So you’ve been given the task to search for a new trade show display – we find that very exciting, but you may not. Chances are you don’t know where to start or even what you want. There’s a lot of things to think about when searching for a trade show display (size, shape, travel friendly, graphics, etc.), but your trade show budget is definitely the most important.
Typically our first question to any of our customers contacting us for a trade show display is “What’s your budget?”. The easiest way to dwindle down your options when searching for a trade show booth is to answer this question first. Consider this: you can’t possibly start your search when buying a car or a house without knowing your budget, right? Well, the same goes for trade show displays.
So to get you started on the right foot (and because we like helping people), we’ve done the searching for you and compiled a short list of popular options worth considering for your next trade show display that are under $1,000.00. Which is great for your trade show budget!
Boost 31″ wide Retracting Banner Stand Budget Friendly retractable banner stand includes custom printed banner, 3-section corded pole & soft padded carry bag. Banner Size: 78.5″ high x 31.5″ wide. Hardware Color: Silver or Black. $289.00
Boost 48″ wide Retracting Banner Stand Budget Friendly retractable banner stand includes custom printed banner, 3-section corded pole & soft padded carry bag. Banner Size: 78.5″high x 47.25″wide. Hardware Color: Silver. $358.00
iPad 39″ H Graphic Counter Graphic Podium/Counter includes tablet cutout in Black counter top, Custom printed Dye Sublimation Stretch Fabric Graphic & frame components. *iPad not included. $378.00
Expand 40″ QS3 Retractable Banner Stand 40″ retracting banner display includes custom printed banner, Quickscreen 3 base hardware, telescopic pole, patented graphic cassette & padded carrying bag. Banner Size: 88″high x 39 3/8″wide. $617.00
Mercury 24″ Retractable Stand w/ iPad Kit Interactive banner stand package comes complete with 24″ wide aluminum base, iPad mount hardware, custom printed banner, adjustable pole, black carry bag. Choose Black or Silver base color. *iPad not included. $697.00
POPUP Oval Counter Kit 3 Portable Oval Counter includes Aluminum Frame, Printed Graphic center front panel & Graphic end cap panels. Size: 42.5″ high x 35″ wide $705.00
7.5ft Star Tension Fabric Table Top Display Portable tension fabric table top display includes 3×2 pop-up frame, custom printed fabric graphic w/ end caps and wheeled carry bag. Set-up size: 89.3″w x 59.9″h x 11.6″d $714.00
Banner-Mate 2-Panel Connecting Banner System Pole Banner System includes (2) 35″ wide Custom printed banners, Reusable Grip Rail System, (2) Chrome weighted bases & (2) Rigid travel bag. Total Set-up dimensions: 86″ high x 70″ wide. $746.00
5ft 3D SNAP Pop-Up Display Layout 4 Pop-up tension fabric geometric full height display includes 2×3 aluminum frame, complete set of graphic skins and nylon bag. Set-up size: 5’w x 7.5’h x 14″d $753.00
ShowFlex 70″x46″ Tension Fabric Display Table Top tension fabric display includes full color dye sublimation banner, “umbrella” style hardware and carry bag. Set-up Size: 70″ wide x 46 tall”. Weight: approx. 6lbs $775.00
6ft 1UP Full Graphic Pop-Up Display Premium Table Top Pop-Up Display Package Includes Custom Printed Center Panel, Custom Printed End Caps & Wheeled Shipping Case. Set-up size: 6′ wide x 5′ tall. $839.00
STEP-UP Product Display Counter Tiered shelving product display counter. Includes Aluminum Frame & Velcro Receptive Fabric Panels. Size: 51″ high x 84″ wide x 24″ deep $971.00
Always know your trade show budget before you start shopping. The perfect trade show display is out there for every size booth, every trade show schedule and every budget. We have hundreds of display options on our website which have all been hand selected by our staff based on the needs of our customers. If you’re stuck in a “trade show rut” feel free to reach out for some guidance. Sometimes all it takes is a little creativity and the help of a professional that’s been in the business for over 25 years!
Many of our customers purchase portable event displays mainly for use at a trade show, but have you ever thought of utilizing the same display in other ways as well. We realize not all companies also do other face-to-face marketing events such as open houses for real estate companies, pop up shops for retailers, red carpet events or other business-to-business networking events. But have you considered maybe you aren’t doing these other events because your trade show display doesn’t accommodate for the multi-use?
Below are some examples of how you can use our portable event displays for other events besides trade shows. If you already own one of our portable booths but want to get more use out of your portable display between trade shows, feel free to reach out and chat with us for ideas to get creative!
Lounge, Discussion Area
Tension fabric display options are an excellent solution for a pop up lounge or discussion area. With the ever changing trade show trends, exhibitors are becoming more creative with their booth spaces, incorporating this trendy new option to stay relevant and be remembered. Tension fabric displays allow you to really show off your brand in new innovative ways.
