show attendees are constantly bombarded with information overload  at shows. And fighting for the attention of all senses – sight, sound, smell, taste and touch – might seem like a daunting task.  So what can you do as an exhibitor to make sure your display stands out in the crowd?

10ft Straight Pop Up Display with Media Kit

In this day and age people want information now and without having to to do much to get it. By simply adding motion to your pop up display with a TV monitor or iPad tablet, you’re providing trade show attendees with an easy way to engage with and learn about your brand or products without having to ask.

Luckily, technology offers us new ways to engage trade show visitors. Flat screen monitors and tablets not only compliment your booth but they offer a great way to stand out from the crowd, get the attention of passersby and communicate your marketing message in seconds.

Motion graphics presentations play continuously on a loop throughout the duration of your event. Motion graphics don’t have to be a huge undertaking; they can be created using stock photos, commissioned photography, rendered art, text and video. They can be strictly visual or include music and sounds.

And as a bonus, you’ll get a lot of mileage out of these graphics. A single investment in a motion graphic presentation can be used to promote your company before, during and after your trade shows. For a pre-show promotion, put it on social media, your website and include it in your email broadcasts.

10ft Curved 1UP Pop Up Display with Media Kit, Podium and Retracting Banner Stand

At the event, create an inviting atmosphere with stools or couches that makes buyers feel comfortable entering or even relaxing in your space. Position monitors to play out to the aisles as a way to draw attendees into your space and you can also place motion graphics within your space. A warm, even soothing, environment can extend and enhance your engagement with visitors.

Another way to put your graphics to use after the event is during face-to-face sales meetings. Graphics can be played on demand on a tablet or smart phone to really put your best foot forward.

16ft 1UP Pop Up Display with Media Kit
10ft Curved 1UP Pop Up Display with Media Kit
4ft 1UP Pop Up Display Towers with Media Kit
8ft Curved 1UP Pop Up Display with Media Kit, Monitor & iPad

Trade Show Budget: Displays Under $1,000

So you’ve been given the task to search for a new trade show display – we find that very exciting, but you may not. Chances are you don’t know where to start or even what you want. There’s a lot of things to think about when searching for a trade show display (size, shape, travel friendly, graphics, etc.), but your trade show budget is definitely the most important.

Typically our first question to any of our customers contacting us for a trade show display is “What’s your budget?”. The easiest way to dwindle down your options when searching for a trade show booth is to answer this question first. Consider this: you can’t possibly start your search when buying a car or a house without knowing your budget, right? Well, the same goes for trade show displays.

So to get you started on the right foot (and because we like helping people), we’ve done the searching for you and compiled a short list of popular options worth considering for your next trade show display that are under $1,000.00. Which is great for your trade show budget!

Boost 31" wide Retracting Banner Stand

Boost 31″ wide Retracting Banner Stand
Budget Friendly retractable banner stand includes custom printed banner, 3-section corded pole & soft padded carry bag. Banner Size: 78.5″ high x 31.5″ wide. Hardware Color: Silver or Black.
$289.00

Boost 48" wide Retracting Banner Stand

Boost 48″ wide Retracting Banner Stand
Budget Friendly retractable banner stand includes custom printed banner, 3-section corded pole & soft padded carry bag. Banner Size: 78.5″high x 47.25″wide. Hardware Color: Silver.
$358.00

iPAD 39" H GRAPHIC COUNTER

iPad 39″ H Graphic Counter
Graphic Podium/Counter includes tablet cutout in Black counter top, Custom printed Dye Sublimation Stretch Fabric Graphic & frame components. *iPad not included.
$378.00

6FT ULTRAFIT TABLE COVER - FULL COLOR/FULL BLEED

6FT Ultrafit Full Color/Full Bleed Imprint
6′ x 30″ UltraFit Full Color/Full Bleed Printed table cover. Contours to all 4 sides of the table. Polyester-Spandex Blend fabric, flame retardant.
$480.00

