Here’s why you should consider a Tension Fabric Display

So you’re in the market for a new trade show display booth and you’re wondering the best place to start. Should you consider a banner stand or maybe a pop up display, how about a modular display or a connecting banner system. All of those options are great and would certainly make your brand stand out however, there’s a new trend in trade show booths that is definitely another option you might want to consider first – Tension Fabric Displays.

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Here’s a brief overview of what you’ll find when shopping for a Tension Fabric Display:

 PUSH-FIT SEG DISPLAYS
Trade show displays using the latest SEG (silicone edge graphics) push-fit graphic technology. Custom printed using a high definition dye sublimation printing process with a Straight frame and backlit options available, single sided or double sided.
FORMULATE® TENSION FABRIC SERIES
Tension fabric trade show displays featuring unique angles and stylistic elements making them a modern and sophisticated exhibit solution. Explore the many tension fabric displays, kiosks, towers, conference walls/rooms and charging stations available with unique accents and monitor/tablet options.
POP UP DISPLAYS
Utilizing a standard pop up display frame, these ultra portable and lightweight fabric graphic displays are printed with amazing color and resolution. Graphics remain velcroed to the frame for quick set-up and easy graphic updating.
TUBULAR DISPLAYS
Tension fabric trade show displays combine a snap-button interior aluminum frame and pillowcase style fabric graphic. Simply click together the frame and stretch your graphic over the tube frame to create a virtually wrinkle-free backdrop. Sizes range from 8ft wide to 20ft wide, straight or curved frames.
HYBRID DISPLAYS
Hybrid modular trade show displays combine a modern elements to create a custom look and feel, without the custom price tag. Durable frame design, custom printed high-definition dye sublimation fabric graphics ensure you will stand out.
KLIK MAGNETIC DISPLAYS
Klik magnetic trade show display system is the ideal shelving solution for displaying your products in a trade show booth. The Klik system combines magnetic vertical mounting bars allowing you to place multiple options on your display including magnetic graphics, peg boards or shelving that can be moved around and updated at any time.
GEOMETRIC DISPLAYS
Geometric trade show displays featuring the creativitly of 3D graphics with the ease and portability you need in a trade show display. Utilizing a standard pop up display frame, customize the layout and shapes of your fabric graphics  with the ability to easily swap out graphics at any time.
HANGING SIGNS
Promote your brand high above the trade show floor. The many shapes and sizes of our custom hanging signs provide a great add-on to help draw attention to your booth.
GRAPHIC TOWERS
Make your brand the focal point in your trade show booth. Highlight a new product with either a tension fabric tower or pop up display style tower. And with your single or double sided custom dye sublimation printing included you’ll be sure to distinguish your company from the competition.
PODIUMS & COUNTERS
Trade show counters & portable podiums are the deal solution for the traveling exhibitor with fast production, custom options and on-time nationwide delivery.
TABLE TOP DISPLAY
Table top displays so simple and versatile they can be set up in seconds which is perfect for the travelling exhibitor. The included vibrant full color graphics insure you’ll create renewed excitement in your brand.

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The biggest thing you’ll notice with Tension Fabric Displays is…..OPTIONS! There is a seemingly unlimited amount of options out there when it comes to tension fabric displays. It’s best to first find out the size of your booth space that way you can narrow down the options even further. Once this is done, consider set-up time of the display along with how many people are needed for set-up. Sometime this factor is overlooked but it is very important. You don’t want to purchase a tension fabric display, receive it at your trade show and find out you need more than 2 people to set it up when you only have 1 person there. That would put booth attendants in a predicament they might not be able to resolve before showtime. And finally, it could be price that’s the deciding factor. As this is certainly an important factor to keep in mind, you also might not want to base your decision strickly on the bottom line. Usage and functionality might just have to trump what the price tag says in this instance.

As always, we’re here to help! Feel free to call us or email us anytime with your questions or concerns before purchasing your trade show display. We’re confident with our assistance, your brand  will be the talk of the show!

10 Hot US Trade Shows in March

The best part about trade shows is there is one for any business! From beauty to health or merchandising, our Trade Show Calendar is by far the best tool to sort it all out. Quickly search by state, industry, dates and more to locate the best trade show for your brand. After you find the perfect trade show, make sure you’ll be representing your company in a big way. Check out all our trade show products and banner stands to insure you stand out in the crowd.

Consider checking out these trending trade shows happening this month:

Campus Market Expo
March 2-6, 2018
Kay Bailey Hutchison Convention Center Dallas
Dallas, TX

www.camex.org

CAMEX is Campus Retailing’s Largest Educational Conference and Buying Expo! For 95 years, NACS has brought campus store professionals and vendors together to meet the needs of students, alumni, parents, and the campus community.