By simply adding a retractable banner stand, counter or table cover, you’re able to not only add depth to your trade show booth, but these add-on items could be set-up in your office or used at smaller events, such as a job fair or other community events, when trade show season is not in full effect.
Another trendy marketing piece for trade shows or events are step-n-repeat backdrops. Having easy to assemble and durable tension fabric backdrop will cut down your time and effort during set up. Your high-quality, glare free, graphics and logos will make a great backdrop for photos at your various events.
These logo backwalls are great because even if you aren’t necessarily selling anything, you can still enforce your brand visually for any industry gathering or company party. Tension fabric step-n-repeat backwalls are the perfect solution even when the show is over – simply set-up in your office entrance for all visitors to enjoy. Tip: consider where you’re setting up and also time of day. Night time events may require some light features, and you can always upgrade to a lightbox option.
Fundraisers, Local Events, Job Fairs
There are many advantages to a tension fabric display including portability which makes packaging your trade show display smaller, easier, lighter and may result in shipping cost savings and storage costs. Another advantage is the ability for your fabric graphic to be washed, dried, ironed, steamed, folded or rolled for storage.
You’ll also love that there is no glare on the fabric because of the smooth, non-glossy fabric finish which is perfect for an indoor trade show or high lit areas.
Sampling Bars, Product Shelving
Portable displays allow you to set up quick serving bars for food or beverages. Our Advertising Tent is perfect for indoor or outdoor use and made to be resilient to wear and tear with continuous use by the frequent exhibitor. All you have to do is focus on promoting your product, service or brand.
Sampling bars or counters add style and function to your trade show booth space by allowing you to drive your message, product or service right up front. Use any of our effective point-of-engagement presentation counters to give demonstrations, sign up attendees for notifications, emails or giveaways or even have attendees purchase your products right then and there. These trade show counters and podiums give your exhibiting booth space more opportunity to drive home your brand or land more sales.
Adding shelving to a trade show pop up display is most definitely a game changer when it comes to product display during an event. Having the ability to display your product and have it available for the consumer to have a hands-on experience could certainly seal the deal.
Portable event displays give you the freedom to set them up yourself without incurring labor fees. Even a large 20ft tension fabric display can be set-up by 2-3 people quickly and easily without tools. If you are interested in purchasing a portable trade show display for your next trade show or event, contact us here!
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3 SECONDS! Literally, that’s the amount of time you have to catch someone’s eye and draw them into your trade show booth. If you’ve ever attended a trade show and walked the convention floor, you know how easily it is to get distracted. You see a friendly face heading towards you and strike up a conversation, you bump into someone and spill coffee on your shirt, and then there’s the sudden bathroom trip. There always seems to be something that keeps you from the main reason why you’re there in the first place – checking out the exhibitors booths.
In order to insure your trade show booth gets noticed and you reap the benefits of your investment, take the above average approach. This is not the time to settle for “just ok graphics” or your “should have replaced it last year” booth. If you’re settling for average, you’ll end up being, well, just average.
So, here’s a few quick ways to get you noticed at your next trade show. And you’ll be surprised how easy they are too!
#1 Do something different or unexpected. Keep it simple, but be bold. This often pertains to the graphics on your trade show display, so take a peek at them a few months ahead of your next trade show and switch things up. Large, bold images that are relevant to your brand are always a good start. Adding a few key points to really hone in on your marketing message can also be added. Deliver a simple message that’s intriguing, invites people to stop and find out more.
#2 Play a game. Let’s face it, people are competitive and love playing games. Having something interactive in your booth will start a buzz, which will get people talking around the trade show floor. Try a game like Plinko, Minute to Win It, or a questions game like “Would you Rather?”. Set up a monitor to post a leader board and people will get even more excited to see their name up there. Just choose a game that doesn’t take too much skill. If you find an appealing activity that offers them a chance to win a prize and gets a little mental engagement at the same time, trust us, they’ll stop.
#3 Ask questions. There’s a lot to be said for knowing how to positively engage with someone. So what’s the best way to start a conversation? Ask a question, any question! Start with a simple yes/no question, then build off that. You’ll quickly find out if this particular person is interested in what you have to offer or not. One question will lead to another question, which leads to another and before you know it you’re in a full blown conversation with someone you just met 10 minutes ago. And if you’re lucky, you also have a new lead to bring back to the office with you.
#4 Offer a sitting area or charging station. Although this may only be an option for larger booths with the extra space, this is probably the simplest way to draw people in your booth. Give random visitors a place to sit and recharge their devices, also try offering bottled water or a snack as well so they stick around for 5-10 minutes. And with a well placed monitor in front of them, they may also watch a video about your company or product to pass the time. These few simple things just might lead to an engaging conversation and possible client down the road. It’s a win-win!
