Month: April 2020

No Trade Shows or Conferences…Now What?

Now that a vast majority of trade shows and conferences have been cancelled or postponed worldwide, businesses are scrambling for alternative marketing ideas to keep their clients engaged and informed.

You’ve spent months designing a new product or developing a new service, but the trade show you had planned to launch these new ideas at just got cancelled. If you’ve never ventured out into the virtual world, now is the time. There are many platforms you can use instead of showcasing your new and exciting offerings at physical in-person trade show event.

Consider these several possibilities to fill the gaps of your marketing communication strategy for the future or at least for the time being. Continue reading “No Trade Shows or Conferences…Now What?”

Staying Connected in this Time of Social Distancing

Because of the current health crisis, all our usual habits are being disrupted—most notably our social habits.

Gone are the days of stopping by your favorite coffee place before work, catching up with a friend over lunch, or bringing the kids to the park after dinner. We’re all having to get creative or even re-imagine the ways we usually connect now that we’re spending so much time cooped up.

For most of us, the routines of everyday life provide plenty of social engagement—even when we don’t necessarily want it! But now we must actively create that engagement. Technology certainly allows us all stay connected in more ways than one, but there are many other ways to connect with a little creativity. Here are just a few tips to stay connected during this period of social distancing.

Continue reading “Staying Connected in this Time of Social Distancing”

4 Reasons Why Trade Shows Will Bounce Back

COVID-19 disrupts Trade Shows, but highlight value of in-person connections.

Empty halls. No handshakes. No follow-ups. What happens when coronavirus (COVID-19) cancels trade shows and conferences? Will trade shows ever truly recover again?

The coronavirus has fueled a halt in a vast majority of trade shows, corporate meetings and social outings, forcing businesses to turn to video conferencing and other virtual interactions. The developments have led some businesses to reflect on the value of large conferences and exhibitions given the costs to exhibit at such events, particularly for startups. When the crisis is over, will companies that have managed just fine with video conferencing decide to carry on, given how much cheaper it is?

Here’s our take on the importance of trade shows and why we think they will come out of this stronger than ever! Continue reading “4 Reasons Why Trade Shows Will Bounce Back”

Let Your Customers Know You’re OPEN!

We understand the challenges of providing information in these ever changing circumstances, and are ready to help any way that we can. Get in touch with us right now by calling 1-800-723-2050 for more information, availability and pricing.

In the midst of the current crisis, many businesses are being forced to shut their doors to prevent the spread of COVID-19, while others can remain open so that they can provide essential services. In both cases, the safety of customers, visitors and staff is paramount.

If your business or organization is open or is functioning under different conditions (eg. virtual), the best way to notify customers is with outdoor banners, a-frames, custom graphics and roadside signs. Indoor signage is also available to ensure visitors can safely navigate your space without compromising their health. Temporary signs can indicate where to pickup or drop off, send reminders to practice social distancing, and communicate other health safety best practices. Continue reading “Let Your Customers Know You’re OPEN!”