How to be a Trade Show Workaholic and Work that Booth Space Like a PRO

Become a better trade show exhibitor with our Pro tips
Simple tasks you can incorporate into your next trade show, conference or marketing event.

A workaholic can be defined as a person who compulsively works hard and long hours.   If you’ve ever prepared for, been in charge of, or walked the floors while at a trade show then it’s pretty obvious that is what one needs to be when involved in the planning of a trade show.  Even though all of those long hours have been put into the preparation in the days leading up to the trade show you can’t forget that there is still the actual day or days of the trade show event still left.  Now the fun truly begins when you need to turn from the educated trade show planner who knows what drayage is to booth space worker.  And so the workaholic in you continues with these simple tasks you can incorporate into your next trade show, conference or marketing event. 

Who should work your booth

Tradeshows are ideal if you get as much mileage out of your face-to-face meetings as possible.  The challenge is which of the staff is actually right for the job of ‘booth staff’.  You’ll want to choose the right people with the right knowledge of who the attendees are needing to learn from.  For example, if you are recruiting sales staff then make sure both HR and some sales staff are attending.  If you are pushing your wholesale line of products then you’ll want the wholesale sales staff there and not the IT guy who knows nothing about both sales or your wholesale product  lines.  Then you’ll want to make sure they are prepared to actually work the tradeshow booth.  Buy an audio book to have the staff listen to or even just a simple YouTube video or two can go along way in refreshing the staff on how to look, act and feel the days during the show.   A trade show ultimately might be about sales, sales, and more sales but it’s also about building and retaining relationships.  So make sure they put the best attitude on!

Getting people into your booth

It’s really quite simple.  Be friendly, make eye contact and smile.  But more specifically ask people one of the following things:  (1) “What brings you to the show today?”  (2) “We’ve got ‘X’ being raffled off today and just a business card will get you entered.  Would you like to join?”  (3)  Have you… fill in the blank with what question is best to ask attendees to see if they qualify as your ‘hot target’ or not.  Our client Custom Service Solutions figured out through their past shows that asking the simple question, “Do you use compressed air your shop?” quickly qualified attendees on whether or not their one-of-a-kind product MiJet would be useful or not.  Think about what hotpoint you can ask to get more potential attendees to stay in your booth space.

Do offer swag

Circulate the logo swag.  Your staff’s most valuable job next to getting attendees in your booth space is giving away your branded promotional items.  Have your staff circulate through the show giving out swag.  Our best advice is to make your sway an easy to carry, memorable and we hope useful piece of swag they will want to keep and use.  Everyone gives away pens, yeah they are useful but definitely not memorable.  Or just want something fun instead?  How about something like silly putty in an egg that will surely put a smile on their faces. Sometimes, it pays not to give away too much for free though. If your swag is expensive like a stainless steel water bottle (Love those!) or a sampling of your own product then save it for the ones who will truly gain from your giveaway.

Do have a raffle

Collecting business cards is crucial at a trade show.   After all it’s your mailing list for after the show.  And the best way to collect business cards is to hold a raffle.  A great idea is to have raffle off an item or items that are the ‘it’ item of the month.  Something that is so super-cool everyone will want to stand in line just to put their card in your raffle fish bowl.  The busier your booth space is the more other attendees will want part of the action.  Of course, don’t forget the after show raffle work too.  Send out an email thanking them for participating and softly let them know they didn’t win, but invite them to join your mailing list or an upcoming webinar you’re hosting.  

Impress upon show etiquette

Do NOT whatever you do – remember no one cares if your feet hurt or how tired you are – do not ever sit in your booth space.  Even if there is a chair in the booth leave it empty.  Improving your trade show image is also important and standing up looking ready for anything is one of them.  Plus, if you were not the one who planned this booth space be respectful of the time and effort that went into it by not sitting.  The point of a trade show is the face-to-action so get out there in front of as many people as possible. Your company is paying hundreds to thousands or even tens of thousands for you to be there and a trade show is ultimately a short period of time.

A Classic Style Trade Show Display That Just Keeps Drawing Interest

We'll explain the perks on this classic style trade show display.
This classic style of portable displays is able to pack a big larger than life impact to users encouraging them to take a closer look, drawing interest to what your brand has to offer.

A trade show display has the #1 job of capturing first and foremost as much attention to your little show booth space as possible, but it also has several other important functions. Your trade show booth can serve as a functional backdrop to attract attendees eyes and direct their movement where you want them. The pop up display offers all of this and more!  This classic style of portable exhibit displays is able to pack a big larger than life impact to users encouraging them to take a closer look, drawing interest to what your brand has to offer.  We’ll explain the many perks to this classic style trade show display and explain the #1 pop up display brand.