FINAL THOUGHTS: While we realize there are hundreds, probably thousands, of unique ways to capture trade show attendees’ attention. All it takes is simple planning before the show, execution during the show, and a timely follow up after the show. Trade shows may seem daunting at first, but once you get a few under your belt, you’ll be a professional exhibitor in no time!
You wouldn’t think trade show displays have an expiration date, but just like milk and cheese your trade show booth certainly does expire. What’s trending in 2003 is most likely not trending in 2019. You won’t see an expiration date printed on the box, but it’s not hard to spot one that’s starting to turn sour. Here are our TOP 20 CLUES letting you know it’s time to trash that out of style trade show booth and finally buy a new one.
You’re trade show display might be past it’s expiration date when . . .
1. Your graphics are attached with velcro to a fabric backwall. While that may be an acceptable option for a girl scout display at the county fair, it’s no longer acceptable at a professional trade show.
2. Two words: duct tape. We get it, you’re excited about the new designer colors — but please refrain! Duct tape should never be a part of your design element.
3. You purchased your booth before the internet existed. Ummm circa 1990…YIKES!
4. Retro clothing might be making a comeback, but that should never be the theme of your trade show booth.
5. You decide to re-print your graphics but only have the original artwork on a floppy disk.
6. Your “parts” case is getting larger than your booth case.
7. The shipping labels have added 20 pounds to the weight.
9. The “No Questions Asked” Lifetime Warranty has expired.
10. It smells like the musty closet in the basement you store it in. No amount of febreze can’t kill that odor.
11. You found the company you bought your booth from by flipping through the Yellow Pages.
12. Costs to store your booth have far exceed the initial booth cost.
13. Your graphics have a “1980’s” theme complete with coke bottle glasses and bell bottom pants.
14. It weighs more than an elephant, soaking wet.
15. No one stops at your booth. Like ever. They just quickly walk by without making eye contact.
16. Your competitors ironically rave over your booth repeatedly saying “Why would you ever get a new booth?! No seriously, don’t change a single thing!”. Laughing hysterically as they walk away.
17. You found an AOL Free Internet CD from trade shows past at the bottom of the case. “You’ve Got Mail”
18. Your boss says, “Gosh golly fellas, we don’t need a new booth – it’s still groovy man.”
19. It takes 5 men, 7 ladders and 2 cranes to set it up. In 2 days.
20. You purchased your booth when a penny could buy candy and milk was 25 cents.
No amount of duct tape or spare parts will revive that musty old booth. Be honest, if you answered “Yes” to ANY of these clues, it’s time to toss your trade show booth and contact us right away! Just imagine the look on your competitors faces when you stroll in with your fancy, new booth – 2019 graphics and all!
You don’t have to be a trade show junkie or even have attended a trade show to have seen a banner stand at some point in your travels. While they are perfect for trade shows, you can also find them in retail showrooms, shopping malls, car dealerships, your local pharmacy, and even your doctor’s office. Other uses include airports, schools, churches, hotel and bank lobbies and much more.
Banner stands are dependable and the easiest way to renew excitement in your brand and really insure the visual impact to get you noticed. The truth is, banner stands will enhance your marketing effort and reiterate your message every time someone looks at it. Let’s take a moment to review the many banner stands on the market today to get you familiar with all the options.
RETRACTABLE BANNER STANDS
The most popular option is the retractable banner stand, also known as pull up banner stands or roll up banner stands, because they do just as their name says. Think of a simple window shade – you pull down the shade to cover your window. Well, a retractable banner stand works just the same except you would be pulling it up from the base and attaching the top of the banner to a support pole in the back.
You’ll be amazed at how much visual appeal your retractable banner stand will add to your retail space or trade show booth space. And the simplicity of your banner rolling into the base will make your purchase worth while.Various sizes available from table top banner stands to full height floor standing models, available from 31″ wide to 60″ wide, with options for single sided or double sided units.
Your retractable banner is typically available in 3 different style materials including UltraBanner vinyl, our most popular PolyCanvas fabric, or SuperSmooth Blockout. Offering different banner materials allows us to maximize the potential of meeting every business’ budget.
Ordering is quick and easy – just send us your graphic designed file, we’ll install it into the base for you so when you receive your order it is ready for use immediately. Be sure to take advantage of our in-house graphic designers or submit your own custom artwork. Whether it’s price, warranty or usage that is most important, we have a retractable banner stand that’s right for you.
The portability of our non retractable banner stands allow you to take them anywhere, use them anytime, at any occasion to promote your business. We’ve chosen our banner stands the most common features important to any trade show exhibitor: lightweight, easy to travel with and quick set up.
