Valuable Trade Show Staffing Guidelines

It’s true that the success of any action hinges on how prepared you are. The benefits you reap at any trade show relies heavily on well trained booth staff and how they interact with prospective clients or attendees on the show floor. Before sending your booth staff out in the field, make sure you’re providing them with the support and training they need.

In this post we’ll give you our best advice and best practices when it comes to choosing staff for your trade show booth, responsibilities of staffers, concerns when preparing your staff for the show floor and budgeting.

Staffing is only one part of the trade show planning process though. For additional tips when planning for an event, download and print our handy trade show checklist:

Trade Show Checklist Download

DOWNLOAD NOW: Printable Trade Show Checklist

Types of Staff

Before finalizing who is best within the company to staff your trade show booth, review the responsibilities and job titles you would like to accomplish. Here’s a short list of some of the most common roles performed by trade show booth staffers.

Hosts – Your welcoming committee! They are the first face of your company. They might also distribute promotional materials, direct attendees inside your booth where they can speak to sales staff or encourage them to interact with games, contests or product demonstrations.

Presenters – You might consider them skilled public speakers perfect for giving presentations or product demonstrations. Good presenters will have the ability to keep your prospects engaged and entertained while educating them on your brand and its capabilities.

Crowd Gatherers – Similar to the host, but outside the booth. Wandering the aisles and areas surrounding your booth, crowd gathers engage with attendees asking them questions to draw out any interest in your products and direct them to your booth to learn more.

Sales and Lead Gathering – These are your most skilled sales professionals considered to be experts at pitching your products and services. They are the masters at qualifying attendees. They are also tasked with collecting lead data and passing them off to your company’s inside sales staff for follow-up post-show.

Pre-show Training

Even the most well designed and engaging trade show booths won’t survive the show floor without the best staff manning your booth. Consider the direct impact of untrained staff and what’s at stake – the perception of your brand to the public eye. Poorly trained staffers could significantly diminish your success, while properly trained staffers increase the overall performance of your trade show campaign and make exhibiting at trade shows worth the investment.

Friendliness and People Skills – This might go without saying, but projecting a warm and professional demeanor will undoubtedly help your brand at any event ten fold. People remember when others treat them with respect and are courteous. A simple handshake and a smile with every visitor entering your booth goes a long way. Staffers should always greet attendees with proper manners and use polite language when speaking. Approachable employees that can relate to and interact with different types of people are essential for the trade show floor.

Image Standards – The importance of maintaining a clean-cut, business casual dress attire creates a professional image on the trade show floor. Every member of your team must understand untucked shirts, dirty clothing and wrinkled attire are a turn off and project a less than professional image for your brand.

Product and Sales Training – Training booth staff should be on the top of your trade show planning list. Every member should be informed and trained on the products or services you’ll be promoting at your event. This ensues confidence in staffers when communication and building trust on the trade show floor. They should be able to answer questions on the spot and pitch your marketing message. Have staffers role play before the show so they have time to rehearse and feel confident when the real day comes.

Defining Roles and Responsibilities

Before choosing booth staff, consider your organization’s goals for the show and make a list of what’s required for staff members. Skills, knowledge and competence should all be on the top of your list, including personalities and skill sets. Then break down the different roles and responsibilities of staff members (i.e. host, presenter, crowd gatherer, sales and leads) and prepare staff for what’s expected of the individual in the assigned role. Choosing the proper person within your company ensures they will be able to effectively perform their duties on the show floor. Be very clear about expectations so your staff understands what your company is looking to accomplish by exhibiting the show.

Teamwork

Teamwork Makes the Dream Work – Teamwork is essential when creating a winning trade show marketing team. Look for team players who are not only great at sales and marketing, but who also work well in a group setting. Team players align their values with each other and work together to accomplish the same goal.

Diversify – Forming a group of staffers that have diverse personality types will encourage them to think outside the box and create a stronger unit. Encourage team bonding before any trade show event, such as team lunches or team building activities outside of the office.

Budgeting

Your booth trade show staffers are your biggest marketing asset but can sometimes be your biggest expense. Booth staff makes up an average of 20% of your trade show marketing budget, so make sure you pay close attention to expenses. Careful planning and coordinating to get the best deal for the group going to the event can help drive down expenses. Book airline tickets early to secure lower rates, check with hotels if they have group rates and shuttles for attendees. Alternative methods of transportation may need to be made so be sure to budget for taxis, buses, car rentals or other methods if necessary.

Final Thoughts

Visitors at your booth are coming to learn specifically about your products and services, so your booth staff should be as knowledgeable as possible and be ready to answer questions. New prospects want to feel like they can trust your company is an expert in its field, so giving booth staff the proper tools through education and training are a must for marketing success.

