Trade Show Trends 2024: What’s In and What’s Out

In the fast-paced world of trade shows, staying ahead of the curve is key to making a lasting impression on your target audience. As we step into 2024, the trade show landscape is evolving, with new trends reshaping the way businesses showcase their products and services. Let’s dive into what’s in and what’s out in the dynamic realm of trade show exhibitions. Continue reading “Trade Show Trends 2024: What’s In and What’s Out”

The Role of Social Media in Trade Show Marketing: Best Practices for Online Engagement

Trade shows have long been a staple of the business world, serving as a platform for companies to showcase their products and connect with potential customers. In recent years, the advent of social media has dramatically transformed the landscape of trade show marketing. Social media platforms have become invaluable tools for promoting trade shows, engaging with a broader audience, and extending the reach of these events.

Let’s delve into the role of social media in trade show marketing and explore some best practices for online engagement to make your next trade show a resounding success. Continue reading “The Role of Social Media in Trade Show Marketing: Best Practices for Online Engagement”

Exploring the Hottest Trade Show Trends of 2023

The landscape of trade shows is constantly evolving, and each year brings new innovations and trends that reshape the way businesses showcase their products and services.

As we approach the busiest time for trade shows, it’s essential for exhibitors, attendees, and organizers to stay updated on the latest trade show trends that can make a significant impact. From the integration of advanced technologies to a focus on sustainability, let’s dive into the hottest trade show trends of 2023. Continue reading “Exploring the Hottest Trade Show Trends of 2023”

Alternative Strategies to Drive Brand Awareness at Trade Shows

Trade shows provide a valuable opportunity for businesses to showcase their products or services, connect with potential customers, and enhance brand awareness. However, with countless exhibitors vying for attention, it’s crucial to employ creative strategies that set your brand apart from the competition. Let’s explore alternative strategies that can effectively drive brand awareness at trade shows and leave a lasting impression on attendees. Continue reading “Alternative Strategies to Drive Brand Awareness at Trade Shows”

Top Trade Show Trends for 2022

When it comes to which trends we believe will prevail in 2022, trade show organizers alike have a wide range of opinions. However, there are some constant themes, including the importance of quality above quantity, the continued product shortages, and networking concerns.

Here are 8 trends we see may be sticking around for the coming year. Continue reading “Top Trade Show Trends for 2022”

#1 Tip When Taking Stock of Your Trade Show Inventory

Normally, once you return to the office after a few days or a week away while exhibiting at a trade show, checking inventory of your trade show stuff it typically last on the list. Most likely you shoved everything into the storage closet and got back to business hoping the next time you open the cases everything is there (and in good working order). But these are not normal times. 

Some of your co-workers may be working from home or on staggered shifts, so the office halls are empty and quiet leaving you plenty of space to pull everything “trade show related” out of the closet. This may be the last thing you feel like doing during your work day, but trust us once you’re done you will feel more organized and accomplished. You’ll know what’s on hand before your next event and be able to decide on a budget for what needs to be replaced.

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Virtual Meeting Backdrops

Branding solutions to promote your business during any virtual meeting!

Many businesses are tuning their office into a virtual meeting space while working from home or practicing social distancing. Remote video conferencing platforms, such as Zoom, allow you to easily connect with your co-workers, customers and possible new clients through video chat without even leaving the home. If you’ve got to hop on an important call, you’ll want a professional backdrop for everyone to see – not your messy bedroom, kids toys scattered everywhere or epic pile of laundry that needs to be folded!

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Staying Connected in this Time of Social Distancing

Because of the current health crisis, all our usual habits are being disrupted—most notably our social habits.

Gone are the days of stopping by your favorite coffee place before work, catching up with a friend over lunch, or bringing the kids to the park after dinner. We’re all having to get creative or even re-imagine the ways we usually connect now that we’re spending so much time cooped up.

For most of us, the routines of everyday life provide plenty of social engagement—even when we don’t necessarily want it! But now we must actively create that engagement. Technology certainly allows us all stay connected in more ways than one, but there are many other ways to connect with a little creativity. Here are just a few tips to stay connected during this period of social distancing.

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Here’s Why You’re Not Getting Enough Trade Show Booth Traffic

After months of planning, trade show day is finally here! You’re excited to meet and greet with attendees and hopefully capture a few more leads to boost sales. Yet here you are, standing in an empty trade show booth while attendees simply walk by without even a slight glance.

If you’ve ever been in that situation, chances are you wanted a magic wand to transport you somewhere else – somewhere far, far away. The expense of exhibiting at a trade show is enough to make you frustrated, adding in the lack of booth traffic is down right depressing.

Here are the 4 most common reasons why your booth traffic lacking and our best ways to turn that trickle of booth traffic into a flood.

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