Planning For The Future: #1 Idea Source For Your Next Trade Show Display

Our Idea Central at AffordableDisplays.com provides you with a one-stop research experience to move your trade show display ideas from concept to completion.

The success of any trade show relies heavily on the trade show booth representing your brand. There are many trade show displays to choose from but which is the best fit for not only your branding concept but also your industry. Our trade show display Idea Central is here to assist you with the much needed research your brand needs. Continue reading “Planning For The Future: #1 Idea Source For Your Next Trade Show Display”

TRENDING NOW: Trade Show Technology

Technology is everywhere and quickly becoming the hottest trade show trend to start 2020. Don’t be the last one incorporating this functional accessory into your trade show booth. It’s time to take your trade show technology to the NEXT LEVEL! Fully connect with prospective clients with any of our interactive displays or monitor kiosks featuring full color graphics and innovative construction allowing for quick setup.

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Trade Show Budget: Displays Under $1,000

So you’ve been given the task to search for a new trade show display – we find that very exciting, but you may not.

Chances are you don’t know where to start or even what you want. There’s a lot of things to think about when searching for a trade show display (size, shape, travel friendly, graphics, etc.), but your trade show budget is definitely the most important.

Typically our first question to any of our customers contacting us for a trade show display is “What’s your budget?”. The easiest way to dwindle down your options when searching for a trade show booth is to answer this question first. Consider this: you can’t possibly start your search when buying a car or a house without knowing your budget, right? Well, the same goes for trade show displays.

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Multi-Use Portable Event Displays

Get The Most For Your $$$

Many of our customers purchase portable event displays mainly for use at a trade show, but have you ever thought of utilizing the same display in other ways as well. We realize not all companies also do other face-to-face marketing events such as open houses for real estate companies, pop up shops for retailers, red carpet events or other business-to-business networking events. But have you considered maybe you aren’t doing these other events because your trade show display doesn’t accommodate for the multi-use?

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4 Easy Ways to Capture Trade Show Attendees’ Attention

3 SECONDS!

Literally, that’s the amount of time you have to catch someone’s eye and draw them into your trade show booth. If you’ve ever attended a trade show and walked the convention floor, you know how easily it is to get distracted. You see a friendly face heading towards you and strike up a conversation, you bump into someone and spill coffee on your shirt, and then there’s the sudden bathroom trip. There always seems to be something that keeps you from the main reason why you’re there in the first place – checking out the exhibitors booths.

Continue reading “4 Easy Ways to Capture Trade Show Attendees’ Attention”

What’s the Expiration Date of A Trade Show Booth?

Has Your Display Passed Its Freshness Date?

You wouldn’t think trade show displays have an expiration date, but just like milk and cheese your trade show booth certainly does expire. What’s trending in 2003 is most likely not trending in 2019. You won’t see an expiration date printed on the box, but it’s not hard to spot one that’s starting to turn sour. Here are our TOP 20 CLUES letting you know it’s time to trash that out of style trade show booth and finally buy a new one.

You’re trade show display might be past it’s expiration date when . . .

Continue reading “What’s the Expiration Date of A Trade Show Booth?”

Product Showcase: Banner Stands

Retractable Banner Stands P!nk – BoostXL 10ft tall Retracting Banner Stand

You don’t have to be a trade show junkie or even have attended a trade show to have seen a banner stand at some point in your travels. While they are perfect for trade shows, you can also find them in retail showrooms, shopping malls, car dealerships, your local pharmacy, and even your doctor’s office. Other uses include airports, schools, churches, hotel and bank lobbies and much more.

Banner stands are dependable and the easiest way to renew excitement in your brand and really insure the visual impact to get you noticed. The truth is, banner stands will enhance your marketing effort and reiterate your message every time someone looks at it. Let’s take a moment to review the many banner stands on the market today to get you familiar with all the options.

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Product Showcase: Pop Up Displays

Built since 1999, our premium brand 1UP Pop up displays have been exclusively produced by Affordable Exhibit Displays, Inc. With it’s classic curve appeal this trade show display series combines big strength and reliability in a compact size. Our complete line of portable display packages have everything you need to start promoting your business and brand.

DOWNLOAD NOW: Pop Up Display Comparison Sheet

First, choose your size: table top or full height – 4ft up to 20ft. Then choose your panels: Premier® brand Velcro Receptive Fabric Panels or Photo Quality full color custom printed graphic panels. Your panels will automatically click to the strong and sturdy aluminum frame using its’s magnetic channel bars. And your entire pop up display packs down into a convenient rolling travel bag or compact shipping cases. With your choice of configurations from table top to 20ft units, and beyond, we have the set up to fit your needs.

Plus, all pop up displays effortlessly set up in under 30 minutes or less with no tools required.
When designing your trade show display graphics, consider this —>> Your trade show booth should serve as a functional backdrop to attract attendees and direct them to learn more about your company. It should also have the ability to pack a larger than life impact encouraging them to take a closer look.

