How A Modular Display Can Grow With Your Business

ISOFrame Wave modular display system
Learn how a full flexible modular display system can be the right fit for your business and brand.

6FT, 8FT, 10FT, 20FT, 30FT, OH MY!  Avid trade show exhibitors know how frustrating it can be to bounce from one show to the next and have different booth spaces at each event.  A 6ft display certainly doesn’t fill a 30ft booth space.  Well, it does but then your booth space looks sparse.  That’s where a modular display system is the perfect solution to the many size booth spaces your business can encounter.    

A modular display system is a one model fits all size booth spaces.  With the flexibility to to minimize or maximize on your booth space a modular display can be the exact style trade show display your business is in need of.   A modular display is constructed with individual units set to a standardized size that connect together allowing the user to add or subtract the individual units.  This provides flexibility for a variety of different booth space uses.

The perfect example of a modular display system is the ISOFrame Wave modular display by AffordableDisplays.com.  This modular display is the first fully flexible customizable trade show display system with connecting panels that can be shaped and curved to fit your trade show booth space.  Each individual section is 31.5” wide allowing the user to create a backwall fitting the individual show needs.  Plus, the biggest benefit to the ISOFrame Wave is the ability to shape the panels as needed as well.  Curving back to front or front to back, angling, shaping and contouring the booth space can provide a huge benefit to each event.

The ease and beauty of the ISOFrame Wave is the unique FastClamp locking system.  It provides a tool-free assembly with this patented connector system which give you the total flexibility of your ISOframe system to flex 180 degrees in both directions.  Just flex the entire display wall into the trade show booth space at each venue location, extend or reduce as your conference space requires. All thanks to the unique and patented Flexi-Wave linking graphic panels.  The high quality full color printed graphic panels magnetically attach onto the framing for easy installation and replacing or updating of graphics.

ISOFrame Wave modular display
ISOFrame Wave modular display has unlimited trade show floor layouts .

Our ISOframe Wave Brand modular display graphic panels are manufactured exclusively by Affordable Exhibit Displays at our Maine, USA facility so you can expect high quality with this display booth. We aim for a trouble free life for your display and include a Lifetime Warranty on the ISOframe hardware components. If any issues arise due to hardware manufacturing defects the parts will be repair or replaced at no charge.  Everyone wants good quality results – not only at the time of purchase but for the future as well.

On top of the unlimited flexibility options there are so many accessory options to further provide usability to the ISOFrame Wave.  To name a few options, media screen monitor mounts, podiums, shelving, doors, literature holders, slatwall, end caps, storage rooms, and more.  A super strong frame means that graphics hang perfectly and heavy media screens and useful table attachments can be attached easily – all without tools of course – in true ISOframe style.  The aluminum framework is easily assembled and all hidden for maximum visually graphic effects.  

Easy to transport with a tool-less assembly make the ISOframe Wave unit the perfect modular, self-build display and exhibiting system made today.  Add independent circular podium or rectangular podium or LED stem lighting to highlight your full color graphics.

With these benefits in mind, take a moment to research the many options the ISOFrame Wave modular display is able to create a totally new and different look that can still work in small and large trade show floor spaces.

How to use the 5 Senses at a Trade Show Event

Learning how to engage all of your 5 senses at a trade show, conference or event may seem like a daunting task but we’ve got a few tips to get you going.

A trade show is full of sensory overload.  And being a company that sells trade show displays we’d typically blog about well… trade show displays. But this post focuses upon a whole different take on a trade show.  Meet your 5 senses: sight, sound, touch, smell, and taste.  It’s called sensory branding.  According to WikipediaSensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. Brands can forge emotional associations in the customers’ minds by appealing to their senses.”  

It’s pretty easy to say that sight would be the most important at a trade show but the other 4 senses contribute considerably to the overall value of attending or exhibiting at a trade show.   The ultimate secret to creating an experience around your trade show display is to integrate the full 5 senses, not just one or two.  Here’s how you can do just that.