Expand Quickscreen3 Retractable Banner Stand

Expand 40″ QS3 Retractable Banner Stand
40″ retracting banner display includes custom printed banner, Quickscreen 3 base hardware, telescopic pole, patented graphic cassette & padded carrying bag. Banner Size: 88″high x 39 3/8″wide.
$617.00

Mercury Hybrid 24" Retractable Banner Stand iPad Mount

Mercury 24″ Retractable Stand w/ iPad Kit
Interactive banner stand package comes complete with 24″ wide aluminum base, iPad mount hardware, custom printed banner, adjustable pole, black carry bag. Choose Black or Silver base color. *iPad not included.
$697.00

POPUP Oval Counter Kit 3

POPUP Oval Counter Kit 3
Portable Oval Counter includes Aluminum Frame, Printed Graphic center front panel & Graphic end cap panels.  Size: 42.5″ high x 35″ wide
$705.00

3x2 Star Tension Fabric Display Kit 2

7.5ft Star Tension Fabric Table Top Display
Portable tension fabric table top display includes 3×2 pop-up frame, custom printed fabric graphic w/ end caps and wheeled carry bag. Set-up size: 89.3″w x 59.9″h x 11.6″d
$714.00

Banner-Mate 2-Panel Connecting Banner System

Banner-Mate 2-Panel Connecting Banner System
Pole Banner System includes (2) 35″ wide Custom printed banners, Reusable Grip Rail System, (2) Chrome weighted bases & (2) Rigid travel bag. Total Set-up dimensions: 86″ high x 70″ wide.
$746.00

3D SNAP Pop-Up Display Layout 4

5ft 3D SNAP Pop-Up Display Layout 4
Pop-up tension fabric geometric full height display includes 2×3 aluminum frame, complete set of graphic skins and nylon bag. Set-up size: 5’w x 7.5’h x 14″d
$753.00

ShowFlex 70"x46" Tension Fabric Display

ShowFlex 70″x46″ Tension Fabric Display
Table Top tension fabric display includes full color dye sublimation banner, “umbrella” style hardware and carry bag. Set-up Size: 70″ wide x 46 tall”.  Weight: approx. 6lbs
$775.00

10ft Traverse Adjustable Banner Stand

10ft Traverse Tension Fabric Banner Kit
Tension Fabric Banner Kit includes full color printed fabric graphic, complete hardware set and soft carry bag. Set-up size: 89″h x 119″w.
$785.00

6ft 1UP Graphic Pop-Up Display Kit

6ft 1UP Full Graphic Pop-Up Display
Premium Table Top Pop-Up Display Package Includes Custom Printed Center Panel, Custom Printed End Caps & Wheeled Shipping Case. Set-up size: 6′ wide x 5′ tall.
$839.00

STEP-UP Product Display Counter

STEP-UP Product Display Counter
Tiered shelving product display counter. Includes Aluminum Frame & Velcro Receptive Fabric Panels. Size: 51″ high x 84″ wide x 24″ deep
$971.00

FINAL THOUGHTS

Always know your trade show budget before you start shopping. The perfect trade show display is out there for every size booth, every trade show schedule and every budget. We have hundreds of display options on our website which have all been hand selected by our staff based on the needs of our customers. If you’re stuck in a “trade show rut” feel free to reach out for some guidance. Sometimes all it takes is a little creativity and the help of a professional that’s been in the business for over 25 years!

Multi-Use Portable Event Displays

Get The Most For Your $$$

Many of our customers purchase portable event displays mainly for use at a trade show, but have you ever thought of utilizing the same display in other ways as well. We realize not all companies also do other face-to-face marketing events such as open houses for real estate companies, pop up shops for retailers, red carpet events or other business-to-business networking events. But have you considered maybe you aren’t doing these other events because your trade show display doesn’t accommodate for the multi-use?

Below are some examples of how you can use our portable event displays for other events besides trade shows. If you already own one of our portable booths but want to get more use out of your portable display between trade shows, feel free to reach out and chat with us for ideas to get creative!

Lounge, Discussion Area

Tension fabric display options are an excellent solution for a pop up lounge or discussion area. With the ever changing trade show trends, exhibitors are becoming more creative with their booth spaces, incorporating this trendy new option to stay relevant and be remembered. Tension fabric displays allow you to really show off your brand in new innovative ways.