Don’t be so focused on pitching products that you forget to listen! Booth staffers must listen while communicating your brand’s message, but also allowing attendees to share their problems and concerns is just as important. Remember: you want potential clients to trust you’re there to solve their problems and deliver on that promise once they become a client.

Make Your Trade Show Season POP With Our Fall Special

Gearing up for the start of your trade show season could mean purchasing a new trade show display. Lucky for you our most popular special is happening now! Take advantage of the savings today!

Trade show attendees are constantly bombarded with information overload  at shows. And fighting for the attention of all senses – sight, sound, smell, taste and touch – might seem like a daunting task.  So what can you do as an exhibitor to make sure your display stands out in the crowd?

10ft Straight Pop Up Display with Media Kit

In this day and age people want information now and without having to to do much to get it. By simply adding motion to your pop up display with a TV monitor or iPad tablet, you’re providing trade show attendees with an easy way to engage with and learn about your brand or products without having to ask.

Luckily, technology offers us new ways to engage trade show visitors. Flat screen monitors and tablets not only compliment your booth but they offer a great way to stand out from the crowd, get the attention of passersby and communicate your marketing message in seconds.

Motion graphics presentations play continuously on a loop throughout the duration of your event. Motion graphics don’t have to be a huge undertaking; they can be created using stock photos, commissioned photography, rendered art, text and video. They can be strictly visual or include music and sounds.

And as a bonus, you’ll get a lot of mileage out of these graphics. A single investment in a motion graphic presentation can be used to promote your company before, during and after your trade shows. For a pre-show promotion, put it on social media, your website and include it in your email broadcasts.

10ft Curved 1UP Pop Up Display with Media Kit, Podium and Retracting Banner Stand

At the event, create an inviting atmosphere with stools or couches that makes buyers feel comfortable entering or even relaxing in your space. Position monitors to play out to the aisles as a way to draw attendees into your space and you can also place motion graphics within your space. A warm, even soothing, environment can extend and enhance your engagement with visitors.

Another way to put your graphics to use after the event is during face-to-face sales meetings. Graphics can be played on demand on a tablet or smart phone to really put your best foot forward.

16ft 1UP Pop Up Display with Media Kit
10ft Curved 1UP Pop Up Display with Media Kit
4ft 1UP Pop Up Display Towers with Media Kit
8ft Curved 1UP Pop Up Display with Media Kit, Monitor & iPad

Small Business Marketing That Won’t Break The Bank

If you’ve ever gotten stuck in a marketing rut—you’re not alone.

Coming up with new and trendy marketing ideas starts to get hard, especially if you’re a small business, have a limited number of funds or have a small team to conjure up ideas from. We’ve all hit the inevitable marketing road block and thought to ourselves—“have we done all the marketing we can do?”

At AffordableDisplays.com, we face the same issues as any other small business. Trade show displays might be our thing, but that doesn’t mean every now and then we don’t hop on the struggle bus when it comes to marketing.

First things first, you absolutely need to invest in marketing in some way. Word of mouth is great, but only has the potential to take you so far. You would need a lot of momentum and a lot of customers for word of mouth to launch you to the next level. Spending money on marketing might pose a problem especially if you’re on a shoestring budget, which many small businesses are.

With a small budget in mind, here’s a few quick and easy tips that won’t break the marketing bank:

1. Business cards

Yup, the never fail approach to spreading the word. Business cards offer a quick exchange to anyone inquiring about your business and gives them all the tools to get in touch with you at a later date. And the good thing is that they aren’t as expensive as they used to be! You can get a box of 1000 business cards for under $50.00. Yes you read that right $50.00! That’s a small price to pay to have the ability to scatter your information wherever you go.

2. Networking

Networking online and in person is another great way to get the word out. This can be as easy as a Facebook or LinkedIn post letting your friends and family know about your products and/or services you offer. People who know you personally are more likely to check out your business and they may even share your information with some of their friends who may need your services as well.

3. Partnerships and collaborations

Partner up with other neighboring small businesses or any business that shares the same target audience as you. Go in together on prizes for a social media contest, set up a referral program or offer package deals together. It’s a great way to drum up new business for you both along with making new business connections.

4. Blogging

Starting a blog on your website offers the opportunity to to rank higher on more relevant keywords in google searches, along with keeping your website content up to date and shows that your business is active to new customers. Ask customers to subscribe to your email list. By sending regular email blasts to your customers this will keep you in the forefront of their mind and provide an easy way to regularly connect with your target audience.