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International Beauty Show
March 4-6, 2018
Jacob K. Javits Convention Center
New York, NY

www.ibsnewyork.com

IBS New York is the longest-running and the hottest event in beauty! Drawing 65,200+ beauty professionals who are interested in learning new skills, refining techniques and stocking up on their salon and professional needs. This is the audience you want to reach, and the attendees you need to meet!

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Seatrade Cruise Global
March 5-8, 2018
Ft. Lauderdale/Broward County Convention Center
Ft. Lauderdale, FL

www.seatradecruiseglobal.com

Seatrade Cruise Global 2018 will welcome 11,000 cruise professionals with ideas and innovations from every aspect of the maritime industry. Exhibiting at Seatrade Cruise Global will enable you to get your brand, products and services in front of an audience looking for new solution providers and business partners.

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Natural Products Expo West
March 8-11, 2018
Anaheim Convention Center
Anaheim, CA

www.expowest.com

The 37th annual Natural Products Expo West & Engredea, the world’s largest natural, organic and healthy products event, experienced another record-setting year playing host to more than 80,000 attendees including industry pioneers and a new generation of innovators shaping the future of healthy products.

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International Home + Housewares Show
March 10-13, 2018
McCormick Place Exposition Center
Chicago, IL

www.housewares.org/show

The International Home + Housewares Show features more than 2,200 exhibitors and exciting educational content at the Design Theater, Cooking Theater and through numerous special displays and events! It’s your opportunity to join the world’s largest audience of home goods and housewares professionals.

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ASD Market Week
March 11-14, 2018
Las Vegas Convention Center
Las Vegas, NV

www.asdonline.com/about/show-overview/

ASD Market Week is the most comprehensive B2B trade show that brings the world’s widest variety of retail merchandise together in one efficient shopping experience. The ASD Market Week show floor is filled with quality choices at every wholesale price point buyers could want to find. ASD Market Week is held twice per year in Las Vegas and is truly the wholesale buying event that can’t be missed for any small to large sized retail, distribution, or importing business.

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International Pizza Expo
March 19-22, 2018
Las Vegas Convention Center
Las Vegas, NV

www.pizzaexpo.com

With nearly 500 exhibiting companies on the show floor, Pizza Expo is the place for independent and chain pizzeria owners and managers to one-stop shop for nearly any needed product or service — and see what’s new in the industry. Attendees can expand their knowledge on topics relevant to business success during Expo’s more than 90 seminars, workshops and baking demonstrations. They also can participate in pizza skills competitions and go to special events such as the Beer & Bull networking session and the Pizza Expo Block Party.

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ISA International Sign Expo
March 22-24, 2018
Orange County Convention Center
Orlando, FL

www.signexpo.org

ISA Sign Expo is the largest gathering of sign and graphics professionals—has the best exhibits offering new technology and helps sign companies make valuable connections. ISA Sign Expo is the most comprehensive trade show for the sign, graphics and visual communications industry, showcasing products from exhibitors in wide format printing, digital signage, vehicle wrapping, LEDs and so much more.

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Nightclub & Bar Show
March 26-28, 2018
Las Vegas Convention Center
Las Vegas, NV 89109

www.ncbshow.com

Nightclub & Bar Show is the nation’s most influential gathering of bar, nightlife, hospitality and beverage professionals, who annually come together in Las Vegas. This is the bar professional’s one stop shop to learn about new products, new technology and new trends in the industry. Take your industry knowledge to the next level in our comprehensive Conference Program, the only program designed to meet the needs and challenges of bar owners, operators and professionals looking to get ahead in the industry.  Plus, Nightclub & Bar Show is notorious for throwing Parties!

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New York International Auto Show
March 30-April 8, 2018
Jacob Javits Convention Center
New York, NY

www.autoshowny.com

Ushering in the latest automotive trends, the 2018 New York International Auto Show will showcase an incredible collection of cutting-edge design and extraordinary innovation. More than four floors of displays from the world’s automakers will feature the newest vehicles and latest futuristic concept cars.  Nearly 1,000 cars and trucks will be on display at North America’s first and largest-attended auto show dating back to 1900.

10 Major Trade Shows in February

Trade show season 2018 is definitely in full swing! And quite possibly the hardest decision this year might be choosing which trade shows your company would benefit from attending. If you ever unsure which trade shows are occuring in your area or accross the United States, you can always start your research using our Trade Show Calendar. You can narrow down your search by City, Country, Industry and even Month. Give it a try today!