By simply adding a retractable banner stand, counter or table cover, you’re able to not only add depth to your trade show booth, but these add-on items could be set-up in your office or used at smaller events, such as a job fair or other community events, when trade show season is not in full effect.

Step-n-Repeat, Photobooth

Another trendy marketing piece for trade shows or events are step-n-repeat backdrops. Having easy to assemble and durable tension fabric backdrop will cut down your time and effort during set up. Your high-quality, glare free, graphics and logos will make a great backdrop for photos at your various events.

These logo backwalls are great because even if you aren’t necessarily selling anything, you can still enforce your brand visually for any industry gathering or company party. Tension fabric step-n-repeat backwalls are the perfect solution even when the show is over – simply set-up in your office entrance for all visitors to enjoy. Tip: consider where you’re setting up and also time of day. Night time events may require some light features, and you can always upgrade to a lightbox option.

Fundraisers, Local Events, Job Fairs

There are many advantages to a tension fabric display including portability which makes packaging your trade show display smaller, easier, lighter and may result in shipping cost savings and storage costs. Another advantage is the ability for your fabric graphic to be washed, dried, ironed, steamed, folded or rolled for storage.

You’ll also love that there is no glare on the fabric because of the smooth, non-glossy fabric finish which is perfect for an indoor trade show or high lit areas.

Sampling Bars, Product Shelving

Portable displays allow you to set up quick serving bars for food or beverages. Our Advertising Tent is perfect for indoor or outdoor use and made to be resilient to wear and tear with continuous use by the frequent exhibitor. All you have to do is focus on promoting your product, service or brand.

Sampling bars or counters add style and function to your trade show booth space by allowing you to drive your message, product or service right up front. Use any of our effective point-of-engagement presentation counters to give demonstrations, sign up attendees for notifications, emails or giveaways or even have attendees purchase your products right then and there. These trade show counters and podiums give your exhibiting booth space more opportunity to drive home your brand or land more sales.

 

Adding shelving to a trade show pop up display is most definitely a game changer when it comes to product display during an event. Having the ability to display your product and have it available for the consumer to have a hands-on experience could certainly seal the deal.

Portable event displays give you the freedom to set them up yourself without incurring labor fees. Even a large 20ft tension fabric display can be set-up by 2-3 people quickly and easily without tools. If you are interested in purchasing a portable trade show display for your next trade show or event, contact us here!

Don’t forget to LIKE US on Facebook to see more of our portable displays and banner stand options!

4 Easy Ways to Capture Trade Show Attendees’ Attention

3 SECONDS! Literally, that’s the amount of time you have to catch someone’s eye and draw them into your trade show booth. If you’ve ever attended a trade show and walked the convention floor, you know how easily it is to get distracted. You see a friendly face heading towards you and strike up a conversation, you bump into someone and spill coffee on your shirt, and then there’s the sudden bathroom trip. There always seems to be something that keeps you from the main reason why you’re there in the first place – checking out the exhibitors booths.

In order to insure your trade show booth gets noticed and you reap the benefits of your investment, take the above average approach. This is not the time to settle for “just ok graphics” or your “should have replaced it last year” booth. If you’re settling for average, you’ll end up being, well, just average. 

So, here’s a few quick ways to get you noticed at your next trade show. And you’ll be surprised how easy they are too!

#1 Do something different or unexpected.
Keep it simple, but be bold. This often pertains to the graphics on your trade show display, so take a peek at them a few months ahead of your next trade show and switch things up. Large, bold images that are relevant to your brand are always a good start. Adding a few key points to really hone in on your marketing message can also be added. Deliver a simple message that’s intriguing, invites people to stop and find out more.

#2 Play a game.
Let’s face it, people are competitive and love playing games. Having something interactive in your booth will start a buzz, which will get people talking around the trade show floor. Try a game like Plinko, Minute to Win It, or a questions game like “Would you Rather?”. Set up a monitor to post a leader board and people will get even more excited to see their name up there. Just choose a game that doesn’t take too much skill. If you find an appealing activity that offers them a chance to win a prize and gets a little mental engagement at the same time, trust us, they’ll stop.

