Maximizing Use of Your Existing Trade Show Display

The recent struggles within the past year or so shine a light on the reality that even in business we need to find ways to adapt to our circumstances. In the wake of the cancellation or postponement of trade shows and marketing events, we’re all scrambling to find alternative ways to continue using the trade show displays recently purchased or have in storage and find ways to use them in the virtual market.

Life happens, but there is no need to join your Zoom call with a background full of your dirty laundry, or family members peaking into the room distracting you and your potential clients. 

Since most of us have had to put a pause on in-person and face-to-face meetings, we’re lucky enough to have the technology for virtual meetings to take over the event industry and  sales presentations. When conducting these meetings or presentations, whether you are wearing pants (or not) of course you want to put your best impression forward. 

The challenge though of being in these meetings means you have limited visibility or space behind you. With significantly less trade shows scheduled for the near future, now’s the time to get some use of the display you put your hard-earned money into. Here lies the perfect opportunity to pull our your trade show display to see if this will provide an eye pleasing backdrop for your meetings. 

Whether you have a tension fabric display, pop up display, retractable banner stand, table top display or any sort of photo backdrop, take into consideration if you can use it for your virtual meeting backdrop.

Here’s 3 ideas for virtual meeting backdrops that work well:

  • A neutral landscape, cityscape or office view, is going to be professional while not being distracting to your client.
  • The step and repeat logo design is what is most commonly seen at red carpet events or photo ops. Simply put, it is your logo repeating in a pattern on the backdrop. This obviously will create a professional appearance while also displaying your brand to your audience.
  • The green screen is the most versatile, allowing you to create an unlimited amount of branding designs, landscapes/cityscapes, or any sort of imagery you would like to use specific to each meeting.

Although circumstances beyond our control may jeopardize that in-person moment you had been planning, the show must go on. While there is no perfect substitute for a canceled event, this alternative has shown unique benefits and can prove as or even more effective, than your original plan.

Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show

Due to the recent pandemic, many companies have been forced to rethink or reinvent their marketing strategies moving forward. Scheduled trade shows have been cancelled or postponed to 2021, but don’t push your 2020 marketing goals to the wayside just yet. By pivoting your marketing goals now, this will allow you to stay on track rather than letting your efforts fall stagnant. Continue reading “Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show”

Virtual Meeting Backdrops

Branding solutions to promote your business during any virtual meeting!

Many businesses are tuning their office into a virtual meeting space while working from home or practicing social distancing. Remote video conferencing platforms, such as Zoom, allow you to easily connect with your co-workers, customers and possible new clients through video chat without even leaving the home. If you’ve got to hop on an important call, you’ll want a professional backdrop for everyone to see – not your messy bedroom, kids toys scattered everywhere or epic pile of laundry that needs to be folded!

Continue reading “Virtual Meeting Backdrops”

No Trade Shows or Conferences…Now What?

Now that a vast majority of trade shows and conferences have been cancelled or postponed worldwide, businesses are scrambling for alternative marketing ideas to keep their clients engaged and informed.

You’ve spent months designing a new product or developing a new service, but the trade show you had planned to launch these new ideas at just got cancelled. If you’ve never ventured out into the virtual world, now is the time. There are many platforms you can use instead of showcasing your new and exciting offerings at physical in-person trade show event.

Consider these several possibilities to fill the gaps of your marketing communication strategy for the future or at least for the time being. Continue reading “No Trade Shows or Conferences…Now What?”