5. Giveaways, coupons, discounts

Grab the attention of new customers quickly by offering a discount, giveaway or coupon code for first time purchases. It’s a low-risk, high-reward situation for them – a win-win really! List these offers on the homepage of your site or within the first few emails to new customers in order to hook them while you still have their interest and before they move on to someone else. Just make sure to state it’s for first-time customers only or it will chew a whole in your pocket pretty quickly.

6. Speaking opportunities

This may not be as scary as it sounds! It could mean guest hosting a webinar, providing a quote or tip for an article or appearing in front of an audience. Whenever possible, whether online or in person, always say yes even if they don’t pay well or at all. Announcing you’ve participated in an event as an invited expert gives you the opportunity to build major credibility within your industry and can often result in new connections you might not have made otherwise.

FINAL THOUGHTS

Marketing is a necessary evil if you want your business to survive and thrive, but as you can see it doesn’t need to break the bank. Actively invest in your business with these small business marketing tips to get the most out of any budget you may have. We’ve used each of these strategies in our business, so we can speak to their effectiveness. Even if it’s just a glance at a business card or a quick handshake at a networking event, even the smallest gestures can result in big business!

Trade Show Budget: Displays Under $1,000

So you’ve been given the task to search for a new trade show display – we find that very exciting, but you may not. Chances are you don’t know where to start or even what you want. There’s a lot of things to think about when searching for a trade show display (size, shape, travel friendly, graphics, etc.), but your trade show budget is definitely the most important.

Typically our first question to any of our customers contacting us for a trade show display is “What’s your budget?”. The easiest way to dwindle down your options when searching for a trade show booth is to answer this question first. Consider this: you can’t possibly start your search when buying a car or a house without knowing your budget, right? Well, the same goes for trade show displays.

So to get you started on the right foot (and because we like helping people), we’ve done the searching for you and compiled a short list of popular options worth considering for your next trade show display that are under $1,000.00. Which is great for your trade show budget!

Boost 31" wide Retracting Banner Stand

Boost 31″ wide Retracting Banner Stand
Budget Friendly retractable banner stand includes custom printed banner, 3-section corded pole & soft padded carry bag. Banner Size: 78.5″ high x 31.5″ wide. Hardware Color: Silver or Black.
$289.00

Boost 48" wide Retracting Banner Stand

Boost 48″ wide Retracting Banner Stand
Budget Friendly retractable banner stand includes custom printed banner, 3-section corded pole & soft padded carry bag. Banner Size: 78.5″high x 47.25″wide. Hardware Color: Silver.
$358.00

iPAD 39" H GRAPHIC COUNTER

iPad 39″ H Graphic Counter
Graphic Podium/Counter includes tablet cutout in Black counter top, Custom printed Dye Sublimation Stretch Fabric Graphic & frame components. *iPad not included.
$378.00

6FT ULTRAFIT TABLE COVER - FULL COLOR/FULL BLEED

6FT Ultrafit Full Color/Full Bleed Imprint
6′ x 30″ UltraFit Full Color/Full Bleed Printed table cover. Contours to all 4 sides of the table. Polyester-Spandex Blend fabric, flame retardant.
$480.00

Expand Quickscreen3 Retractable Banner Stand

Expand 40″ QS3 Retractable Banner Stand
40″ retracting banner display includes custom printed banner, Quickscreen 3 base hardware, telescopic pole, patented graphic cassette & padded carrying bag. Banner Size: 88″high x 39 3/8″wide.
$617.00

Mercury Hybrid 24" Retractable Banner Stand iPad Mount

Mercury 24″ Retractable Stand w/ iPad Kit
Interactive banner stand package comes complete with 24″ wide aluminum base, iPad mount hardware, custom printed banner, adjustable pole, black carry bag. Choose Black or Silver base color. *iPad not included.
$697.00

POPUP Oval Counter Kit 3

POPUP Oval Counter Kit 3
Portable Oval Counter includes Aluminum Frame, Printed Graphic center front panel & Graphic end cap panels.  Size: 42.5″ high x 35″ wide
$705.00

3x2 Star Tension Fabric Display Kit 2

7.5ft Star Tension Fabric Table Top Display
Portable tension fabric table top display includes 3×2 pop-up frame, custom printed fabric graphic w/ end caps and wheeled carry bag. Set-up size: 89.3″w x 59.9″h x 11.6″d
$714.00

Banner-Mate 2-Panel Connecting Banner System

Banner-Mate 2-Panel Connecting Banner System
Pole Banner System includes (2) 35″ wide Custom printed banners, Reusable Grip Rail System, (2) Chrome weighted bases & (2) Rigid travel bag. Total Set-up dimensions: 86″ high x 70″ wide.
$746.00