#3 Ask questions.
There’s a lot to be said for knowing how to positively engage with someone. So what’s the best way to start a conversation? Ask a question, any question! Start with a simple yes/no question, then build off that. You’ll quickly find out if this particular person is interested in what you have to offer or not. One question will lead to another question, which leads to another and before you know it you’re in a full blown conversation with someone you just met 10 minutes ago. And if you’re lucky, you also have a new lead to bring back to the office with you.

#4 Offer a sitting area or charging station.
Although this may only be an option for larger booths with the extra space, this is probably the simplest way to draw people in your booth. Give random visitors a place to sit and recharge their devices, also try offering bottled water or a snack as well so they stick around for 5-10 minutes. And with a well placed monitor in front of them, they may also watch a video about your company or product to pass the time. These few simple things just might lead to an engaging conversation and possible client down the road. It’s a win-win!

FINAL THOUGHTS:
While we realize there are hundreds, probably thousands, of unique ways to capture trade show attendees’ attention. All it takes is simple planning before the show, execution during the show, and a timely follow up after the show. Trade shows may seem daunting at first, but once you get a few under your belt, you’ll be a professional exhibitor in no time!

What’s the Expiration Date of A Trade Show Booth?

Has Your Display Passed Its Freshness Date?

You wouldn’t think trade show displays have an expiration date, but just like milk and cheese your trade show booth certainly does expire. What’s trending in 2003 is most likely not trending in 2019. You won’t see an expiration date printed on the box, but it’s not hard to spot one that’s starting to turn sour. Here are our TOP 20 CLUES letting you know it’s time to trash that out of style trade show booth and finally buy a new one.

You’re trade show display might be past it’s expiration date when . . .

1. Your graphics are attached with velcro to a fabric backwall. While that may be an acceptable option for a girl scout display at the county fair, it’s no longer acceptable at a professional trade show.

2. Two words: duct tape. We get it, you’re excited about the new designer colors — but please refrain! Duct tape should never be a part of your design element.

3. You purchased your booth before the internet existed. Ummm circa 1990…YIKES!

4. Retro clothing might be making a comeback, but that should never be the theme of your trade show booth.

5. You decide to re-print your graphics but only have the original artwork on a floppy disk.

6. Your “parts” case is getting larger than your booth case.

7. The shipping labels have added 20 pounds to the weight.

8. You dream about the $149 banner stands in the booth across the way.

9. The “No Questions Asked” Lifetime Warranty has expired.

10. It smells like the musty closet in the basement you store it in. No amount of febreze can’t kill that odor.

11. You found the company you bought your booth from by flipping through the Yellow Pages.

12. Costs to store your booth have far exceed the initial booth cost.

13. Your graphics have a “1980’s” theme complete with coke bottle glasses and bell bottom pants.

14. It weighs more than an elephant, soaking wet.

15. No one stops at your booth. Like ever. They just quickly walk by without making eye contact.

16. Your competitors ironically rave over your booth repeatedly saying “Why would you ever get a new booth?! No seriously, don’t change a single thing!”. Laughing hysterically as they walk away.

17. You found an AOL Free Internet CD from trade shows past at the bottom of the case. “You’ve Got Mail”

18. Your boss says, “Gosh golly fellas, we don’t need a new booth – it’s still groovy man.”

19. It takes 5 men, 7 ladders and 2 cranes to set it up. In 2 days.

20. You purchased your booth when a penny could buy candy and milk was 25 cents.

No amount of duct tape or spare parts will revive that musty old booth. Be honest, if you answered “Yes” to ANY of these clues, it’s time to toss your trade show booth and contact us right away! Just imagine the look on your competitors faces when you stroll in with your fancy, new booth – 2019 graphics and all!

Our Best Tips, Tricks & Secrets for a Successful Trade Show

Does it seem to you that some businesses have it all together when exhibiting at a trade show? Almost like they have the secret recipe for networking and bringing back a positive return on investment.