QUALITY HARDWARE – 100% USA MADE

The 1UP pop up is manufactured piece by piece by Affordable Exhibit Displays ONLY. Since we have been manufacturing for this particular style display since 1999 you canhigh-quality quality components with this pop up display. Take a look and compare – link to compare .pdf …  The better product we develop the better end results you, the end user – will receive. We aim for a trouble free life for your display that’s why we offer a Lifetime “No Questions Asked” Warranty on the 1UP frame components.  With a <1% repair rate you can be sure the 1UP trade show display will prove itself show after show.

PORTABILITY THAT JUST POPS UP

Compact & Convenient!  The 1UP pop up display brand gives you the classic curved look and feel all with virtually seamless larger than life graphics. The 1UP packs down into 2 wheeled shipping cases, is straight-forward to set up, ship, and transport even for the most rigorous of trade show schedules.

THE VERY BEST FRAME SINCE 1999.

The 1UP pop up display offers the most durable pop-up frame available. It’s the #1 pop up trade show display!   The virtually unbreakable accordion framing is self-locking with neodym (super amazing strength magnets) autoconnect magnetic locking bars. It instantly pops up and ‘clicks’ effortlessly into place with no additional connectors. The framing is constructed of 1/2″ square aluminum tubing – meaning strong and rugged for a lifetime of usage. Some other inferior models may use round tubing which is more susceptible to bending and breaking which only means repair headaches for you.

PHOTO QUALITY GRAPHICS

Make an impression on clients and prospects with the highest quality, longest lasting graphics.  A pop up display with graphic panels will provide that visual impact you are looking for.

For most of us a picture is comprehended faster than reading text.  That is what is great about the graphic panel – a picture speaks louder than words!  Make a clean and clear presentation with a high impact Graphic Panel on your 1Up pop up display. Set up and break down is simplified with the self-aligning graphic panels.  The mating magnetic will do all the work and just ‘snap’ together.  Don’t forget about a pop up display showing off your brand with a great graphic design.  Read why the graphic design of your trade show display is the #1 success factor.

TROUBLE FREE SHIPPING CASES

The quality continues right down to even our shipping cases. These roto-molded cases are patented. These cases offer heavy duty built-in rubber wheels as well as a lid that is fastened with cotter pins for easy accessing. No worries about broken wheels or lost lids with these cases. Extras like these only begin to tell you how quality of our 1Up pop up is unequaled.

A bigger bonus: a finished wood counter top and full color graphic wrap creates and transforms your dual shipping cases into a branded podium workstation!  

HIGHLIGHTING HEADERS

With optional highlighting accessories such as our backlit header.  This custom logo header spans the curve of the 1UP and is typically backlit with illuminating connecting light bars to make your logo, brand and specific message stand out.  The bonus to the backlit header is the lighting not only illuminates your name but also the width of the panels underneath providing a warm glow throughout your booth space.

DIGITAL PRESENTATIONS AT ITS BEST

Utilizing technology in a pop up display is a trending theme.  The Media kits offered by the 1UP is multi-use for a wide variety of monitors with the Vesa compatible mount being able to support a 17”-32” size monitor weighing no more than 40 lbs.  The most popular trending technology to integrate into the 1UP is the use of an iPad.  The 1UP iPad mount allows for exhibitors to easily connect to apps or the internet with attendees standing right there.  Add even more function to the 1UP dual case podium kit by adding in an iPad insert into the finished wood counter top.

TRADE SHOW ACCESSORIES

There are a variety of accessories like media kits such as the monitor or iPad mounts, podium kits as mentioned above, plus other style pop-up counters and LED stem lighting to further illuminate the display of your brand message.

CONVEX GRAPHIC PANELS

The 1UP is designed to accommodate graphics on both the concave front and convex back for island applications.  The 16ft or 20ft Serpentine style 1UP combines the use of both concave and convex sides of the framing giving the trade show booth space a feeling of movement in the shape of an ‘S’.

MANY CONFIGURATION OPTIONS

The 1UP brand offers a size and shape for every budget and use.  From a 4ft wide mini table top display, to towers and built to fit a 20ft trade show booth space.  Plus, all of the in between sizes too such as 6ft wide, 8ft wide which is the most popular and 10ft wide floor units.  The table top display pop up style is offered in 5ft wide, 6ft wide which is the most popular and 8ft wide table units.

As Affordable Displays offers in-house printing, our company will expertly handle all the custom printing for the 1UP pop up display brand and we offer the steadfast assurance that the graphics printed will be thoroughly inspected for quality during the printing process. To gain more insight into the benefits and features of the very latest and innovative pop up displays, take a moment to go through the AffordableDisplays.com website.