3D SNAP Pop-Up Display Layout 4

5ft 3D SNAP Pop-Up Display Layout 4
Pop-up tension fabric geometric full height display includes 2×3 aluminum frame, complete set of graphic skins and nylon bag. Set-up size: 5’w x 7.5’h x 14″d
$753.00

ShowFlex 70"x46" Tension Fabric Display

ShowFlex 70″x46″ Tension Fabric Display
Table Top tension fabric display includes full color dye sublimation banner, “umbrella” style hardware and carry bag. Set-up Size: 70″ wide x 46 tall”.  Weight: approx. 6lbs
$775.00

10ft Traverse Adjustable Banner Stand

10ft Traverse Tension Fabric Banner Kit
Tension Fabric Banner Kit includes full color printed fabric graphic, complete hardware set and soft carry bag. Set-up size: 89″h x 119″w.
$785.00

6ft 1UP Graphic Pop-Up Display Kit

6ft 1UP Full Graphic Pop-Up Display
Premium Table Top Pop-Up Display Package Includes Custom Printed Center Panel, Custom Printed End Caps & Wheeled Shipping Case. Set-up size: 6′ wide x 5′ tall.
$839.00

STEP-UP Product Display Counter

STEP-UP Product Display Counter
Tiered shelving product display counter. Includes Aluminum Frame & Velcro Receptive Fabric Panels. Size: 51″ high x 84″ wide x 24″ deep
$971.00

FINAL THOUGHTS

Always know your trade show budget before you start shopping. The perfect trade show display is out there for every size booth, every trade show schedule and every budget. We have hundreds of display options on our website which have all been hand selected by our staff based on the needs of our customers. If you’re stuck in a “trade show rut” feel free to reach out for some guidance. Sometimes all it takes is a little creativity and the help of a professional that’s been in the business for over 25 years!

Multi-Use Portable Event Displays

Get The Most For Your $$$

Many of our customers purchase portable event displays mainly for use at a trade show, but have you ever thought of utilizing the same display in other ways as well. We realize not all companies also do other face-to-face marketing events such as open houses for real estate companies, pop up shops for retailers, red carpet events or other business-to-business networking events. But have you considered maybe you aren’t doing these other events because your trade show display doesn’t accommodate for the multi-use?

Below are some examples of how you can use our portable event displays for other events besides trade shows. If you already own one of our portable booths but want to get more use out of your portable display between trade shows, feel free to reach out and chat with us for ideas to get creative!

Lounge, Discussion Area

Tension fabric display options are an excellent solution for a pop up lounge or discussion area. With the ever changing trade show trends, exhibitors are becoming more creative with their booth spaces, incorporating this trendy new option to stay relevant and be remembered. Tension fabric displays allow you to really show off your brand in new innovative ways.

By simply adding a retractable banner stand, counter or table cover, you’re able to not only add depth to your trade show booth, but these add-on items could be set-up in your office or used at smaller events, such as a job fair or other community events, when trade show season is not in full effect.

Step-n-Repeat, Photobooth

Another trendy marketing piece for trade shows or events are step-n-repeat backdrops. Having easy to assemble and durable tension fabric backdrop will cut down your time and effort during set up. Your high-quality, glare free, graphics and logos will make a great backdrop for photos at your various events.

These logo backwalls are great because even if you aren’t necessarily selling anything, you can still enforce your brand visually for any industry gathering or company party. Tension fabric step-n-repeat backwalls are the perfect solution even when the show is over – simply set-up in your office entrance for all visitors to enjoy. Tip: consider where you’re setting up and also time of day. Night time events may require some light features, and you can always upgrade to a lightbox option.

Fundraisers, Local Events, Job Fairs

There are many advantages to a tension fabric display including portability which makes packaging your trade show display smaller, easier, lighter and may result in shipping cost savings and storage costs. Another advantage is the ability for your fabric graphic to be washed, dried, ironed, steamed, folded or rolled for storage.

You’ll also love that there is no glare on the fabric because of the smooth, non-glossy fabric finish which is perfect for an indoor trade show or high lit areas.

Sampling Bars, Product Shelving

Portable displays allow you to set up quick serving bars for food or beverages. Our Advertising Tent is perfect for indoor or outdoor use and made to be resilient to wear and tear with continuous use by the frequent exhibitor. All you have to do is focus on promoting your product, service or brand.

Sampling bars or counters add style and function to your trade show booth space by allowing you to drive your message, product or service right up front. Use any of our effective point-of-engagement presentation counters to give demonstrations, sign up attendees for notifications, emails or giveaways or even have attendees purchase your products right then and there. These trade show counters and podiums give your exhibiting booth space more opportunity to drive home your brand or land more sales.

