“By failing to prepare, you are preparing to fail” -Benjamin Franklin
Whether you’re a fan of trade shows or you absolutely despise them, the fact of the matter is they are an integral factor to an overall successful marketing strategy. And while there are some tasks in business we would rather avoid, a trade show should not be one of them. Just make sure you are reaping the benefits of standing in a 10×10 space for 8+ hours with a permanent smile on your face.
Here are just four mistakes we’ve seen time and time again. Preparation is the key – before, during and after the show – to insure your business prospers from the hard earned sales leads collected and new connections made.
Mistake #1: Showing up unprepared
Make a checklist the week before the show and triple check the list. Pens, business cards, note pads, mints and anything you think you will need to get you through the day. If you are uncomfortable or unprepared your potential clients will sense this and possibly avoid a connection with you. Also, showing up unorganized may be a complete turn off for some, so preparation is the first step to a successful trade show.
Mistake #2: Cluttered or outdated graphics
Branding stuck in 2008? Although this is only 10 years ago, to the graphics world it might as well be a century. You can still have bright, bold and imaginative graphics without them being too chaotic or dated. A clear, minimal, straight forward message is all that is needed considering most people take less than ten seconds to process who you are and what you do. Minimizing text, bullets, and avoiding too many photos is key to making your graphics stand out.
Mistake #3: Leaving your booth unoccupied
While an occupied booth seems like common knowledge when exhibiting at a trade show, take a look around and you’ll see an empty booth is more common than you think. Every time you leave your booth unattended, you have the potential to miss out on one (or more) promising leads that may take your business to the next level. If you’re lucky enough to have your booth staffed by more than one person, take turns wandering around the exhibit hall to visit with vendors or other current clients and have the face to face relationship that’s so important in business these days. Walking around the trade show floor has the potential to open up those next level business opportunities you’ve been searching for.
Mistake #4: Not following up on leads
Don’t be left spending a considerable amount of marketing dollars on attending trade shows yet neglecting to follow up on the leads gathered. Sound familiar? Try designating one or two employees to focus solely on following up on the leads collected and sit back to see what happens. Prime time for follow ups is usually within a few business days after the show has ended so you don’t want to miss out on those precious opportunities.
Making mistakes in the trade show process is bound to happen, but it’s up to you to take the opportunity to learn from your mistakes. Don’t get caught spending your hard earned time and money investing in tradeshows and fall flat once you’ve walked out of the exhibit hall.
So you’re in the market for a new trade show display booth and you’re wondering the best place to start. Should you consider a banner stand or maybe a pop up display, how about a modular display or a connecting banner system. All of those options are great and would certainly make your brand stand out however, there’s a new trend in trade show booths that is definitely another option you might want to consider first – Tension Fabric Displays.
Here’s a brief overview of what you’ll find when shopping for a Tension Fabric Display:
PUSH-FIT SEG DISPLAYS Trade show displays using the latest SEG (silicone edge graphics) push-fit graphic technology. Custom printed using a high definition dye sublimation printing process with a Straight frame and backlit options available, single sided or double sided.
FORMULATE® TENSION FABRIC SERIES Tension fabric trade show displays featuring unique angles and stylistic elements making them a modern and sophisticated exhibit solution. Explore the many tension fabric displays, kiosks, towers, conference walls/rooms and charging stations available with unique accents and monitor/tablet options.
POP UP DISPLAYS Utilizing a standard pop up display frame, these ultra portable and lightweight fabric graphic displays are printed with amazing color and resolution. Graphics remain velcroed to the frame for quick set-up and easy graphic updating.
TUBULAR DISPLAYS Tension fabric trade show displays combine a snap-button interior aluminum frame and pillowcase style fabric graphic. Simply click together the frame and stretch your graphic over the tube frame to create a virtually wrinkle-free backdrop. Sizes range from 8ft wide to 20ft wide, straight or curved frames.
HYBRID DISPLAYS Hybrid modular trade show displays combine a modern elements to create a custom look and feel, without the custom price tag. Durable frame design, custom printed high-definition dye sublimation fabric graphics ensure you will stand out.
KLIK MAGNETIC DISPLAYS Klik magnetic trade show display system is the ideal shelving solution for displaying your products in a trade show booth. The Klik system combines magnetic vertical mounting bars allowing you to place multiple options on your display including magnetic graphics, peg boards or shelving that can be moved around and updated at any time.