Their secret is it’s no secret at all, it’s simply this:

A successful trade show is measured by how much effort you want to put into it.

Yes you read that right. Sounds simple, or is it. Being that we are a trade show display company, we’ve attended many and have seen a thing or two at different trade shows. So here’s our best tips, tricks & secrets for a successful trade show.

#1 Find out who will be attending
Most trade shows provide an attendee or exhibitor list in advance. This is very valuable information. Before the show, figure out which contacts you think may be interested in your business. Consider reaching out to let them know you’d love to meet them and encourage them to stop by your booth. Don’t make the mistake of spamming their inbox by selling your product or service right away though. Keep the first contact with them cordial and personal.

#2 Be physically prepared
Trade shows are known to be draining, mentally and physically. If you’re an extrovert, you might not have any trouble with the busy, sometimes chaotic atmosphere. But if you’re more of an introvert, you could find your energy depleted halfway through the day.

Get a good night’s rest before the event and stay hydrated during the event. Steer clear of alcohol if it’s being served as this will just wear you down. You’re going to be standing and interacting with people for hours on end, so try to get out for some fresh air to clear your mind and get your blood pumping.

#3 First impressions are everything – no, really

Make a first good impression

Yes, we are going to say it…You never get a second chance to make a first impression. Studies show that your first impression has a high correlation with the long-term status of your relationship. Our first opinion of someone forms in only one tenth of a second and you only have 3 seconds to grab the attention of potential customers.

This doesn’t only apply to your personality and appearance though, it also applies to your trade show display set-up. We realize not all companies have a big trade show budget, but one thing that should never be left to chance is the trade show display representing your company.

Other than the timing of your first impression, whatever you do don’t sit down in your booth. You should always be face-to-face when greeting attendees as this implies you’re excited to be there, which makes them excited to be there. If you need a break, walk away and sit outside or sit in a common area. And don’t leave drinks and food around the booth either.

#4 Make your trade show booth stand out
Most trade shows will provide you with a 6ft or 8ft folding table, but they do not provide a table cover. Make sure to get one that complements your display and represents your company’s image and color scheme nicely. Arrange the items on your trade show display table in levels. Put the larger items at the rear, shorter items in front of those, and even shorter items in front of those. It make seem obvious, but you want to make sure your table looks organized.

Use a stand-alone presentation board, table top display, pop up display or banner stand to highlight your business with photos, and also show how clients can benefit by using your products or services. Be creative with photos and designs t insure your company will stand out from your neighbors. Just be sure your company name and logo are more than obvious within the design. Your goal is to get noticed, not ignored.

#5 Welcome your visitors with a smile

“Show us your smile”

This is quite possibly the most important tip: be friendly and inviting. Say “Hello” to those walking by or that turn and look toward you or your trade show booth. Strike up a conversation, small talk and be sure to have a short introductory speech ready. And remember to have fun!

#6 Use video or slide show presentations to draw attention
Develop a video or slideshow presentation to display on TV monitors in your booth. There are various stands and racks available for mounting flat screens for trade shows or you can rent or borrow this equipment if you don’t already have it. Your visitors will find this visually appealing, and it will draw their attention into your booth.

#7 Have plenty of giveaways – and business cards
Be sure to pack plenty of trade show giveaways such as brochures, pens, magnets, and anything else that has your company name and/or logo on it. The use of a display rack for showing your flyers, specials, brochures, and such is an inexpensive way to organize the clutter. And don’t forget your business cards! Your business card is basically an invitation for extended conversation beyond the trade show and at the very least a reminder of who you are.

Most people who attend trade shows are expecting to take home some sort of goodie. If you’re looking for something different to give away, pre-packaged food with your company contact information on it is an easy giveaway.

#8 Follow up fast
Follow up with leads a day or two after the show. It’s the most dreadful job after exhibiting at a show but it is also the one task that allows you to rate your ROI and decide of a particular trade show is worth going to in the future. Get back with people quickly. Even better, set appointments during the show so you are on your prospects calendar. Trust us, the longer you wait the longer they have to forget who you are and what you said.