  • Sight: Let’s start with the most obvious of the senses.  As you would expect sight is the most important at a trade show.  The many colors, the lights, the people, the interactions, the constant need to read each booth as you pass by, products galore to look at, competitors, hundreds of individuals weaving in and out of traffic flow, and then commotion within your own booth space.  That’s a lot to take in – even for the most seasoned exhibitor.  That’s why it’s important to ensure your own booth space is clean, clear and concise with its message.  With so many other distractions it’s important to ensure your booth space focuses on directing and controlling where the potential customer is looking and for how long.  Oh and of course that your message and brand is understood immediately.
  • Sound: A trade show floor is bustling with noises.  The overhead speaker, the hundreds of conversations being crossed over one another, booth spaces with videos, live presentations, and so on.  To get past all of that noise why not try and create an environment within your booth space that is inviting enough that attendees will want to stop and maybe even take a break from all of the commotion.  Couches, chairs or a quiet meeting area just might be the ticket. 
  • Touch: Think about the last time you went to your local department store.  What sense did you use the most while you were there?  Touch.  You touched anything that caught your eye, anything that interested you, anything that sparked you to want, need and then ultimately buy.  Think about it: before you bought it; you touched it.  How does this relate to a trade show?  Simply remember to put your best foot forward and give customers the ability to touch, feel, and try out whatever it is you’re looking to sell.  And, if you don’t have a tangible product that you are selling then make sure you have enticing giveaways.  The giveaways can reel in potential customers in the same way an actual physical product can. 
  • Smell: Believe it or not, the smell is considered to be a fast track to the part of your brain that controls both emotion and memory, two very prominent factors behind why we choose one brand over another.  If you can create your own smell within your booth space then do it.  You may think well I don’t sell candles or fragrances.  That’s okay.  What you can do instead is make sure you at least smell nice.  Sounds funny but who doesn’t sweat like crazy at a trade show.  So keep deodorant, hand lotion or even your favorite perfume handy. You also need to be enticing just as much as your product and booth space is. 
  • Taste: This, of course, is the most important sense when you sell an edible product.  For example, let’s say you sell a Gluten free, Dairy free and Soy free cookie snack.  I know what you’re thinking. YUM!  Just having a trade show backwall describing your special yummy cookie isn’t going to get you more business that’s for sure.  Your product is free of a lot of components that are in most food today so to actually sell it your potential buyer they must taste it.  Looking at a pretty backdrop or packaging isn’t going to sell your cookie; it’s about actually tasting it.  Always, always have samples on hand.  That’s the magic touch to your booth space so make sure you have enough samples on hand to entice passersby to stop and want to taste but most importantly know your product exists and then to buy your product.  

At the end of the day if you can’t hit all of the 5 senses within your booth space it’s okay.  Just be aware of how they all do affect overall trade show floor experience.  Try to do what you can to keep the 5 senses in mind and focus on the ones that will best propel your brand and brand experience with your potential customers.

A Small Business Marketing Staple

Table top display boards
A table top display is a no fuss marketing staple for any size business.

Sometimes big isn’t always necessary, needed or allowed.  Not every marketing situation requires a large display.  That’s where a great table top display comes into play.  With an array of sizes to choose from there is always a great option.  Our most popular are the Promoter tabletop display boards and the AcademyPro table top displays which have been created to offer easy setup. Once the show is over the boards simply fold back up and packed away.

USA Made Promoter table top displays is offered in 3 size series.
USA Made AcademyPro table top display series is offered in 4 different size series.

This type of table top display is among the most affordable.  Plus, at the same time is one of the most popular choices which performs well in all trade show venues. The textured carpet like fabric of these tabletop display boards which can easily accommodate any graphic utilizing the hook side of velcro. Graphics easily adhere to the velcro receptive fabric making the graphics interchangeable. As exhibitioners know, creating a trade show display that draws a crowd is vital and is the purpose of any trade show.

Not all table top display models are created equal

However, this is a buyer beware item so keep in mind that not all table top displays are created equal.  Sure you can find a 3-panel table top display on Amazon for $69 but how long it is going to truly last.  Why not purchase a new table top display that is worth it knowing that it will last the test of time because a full Lifetime Warranty is offered for both the Promoter and the AcademyPro displays.

Lifetime Warranty – No questions asked! Have confidence in knowing you’re covered

A typical panel table top display is covered in a velcro receptive fabric.  This environmentally friendly Premier® Brand Fabric keeps the environment in mind.  Premier® brand fabric is manufactured with a high-quality polyester fiber made from 100% certified recycled plastic PET bottles.  Now offered on our site these table top displays can be chosen in several vibrant colors such as 3 blues, 3 grays, black, tan, burgundy and forest green.  A Promoter display with eight yards of fabric would keep 80 plastic bottles out of a landfill. This velcro-receptive fabric covers the front and back of your panels allowing you to display laminated prints or mounted prints with ease. Changing or updating your message has never been so easy!

Eco-Friendly Premier® Brand Fabric is quality with the environment in mind.

The USA made AcademyPro Panel Display is available in only a 3-Panel Style but is available in 4 panel heights – 18″ high, 23″ high, 28″ high & 34″ high.  Our AcademyPro tri-fold presentation tabletop consists of an 22” wide center panel and two 11″ wide wide panels with hook and loop Premier Velcro receptive fabric which allows for unlimited changing of your printed items or photos. For added strength and durability, the fabric panels are constructed with internal aluminum hinges, sturdy interior fiberboard and black PVC protective trim. Includes your choice of standard Premier fabric color.

A Table top display is prefect for many uses

Perfect for any on-the-go presenter, college fairs, job fairs, small business or trade shows with height or size restrictions.  Both of the Promoter and AcademyPro brand tabletop display boards are offered as a double sided allowing the purchaser to select different colors.  Proudly manufactured in Maine, each table top display brand is 100% USA made.  By selecting top quality components, these table top displays are a good long term investment for trade shows and they can also be used to give quick one-time presentations.

To view the different types of tabletop display boards, feel free to visit the Affordable Displays website, www.affordabledisplays.com, and choose the correct tabletop display boards that will work best for your product and for your display needs.