GEOMETRIC DISPLAYS Geometric trade show displays featuring the creativitly of 3D graphics with the ease and portability you need in a trade show display. Utilizing a standard pop up display frame, customize the layout and shapes of your fabric graphics with the ability to easily swap out graphics at any time.
HANGING SIGNS Promote your brand high above the trade show floor. The many shapes and sizes of our custom hanging signs provide a great add-on to help draw attention to your booth.
GRAPHIC TOWERS Make your brand the focal point in your trade show booth. Highlight a new product with either a tension fabric tower or pop up display style tower. And with your single or double sided custom dye sublimation printing included you’ll be sure to distinguish your company from the competition.
PODIUMS & COUNTERS Trade show counters & portable podiums are the deal solution for the traveling exhibitor with fast production, custom options and on-time nationwide delivery.
TABLE TOP DISPLAY Table top displays so simple and versatile they can be set up in seconds which is perfect for the travelling exhibitor. The included vibrant full color graphics insure you’ll create renewed excitement in your brand.
The biggest thing you’ll notice with Tension Fabric Displays is…..OPTIONS! There is a seemingly unlimited amount of options out there when it comes to tension fabric displays. It’s best to first find out the size of your booth space that way you can narrow down the options even further. Once this is done, consider set-up time of the display along with how many people are needed for set-up. Sometime this factor is overlooked but it is very important. You don’t want to purchase a tension fabric display, receive it at your trade show and find out you need more than 2 people to set it up when you only have 1 person there. That would put booth attendants in a predicament they might not be able to resolve before showtime. And finally, it could be price that’s the deciding factor. As this is certainly an important factor to keep in mind, you also might not want to base your decision strickly on the bottom line. Usage and functionality might just have to trump what the price tag says in this instance.
As always, we’re here to help! Feel free to call us or email us anytime with your questions or concerns before purchasing your trade show display. We’re confident with our assistance, your brand will be the talk of the show!
So, we live in Maine and we’re used to bundling up – Maine winters can be brutal! But thats not quite what we mean here – let us explain. By combining different display components, such as a 10ft tension fabric display with a retractable banner stand and brochure rack, we’re actually designing a complete trade show display set-up just for you. By combining these different elements, we make it easy for you to visualize your trade show display booth space to the point you can actually see yourself working in the booth. And although doing this creates the look of a custom trade show booth, rest assured these complete kits do not come with the custom price tag.
Even with their already low cost, we decided to show you a little extra love and offer a WEB ONLY promotion on all our Complete Trade Show Display packages including our 3 newest packages added just last week. Check them out:
We created our bundle packages with the exhibitor in mind! We’re hoping that by seeing these displays “in action” it will help when deciding which display elements you’d like to include in your exhibit booth. And with so many options available, we understand how hard it is sometimes to put the pieces of the trade show display puzzle together. The great part about these bundle packages is we’ve included some of our most popular products as well, so you are sure to represent your company in style at every trade show you attend. You might even win “best in show”!
So, what are you waiting for? Start shopping now to take advantage of this special offer happening this month only. And make sure you visit our site often, because every month there’s a chance to save with our monthly promotions and everyday savings. We look forward to working with you and creating your next amazing trade show display!
*February 2018 special promotion – Free FedEx Ground shipping on Complete trade show display packages only ($24.00 value). Use promo code “SHIP24” at checkout.
Push-Fit graphics, also known as Silicone Edge Graphics (SEG), are ideal for a variety of applications with pop up displays or displays featuring channel bar applications. This is the latest technology in tension fabric displays and features silicone edge beading attached to the edges of the printed fabric graphic, enabling you to easily push the graphic into a channel for a seamless edge display.
Of the many benefits that go along with oour push-fit tension fabric displays, the three listed below are the ones that most stand out to us.
Benefit #1: available options include single sided display or double sided, along with backlit LED illumination or non-illuminated dye-sublimated fabric graphics.
Benefit #2: extrusion-based frames or perimeter channel bars that hold SEG graphics and provide a seamless appearance for a message that can’t be missed.
Benefit #3: lightweight portability for easy travel to and from your trade show venue – ship via UPS or FedEx for delivery ahead of time or transport in a car for local shows.
For 2018 we’ve recently added two of the most popular push-fit graphic display lines on the market today. Here’s a brief overview of these products so you can further understand the simplicity of the SEG technology.
First up is the new Embrace™ tension fabric displays which combine the convenience of a pop up display with a streamlined look and innovation of a push-fit silicone edge fabric graphic.