Consider these TOP 10 trade shows happening this month:

Golf Industry Show
Show Dates: February 3-8, 2018
Henry B. Gonzalez Convention Center
San Antonio, TX

www.golfindustryshow.com/trade-show

With hundreds of exhibitors spanning thousands of square feet of exhibit space, the GIS trade show gives superintendents, owners, technicians and other golf facility professionals the opportunity to network and discuss the latest products and services in turf and facility care. The show floor also includes special features such as Inside the Ropes, presentations from GCSAA TV, free education on the show floor, the New Product Showcase and the GIS Silent Auction.

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TCEA Convention & Exposition
Show Dates: February 5-9, 2018
Austin Convention Center
Austin, TX

www.convention.tcea.org

The 2018 TCEA Convention & Exposition brings thousands of educators together with the knowledge and resources they need to transform The 2018 TCEA Convention & Exposition brings thousands of educators together with the knowledge and resources they need to transform the future of teaching and learning. Campus and district-level administrators, curriculum and technology leaders, teachers, librarians, and champions of ed tech will all discover innovative ways to engage students, enhance curriculum, and increase productivity.

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National Pavement Expo 2018
Show Dates: February 7-10, 2018
Huntington Convention Center
Cleveland, OH

www.nationalpavementexpo.com/show/

For over 30 years, National Pavement Expo brings vendors and contractors together who make their living from asphalt and concrete paving, sealcoating, striping, sweeping, crack repair, pavement repair, and snow removal to network with other paving professionals, attend industry workshops, and learn new ideas at our leadership boot camp.

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OFFPRICE Show
Show Dates: February 10-13, 2018
Sands Convention Center
Las Vegas, NV

www.offpriceshow.com/lasvegas/

The OFFPRICE Show is the shopping destination for smart retailers who want fashionable apparel, footwear and accessories, at prices that can’t be beat. Find out what thousands of successful retailers know and register to attend our next trade show.

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MAGIC Marketweek
Show Dates: February 12-14, 2018
Las Vegas & Mandalay Bay Convention Centers
Las Vegas, NV

www.ubmfashion.com/shows/magic?q=shows/magic-february

Every February and August, the retail industry convenes in Las Vegas for the United States’ most comprehensive fashion marketplace – MAGIC. Here you will find the latest in apparel, footwear, accessories, and manufacturing. From the height of advanced contemporary luxury brands, to the latest trends in fast fashion, MAGIC fuels the business of fashion.

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ProGreen Expo
Show Dates: February 13-16, 2018
Colorado Convention Center
Denver, CO

www.progreenexpo.com

ProGreen EXPO is the only green industry conference in the Rocky Mountain Region of its kind. More than 6,000 green industry professionals gather every year at the Colorado Convention Center in Denver to gain vital knowledge and skills to improve business, educate employees and discover the latest information for the upcoming season. Since 1996, ProGreen EXPO has grown into the place where the green industry meets. Through education, networking, and skill-building, we ensure that our industry remains an asset to communities and an engine of job creation.

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World AG Expo
Show Dates: February 13-15, 2018
International Agri-Center
Tulare, CA

www.worldagexpo.com

We are here to encourage the newest conversations, inventions and innovations in the world of ag so that the dealer, the producer and the consumer can all come out on top. World Ag Expo continues to be a marketplace and a celebration of all things ag. When our exhibitors succeed, our attendees and farmers transform their operation, and consumers all over the world are positively impacted by the increased efficiency and the continuous re-evaluation of ‘what we’ve always done’.

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Toy Fair NY
Show Dates: February 17-20, 2018
Jacob J. Javits Convention Center
NYC. NY

www.toyfairny.com

Toy Fair 2017 opened its doors to thousands of registered global play professionals to explore a record-breaking 443,000 net square feet of exhibit space filled with hundreds of thousands of toys, games and youth entertainment products. Toy Fair is produced by The Toy Association™, Inc., the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. The Toy Association’s more than 950 members account for approximately 90% of the annual U.S. domestic toy market of $26B.

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Wedding & Portrait Photographers Int’l Conference
Show Dates: February 24-28, 2018
Mandalay Bay Convention Center
Las Vegas, NV

www.wppiexpo.com

The annual Wedding & Portrait Photographers Int’l Conference + Expo specializes in the creative and business aspects of wedding and portrait photography and filmmaking. Each year, thousands of professional and aspiring photographers and filmmakers attend WPPI to network, learn new techniques from industry leaders, build new relationships to grow their business, experience new products, gear, and solutions from the world’s top photo suppliers, improve their productivity, and enjoy the many attractions in Las Vegas.