 

Adding shelving to a trade show pop up display is most definitely a game changer when it comes to product display during an event. Having the ability to display your product and have it available for the consumer to have a hands-on experience could certainly seal the deal.

Portable event displays give you the freedom to set them up yourself without incurring labor fees. Even a large 20ft tension fabric display can be set-up by 2-3 people quickly and easily without tools. If you are interested in purchasing a portable trade show display for your next trade show or event, contact us here!

Don’t forget to LIKE US on Facebook to see more of our portable displays and banner stand options!

4 Easy Ways to Capture Trade Show Attendees’ Attention

3 SECONDS! Literally, that’s the amount of time you have to catch someone’s eye and draw them into your trade show booth. If you’ve ever attended a trade show and walked the convention floor, you know how easily it is to get distracted. You see a friendly face heading towards you and strike up a conversation, you bump into someone and spill coffee on your shirt, and then there’s the sudden bathroom trip. There always seems to be something that keeps you from the main reason why you’re there in the first place – checking out the exhibitors booths.

In order to insure your trade show booth gets noticed and you reap the benefits of your investment, take the above average approach. This is not the time to settle for “just ok graphics” or your “should have replaced it last year” booth. If you’re settling for average, you’ll end up being, well, just average. 

So, here’s a few quick ways to get you noticed at your next trade show. And you’ll be surprised how easy they are too!

#1 Do something different or unexpected.
Keep it simple, but be bold. This often pertains to the graphics on your trade show display, so take a peek at them a few months ahead of your next trade show and switch things up. Large, bold images that are relevant to your brand are always a good start. Adding a few key points to really hone in on your marketing message can also be added. Deliver a simple message that’s intriguing, invites people to stop and find out more.

#2 Play a game.
Let’s face it, people are competitive and love playing games. Having something interactive in your booth will start a buzz, which will get people talking around the trade show floor. Try a game like Plinko, Minute to Win It, or a questions game like “Would you Rather?”. Set up a monitor to post a leader board and people will get even more excited to see their name up there. Just choose a game that doesn’t take too much skill. If you find an appealing activity that offers them a chance to win a prize and gets a little mental engagement at the same time, trust us, they’ll stop.

#3 Ask questions.
There’s a lot to be said for knowing how to positively engage with someone. So what’s the best way to start a conversation? Ask a question, any question! Start with a simple yes/no question, then build off that. You’ll quickly find out if this particular person is interested in what you have to offer or not. One question will lead to another question, which leads to another and before you know it you’re in a full blown conversation with someone you just met 10 minutes ago. And if you’re lucky, you also have a new lead to bring back to the office with you.

#4 Offer a sitting area or charging station.
Although this may only be an option for larger booths with the extra space, this is probably the simplest way to draw people in your booth. Give random visitors a place to sit and recharge their devices, also try offering bottled water or a snack as well so they stick around for 5-10 minutes. And with a well placed monitor in front of them, they may also watch a video about your company or product to pass the time. These few simple things just might lead to an engaging conversation and possible client down the road. It’s a win-win!

FINAL THOUGHTS:
While we realize there are hundreds, probably thousands, of unique ways to capture trade show attendees’ attention. All it takes is simple planning before the show, execution during the show, and a timely follow up after the show. Trade shows may seem daunting at first, but once you get a few under your belt, you’ll be a professional exhibitor in no time!

7 Spot On Trade Show Marketing Myths

Myths are everywhere – from mythical creatures like unicorns or mermaids, lightning never strikes in the same place twice, dogs’ mouths are cleaner than our mouths – but that’s not they type of myths were talking about. Today we’re debunking a few of the most common trade show marketing myths, with a few compelling stats to back them up. Brace yourself, because it’s about to get real. 

Myth #1:
IF YOU’VE BEEN TO ONE TRADE SHOW, YOU’VE BEEN TO THEM ALL
If you agree with this statement, then your trade show marketing efforts are already in jeopardy. You’re success at a trade show has everything to do with the ability to reach the target audience interested in what you have to offer. And unfortunately if you don’t know where to reach them, it’s highly likely you aren’t getting much by attending. In your early planning process, look over the attendee and exhibitor data for any shows you’re considering attending to find out whether that show is the right one to market your brand.

84% of exhibitors say “High quality of attendees” is the most important factor when deciding whether to exhibit or expand booth size. Also, 54% say “favorable return-on-investment,” is an important factor when deciding to exhibit or expand booth size, while 50% consider “Positive past performance” and important factor. Source: CEIR: The Changing Environment of Exhibitions

Myth #2:
YOU DON’T PARTICIPATE AFTER HOURS
Trade shows are often held in some of the highly populated, most desirable cities in the US. However, you must resist the urge to wander around the city on your own time because this trip is all business and you don’t get leads by sightseeing.

