Trade shows, whether virtual or in person, offer a wealth of opportunities for cost-effective sales and lead creation. To take advantage of these opportunities, your company must stand out from the crowd. If your team members are having trouble coming up with new trade show ideas for your next event, we have some advice on how to spark creativity in your team. Continue reading “Get Your Team Thinking Creatively for Future Trade Shows”
The past couple years have certainly been an eye-opening experience for those planning and attending events. Online conferences, expos, meetings and other hybrid event experiences have been a great substitute, but many of us still miss the energy and interaction of an in-person event. On a positive note, we’ve also learned that although virtual events can’t always replace the real thing, they can still be highly effective. Continue reading “Ways to Engage at a Hybrid Event”
Normally, once you return to the office after a few days or a week away while exhibiting at a trade show, checking inventory of your trade show stuff it typically last on the list. Most likely you shoved everything into the storage closet and got back to business hoping the next time you open the cases everything is there (and in good working order). But these are not normal times.
Some of your co-workers may be working from home or on staggered shifts, so the office halls are empty and quiet leaving you plenty of space to pull everything “trade show related” out of the closet. This may be the last thing you feel like doing during your work day, but trust us once you’re done you will feel more organized and accomplished. You’ll know what’s on hand before your next event and be able to decide on a budget for what needs to be replaced.
Due to the recent pandemic, many companies have been forced to rethink or reinvent their marketing strategies moving forward. Scheduled trade shows have been cancelled or postponed to 2021, but don’t push your 2020 marketing goals to the wayside just yet. By pivoting your marketing goals now, this will allow you to stay on track rather than letting your efforts fall stagnant. Continue reading “Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show”
Consider your trade show display graphics to be a lot like your store front.
You literally have 3 to 5 seconds to convey your message to passersby. And in that time you must:
1. Capture and captivate your audience attention
2. Quickly communicate services or products you have to offer
3. Entice and engage visitors to enter your booth space for a chat
All in 3 to 5 seconds! Easy right? Continue reading “10 Ways To Fix Your Most Common Graphic Design Mistakes”
Branding solutions to promote your business during any virtual meeting!
Our Idea Central at AffordableDisplays.com provides you with a one-stop research experience to move your trade show display ideas from concept to completion.
The success of any trade show relies heavily on the trade show booth representing your brand. There are many trade show displays to choose from but which is the best fit for not only your branding concept but also your industry. Our trade show display Idea Central is here to assist you with the much needed research your brand needs. Continue reading “Planning For The Future: #1 Idea Source For Your Next Trade Show Display”
Interested in purchasing a pop up display today? This classic style display has been popular in the trade show industry for more than two decades.
Attending trade shows and conferences year after year can get costly very quickly with your trade show display often becoming an oversight. Yeah you might have to pay a pretty penny to rent a booth space at each show, but if your trade show display is lacking, you definitely won’t see a return on your investment.
Ring in the new year by evaluating your existing trade show display for wear and tear. There’s no need to worry though – you can spruce up your existing display sometimes just as easily as buying a new one, but without the hefty price tag. Your customers will be excited to see the change and will surely be inspired to take a closer look at your booth.
Here’s a few simple tips to give new life to your trade show image with an extreme makeover – trade show edition!
Deliver your message in line with identity, values, and strategy.
The key principle in life and in business is consistency. Without it you won’t get very far. When it comes to graphic design, consistency is the #1 principle that we tend to violate most frequently. Even the best graphic designers are also guilty of breaking this principle and are not proud to admit it. Before we jump right in, let’s define what brand consistency is.