On our user friendly website, you can find popular styles such as the Multi-Master banner stand by Mark Bric. The Multi-Master banner stand allows you to change your banner easily with the patented quick-change banner change system and is backed by their 10 year warranty so you can’t go wrong. And if extra height is what you are looking for, this Multi-Master non-retracting banner can stand as tall as 10ft plus comes in 3 different widths: 24” wide, 36” wide and 46” wide. Every order includes custom full color printing. Take advantage of our in-house graphic design option or submit your own custom artwork.
Quite possibly the simplest non retractable banner stand model of all is the PlazaX banner stand. It consists of a simple “X” frame and a high quality vinyl banner with grommets – that’s it! Doesn’t get much simpler than that!
Setup is a breeze with it’s no tool assembly! Simply slide the hub to unfold the arms, lock the hinged leg and you are ready to show.And when the display is packed away, the tension graphics remain taut to prevent wrinkles from forming. Shop all Showflex sizes below and really stand out at your next trade show!
Weighing less than 6 pounds, the ShowFlex eliminates your current pop-up style display with a display that stands out just as much. Includes full color dye sub printed fabric banner on a wrinkle resistant knit fabric so you never have to worry about wrinkles since your banner is pulled taut by the hardware. Optional lights are available for added exposure.
Connecting banner stands put you in charge and enable you to become a more efficient trade show exhibitor. These lightweight connected banner stands allow your brand and business to be the one that stands out, the trade show display that everyone comments on. Finally, you’ll discover how mobile a banner stand system can truly be.
Consisting of pole stand hardware, our Banner-MateII series allows you decide how many units to connect together so the display works for you. Unlike ordinary banner display systems, the standard 35″ Banner-Mate II units link together with our patented Flexi-Mag mating magnetic for a tight connection between banners making them look virtually seamless. You have the freedom to design your graphics anyway you’d like whether you’re connecting multiple units together to create a large graphic backdrop or feel free to design each custom banner so you can use them individually.
Our ISOframe series offers the convenience of a banner stand with the look of a pop-up display. Tightly linking banner panels allow you to show off your brand with a virtually seamless banner backdrop. Bend your way to trade show success! Offering the ability to “flex” the ISOframe Ripple into almost any shape you want, you can reduce or enlarge the size of your display to suit your needs.
With a virtually seamless look to your graphics, you’ll be amazed at the quality of the durable aluminum hardware that’s also lightweight for travel. TIP: Maximize on the flexibility of the connecting units by incorporating a projection area within your design for the ultimate trade show experience. No matter how you shape your ISOframe Ripple, you’ll experience a clean, contemporary display that provides a strong visual impact at your trade shows, retail locations and more.
backwall banner stands
Our backwall banner stands feature a dye sublimation banner graphics and lightweight hardware that is perfect for the traveling exhibitor. Perfect for new product presentations, media events, photo backdrops and of course trade shows, you’ll arrive stress-free with any one of these banner backwall systems.
Models available include the Bravo, Traverse, and Deluxe adjustable pole banner stands which offer with one-piece full color printed fabric dye sublimation fabric graphic banner with pole pockets at top and bottom to hang on the stand.
Whether your graphic design incorporates a large high resolution photo or simple step-and-repeat logos, you have the ability to make the most of your marketing budget. Roll into your next trade show, photo shoot, sales meeting, product showcase or marketing event with ease knowing your complete backwall banner stand packs light into one shipping case.
outdoor stands and feather flags
Simplify your outdoor advertising efforts with our wide variety of feather flags, outdoor banner signs. You’ve most certainly seen them before and thought “my company should have that”! Our outdoor feather flags provide the ultimate in attracting new customers. Place right in front of your location and you are sure to get noticed, outside a strip mall to draw attention or retail curb for maximum visibility. Versatile and portable enough to easily be moved anywhere to insure you’re meeting your target audience. Incorporate your full color custom graphics and make the most of your marketing budget.
Another great outdoor sign option is our Roll Up Outdoor Double-Sided banner stand. This 31” wide stand includes a water base, collapsible foot, and two support poles with springs. Due to the support springs, your retractable banner stand offers reliable stability and will sway away in the wind without blowing over.
The tolerance and flexibility of this outdoor banner stand can withstand wind gusts up to and amazing 25 mph. The secure aluminum clamping rails tightly grip your custom banners to the top of the support poles so there’s no need to worry when your banner stand is outside. Finally you’re business will get the attention it deserves!
What’s most important to you when selecting a table top banner stand? Portability and set-up time of course! The ability to set up your table top banner stand in under 30 seconds is what makes our table top banner stands perfect for product presentations or quick marketing meetings. Your eye catching custom banner will be the talk of the trade show. And with each unit including carry bag you’ll impress other exhibitors when you walk in with your lightweight, travel friendly banner stand.
Of our many models available, the Superscreeen table top banner stands are definitely one of our most popular due to the two sizes available. Both sizes, 48” wide and our largest size 60” width, both have an impressive 55″ tall banner height. Even at it’s table top stature, your custom banner graphics will create a buzz showing off your branding like no other.