The combination of a lightweight collapsible frame and a “push-fit” fabric graphic ensures a seamless and taut appearance to your graphic every time you display your message. No more wrinkles around the edges of your graphic due to stitching or velcro! Featuring a no tool setup, you’ll be amazed at the simplicity of this display every time.
Next up is the Vector Frame™ light boxes which are considered to be one of the easiest backlit trade show displays available on the market. Featuring a durable 4” (100mm) aluminum extrusion frame, one large seamless push-fit backlit fabric graphic and LED edge lighting. LED lights come adhered to the aluminum frame, making set-up as simple as assembling the frame, applying the push-fit graphics and plugging in the electrical cord! Vector Frame Light Boxes are ideal for use in retail, marketing events, conferences and trade show environments as the perfect solution for illuminating your message. Double sided graphics are also available to insure you grab attendees attention from all angles of the trade show floor.
Need assitance with your graphic design? Contact one of our talented graphic designers today to discuss how we can take your artwork to the next level. Call us at 1-800-723-2050 or email us at [email protected] now!
A trade show display has the #1 job of capturing first and foremost as much attention to your little show booth space as possible, but it also has several other important functions. Your trade show booth can serve as a functional backdrop to attract attendees eyes and direct their movement where you want them. The pop up display offers all of this and more! This classic style of portable exhibit displays is able to pack a big larger than life impact to users encouraging them to take a closer look, drawing interest to what your brand has to offer. We’ll explain the many perks to this classic style trade show display and explain the #1 pop up display brand.
The 1UP pop up is manufactured piece by piece by Affordable Exhibit Displays ONLY. Since we have been manufacturing for this particular style display since 1999 you canhigh-quality quality components with this pop up display. Take a look and compare – link to compare .pdf … The better product we develop the better end results you, the end user – will receive. We aim for a trouble free life for your display that’s why we offer a Lifetime “No Questions Asked” Warranty on the 1UP frame components. With a <1% repair rate you can be sure the 1UP will prove itself show after show.
PORTABILITY THAT JUST POPS UP
Compact & Convenient! The 1UP pop-up display brand gives you the classic curved look and feel all with virtually seamless larger than life graphics. The 1UP packs down into 2 wheeled shipping cases, is straight-forward to set up, ship, and transport even for the most rigorous of trade show schedules.
THE VERY BEST FRAME SINCE 1999.
The 1UP pop up display offers the most durable pop-up frame available. It’s the #1 pop up display! The virtually unbreakable accordion framing is self-locking with neodym (super amazing strength magnets) autoconnect magnetic locking bars. It instantly pops up and ‘clicks’ effortlessly into place with no additional connectors. The framing is constructed of 1/2″ square aluminum tubing – meaning strong and rugged for a lifetime of usage. Some other inferior models may use round tubing which is more susceptible to bending and breaking which only means repair headaches for you.
PHOTO QUALITY GRAPHICS
Make an impression on clients and prospects with the highest quality, longest lasting graphics. A pop up display with graphic panels will provide that visual impact you are looking for.
For most of us a picture is comprehended faster than reading text. That is what is great about the graphic panel – a picture speaks louder than words! Make a clean and clear presentation with a high impact Graphic Panel on your 1Up pop up display. Set up and break down is simplified with the self-aligning graphic panels. The mating magnetic will do all the work and just ‘snap’ together. Don’t forget about a pop up display showing off your brand with a great graphic design. Read why the graphic design of your trade show display is the #1 success factor.
TROUBLE FREE SHIPPING CASES
The quality continues right down to even our shipping cases. These roto-molded cases are patented. These cases offer heavy duty built-in rubber wheels as well as a lid that is fastened with cotter pins for easy accessing. No worries about broken wheels or lost lids with these cases. Extras like these only begin to tell you how quality of our 1Up pop up is unequaled.
A bigger bonus: a finished wood counter top and full color graphic wrap creates and transforms your dual shipping cases into a branded podium workstation!
With optional highlighting accessories such as our backlit header. This custom logo header spans the curve of the 1UP and is typically backlit with illuminating connecting light bars to make your logo, brand and specific message stand out. The bonus to the backlit header is the lighting not only illuminates your name but also the width of the panels underneath providing a warm glow throughout your booth space.