Our company is a family owned and operated company and as such, we have deep-seated family values and we focus on quality and on offering our clients a top choice of eye-catching and appealing tradeshow exhibits and displays.  If you’re willing to attend a trade show, make it worth your while.  Go the High Impact route and choose one of our Graphic Panel pop up packages!

Affordable Displays does not just sell tradeshow pop-up displays but also table top displays, banner stands and outdoor tents and feather flags.  

Educate Yourself on Trade Show Industry and Exhibiting Terms

Exhibiting made simple with these helpful trade show terms.
Ever wonder what certain words mean in your exhibitor packet. We’ve got a list to help you get through all the extra jargon.

For anyone who attends trade show locally or across the globe you know that the terms listed in your Exhibitor Packet can be extremely confusing especially if you are a new to trade shows. Words like A/V, drayage, riser, skid, I&D and W&B — what do they all mean?

Although it doesn’t seem like you need to know the meaning of all trade show terms, these are all an important part of the process leading up to, during and even after the show.  

Get started now by downloading our
affordable-displays-glossary-trade-show-terms now.

Although it may seem like the most important part is of course your trade show display, knowing the difference between an Convention Center and a Pavilion, or a cross aisle booth versus an island booth, can save you time and trouble the day of your trade show event.

Now that you’ve had a chance to familiarize yourself with the most common trade show terms, you might be wondering when trade shows became so complicated! That’s where AffordableDisplays.com swoops in to save the day! We’ve been in the trade show industry for over 25 years and we’ve learned alot. We’ve also produced thousands upon thousands of trade show displays and banner stands within this time so it’s easy for us to explain the ins and outs of a trade show. Explain what to do and what not to do–that’s our job. You’re job is to show up and look amazing!

#1 Trade Show Success Factor

Trade show success depends upon applying 1 most important piece of criteria.
Read about what the absolute number 1 factor to trade show success is.

Your trade show success is dependant on just one factor — your graphics.  And, if executed with proper planning, high resolution imagery, and maybe the help from a professional graphic designer your booth will be the busiest space at the show.  The placement, coloring, and logo layout execution is critical to ensure the first impression generates the buzz from attendees throughout your days at a trade show.  Keep in mind: studies conducted by the Center for Exhibition Industry Research have found that visitors peruse a display about 3 to 5 seconds before making the decision to walk on or stop to talk.  A trade show is the most ideal opportunity for businesses to personally interact with their exact targeted market making the graphics of your trade show display the #1 success factor in hitting it big.

3 Reasons Why A Branded Booth Space Is So Important  

Reason #1
Who cares?  

Do you think attendees really care about what your trade show booth graphics look like?  One might say absolutely because at the end of the day your branded graphics will make the difference whether attendees will WANT to take the time to stop and listen to what your booth staff has to say.

Reason #2
No one wants the question mark face.

It’s a very common facial expression given when attendees glance over at your booth space, then glance at you, then glance back towards your booth space ultimately just not being able to connect the dots and ‘Get It’ aka get your point and purpose of your brand. You don’t want this face to happen!

Reason #3
How’s about a big plate of embarrassment!  

That’s what you’ll be handed time and time again during the show.  If attendees aren’t caring enough to stop or when they wind up with a big question mark face the outcome will be the booth staff standing around just plain old embarrassed at how the branded booth space behind them is being presented.  You don’t want this either!

3 Simple How To’s to Tackle Your Booth Space Graphics

How To #1
Keep It Simple.  

The key to creating the most effective and attractive display layout is to just keep it simple.  Create your graphics around one central idea, USP, core service tagline or concept.  This way you can keep the text to a minimum making the entire concept easier to comprehend within the 3-5 seconds.

How To #2
Logo and Layout.

First and foremost your business’s logo and branding should be placed front and center.  The addition of your tagline or slogan should be placed near the logo to physically connect the two together.  Plus, ALWAYS put your web address.  It’s much easier to remember than any phone number or physical address.

Readability factor #1  Attendees read from left to right.
Readability factor #2 The average eye can read 1” of text height for every 10ft they are standing away.

How To #3
High Color Graphics.

3D Eye-catching, life size, full of color graphics is the difference between a strongly communicated brand and a weak one.  Branding and coloring is what will ignite the eyes and brain connection to force attendees to stop and take notice of your trade show display space.  Our biggest tip is to ensure you’ve chosen graphics that are high resolution to truly gain the impact you are striving for.  High resolution imagery will carry your brand and take it beyond actual words.