By far our most favored table top banner stand model is our 44” wide EZPull-up with a banner height is 55″. The main feature that attracts most exhibitors is the low profile and shallow depth of the base allowing the focus to be on only your banner graphics, while still providing plenty of space to spread out your business cards, handouts, give-aways or a raffle entry area.
Affordable Exhibit Displays has been a family owned and operated company since 1994 and over the last two decades we have provided turnkey trade show displays, such as the roll up banner stands, indoor banner stands, outdoor signs, retail and showroom signs, hanging custom banners, custom table covers, folding brochure rack, life size cutouts or custom standee and full size displays to make any trade show exhibit you attend a resounding success.
With online pricing and variety of sizes and styles, we insure you will make the most of you trade show budget by shopping with us! Take advantage of our Flat Fee FedEx Ground shipping, in-house digital printing and knowledgeable associates with 10+ years of longstanding industry expertise. Rest assured, partnering with AffordableDisplays.com for your promotional banner stand display purchase will be a simple and easy one. Browse all options and pricing in one place to simplify your online banner stands shopping experience.
We also welcome you to expand your search and take a peek at our other trade show displays while your visiting. We guarantee your search stops here with an all access pass to view detailed product pictures and easy to find pricing with our user-friendly website. Shop our site and we guarantee you’ll find the perfect style banner stand!
Need help with graphic design? Ask us how we can help insure your banner stands will catch the eye of potential clients and competitors. We’re so committed to providing optimal service and quality that the printing of your banner stands is done in-house at Affordable Exhibit Displays.
There’s no better partner than AffordableDisplays.com when it comes to trade show displays and banner stands. Call us today at 1-800-723-2050 to educate yourself before you buy.
Built since 1999, our premium brand 1UP Pop up displays have been exclusively produced by Affordable Exhibit Displays, Inc. With it’s classic curve appeal this trade show display series combines big strength and reliability in a compact size. Our complete line of portable display packages have everything you need to start promoting your business and brand.
First, choose your size: table top or full height – 4ft up to 20ft. Then choose your panels: Premier® brand Velcro Receptive Fabric Panels or Photo Quality full color custom printed graphic panels. Your panels will automatically click to the strong and sturdy aluminum frame using its’s magnetic channel bars. And your entire pop up display packs down into a convenient rolling travel bag or compact shipping cases. With your choice of configurations from table top to 20ft units, and beyond, we have the set up to fit your needs.
Plus, all pop up displays effortlessly set up in under 30 minutes or less with no tools required.
The 1UP pop up displays combine strength and reliability, with style and ease of use. This style trade show display is named “pop up” due to the frame’s infamous popping-up action. It is one of the most portable tradeshow display solutions available. We guarantee if you’ve ever been to a trade show before you have surely seen a pop up display.
The 1UP system features several unique advantages over other similar pop up display systems. The most notable feature is the fact that it’s a USA Made Product – made in Maine actually – and all fabrication plus graphic printing is completed in-house also at our Maine facility. The brilliant 8 color printing process will make your full color photo quality printed graphics stand out from the rest. Another great feature is the framing and magnetic bar system include a full Lifetime Warranty. Best of all, the frame has a ‘convertible’ feature allowing you to add on or subtract to form a larger or smaller backwall.
Eye Catching Full Height Floor Models Perfect to show off your brand at any trade show or marketing event
Quite possibly the MOST POPULAR is our 1UP full height floor model pop-up displays. With models ranging in size from 4ft wide to 20ft wide, curved frame or straight frame, gullwing or serpentine frame, there is a style for you. Choose from velcro receptive fabric panels or our high quality custom printed graphic panels. Included with your pop-up displays is our indestructible roto-molded shipping case w wheels. Other accessories also available are velcro mount headers, backlit headers, stem lighting and much more.
Attention grabbing Interactive Models make them stop and stare
It’s all amount MOTION! Attendees will have no choice but to notice your booth when you have our Interactive 1UP pop up displays. With accessories such as monitor mounts, iPad/tablet mounts and counter top inserts, your booth space will be the talk of the show. Play a slideshow or product presentation, have attendees interact with your website, sign up for specials or your newsletter or simply try out a new app. Interactive displays are the way of the future!
Monitor, iPad, tablet mounts draw in attendees for the ultimate trade show experience
Create an interactive approach with your booth space using our 1UP monitor brackets, iPad or Samsung tablet holders. Your interactive technology will sure draw attention to your booth. And, that is what exhibiting is all about. ATTENTION!
Bundle & Save! All-inclusive package for the travelling exhibitor
Our 1UP Pop Up Display & Banner Stand Trade Show Backwall Bundle is the perfect combination of functionality and portability, enhancing your trade show experience. By simply adding a custom printed retractable banner stand to your pop up display, you’ll not only create depth in your booth space but you’ll also have additional “real estate” to promote your brand or products. Don’t forget: you can also utilize the banner stand in your office entrance when the shows over too – it’s double duty for your marketing efforts!