About 50% of the largest 200 shows in the USA take place in just 3 cities: Las Vegas, Chicago, and Orlando. Source: TSNN.com, The Trade Show News Network

You’re there for one reason and one reason only: to develop relationships, build new contacts, and turn those contacts into customers. And every activity you undertake while there should support this goal. Attending after-hours trade show events offer a huge opportunity to network and get your name out there, but keep in mind you’re representing your company and your approach to these events should always remain professional. Consider passing on that second glass of beer or wine so you’re able to listen carefully to hear the sound of opportunity knocking.

Myth #3:
THERE’S NOTHING SPECIAL ABOUT TRADE SHOW MARKETING
Many companies only consider the physical aspect of attending a trade show: setting up a booth, displaying some marketing collateral and showing a few samples of your products. This is the wrong approach. Start by understanding why you’re attending trade shows in the first place and who you’re marketing to.

45% of attendees visit only one exhibition per year. So when you exhibit at a show you will find unique prospects there you can’t reach at other trade shows. Source: CEIR Report ACRR 1152.12

You can’t just show up, stand in your booth and hand out brochures to everyone passing by. The whole point of a trade show is to engage with attendees, capture leads, and if you’ve prepared you might even meet with new prospects eager to hear more about what you have to offer. The success of your marketing efforts at any trade show takes proper planning well before the show.

Myth #4:
ANYONE CAN STAFF A BOOTH
Sending Sandy from accounting or Bob from human resources to staff your booth at a trade show might not be the best idea. Booth staffers should be energetic and excited to tell everyone about your company, products or services. To ensure you’ve chosen effective trade show booth staffers, they should be well-trained in what your goals are for each and every show. There’s nothing worse than investing time and money in a booth, incurring shipping and travel expenses, only to have your booth staff standing around and not engaging with attendees walking by.

Myth #5:
TRADE SHOWS ARE A WASTE OF TIME
Of course if you’ve been unsuccessful at trade shows in the past you may feel they are a waste of time or that they take you away from more important business at the office. Consider these stats for a moment:

According to a recent survey, more than 75% of tradeshow attendees ask for quotes at the show, more than 22% are likely to sign an agreement with an intent to order AND 99% of marketers said they found unique value from trade shows they did not get from other marketing mediums.

Does that sound like a waste of time to you? You must always remember the outcome, whether positive or negative, has a direct correlation to the effort you put in. If you approach a show as a positive opportunity, you are more likely to get those positive results and continue reaping the benefits weeks and months after.

Myth #6:
TRADE SHOW LEADS ARE A WASTE OF TIME
We get it, leads can seem like a waste of time if: a) You ask attendees to drop their business card in a bowl to enter to win a $100 Amazon gift card, b) You’re not taking notes when talking to potential customers so you can send them more information after the show, or c) You wait until a month or two after the show to contact leads. Lead quality is a direct byproduct of your pre-show planning, proper booth staff training and timely post-show followup.

The #1 reason for attending (not exhibiting) trade shows is to see new products. 92% of trade show attendees say they are looking for new products. It has been the number one reason to attend for 25 years! So trade shows are a great place to introduce or feature your newest products. Source: CEIR: The Role and Value of Face to Face

Trade shows offer a captive audience interested in your products or services. It would be a rare instance if you acquired a new lead while grabbing a cup of coffee, walking to the bathroom or chatting it up with co-workers. Lead generating takes time and a lot of patience. You have to be at the top of your game, because right after you hooked that lead they can (and will) walk down the aisle and fall right into your competitors arms.

Myth #7
SMALLER BRANDS DON’T STAND OUT AT LARGE TRADE SHOWS
You’ve heard the saying “small fish, big pond” but when it comes to trade shows, it’s every man for himself – small business or big brand. Small businesses simply need to be more strategic in their trade show marketing and when choosing the shows they attend. If budget is an issue, consider more targeted shows or smaller regional shows for now. Later on down the road, as your business grows so will your trade show budget. The opportunity to exhibit in the larger shows can be something to look forward to in the future and compete with the big guys at an even level.

FINAL THOUGHTS:
Trade shows are an important aspect to your marketing strategy offering the opportunity to network with other people in your industry, form new relationships with potential clients and promote your business in a completely different way. Trade shows should simply be a way of life because it has the potential to be the lifeblood of your business.

What’s the Expiration Date of A Trade Show Booth?

Has Your Display Passed Its Freshness Date?