The 1UP pop up displays combine strength and reliability, with style and ease of use. This style trade show display is named “pop up” due to the frame’s infamous popping-up action. It is one of the most portable tradeshow display solutions available. We guarantee if you’ve ever been to a trade show before you have surely seen a pop up display.

The 1UP system features several unique advantages over other similar pop up display systems. The most notable feature is the fact that it’s a USA Made Product – made in Maine actually – and all fabrication plus graphic printing is completed in-house also at our Maine facility. The brilliant 8 color printing process will make your full color photo quality printed graphics stand out from the rest. Another great feature is the framing and magnetic bar system include a full Lifetime Warranty. Best of all, the frame has a ‘convertible’ feature allowing you to add on or subtract to form a larger or smaller backwall.

Eye Catching Full Height Floor Models Perfect to show off your brand at any trade show or marketing event

Quite possibly the MOST POPULAR is our 1UP full height floor model pop-up displays. With models ranging in size from 4ft wide to 20ft wide, curved frame or straight frame, gullwing or serpentine frame, there is a style for you. Choose from velcro receptive fabric panels or our high quality custom printed graphic panels. Included with your pop-up displays is our indestructible roto-molded shipping case w wheels. Other accessories also available are velcro mount headers, backlit headers, stem lighting and much more.

10ft Curved Pop Up Display
10ft Curved Pop Up Display
8ft Curved Pop Up Display
Attention grabbing Interactive Models make them stop and stare

It’s all amount MOTION! Attendees will have no choice but to notice your booth when you have our Interactive 1UP pop up displays. With accessories such as monitor mounts, iPad/tablet mounts and counter top inserts, your booth space will be the talk of the show. Play a slideshow or product presentation, have attendees interact with your website, sign up for specials or your newsletter or simply try out a new app. Interactive displays are the way of the future!

8ft Curved Pop Up Display with Media Kit
10ft Straight Pop Up Display with Media Kit
10ft Straight Pop Up Display with media Kit
Monitor, iPad, tablet mounts draw in attendees for the ultimate trade show experience

Create an interactive approach with your booth space using our 1UP monitor brackets, iPad or Samsung tablet holders. Your interactive technology will sure draw attention to your booth. And, that is what exhibiting is all about. ATTENTION!

Bundle & Save! All-inclusive package for the travelling exhibitor

Our 1UP Pop Up Display & Banner Stand Trade Show Backwall Bundle is the perfect combination of functionality and portability, enhancing your trade show experience. By simply adding a custom printed retractable banner stand to your pop up display, you’ll not only create depth in your booth space but you’ll also have additional “real estate” to promote your brand or products. Don’t forget: you can also utilize the banner stand in your office entrance when the shows over too – it’s double duty for your marketing efforts!

All included items pack into two square shipping cases that convert to a useable graphic podium to further enforce your brand’s message.

8ft Curved Pop Up Display with banner stand and podium kit
10ft Curved Pop Up Display with podium kit

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Our company is a family owned and operated company and as such, we have deep-seated family values and we focus on quality and on offering our clients a top choice of eye-catching and appealing tradeshow exhibits and displays. If you are interested in purchasing a portable pop up trade show display for your next trade show or event, contact us here!

Don’t forget to LIKE US on Facebook to see more of our portable displays and banner stand options!

Fun, Fresh Ideas to Step Up Your Trade Show Game

Trade shows might be for business, but they don’t have to be all business. It’s time to up your trade show game to make your investment worth your time, increase return and finally get people to engage in your brand.

Most people describe a trade show like this: people wandering up and down aisles glancing at booths with no rhyme or reason as to exactly why they are even there. Some of them were told by their boss to go make an appearance at the trade show, while others went there on their own free will. No matter the reason they are there, you need to remind them why they went. There are tons of ideas out there to help you embrace new business and bring new excitement to your brand. Don’t get comfortable and continue doing the same old thing. It’s time to shake things up and take your trade show experience to the next level with these fun, fresh ideas.

Up Your Marketing Game

The right marketing before a trade show event has the ability to get people talking, sharing, and engaging. You can go all in or stick with a budget. And with the addition of social media, organizations large and small are finally embracing before the show marketing.

Create some hype before you arrive on the trade show floor by utilizing a partial reveal just to get people talking. For instance, include a statement in your marketing that mentions something huge will be revealed at the show but only to those who visit your booth. What’s the big surprise? Well thats is up to you. It could be:

  • A big company announcement
  • A new sponsor or collaboration reveal
  • A prize for a contest winner

The whole point is to cause curiosity and draw attention to your booth at the show. The best thing that can happen to you at a trade show is a crowd!

Marketing Made Fun

Here’s where the fun comes in. It’s all about involving your attendees and making them want to participate in marketing your business. Here’s the trick though – it has to be easy! If it’s complicated, most people won’t engage. Try to stick to simple ideas that no one can say no to.

Humor: Create a “hidden” camera scenario where something unexpected happens and you record your attendees’ reactions to things. You could even stream their reactions in real time if you have the right type of audience.

Scrolling Message Board: Utilizing a large screen within your booth space or in the middle of the trade show floor, encourage attendees to post on social media about your company at the show, using a certain hashtag or emoji to get on the message board. You’ll be surprised how this will motivate people to do some silly things to get on that message board. All the while, they are promoting your brand or company with a simple post on Facebook or Twitter!