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EXHIBITOR LIVE
Show Dates: February 25-March 1, 2018
Mandalay Bay Convention Center
Las Vegas, NV

www.exhibitoronline.com/live/2018/index.asp

EXHIBITORLIVE is the Trade Show and Corporate Event Marketing Conference. This five-day educational event features 180+ sessions and workshops with the industry’s largest exhibit hall, including nearly 300 exhibitors. This is where you will find the latest products and resources shaping the future of exhibiting and corporate event programs. The 6,000 exhibit and event managers, marketing experts and communications specialists who attend our show are serious learners who want to survive their job, improve their performance and master new strategic initiatives.

3 Major Benefits of Push-Fit Tension Fabric Displays

Push-Fit graphics, also known as Silicone Edge Graphics (SEG), are ideal for a variety of applications with pop up displays or displays featuring channel bar applications. This is the latest technology in tension fabric displays and features silicone edge beading attached to the edges of the printed fabric graphic, enabling you to easily push the graphic into a channel for a seamless edge display.

Of the many benefits that go along with oour push-fit tension fabric displays, the three listed below are the ones that most stand out to us.

Benefit #1: available options include single sided display or double sided, along with backlit LED illumination or non-illuminated dye-sublimated fabric graphics.

Benefit #2: extrusion-based frames or perimeter channel bars that hold SEG graphics and provide a seamless appearance for a message that can’t be missed.

Benefit #3: lightweight portability for easy travel to and from your trade show venue – ship via UPS or FedEx for delivery ahead of time or transport in a car for local shows.

For 2018 we’ve recently added two of the most popular push-fit graphic display lines on the market today. Here’s a brief overview of these products so you can further understand the simplicity of the SEG technology.

First up is the new Embrace™ tension fabric displays which combine the convenience of a pop up display with a streamlined look and innovation of a push-fit silicone edge fabric graphic.

The combination of a lightweight collapsible frame and a “push-fit” fabric graphic ensures a seamless and taut appearance to your graphic every time you display your message. No more wrinkles around the edges of your graphic due to stitching or velcro! Featuring a no tool setup, you’ll be amazed at the simplicity of this display every time.

Next up is the Vector Frame™ light boxes which are considered to be one of the easiest backlit trade show displays available on the market. Featuring a durable 4” (100mm) aluminum extrusion frame, one large seamless push-fit backlit fabric graphic and LED edge lighting. LED lights come adhered to the aluminum frame, making set-up as simple as assembling the frame, applying the push-fit graphics and plugging in the electrical cord! Vector Frame Light Boxes are ideal for use in retail, marketing events, conferences and trade show environments as the perfect solution for illuminating your message. Double sided graphics are also available to insure you grab attendees attention from all angles of the trade show floor.

 

Need assitance with your graphic design? Contact one of our talented graphic designers today to discuss how we can take your artwork to the next level. Call us at 1-800-723-2050 or email us at [email protected] now!

Top 5 Trade Shows in January

It’s a new year and that means a new trade show season! To some this is an exciting time – however, to others it might seem like a daunting task choosing which trade shows would be best for your company to attend. If you’re starting from square 1, check out our  Trade Show Calendar to start your research journey. Easily narrow down your search for a specific show, specific city or state and even search for trade shows just within your industry. You’ll also find important information such as the number of attendees, number of exhibitors and even the square fottage for each of the trade shows listed. Your list of trade shows will even has a link to more information making it even easier for you to find out more information on how to sign up as an exhibitor.

Consider these TOP 5 trade shows happening this month:

International Builders’ Show
Show Dates: January 9-11, 2018
Orange County Convention Center – Orlando
Orlando, FL
IBS 2017
The International Builders’ Show is organized by the National Association of Home Builders (NAHB) and is the largest light construction building industry tradeshow in the United States.

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Kitchen/Bath Industry Show
Show Dates: January 9-11, 2018
Orange County Convention Center – Orlando
Orlando, FL
KBIS 2018
KBIS, in conjunction with the National Kitchen and Bath Association (NKBA) is an inspiring, interactive platform that showcases the latest industry products, trends and technologies. KBIS is the voice of the kitchen and bath industry and has been for 50 years.

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Consumer Electronics Show
Show Dates: January 9-12, 2018
Las Vegas Convention Center
Las Vegas, NV
CES 2018
The International Consumer Electronics Show (CES) is a major technology-related Trade Show held yearly in January in the Las Vegas Convention Center, Las Vegas, Nevada. While the CES is not open to the public, the sponsored show is known for its preview of trendy products and new product announcements.