All included items pack into two square shipping cases that convert to a useable graphic podium to further enforce your brand’s message.
Our company is a family owned and operated company and as such, we have deep-seated family values and we focus on quality and on offering our clients a top choice of eye-catching and appealing tradeshow exhibits and displays. If you are interested in purchasing a portable pop up trade show display for your next trade show or event, contact us here!
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Trade shows might be for business, but they don’t have to be all business. It’s time to up your trade show game to make your investment worth your time, increase return and finally get people to engage in your brand.
Most people describe a trade show like this: people wandering up and down aisles glancing at booths with no rhyme or reason as to exactly why they are even there. Some of them were told by their boss to go make an appearance at the trade show, while others went there on their own free will. No matter the reason they are there, you need to remind them why they went. There are tons of ideas out there to help you embrace new business and bring new excitement to your brand. Don’t get comfortable and continue doing the same old thing. It’s time to shake things up and take your trade show experience to the next level with these fun, fresh ideas.
Up Your Marketing Game
The right marketing before a trade show event has the ability to get people talking, sharing, and engaging. You can go all in or stick with a budget. And with the addition of social media, organizations large and small are finally embracing before the show marketing.
Create some hype before you arrive on the trade show floor by utilizing a partial reveal just to get people talking. For instance, include a statement in your marketing that mentions something huge will be revealed at the show but only to those who visit your booth. What’s the big surprise? Well thats is up to you. It could be:
A big company announcement
A new sponsor or collaboration reveal
A prize for a contest winner
The whole point is to cause curiosity and draw attention to your booth at the show. The best thing that can happen to you at a trade show is a crowd!
Marketing Made Fun
Here’s where the fun comes in. It’s all about involving your attendees and making them want to participate in marketing your business. Here’s the trick though – it has to be easy! If it’s complicated, most people won’t engage. Try to stick to simple ideas that no one can say no to.
Humor: Create a “hidden” camera scenario where something unexpected happens and you record your attendees’ reactions to things. You could even stream their reactions in real time if you have the right type of audience.
Scrolling Message Board: Utilizing a large screen within your booth space or in the middle of the trade show floor, encourage attendees to post on social media about your company at the show, using a certain hashtag or emoji to get on the message board. You’ll be surprised how this will motivate people to do some silly things to get on that message board. All the while, they are promoting your brand or company with a simple post on Facebook or Twitter!
Interactive Walls: It could be as simple as creating one out of post-it notes, a whiteboard or chalkboard surface. Propose a question and ask people to respond or invite them to post their business card to show that they were there. When they show is over, you could post a photo to boast how successful your show was and ask if they can locate their contribution.
Mini Contests: Throughout the day, host quick contests to draw in with attendees walking by your booth. Make themes based on well known games, like would you rather or Simon says. Your prizes should be worth their time so you’ll not only draw in willing participants, but you’ll also create buzz and give people a reason to stop by your booth.
Photo Booth: Trust us, photo booths aren’t just for weddings! As each attendee walks onto your exhibit floor, give them a mask or a prop with your booth number written on the back telling them to visit your photo booth. They will be so intrigued, that they’ll have to stop by your booth for a photo. A little bit of fun not only entertains it serves as a great conversation starter as well.
Offer A Mid-Show Snack: Just as the mid-day slump rolls around, so will you offering up a mid-day goodie! Stroll the exhibit hall with an an ice cream cart or a popcorn cart. Just make sure your snack offering is portable and branded with your logo. That way you can serve a refreshing snack throughout the exhibition floor, with the intention of enticing people to visit your booth.
One of the best ways to switch things up at your next trade show is to create an unexpected experience. The goal is to condition your audience to expect the unexpected. Surprises are some of the most memorable aspects of life so take advantage of this even at a trade show.
Trade shows can either be really fun and memorable or really boring and not worth your time. The decision is yours. But one thing we’ve learned from our previous trade show experience is this – we should all embrace the trade show with a smile and a laugh.
Social media and online advertising are certainly proving to be the wave of the future. We’re more connected than ever before, yet there is still disconnect when it comes to marketing. In many instances digital marketing is a super convenient way to get your brand and products in front of a large target audience, but not without some challenges. Overcrowding on some social media platforms tends to make it difficult for brands to engage without increasing their marketing budget.
In reality, having a presence online and face-to-face should both be an essential part of your marketing strategy. However, when trying to instill value in your product or service there’s only one technique that works time and time again…networking. Yes, good ol’ fashion, face-to-face networking! And can you guess where the easiest place to do this is? Well, a trade show of course!
NETWORKING WORKS, PERIOD.
