The past couple years have certainly been an eye-opening experience for those planning and attending events. Online conferences, expos, meetings and other hybrid event experiences have been a great substitute, but many of us still miss the energy and interaction of an in-person event. On a positive note, we’ve also learned that although virtual events can’t always replace the real thing, they can still be highly effective. Continue reading “Ways to Engage at a Hybrid Event”
The recent struggles within the past year or so shine a light on the reality that even in business we need to find ways to adapt to our circumstances. In the wake of the cancellation or postponement of trade shows and marketing events, we’re all scrambling to find alternative ways to continue using the trade show displays recently purchased or have in storage and find ways to use them in the virtual market. Continue reading “Maximizing Use of Your Existing Trade Show Display”
Due to the recent pandemic, many companies have been forced to rethink or reinvent their marketing strategies moving forward. Scheduled trade shows have been cancelled or postponed to 2021, but don’t push your 2020 marketing goals to the wayside just yet. By pivoting your marketing goals now, this will allow you to stay on track rather than letting your efforts fall stagnant. Continue reading “Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show”
Branding solutions to promote your business during any virtual meeting!
Now that a vast majority of trade shows and conferences have been cancelled or postponed worldwide, businesses are scrambling for alternative marketing ideas to keep their clients engaged and informed.
You’ve spent months designing a new product or developing a new service, but the trade show you had planned to launch these new ideas at just got cancelled. If you’ve never ventured out into the virtual world, now is the time. There are many platforms you can use instead of showcasing your new and exciting offerings at physical in-person trade show event.
Consider these several possibilities to fill the gaps of your marketing communication strategy for the future or at least for the time being. Continue reading “No Trade Shows or Conferences…Now What?”