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SHOT Show
Show Dates: January 23-26, 2018
Las Vegas Convention Center
Las Vegas, NV
Shot Show 2018
The Shooting, Hunting, Outdoor Trade Show (SHOT Show) and Conference is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting and law enforcement industries. The SHOT Show attracts buyers from all 50 states and more than 100 countries. The SHOT Show is owned and sponsored by the National Shooting Sports Foundation.

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International Production and Processing Expo
Show Dates: January 30 – February 1, 2018
Georgia World Congress – Atlanta
Atlanta, GA
IPPE 2018
The International Production & Processing Expo is the world’s largest annual poultry, meat and feed industry event of its kind. A wide range of international decision-makers attend this annual event to network and become informed on the latest technological developments and issues facing the industry.

 

Once you’ve narrowed down your trade show selection, remember you also have to make sure your choosing the right trade show displays for your needs. Contact AffordableDisplays.com to insure your image will represent you perfectly as well.

How to use the 5 Senses at a Trade Show Event

Learning how to engage all of your 5 senses at a trade show, conference or event may seem like a daunting task but we’ve got a few tips to get you going.

A trade show is full of sensory overload.  And being a company that sells trade show displays we’d typically blog about well… trade show displays. But this post focuses upon a whole different take on a trade show.  Meet your 5 senses: sight, sound, touch, smell, and taste.  It’s called sensory branding.  According to WikipediaSensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. Brands can forge emotional associations in the customers’ minds by appealing to their senses.”  

It’s pretty easy to say that sight would be the most important at a trade show but the other 4 senses contribute considerably to the overall value of attending or exhibiting at a trade show.   The ultimate secret to creating an experience around your trade show display is to integrate the full 5 senses, not just one or two.  Here’s how you can do just that.

  • Sight: Let’s start with the most obvious of the senses.  As you would expect sight is the most important at a trade show.  The many colors, the lights, the people, the interactions, the constant need to read each booth as you pass by, products galore to look at, competitors, hundreds of individuals weaving in and out of traffic flow, and then commotion within your own booth space.  That’s a lot to take in – even for the most seasoned exhibitor.  That’s why it’s important to ensure your own booth space is clean, clear and concise with its message.  With so many other distractions it’s important to ensure your booth space focuses on directing and controlling where the potential customer is looking and for how long.  Oh and of course that your message and brand is understood immediately.
  • Sound: A trade show floor is bustling with noises.  The overhead speaker, the hundreds of conversations being crossed over one another, booth spaces with videos, live presentations, and so on.  To get past all of that noise why not try and create an environment within your booth space that is inviting enough that attendees will want to stop and maybe even take a break from all of the commotion.  Couches, chairs or a quiet meeting area just might be the ticket.

  • Touch: Think about the last time you went to your local department store.  What sense did you use the most while you were there?  Touch.  You touched anything that caught your eye, anything that interested you, anything that sparked you to want, need and then ultimately buy.  Think about it: before you bought it; you touched it.  How does this relate to a trade show?  Simply remember to put your best foot forward and give customers the ability to touch, feel, and try out whatever it is you’re looking to sell.  And, if you don’t have a tangible product that you are selling then make sure you have enticing giveaways.  The giveaways can reel in potential customers in the same way an actual physical product can.

  • Smell: Believe it or not, the smell is considered to be a fast track to the part of your brain that controls both emotion and memory, two very prominent factors behind why we choose one brand over another.  If you can create your own smell within your booth space then do it.  You may think well I don’t sell candles or fragrances.  That’s okay.  What you can do instead is make sure you at least smell nice.  Sounds funny but who doesn’t sweat like crazy at a trade show.  So keep deodorant, hand lotion or even your favorite perfume handy. You also need to be enticing just as much as your product and booth space is.

  • Taste: This, of course, is the most important sense when you sell an edible product.  For example, let’s say you sell a Gluten free, Dairy free and Soy free cookie snack.  I know what you’re thinking. YUM!  Just having a trade show backwall describing your special yummy cookie isn’t going to get you more business that’s for sure.  Your product is free of a lot of components that are in most food today so to actually sell it your potential buyer they must taste it.  Looking at a pretty backdrop or packaging isn’t going to sell your cookie; it’s about actually tasting it.  Always, always have samples on hand.  That’s the magic touch to your booth space so make sure you have enough samples on hand to entice passersby to stop and want to taste but most importantly know your product exists and then to buy your product.  

At the end of the day if you can’t hit all of the 5 senses within your booth space it’s okay.  Just be aware of how they all do affect overall trade show floor experience.  Try to do what you can to keep the 5 senses in mind and focus on the ones that will best propel your brand and brand experience with your potential customers.

A Small Business Marketing Staple

Table top display boards
A table top display is a no fuss marketing staple for any size business.