It might seem odd, but people really don’t have many interactions at trade shows. And as much as you want to believe yours were different or epic, trade shows can be somewhat of a whirlwind and it’s tough to remember everyone’s name and product after the show.

Final Tip
Give it your all, every time. Take plenty of time to prepare, because trade shows are a big investment so make it worth it. We understand standing at a trade show sounds easy; but it’s far from easy. It requires a ton of planning and hard work, but it’s also a beneficial marketing opportunity that can provide huge benefits if done right. Plan well, have fun, and be open to interacting with new people, because you never know who you’ll meet.

Finally, after it’s all said and done, learn from your mistakes, keep tabs on what worked and what didn’t, make adjustments, and get ready for the next show!

Product Showcase: Pop Up Displays

Built since 1999, our premium brand 1UP Pop up displays have been exclusively produced by Affordable Exhibit Displays, Inc. With it’s classic curve appeal this trade show display series combines big strength and reliability in a compact size. Our complete line of portable display packages have everything you need to start promoting your business and brand.

DOWNLOAD NOW: Pop Up Display Comparison Sheet

First, choose your size: table top or full height – 4ft up to 20ft. Then choose your panels: Premier® brand Velcro Receptive Fabric Panels or Photo Quality full color custom printed graphic panels. Your panels will automatically click to the strong and sturdy aluminum frame using its’s magnetic channel bars. And your entire pop up display packs down into a convenient rolling travel bag or compact shipping cases. With your choice of configurations from table top to 20ft units, and beyond, we have the set up to fit your needs.

Plus, all pop up displays effortlessly set up in under 30 minutes or less with no tools required.
When designing your trade show display graphics, consider this —>> Your trade show booth should serve as a functional backdrop to attract attendees and direct them to learn more about your company. It should also have the ability to pack a larger than life impact encouraging them to take a closer look.

The 1UP pop up displays combine strength and reliability, with style and ease of use. This style trade show display is named “pop up” due to the frame’s infamous popping-up action. It is one of the most portable tradeshow display solutions available. We guarantee if you’ve ever been to a trade show before you have surely seen a pop up display.

The 1UP system features several unique advantages over other similar pop up display systems. The most notable feature is the fact that it’s a USA Made Product – made in Maine actually – and all fabrication plus graphic printing is completed in-house also at our Maine facility. The brilliant 8 color printing process will make your full color photo quality printed graphics stand out from the rest. Another great feature is the framing and magnetic bar system include a full Lifetime Warranty. Best of all, the frame has a ‘convertible’ feature allowing you to add on or subtract to form a larger or smaller backwall.

Eye Catching Full Height Floor Models Perfect to show off your brand at any trade show or marketing event

Quite possibly the MOST POPULAR is our 1UP full height floor model pop-up displays. With models ranging in size from 4ft wide to 20ft wide, curved frame or straight frame, gullwing or serpentine frame, there is a style for you. Choose from velcro receptive fabric panels or our high quality custom printed graphic panels. Included with your pop-up displays is our indestructible roto-molded shipping case w wheels. Other accessories also available are velcro mount headers, backlit headers, stem lighting and much more.

10ft Curved Pop Up Display
10ft Curved Pop Up Display
8ft Curved Pop Up Display
Attention grabbing Interactive Models make them stop and stare

It’s all amount MOTION! Attendees will have no choice but to notice your booth when you have our Interactive 1UP pop up displays. With accessories such as monitor mounts, iPad/tablet mounts and counter top inserts, your booth space will be the talk of the show. Play a slideshow or product presentation, have attendees interact with your website, sign up for specials or your newsletter or simply try out a new app. Interactive displays are the way of the future!

8ft Curved Pop Up Display with Media Kit
10ft Straight Pop Up Display with Media Kit
10ft Straight Pop Up Display with media Kit
Monitor, iPad, tablet mounts draw in attendees for the ultimate trade show experience

Create an interactive approach with your booth space using our 1UP monitor brackets, iPad or Samsung tablet holders. Your interactive technology will sure draw attention to your booth. And, that is what exhibiting is all about. ATTENTION!