DIGITAL PRESENTATIONS AT ITS BEST
Utilizing technology in a pop up display is a trending theme. The Media kits offered by the 1UP is multi-use for a wide variety of monitors with the Vesa compatible mount being able to support a 17”-32” size monitor weighing no more than 40 lbs. The most popular trending technology to integrate into the 1UP is the use of an iPad. The 1UP iPad mount allows for exhibitors to easily connect to apps or the internet with attendees standing right there. Add even more function to the 1UP dual case podium kit by adding in an iPad insert into the finished wood counter top.
TRADE SHOW ACCESSORIES
There are a variety of accessories like media kits such as the monitor or iPad mounts, podium kits as mentioned above, plus other style pop-up counters and LED stem lighting to further illuminate the display of your brand message.
CONVEX GRAPHIC PANELS
The 1UP is designed to accommodate graphics on both the concave front and convex back for island applications. The 16ft or 20ft Serpentine style 1UP combines the use of both concave and convex sides of the framing giving the trade show booth space a feeling of movement in the shape of an ‘S’.
MANY CONFIGURATION OPTIONS
The 1UP brand offers a size and shape for every budget and use. From a 4ft wide mini table top display, to towers and built to fit a 20ft trade show booth space. Plus, all of the in between sizes too such as 6ft wide, 8ft wide which is the most popular and 10ft wide floor units. The table top display pop up style is offered in 5ft wide, 6ft wide which is the most popular and 8ft wide table units.
As Affordable Displays offers in-house printing, our company will expertly handle all the custom printing for the 1UP pop up display brand and we offer the steadfast assurance that the graphics printed will be thoroughly inspected for quality during the printing process. To gain more insight into the benefits and features of the very latest and innovative pop up displays, take a moment to go through the AffordableDisplays.com website.
Our company is a family owned and operated company and as such, we have deep-seated family values and we focus on quality and on offering our clients a top choice of eye-catching and appealing tradeshow exhibits and displays. If you’re willing to attend a trade show, make it worth your while. Go the High Impact route and choose one of our Graphic Panel pop up packages!
Change is inevitable. Logos change, marketing directions change, products change — and sometimes you just need to upgrade your trade show booth. So, how do companies decide what to do with their old booth when it’s time to upgrade but still want to stick to their eco-friendly principles?
The earth-friendly principles of Reduce, Reuse and Recycle also apply to trade show booths just as much as they do elsewhere. We’ll also add another term to the list: Refurbish.
Here a few reasons to recycle, reuse and refurbish your existing trade show display. Don’t throw your old trade show display into a land fill just yet. There still may be hope.
Reduce — Reducing your trade show booth’s impact on the environment can be accomplished by investing in better quality, longer-lasting and lighter booth materials that don’t have to be replaced as often and don’t cost as much to ship. Some environmentally friendly materials are available for pop-up displays, fabric panel displays and eco-friendly printing media for banner stands. And when you choose these materials, you’ll reduce your overall trade show booth impact on mother nature.
Reuse — When you design your trade show booth, consider ways to make it reusable. For example, if you can use the same graphic to represent more than one product or use it to attend more than one trade show, you’ve extended the life and usability of that booth without incurring additional expense.
Recycle — Of course, there will be times when you really have to start from scratch, and this gives you the opportunity to get creative. Consider donating the booth to a nonprofit, a school, church or company that may not otherwise have the funds to afford such an item.
Refurbish — There are times when the expense of a new trade show booth is not necessary. Maybe all that’s needed is a well planned out remodeling effort. If your booth is looking a little, shall we say, used and abused, Affordable Exhibit Displays can update your graphics, resurface fabric panels and add new elements of your booth that give it a renewed, fresh look for your upcoming trade show season.
Remember, keeping your booth in tip top shape doesn’t mean you have to sacrifice the environment. Plus, following practices that help the environment may also save money for your company in both the short run and over the long term.
Remember as a kid how it was frustrating to get started on that report for school. At a young age having to research and complete a report plus draw a poster can be a daunting task. The hardest part is just not knowing where to start or even when to stop researching and start actually writing and drawing. The same even happens with adults and choosing a trade show display.
The same even happens with adults and choosing a trade show display and the first step in research is knowing the questions to ask in narrowing down what style suits your brand best. Here are 8 – that’s right – 8 questions to ask yourself.
What are the long-term goals? Do you have multiple shows lined up or none at all? Here’s an online trade show calendar that’s totally free to browse, research and use.
How many booth staff will need to attend each show? One, two, three, etc. people to set up? This will help on what type of booth you choose. Simple 1 person set up look at banner stands or 3 or more with custom interactive features look at a custom built display suited to your needs.