Sometimes big isn’t always necessary, needed or allowed.  Not every marketing situation requires a large display.  That’s where a great table top display comes into play.  With an array of sizes to choose from there is always a great option.  Our most popular are the Promoter tabletop display boards and the AcademyPro table top displays which have been created to offer easy setup. Once the show is over the boards simply fold back up and packed away.

USA Made Promoter table top displays is offered in 3 size series.
USA Made AcademyPro table top display series is offered in 4 different size series.

This type of table top display is among the most affordable.  Plus, at the same time is one of the most popular choices which performs well in all trade show venues. The textured carpet like fabric of these tabletop display boards which can easily accommodate any graphic utilizing the hook side of velcro. Graphics easily adhere to the velcro receptive fabric making the graphics interchangeable. As exhibitioners know, creating a trade show display that draws a crowd is vital and is the purpose of any trade show.

Not all table top display models are created equal

However, this is a buyer beware item so keep in mind that not all table top displays are created equal.  Sure you can find a 3-panel table top display on Amazon for $69 but how long it is going to truly last.  Why not purchase a new table top display that is worth it knowing that it will last the test of time because a full Lifetime Warranty is offered for both the Promoter and the AcademyPro displays.

Lifetime Warranty – No questions asked! Have confidence in knowing you’re covered

A typical panel table top display is covered in a velcro receptive fabric.  This environmentally friendly Premier® Brand Fabric keeps the environment in mind.  Premier® brand fabric is manufactured with a high-quality polyester fiber made from 100% certified recycled plastic PET bottles.  Now offered on our site these table top displays can be chosen in several vibrant colors such as 3 blues, 3 grays, black, tan, burgundy and forest green.  A Promoter display with eight yards of fabric would keep 80 plastic bottles out of a landfill. This velcro-receptive fabric covers the front and back of your panels allowing you to display laminated prints or mounted prints with ease. Changing or updating your message has never been so easy!

Eco-Friendly Premier® Brand Fabric is quality with the environment in mind.

The USA made AcademyPro Panel Display is available in only a 3-Panel Style but is available in 4 panel heights – 18″ high, 23″ high, 28″ high & 34″ high.  Our AcademyPro tri-fold presentation tabletop consists of an 22” wide center panel and two 11″ wide wide panels with hook and loop Premier Velcro receptive fabric which allows for unlimited changing of your printed items or photos. For added strength and durability, the fabric panels are constructed with internal aluminum hinges, sturdy interior fiberboard and black PVC protective trim. Includes your choice of standard Premier fabric color.

A Table top display is prefect for many uses

Perfect for any on-the-go presenter, college fairs, job fairs, small business or trade shows with height or size restrictions.  Both of the Promoter and AcademyPro brand tabletop display boards are offered as a double sided allowing the purchaser to select different colors.  Proudly manufactured in Maine, each table top display brand is 100% USA made.  By selecting top quality components, these table top displays are a good long term investment for trade shows and they can also be used to give quick one-time presentations.

To view the different types of tabletop display boards, feel free to visit the Affordable Displays website, www.affordabledisplays.com, and choose the correct tabletop display boards that will work best for your product and for your display needs.

 

Table Cover Printing Graphics Advice

Custom logo table covers advice.
Custom printed table coverings are the way to go to dress up your table trade show space.

Your trade show table just isn’t completed without your logo branding.  Simply put, it just makes your booth table and space come around full circle.  It brings an added branding to further reiterate your company’s brand providing a higher, more professional look and feel to your booth space.

Purchasing a custom printed logo table cover can be a daunting task to begin.   For most, its choosing which type of printing method is the best for your company logo.  With our logo table covers you can choose from either a full 4-sided throw covers where table cloth fabric covers the top and all 4 sides of the table, or choose an open back solution which is 3-sided and the back of the table cover is mostly open allowing you to sit behind the table without having extra fabric hanging in your lap.

Affordable Exhibit Displays offers trade show table throws with custom graphics printing to fit standard size 6’ folding tables and 8’ folding tables.  Plus, you can add the convertible feature to an 8ft throw cover to ensure a proper fit on both 8ft and 6ft tables.

Sometimes, it’s just about keeping it simple.  A 6ft 1-color vinyl permalogo or an 8ft 1-color vinyl permalogo table cover is the perfect choice.   The types of logo file needed to complete this type of table cover is a vector file.  A vector file is either an .eps, .ai or even a .pdf, you can read though the graphic specifications just to be sure you’re submitting the proper logo file.

The permalogo comes in a variety of colors however you are limited to only the colors available.  Permalogo is vinyl cut letters or shapes that are heat set and sealed onto the fabric.  A Permalogo table cover may be washed but not machine dried and can be ironed but not over the Permalogo portion.  