Bundle & Save! All-inclusive package for the travelling exhibitor

Our 1UP Pop Up Display & Banner Stand Trade Show Backwall Bundle is the perfect combination of functionality and portability, enhancing your trade show experience. By simply adding a custom printed retractable banner stand to your pop up display, you’ll not only create depth in your booth space but you’ll also have additional “real estate” to promote your brand or products. Don’t forget: you can also utilize the banner stand in your office entrance when the shows over too – it’s double duty for your marketing efforts!

All included items pack into two square shipping cases that convert to a useable graphic podium to further enforce your brand’s message.

8ft Curved Pop Up Display with banner stand and podium kit
10ft Curved Pop Up Display with podium kit

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Our company is a family owned and operated company and as such, we have deep-seated family values and we focus on quality and on offering our clients a top choice of eye-catching and appealing tradeshow exhibits and displays. If you are interested in purchasing a portable pop up trade show display for your next trade show or event, contact us here!

Don’t forget to LIKE US on Facebook to see more of our portable displays and banner stand options!

Fun, Fresh Ideas to Step Up Your Trade Show Game

Trade shows might be for business, but they don’t have to be all business. It’s time to up your trade show game to make your investment worth your time, increase return and finally get people to engage in your brand.

Most people describe a trade show like this: people wandering up and down aisles glancing at booths with no rhyme or reason as to exactly why they are even there. Some of them were told by their boss to go make an appearance at the trade show, while others went there on their own free will. No matter the reason they are there, you need to remind them why they went. There are tons of ideas out there to help you embrace new business and bring new excitement to your brand. Don’t get comfortable and continue doing the same old thing. It’s time to shake things up and take your trade show experience to the next level with these fun, fresh ideas.

Up Your Marketing Game

The right marketing before a trade show event has the ability to get people talking, sharing, and engaging. You can go all in or stick with a budget. And with the addition of social media, organizations large and small are finally embracing before the show marketing.

Create some hype before you arrive on the trade show floor by utilizing a partial reveal just to get people talking. For instance, include a statement in your marketing that mentions something huge will be revealed at the show but only to those who visit your booth. What’s the big surprise? Well thats is up to you. It could be:

  • A big company announcement
  • A new sponsor or collaboration reveal
  • A prize for a contest winner

The whole point is to cause curiosity and draw attention to your booth at the show. The best thing that can happen to you at a trade show is a crowd!

Marketing Made Fun

Here’s where the fun comes in. It’s all about involving your attendees and making them want to participate in marketing your business. Here’s the trick though – it has to be easy! If it’s complicated, most people won’t engage. Try to stick to simple ideas that no one can say no to.

Humor: Create a “hidden” camera scenario where something unexpected happens and you record your attendees’ reactions to things. You could even stream their reactions in real time if you have the right type of audience.

Scrolling Message Board: Utilizing a large screen within your booth space or in the middle of the trade show floor, encourage attendees to post on social media about your company at the show, using a certain hashtag or emoji to get on the message board. You’ll be surprised how this will motivate people to do some silly things to get on that message board. All the while, they are promoting your brand or company with a simple post on Facebook or Twitter!

Interactive Walls: It could be as simple as creating one out of post-it notes, a whiteboard or chalkboard surface. Propose a question and ask people to respond or invite them to post their business card to show that they were there. When they show is over, you could post a photo to boast how successful your show was and ask if they can locate their contribution.

Mini Contests: Throughout the day, host quick contests to draw in with attendees walking by your booth. Make themes based on well known games, like would you rather or Simon says. Your prizes should be worth their time so you’ll not only draw in willing participants, but you’ll also create buzz and give people a reason to stop by your booth.

Photo Booth: Trust us, photo booths aren’t just for weddings! As each attendee walks onto your exhibit floor, give them a mask or a prop with your booth number written on the back telling them to visit your photo booth. They will be so intrigued, that they’ll have to stop by your booth for a photo. A little bit of fun not only entertains it serves as a great conversation starter as well.