You wouldn’t think trade show displays have an expiration date, but just like milk and cheese your trade show booth certainly does expire. What’s trending in 2003 is most likely not trending in 2019. You won’t see an expiration date printed on the box, but it’s not hard to spot one that’s starting to turn sour. Here are our TOP 20 CLUES letting you know it’s time to trash that out of style trade show booth and finally buy a new one.

You’re trade show display might be past it’s expiration date when . . .

1. Your graphics are attached with velcro to a fabric backwall. While that may be an acceptable option for a girl scout display at the county fair, it’s no longer acceptable at a professional trade show.

2. Two words: duct tape. We get it, you’re excited about the new designer colors — but please refrain! Duct tape should never be a part of your design element.

3. You purchased your booth before the internet existed. Ummm circa 1990…YIKES!

4. Retro clothing might be making a comeback, but that should never be the theme of your trade show booth.

5. You decide to re-print your graphics but only have the original artwork on a floppy disk.

6. Your “parts” case is getting larger than your booth case.

7. The shipping labels have added 20 pounds to the weight.

8. You dream about the $149 banner stands in the booth across the way.

9. The “No Questions Asked” Lifetime Warranty has expired.

10. It smells like the musty closet in the basement you store it in. No amount of febreze can’t kill that odor.

11. You found the company you bought your booth from by flipping through the Yellow Pages.

12. Costs to store your booth have far exceed the initial booth cost.

13. Your graphics have a “1980’s” theme complete with coke bottle glasses and bell bottom pants.

14. It weighs more than an elephant, soaking wet.

15. No one stops at your booth. Like ever. They just quickly walk by without making eye contact.

16. Your competitors ironically rave over your booth repeatedly saying “Why would you ever get a new booth?! No seriously, don’t change a single thing!”. Laughing hysterically as they walk away.

17. You found an AOL Free Internet CD from trade shows past at the bottom of the case. “You’ve Got Mail”

18. Your boss says, “Gosh golly fellas, we don’t need a new booth – it’s still groovy man.”

19. It takes 5 men, 7 ladders and 2 cranes to set it up. In 2 days.

20. You purchased your booth when a penny could buy candy and milk was 25 cents.

No amount of duct tape or spare parts will revive that musty old booth. Be honest, if you answered “Yes” to ANY of these clues, it’s time to toss your trade show booth and contact us right away! Just imagine the look on your competitors faces when you stroll in with your fancy, new booth – 2019 graphics and all!

Product Showcase: Banner Stands

Retractable Banner Stands P!nk – BoostXL 10ft tall Retracting Banner Stand

You don’t have to be a trade show junkie or even have attended a trade show to have seen a banner stand at some point in your travels. While they are perfect for trade shows, you can also find them in retail showrooms, shopping malls, car dealerships, your local pharmacy, and even your doctor’s office. Other uses include airports, schools, churches, hotel and bank lobbies and much more.

Banner stands are dependable and the easiest way to renew excitement in your brand and really insure the visual impact to get you noticed. The truth is, banner stands will enhance your marketing effort and reiterate your message every time someone looks at it. Let’s take a moment to review the many banner stands on the market today to get you familiar with all the options.

RETRACTABLE BANNER STANDS

The most popular option is the retractable banner stand, also known as pull up banner stands or roll up banner stands, because they do just as their name says. Think of a simple window shade – you pull down the shade to cover your window. Well, a retractable banner stand works just the same except you would be pulling it up from the base and attaching the top of the banner to a support pole in the back.

Retractable banner stands – Grammy Recording Academy – SuperScreenXL 60″ Retracting Banner Stand

You’ll be amazed at how much visual appeal your retractable banner stand will add to your retail space or trade show booth space. And the simplicity of your banner rolling into the base will make your purchase worth while.Various sizes available from table top banner stands to full height floor standing models, available from 31″ wide to 60″ wide, with options for single sided or double sided units.

Your retractable banner is typically available in 3 different style materials including UltraBanner vinyl, our most popular PolyCanvas fabric, or SuperSmooth Blockout. Offering different banner materials allows us to maximize the potential of meeting every business’ budget.

Ordering is quick and easy – just send us your graphic designed file, we’ll install it into the base for you so when you receive your order it is ready for use immediately. Be sure to take advantage of our in-house graphic designers or submit your own custom artwork. Whether it’s price, warranty or usage that is most important, we have a retractable banner stand that’s right for you.

Start shopping for your next retractable banner stand now!

Non-Retractable Banner Stands

The portability of our non retractable banner stands allow you to take them anywhere, use them anytime, at any occasion to promote your business. We’ve chosen our banner stands the most common features important to any trade show exhibitor: lightweight, easy to travel with and quick set up.