Interactive Walls: It could be as simple as creating one out of post-it notes, a whiteboard or chalkboard surface. Propose a question and ask people to respond or invite them to post their business card to show that they were there. When they show is over, you could post a photo to boast how successful your show was and ask if they can locate their contribution.

Mini Contests: Throughout the day, host quick contests to draw in with attendees walking by your booth. Make themes based on well known games, like would you rather or Simon says. Your prizes should be worth their time so you’ll not only draw in willing participants, but you’ll also create buzz and give people a reason to stop by your booth.

Photo Booth: Trust us, photo booths aren’t just for weddings! As each attendee walks onto your exhibit floor, give them a mask or a prop with your booth number written on the back telling them to visit your photo booth. They will be so intrigued, that they’ll have to stop by your booth for a photo. A little bit of fun not only entertains it serves as a great conversation starter as well.

Offer A Mid-Show Snack: Just as the mid-day slump rolls around, so will you offering up a mid-day goodie! Stroll the exhibit hall with an an ice cream cart or a popcorn cart. Just make sure your snack offering is portable and branded with your logo. That way you can serve a refreshing snack throughout the exhibition floor, with the intention of enticing people to visit your booth.

In Conclusion

One of the best ways to switch things up at your next trade show is to create an unexpected experience. The goal is to condition your audience to expect the unexpected. Surprises are some of the most memorable aspects of life so take advantage of this even at a trade show.

Trade shows can either be really fun and memorable or really boring and not worth your time. The decision is yours. But one thing we’ve learned from our previous trade show experience is this – we should all embrace the trade show with a smile and a laugh.

Face-to-Face Marketing in a Digital World

Social media and online advertising are certainly proving to be the wave of the future. We’re more connected than ever before, yet there is still disconnect when it comes to marketing. In many instances digital marketing is a super convenient way to get your brand and products in front of a large target audience, but not without some challenges. Overcrowding on some social media platforms tends to make it difficult for brands to engage without increasing their marketing budget.

In reality, having a presence online and face-to-face should both be an essential part of your marketing strategy. However, when trying to instill value in your product or service there’s only one technique that works time and time again…networking. Yes, good ol’ fashion, face-to-face networking! And can you guess where the easiest place to do this is? Well, a trade show of course!

NETWORKING WORKS, PERIOD.

Maybe you love it or hate it, embrace it or avoid it, networking is quite possibly one of the simplest, most effective tools to market yourself or business. But, the effectiveness is up to you! Many of us approach networking with good intentions – think of that stack of business cards from your last trade show collecting dust in your desk that you haven’t touched. Or the hundreds of LinkedIn contacts you’ve actually never met (or chatted with for that matter).

Don’t worry you’re not alone! We all know how incredibly important face-to-face marketing is, along with community involvement, yet we all try so hard to avoid it. The hard truth is it’s possible networking might be the missing piece your marketing strategy needs to boost your efforts and see a spike in sales.

FACT: 74% of trade show attendees say that they have a more
positive opinion about the company, brand, product or service
being promoted after the event.
Source: EventMarketer.com

Have you considered attending or exhibiting at a trade show yet? Trade shows are all about building relationships – simply getting to know someone. Asking questions and really listening to determine if they are in fact the potential client you’ve been looking for. There’s something special about being present, making eye contact with someone and showing them the confidence you have in your company.

Rather than try to cut through all the social media noise, start by attending a few local events or business-to-business trade shows. Just remember to keep an open mind – you’re creating long term business relationships here, so it won’t be a fast process.

BUT BE SOCIAL ONLINE, TOO.

There’s no better place to network than at a trade show. So by combining the social aspect of marketing before or after your trade show can most certainly benefit you as well. Here’s a few examples:

Before the trade show: connect with your existing clients online or on social media to let them know you’ll be attending and would like to meet up.
At the trade show: take a pictures with clients (new and old) at your booth to build awareness about your show presence.
Before the trade show: Use social networks to gauge your clients most pressing needs and interests.
At the trade show: Speak with clients about these needs to create a more valuable in-person experience.

Digital communication provides a great opportunity to keep customers and prospects engaged long after the trade show doors have closed.

FINAL THOUGHTS.

Whether its online or social, marketing should always be consistent and always follow through on your brand awareness. Consistency builds trust, and in turn a long lasting business relationship. It’s this constant communication that will keep the dialogue with prospects and customers fresh and lively year-round.

In the end it all comes down to positive audience engagement, both digitally and in-person.


DID YOU KNOW: YOU ONLY HAVE 3 SECONDS TO CAPTURE THE ATTENTION OF ATTENDEES?

Now’s your chance to get creative! Since 1994, our family owned company offers quality trade show display products, providing exceptional customer service to each and every one of our customers worldwide. Lucky for you we have “all things trade show” in one convenient place online – www.AffordableDisplays.com.

So start envisioning your own trade show display today. And the best part is we’ll be here to guide you throughout the entire process!