Offer A Mid-Show Snack: Just as the mid-day slump rolls around, so will you offering up a mid-day goodie! Stroll the exhibit hall with an an ice cream cart or a popcorn cart. Just make sure your snack offering is portable and branded with your logo. That way you can serve a refreshing snack throughout the exhibition floor, with the intention of enticing people to visit your booth.

In Conclusion

One of the best ways to switch things up at your next trade show is to create an unexpected experience. The goal is to condition your audience to expect the unexpected. Surprises are some of the most memorable aspects of life so take advantage of this even at a trade show.

Trade shows can either be really fun and memorable or really boring and not worth your time. The decision is yours. But one thing we’ve learned from our previous trade show experience is this – we should all embrace the trade show with a smile and a laugh.

Face-to-Face Marketing in a Digital World

Social media and online advertising are certainly proving to be the wave of the future. We’re more connected than ever before, yet there is still disconnect when it comes to marketing. In many instances digital marketing is a super convenient way to get your brand and products in front of a large target audience, but not without some challenges. Overcrowding on some social media platforms tends to make it difficult for brands to engage without increasing their marketing budget.

In reality, having a presence online and face-to-face should both be an essential part of your marketing strategy. However, when trying to instill value in your product or service there’s only one technique that works time and time again…networking. Yes, good ol’ fashion, face-to-face networking! And can you guess where the easiest place to do this is? Well, a trade show of course!

NETWORKING WORKS, PERIOD.

Maybe you love it or hate it, embrace it or avoid it, networking is quite possibly one of the simplest, most effective tools to market yourself or business. But, the effectiveness is up to you! Many of us approach networking with good intentions – think of that stack of business cards from your last trade show collecting dust in your desk that you haven’t touched. Or the hundreds of LinkedIn contacts you’ve actually never met (or chatted with for that matter).

Don’t worry you’re not alone! We all know how incredibly important face-to-face marketing is, along with community involvement, yet we all try so hard to avoid it. The hard truth is it’s possible networking might be the missing piece your marketing strategy needs to boost your efforts and see a spike in sales.

FACT: 74% of trade show attendees say that they have a more
positive opinion about the company, brand, product or service
being promoted after the event.
Source: EventMarketer.com

Have you considered attending or exhibiting at a trade show yet? Trade shows are all about building relationships – simply getting to know someone. Asking questions and really listening to determine if they are in fact the potential client you’ve been looking for. There’s something special about being present, making eye contact with someone and showing them the confidence you have in your company.

Rather than try to cut through all the social media noise, start by attending a few local events or business-to-business trade shows. Just remember to keep an open mind – you’re creating long term business relationships here, so it won’t be a fast process.

BUT BE SOCIAL ONLINE, TOO.

There’s no better place to network than at a trade show. So by combining the social aspect of marketing before or after your trade show can most certainly benefit you as well. Here’s a few examples:

Before the trade show: connect with your existing clients online or on social media to let them know you’ll be attending and would like to meet up.
At the trade show: take a pictures with clients (new and old) at your booth to build awareness about your show presence.
Before the trade show: Use social networks to gauge your clients most pressing needs and interests.
At the trade show: Speak with clients about these needs to create a more valuable in-person experience.

Digital communication provides a great opportunity to keep customers and prospects engaged long after the trade show doors have closed.

FINAL THOUGHTS.

Whether its online or social, marketing should always be consistent and always follow through on your brand awareness. Consistency builds trust, and in turn a long lasting business relationship. It’s this constant communication that will keep the dialogue with prospects and customers fresh and lively year-round.

In the end it all comes down to positive audience engagement, both digitally and in-person.


DID YOU KNOW: YOU ONLY HAVE 3 SECONDS TO CAPTURE THE ATTENTION OF ATTENDEES?

Now’s your chance to get creative! Since 1994, our family owned company offers quality trade show display products, providing exceptional customer service to each and every one of our customers worldwide. Lucky for you we have “all things trade show” in one convenient place online – www.AffordableDisplays.com.

So start envisioning your own trade show display today. And the best part is we’ll be here to guide you throughout the entire process!