1-color printed logo table cover by affordable displays.
1-color printed logo table cover by affordable displays.

Sometimes, a full color printed 6ft logo table cover or 8ft logo table cover works better for your brand.  That’s why we offer a full color dye sublimation printed logo table cover.  The dye sublimation printing process is best for complex images or artwork, images with gradients, PMS color matching, or printing that may be needed on the top, sides or all over the table cover.  Dye sublimation is a printing process in which the imagery is dyed into a white table cover fabric.  This process is similar to our clothing or bedding.  A dye sublimation logo table cover may be machine washed, machine dried on low, ironed or steamed.

Dye sublimation table cover
Maine Seed Company 6ft custom dye sublimation printed table cover by Affordable Displays.

Table cover purchasing process with AffordableDisplays.com:

To submit your art files to us for printing onto a 6ft trade show table cover or 8ft trade show table cover, you must first select the table cover of your choice online and add this to your cart. After your order is placed, you will receive an email with your order number and our online FTP where you can upload your logo or art file. Or if you feel speaking to an Image Consultant at AffordableDisplays.com is the way to go just call 1-800-723-2050.  

IMPORTANT:  If you are planning on submitting your table cover ready to print then please use the appropriate table cover template (just scroll to the bottom and look for the tab called table covers, click on the tab to open revealing the template choices) to create your table cover.  You can just ask the Affordable Displays team if you need any assistance ith setting up your logo.  You may submit your logo to our Graphics Dept. as well.  They will review the file type to ensure it is appropriate for the table cover printing process chosen.  Our Graphics Dept. can take care of the sizing and setup of your branded logo within the template if needed.  Of course, we provide you with an online EProof to approve before production begins.

Table cover template showing how artwork is set up using a program such as Adobe Ilustrator.
Table cover template showing how artwork is set up using a program such as Adobe Ilustrator.
8ft printed logo table cover is perfect for not only trade show use but any other marketing event as well.
8ft printed logo table cover is perfect for not only trade show use but any other marketing event as well.

All table covers and trade show table cloths that include graphics on our website are priced either with a 1-color Permalogo or a full color Dye Sublimation printing process. This means that you won’t be charged additional costs – as in set up fees – for the amount of printed colors in your logo or words in your art files. Additional charges will apply only if your logo needs to be recreated into a high quality format to achieve a top notch outcome.  

Eproofs will be sent to you within 24 hrs after you upload your logo file is received and no printing will occur without your approval. Graphic templates and sizes are available online and you can also request detailed art information from [email protected].

Tips to Make Selecting A Booth Space Easy

Location is key to ensuring you’ll be expecting the kind of traffic flow your booth space is going to want and need.
Location is key to ensuring you’ll be expecting the kind of traffic flow your booth space is going to want and need.

Being your company’s trade show or event manager can bring some challenging decisions to your desk.  It’s tough to make the right decisions at times – even when you’ve researched trade show advice – especially when it’s your company’s first trade show or your own first trade show.  

If you’ve decided a trade show is the route to take your company then selecting the best shows for your industry is key and finding trade shows to attend can be a challenge all on its own.  Assuming you’ve done the homework and selected shows worth attending the next show decision is what booth space should you choose within the floor plan.  

Step 1

Get to know the show.  Look at all show information including previous years demographics, previous show exhibitors, and potentially your competitors booth spaces within the show floor plan.  Where are they typically located?  Do you want to be near a competitor or far, far away?

Step 2

Define your show goals.  What size space is required?  Is there more than 1 type of booth space to choose from?  Will a single booth space be enough or is a double the way to go?  Do you have a trade show booth to fill the space already?  If you do, does it fit?  If not, and a new trade show display is required then that is a whole separate research task to read on tips to selecting the best trade show display style for your brand.

Step 3

How many booth staffers will be needed?  This is important to selecting the show floor space.  For instance, if 2 out of the 4 ideal booth spaces are considered island spaces then all 4 sides are open.  This means that 2 booth staffers just might not cover the space, you may need to consider 4.  Is 4 booth staffers within the trade show budget?

Step 4

Show floor traffic.  Ideally, it is best that you have physically already visiting the show and observed the traffic flow for yourself.  Of course, this may not always be the case especially since it may be your first show attending.  Time to call the show promoter and ask if they have any previous specs on traffic flow.  A lot of event promoters keep track of detailed information such as flow.  You may also know and exhibitor personally  that has attended and ask what they’ve experienced previously.  Keep in mind, traffic tends to flow in through the center then to the right.  You may notice that you may see traffic get clogged at the larger or more unique exhibit spaces.  Or are there typical exhibitor spaces that have previously always had a consistently busy booth flow?