Maybe you love it or hate it, embrace it or avoid it, networking is quite possibly one of the simplest, most effective tools to market yourself or business. But, the effectiveness is up to you! Many of us approach networking with good intentions – think of that stack of business cards from your last trade show collecting dust in your desk that you haven’t touched. Or the hundreds of LinkedIn contacts you’ve actually never met (or chatted with for that matter).
Don’t worry you’re not alone! We all know how incredibly important face-to-face marketing is, along with community involvement, yet we all try so hard to avoid it. The hard truth is it’s possible networking might be the missing piece your marketing strategy needs to boost your efforts and see a spike in sales.
FACT: 74% of trade show attendees say that they have a more
positive opinion about the company, brand, product or service
being promoted after the event.
Have you considered attending or exhibiting at a trade show yet? Trade shows are all about building relationships – simply getting to know someone. Asking questions and really listening to determine if they are in fact the potential client you’ve been looking for. There’s something special about being present, making eye contact with someone and showing them the confidence you have in your company.
Rather than try to cut through all the social media noise, start by attending a few local events or business-to-business trade shows. Just remember to keep an open mind – you’re creating long term business relationships here, so it won’t be a fast process.
BUT BE SOCIAL ONLINE, TOO.
There’s no better place to network than at a trade show. So by combining the social aspect of marketing before or after your trade show can most certainly benefit you as well. Here’s a few examples:
Before the trade show: connect with your existing clients online or on social media to let them know you’ll be attending and would like to meet up.
At the trade show: take a pictures with clients (new and old) at your booth to build awareness about your show presence.
Before the trade show: Use social networks to gauge your clients most pressing needs and interests.
At the trade show: Speak with clients about these needs to create a more valuable in-person experience.
Digital communication provides a great opportunity to keep customers and prospects engaged long after the trade show doors have closed.
Whether its online or social, marketing should always be consistent and always follow through on your brand awareness. Consistency builds trust, and in turn a long lasting business relationship. It’s this constant communication that will keep the dialogue with prospects and customers fresh and lively year-round.
In the end it all comes down to positive audience engagement, both digitally and in-person.
DID YOU KNOW: YOU ONLY HAVE 3 SECONDS TO CAPTURE THE ATTENTION OF ATTENDEES?
Now’s your chance to get creative! Since 1994, our family owned company offers quality trade show display products, providing exceptional customer service to each and every one of our customers worldwide. Lucky for you we have “all things trade show” in one convenient place online – www.AffordableDisplays.com.
So start envisioning your own trade show display today. And the best part is we’ll be here to guide you throughout the entire process!
So you’ve made all the necessary purchases for a successful trade show season, but you’ve come in under budget (and your boss is high fiving you). This is great, however if the money isn’t spent it may not generate great returns on your investment. We have some seriously savvy ideas to help spend your remaining budget wisely to benefit your current and future trade show efforts.
We understand, having money left to spend can feel too good to be true. Maybe you just saved a huge chunk by reusing last seasons’ trade show display, or you saved on other big ticket items and just have some extra cash to spend. It doesn’t matter how you got it, here are some smart ways to spend your remaining trade show budget dollars wisely.
#1 – Up your game with audience engagement. Audience engagement apps add another level of interactivity to your trade show. And before you look away, we don’t mean adding just any app – there’s some great tools out there you should be utilizing. The app industry offers easy to use web-based live sharing and Q&A solutions to engage attendees before, during or after the show. They might also allow followers to watch live presentations, ask questions, answer polls, make digital notes, live tweet & much more. By capturing what’s really going on in your attendees’ minds, you can use the data to help you target the right audience for future trade shows. If you’re not sure it’s the best fit for your company just start small and adjust from there. Review your engagement the first time you use the app to make sure it will work for your needs.
#2 – Social walls = real time engagement. Imagine how neat it would be collecting social media posts from your attendees in real time and displaying them right on a monitor mounted to your trade show display for everyone to see. Try selecting a specific hashtag pertaining to your show and have attendees post using that hashtag. Or simply ask attendees to “tag” you in a photo. You could make a game of it and use this as a contest to win your giveaway. Let’s be real here — who doesn’t love seeing their post show up on a big screen!
#3 – Create a trade show landing page. Having a dedicated landing page added to your existing website to showcase your trade show schedule, locations, agendas and speakers — this would be helpful to attendees, right? The main purpose is to send potential attendees to your website to help you spark interest and encourage social media sharing. Of course there are OK landing pages and there are amazing landing pages. Make sure your message is clear and to the point. Also graphics are huge so hiring a graphic designer might not be a bad idea since you’ll want to make sure all of your dedicated trade show landing pages are fully on brand.
#4 – Let’s…chatbot?! For those unfamiliar with the term, a chatbot is a computer program or an artificial intelligence which conducts a conversation via audio or text. Adding a chat feature to your website to answer pre-tradeshow questions may take some of the burden off your support team. And don’t worry, your pre-populated answers don’t have to sound robotic either. You can make it sound just as natural as having a live human on the other end. But you want to know the best part? Chatbots work for you 24/7 and are pretty darn cost effective.
