While regulations continue to ease, trade show attendees and marketers alike are still having a challenging time this year as viruses and other illnesses are affecting the event business. Questions like these are still in the forefront of every event marketer: Continue reading “What’s Next for Marketing Events?”
When it comes to which trends we believe will prevail in 2022, trade show organizers alike have a wide range of opinions. However, there are some constant themes, including the importance of quality above quantity, the continued product shortages, and networking concerns.
Here are 8 trends we see may be sticking around for the coming year. Continue reading “Top Trade Show Trends for 2022”
If a picture is worth a thousand words, trade shows are the ideal place to take candid pictures. Exhibitors, after all, invest a lot of money to create a visual presence at each trade show. Trade shows serve as a rich setting for capturing photographic memories that may be repurposed in a variety of ways, thanks to enticing booth design, bright signs and graphics, demos, seminars, and other activities aimed to enhance booth traffic. 🔥HOT TIP🔥 Use your trade show as the perfect time to gather photos for your website or promotional posts on social media. Continue reading “Picture Perfect: Useful Photos to Take at Your Next Trade Show”
Due to the recent pandemic, many companies have been forced to rethink or reinvent their marketing strategies moving forward. Scheduled trade shows have been cancelled or postponed to 2021, but don’t push your 2020 marketing goals to the wayside just yet. By pivoting your marketing goals now, this will allow you to stay on track rather than letting your efforts fall stagnant. Continue reading “Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show”
Branding solutions to promote your business during any virtual meeting!
Because of the current health crisis, all our usual habits are being disrupted—most notably our social habits.
Gone are the days of stopping by your favorite coffee place before work, catching up with a friend over lunch, or bringing the kids to the park after dinner. We’re all having to get creative or even re-imagine the ways we usually connect now that we’re spending so much time cooped up.
For most of us, the routines of everyday life provide plenty of social engagement—even when we don’t necessarily want it! But now we must actively create that engagement. Technology certainly allows us all stay connected in more ways than one, but there are many other ways to connect with a little creativity. Here are just a few tips to stay connected during this period of social distancing.
Thanksgiving is mainly about expressing gratitude for family, friends, food, more food and possibly football. But don’t miss out on the opportunity to market your brand through the holiday as well. Here’s how to get creative with our TOP 5 Thanksgiving marketing tips!