How many shows are out of your state – as in travel plans? Will the booth need shipping cases? If so, how many and will they be shipped ahead of time or need to be taken on a plane or in a car.
Do you have a budget? If so, what’s the magic number. If you’ve deligated the research part, make sure you inform that person of the budget they’ll need to work within. Don’t save it for last.
What type of product or services are your promoting? This is very important in choosing the right display.
If you have a product to display, how will you display it? Will you need to display product on shelving or off of a grid system?
When the display is not being used can it instead be used at other events? Maybe have it set up in your entryway or meeting room. You don’t just have to pack it away.
Lastly, will the booth you’re eyeing fit in the space you are renting? 6′, 8′, 10′, 20′ or more…
You’re now 8 steps closer to narrowing down the right display for your specific needs. Now you should be right on top of the display that’s right for you – it’s time to stop researching and purchase the booth and it’s accessories.
Remember, time might be running out as the show date rapidly approaches on your calendar. It’s time to purchase, it’s now or never, it’s go time, it’s on, ready-set-go. You’re nervous and you have every right to be – especially if it’s your first time. But, if you use the 8 points we’ve outlined above the best display will be easy to decide to buy.
Generating leads and making sales are your priorities and your trade show booth – both the physical space and the display – can help you do this. When you are displaying in a trade show environment, you want to project just the right image for your company; one that makes potential clients want to learn more after their first glance.
So let’s walk through some of the most popular options to choose from in the wide variety of displays out there today. We are sure one of these will suit your specific show needs.
BANNER STANDS …
Tempt your potential prospects with a versatile banner stand. These are a hit in the trade show industry! These lightweight portable displays are designed with your transporting needs in mind and most come with an easy to carry bag. Add your eye-catching banner design and potential clients and competitors will notice your company.
The two main types of banner stands are: Retractable banner stands: Similar to a household window shade, pull the banner up from base and hook to top of the center pole. The banner graphic retracts down into their metal base, they generally come with a carry bag and set up time is seconds. Great for the quick, one-person shows.
Non-retractable banner stands: Simple design includes a weighted base and center pole with roll-able banner material. Roll your custom banner up manually for storage. They generally come with carry bag and set up is also within a few minutes. Typically weighing about 6-15 lbs. They also work for the one person shows. Some models even connect together with magnetic to form a large graphic wall.
Banner stands come in a wide variety of sizes. Widths and heights vary per stand model. Typically, you will see a width of 24”-36” and a height from 72”-84”. A banner stand can be used alone on the floor, set on a table or in addition to your already existing display unit. Use during the one day show, in a church setting, business lobby, career fair, or during your next big presentation to impress the higher-ups. These simple stands have the ability to impress in any setting.
TABLE TOP DISPLAYS or FULL-SIZE DISPLAYS …
Attract attention with a table top display and use it as a powerful resource to showcase what you have to offer. Table top displays are perfect when you’re limited by space or budget. And how easy they are to use by a single person — simply unpack, unfold and set on a table. Take advantage of the left over front space on the table by displaying handouts or small products, use a laptop for demonstrations or as a writing area. Being so portable and lightweight anyone can be on their way to fantastic trade showing with a table top display.
Control the flow to your presentation are with a freestanding full-size display. Utilizing the floor display is a great way grab attention. Free floor standing most are approximately 90” (7 ½’) tall and come in a wide variety of widths most commonly 6’ to 20’ wide. These booths are designed to be portable so they are easy to bring from one event to the next. Most are single person set up but some require two or more to help.
Table top and full size displays are available in these most common styles: Panel display: with permanently connected panels or individual panels that connect together- Traditional style – May have double sided or single side panels- Usually covered with a VELCRO® receptive fabric- Easy graphic changing
Pop up display: modern style with a characteristic curve – Modern style – Generally comes with everything you need to get started- Usually has VELCRO® receptive fabric panels, aluminum frame and a wheeled compact shipping/storage case- Easy graphic changing- Optional wrap around graphics available- Generally come with a manufacturer’s warranty on the frame components
Full size free standing floor displays have the ability to connect multiple units together forming larger versions for nationals shows but can be used independently for the state-wide shows.
ACCESSORIES …Accessorize and complete the function of your booth by adding these items:
– Tall folding director chair – rest your feet and sit at eye level
– Podiums or counters – interactive stations or use as a barrier
– Folding tables – travel without worry of table size
– Throw covers or Table runners – cover the table and show your image
– Literature stands – holds handouts neatly in one spot
– Projector screens – PowerPoint presentation made easy