#5 – Retargeting is your friend. Quite possibly one of the best tools for converting your landing page visitors into attendees. We know you’ve seen it – you go to a website and a “pop-up” appears for you to sign up. This has been around for a while but just now becoming more popular in order to run specific campaigns to increase conversions. Now you might be wondering how this actually works…well, think of your trade show landing page as a “shopping cart”. Typically you’re asked to register when shopping at most online stores so you can save your information for next time. Well, there’s a slight problem with this. Most people won’t register on the first visit, but it’s crucial to your conversion numbers. Just make sure your registration page is clear on your intent and it will be a easier decision to sign up. Lastly, maybe spend a little money to set up a specific retargeting campaign engaging with people that visited but didn’t sign up. Sometimes a little nudge is all it takes.
#6 – Create Pre-Show Teaser Videos. Video is considered the most effective way to promote anything these days, even your trade show to boost attendance. Utilizing video before and after your trade show could help not only generate awareness to your brand but also boost attendance to your trade show. However, professional video production can become quite costly and the cheaper options may not look as professional as you would like. So how do you meet in the middle? Try merging existing footage with still photos to create a short video to display social media or your trade show landing page. Try testing out different online tools to combine elements into bite-size video snippets in no time at all.
#7 – Consider adding a Mobile Charging Station. We’re sure you’ve witnessed this before – someone wandering around cell phone and charging cord in hand in a desperate search of an outlet. How would you like to be the one to swoop in and save the day! Trade show attendees rely on their cell phones, tablets and other devices to check emails, answer voicemail, post to social media or chat with coworkers. Adding a mobile charging station to your existing trade show booth will certainly be something attendees will not stop talking about! Genius, right?!
#8 – Boost your WiFi. Rather than shelling out a crazy amount of money to the venue, and sacrificing your first born just to get decent bandwidth, consider adding a portable internet hotspot to your trade show booth. It’s so crazy how these small modules can make all our internet fears disappear and for a decent price. You’ll finally put an end to that “sorry I’m at a trade show and the Wifi is so slow I can’t even load Facebook” feeling.
So maybe you still have a little money leftover?
This could also be spent on promoting your brand or products on social media. A little bit of money spent on SEO targeted content across platforms like LinkedIn, Instagram or Facebook could also work wonders.
“By failing to prepare, you are preparing to fail” -Benjamin Franklin
Whether you’re a fan of trade shows or you absolutely despise them, the fact of the matter is they are an integral factor to an overall successful marketing strategy. And while there are some tasks in business we would rather avoid, a trade show should not be one of them. Just make sure you are reaping the benefits of standing in a 10×10 space for 8+ hours with a permanent smile on your face.
Here are just four mistakes we’ve seen time and time again. Preparation is the key – before, during and after the show – to insure your business prospers from the hard earned sales leads collected and new connections made.
Mistake #1: Showing up unprepared
Make a checklist the week before the show and triple check the list. Pens, business cards, note pads, mints and anything you think you will need to get you through the day. If you are uncomfortable or unprepared your potential clients will sense this and possibly avoid a connection with you. Also, showing up unorganized may be a complete turn off for some, so preparation is the first step to a successful trade show.
Mistake #2: Cluttered or outdated graphics
Branding stuck in 2008? Although this is only 10 years ago, to the graphics world it might as well be a century. You can still have bright, bold and imaginative graphics without them being too chaotic or dated. A clear, minimal, straight forward message is all that is needed considering most people take less than ten seconds to process who you are and what you do. Minimizing text, bullets, and avoiding too many photos is key to making your graphics stand out.
Mistake #3: Leaving your booth unoccupied
While an occupied booth seems like common knowledge when exhibiting at a trade show, take a look around and you’ll see an empty booth is more common than you think. Every time you leave your booth unattended, you have the potential to miss out on one (or more) promising leads that may take your business to the next level. If you’re lucky enough to have your booth staffed by more than one person, take turns wandering around the exhibit hall to visit with vendors or other current clients and have the face to face relationship that’s so important in business these days. Walking around the trade show floor has the potential to open up those next level business opportunities you’ve been searching for.
Mistake #4: Not following up on leads
Don’t be left spending a considerable amount of marketing dollars on attending trade shows yet neglecting to follow up on the leads gathered. Sound familiar? Try designating one or two employees to focus solely on following up on the leads collected and sit back to see what happens. Prime time for follow ups is usually within a few business days after the show has ended so you don’t want to miss out on those precious opportunities.
Making mistakes in the trade show process is bound to happen, but it’s up to you to take the opportunity to learn from your mistakes. Don’t get caught spending your hard earned time and money investing in tradeshows and fall flat once you’ve walked out of the exhibit hall.