Step 5

Location, Location, Location.  By this time you should be pretty prepared to access the floor plan.  It’s best to identify 3-4 trade show floor spaces that will allow you to be within the best position taking into consideration Steps 1-4.  Will you stand out enough?  Are you in a prime traffic area?  Is the traffic entering or exiting the show floor?  

Location is pretty key to ensuring you’ll be expecting the kind of traffic flow your booth space is going to want and need.  In the end, every show is slightly different year after year but if you give yourself a good knowledgeable head start you’ll thank yourself when the show is all said and done.  

How to be a Trade Show Workaholic and Work that Booth Space Like a PRO

Become a better trade show exhibitor with our Pro tips
Simple tasks you can incorporate into your next trade show, conference or marketing event.

A workaholic can be defined as a person who compulsively works hard and long hours.   If you’ve ever prepared for, been in charge of, or walked the floors while at a trade show then it’s pretty obvious that is what one needs to be when involved in the planning of a trade show.  Even though all of those long hours have been put into the preparation in the days leading up to the trade show you can’t forget that there is still the actual day or days of the trade show event still left.  Now the fun truly begins when you need to turn from the educated trade show planner who knows what drayage is to booth space worker.  And so the workaholic in you continues with these simple tasks you can incorporate into your next trade show, conference or marketing event. 

Who should work your booth

Tradeshows are ideal if you get as much mileage out of your face-to-face meetings as possible.  The challenge is which of the staff is actually right for the job of ‘booth staff’.  You’ll want to choose the right people with the right knowledge of who the attendees are needing to learn from.  For example, if you are recruiting sales staff then make sure both HR and some sales staff are attending.  If you are pushing your wholesale line of products then you’ll want the wholesale sales staff there and not the IT guy who knows nothing about both sales or your wholesale product  lines.  Then you’ll want to make sure they are prepared to actually work the tradeshow booth.  Buy an audio book to have the staff listen to or even just a simple YouTube video or two can go along way in refreshing the staff on how to look, act and feel the days during the show.   A trade show ultimately might be about sales, sales, and more sales but it’s also about building and retaining relationships.  So make sure they put the best attitude on!

Getting people into your booth

It’s really quite simple.  Be friendly, make eye contact and smile.  But more specifically ask people one of the following things:  (1) “What brings you to the show today?”  (2) “We’ve got ‘X’ being raffled off today and just a business card will get you entered.  Would you like to join?”  (3)  Have you… fill in the blank with what question is best to ask attendees to see if they qualify as your ‘hot target’ or not.  Our client Custom Service Solutions figured out through their past shows that asking the simple question, “Do you use compressed air your shop?” quickly qualified attendees on whether or not their one-of-a-kind product MiJet would be useful or not.  Think about what hotpoint you can ask to get more potential attendees to stay in your booth space.

Do offer swag

Circulate the logo swag.  Your staff’s most valuable job next to getting attendees in your booth space is giving away your branded promotional items.  Have your staff circulate through the show giving out swag.  Our best advice is to make your sway an easy to carry, memorable and we hope useful piece of swag they will want to keep and use.  Everyone gives away pens, yeah they are useful but definitely not memorable.  Or just want something fun instead?  How about something like silly putty in an egg that will surely put a smile on their faces. Sometimes, it pays not to give away too much for free though. If your swag is expensive like a stainless steel water bottle (Love those!) or a sampling of your own product then save it for the ones who will truly gain from your giveaway.

Do have a raffle

Collecting business cards is crucial at a trade show.   After all it’s your mailing list for after the show.  And the best way to collect business cards is to hold a raffle.  A great idea is to have raffle off an item or items that are the ‘it’ item of the month.  Something that is so super-cool everyone will want to stand in line just to put their card in your raffle fish bowl.  The busier your booth space is the more other attendees will want part of the action.  Of course, don’t forget the after show raffle work too.  Send out an email thanking them for participating and softly let them know they didn’t win, but invite them to join your mailing list or an upcoming webinar you’re hosting.  

Impress upon show etiquette

Do NOT whatever you do – remember no one cares if your feet hurt or how tired you are – do not ever sit in your booth space.  Even if there is a chair in the booth leave it empty.  Improving your trade show image is also important and standing up looking ready for anything is one of them.  Plus, if you were not the one who planned this booth space be respectful of the time and effort that went into it by not sitting.  The point of a trade show is the face-to-action so get out there in front of as many people as possible. Your company is paying hundreds to thousands or even tens of thousands for you to be there and a trade show is ultimately a short period of time.