Multi-Master 36″ wide Telescopic Banner Stand

On our user friendly website, you can find popular styles such as the Multi-Master banner stand by Mark Bric. The Multi-Master banner stand allows you to change your banner easily with the patented quick-change banner change system and is backed by their 10 year warranty so you can’t go wrong. And if extra height is what you are looking for, this Multi-Master non-retracting banner can stand as tall as 10ft plus comes in 3 different widths: 24” wide36” wide and 46” wide. Every order includes custom full color printing. Take advantage of our in-house graphic design option or submit your own custom artwork.

Quite possibly the simplest non retractable banner stand model of all is the PlazaX banner stand. It consists of a simple “X” frame and a high quality vinyl banner with grommets – that’s it! Doesn’t get much simpler than that!

Shop for your next non-retractable banner stand now!

tension fabric banner stands

Be the talk of the trade show with the ShowFlex ultra portable trade show display banner stand. The ultra lightweight fabric banner remains attached to the hardware when folded making set up within seconds and folding down as easy as an umbrella for maximum portability.

ShowFlex 92″x92″ Tension Fabric Display

Setup is a breeze with it’s no tool assembly! Simply slide the hub to unfold the arms, lock the hinged leg and you are ready to show.And when the display is packed away, the tension graphics remain taut to prevent wrinkles from forming. Shop all Showflex sizes below and really stand out at your next trade show!

Weighing less than 6 pounds, the ShowFlex eliminates your current pop-up style display with a display that stands out just as much. Includes full color dye sub printed fabric banner on a wrinkle resistant knit fabric so you never have to worry about wrinkles since your banner is pulled taut by the hardware. Optional lights are available for added exposure.

Shop for your next tension fabric banner stand now!

connecting banner stands

Connecting banner stands put you in charge and enable you to become a more efficient trade show exhibitor. These lightweight connected banner stands allow your brand and business to be the one that stands out, the trade show display that everyone comments on. Finally, you’ll discover how mobile a banner stand system can truly be.

Banner-Mate II™ provides the ideal space for life size photos and graphics. The standard 35″ Banner-Mate II units can be linked together using the unique state-of-the-art edge to edge magnetic that will tightly link up to 9 units together.

Consisting of pole stand hardware, our Banner-MateII series allows you decide how many units to connect together so the display works for you. Unlike ordinary banner display systems, the standard 35″ Banner-Mate II units link together with our patented Flexi-Mag mating magnetic for a tight connection between banners making them look virtually seamless. You have the freedom to design your graphics anyway you’d like whether you’re connecting multiple units together to create a large graphic backdrop or feel free to design each custom banner so you can use them individually.

Our ISOframe series offers the convenience of a banner stand with the look of a pop-up display. Tightly linking banner panels allow you to show off your brand with a virtually seamless banner backdrop. Bend your way to trade show success! Offering the ability to “flex” the ISOframe Ripple into almost any shape you want, you can reduce or enlarge the size of your display to suit your needs.

ISOframe Ripple 3-Panel Banner Stand

With a virtually seamless look to your graphics, you’ll be amazed at the quality of the durable aluminum hardware that’s also lightweight for travel. TIP: Maximize on the flexibility of the connecting units by incorporating a projection area within your design for the ultimate trade show experience. No matter how you shape your ISOframe Ripple, you’ll experience a clean, contemporary display that provides a strong visual impact at your trade shows, retail locations and more.

backwall banner stands

8ft Bravo Adjustable Banner Stand Kit

Our backwall banner stands feature a dye sublimation banner graphics and lightweight hardware that is perfect for the traveling exhibitor. Perfect for new product presentations, media events, photo backdrops and of course trade shows, you’ll arrive stress-free with any one of these banner backwall systems.

Models available include the BravoTraverse, and Deluxe adjustable pole banner stands which offer with one-piece full color printed fabric dye sublimation fabric graphic banner with pole pockets at top and bottom to hang on the stand.

Whether your graphic design incorporates a large high resolution photo or simple step-and-repeat logos, you have the ability to make the most of your marketing budget. Roll into your next trade show, photo shoot, sales meeting, product showcase or marketing event with ease knowing your complete backwall banner stand packs light into one shipping case.

outdoor stands and feather flags

Outdoor Rectangular Sail Flags

Simplify your outdoor advertising efforts with our wide variety of feather flags, outdoor banner signs. You’ve most certainly seen them before and thought “my company should have that”! Our outdoor feather flags provide the ultimate in attracting new customers. Place right in front of your location and you are sure to get noticed, outside a strip mall to draw attention or retail curb for maximum visibility. Versatile and portable enough to easily be moved anywhere to insure you’re meeting your target audience. Incorporate your full color custom graphics and make the most of your marketing budget.

Another great outdoor sign option is our Roll Up Outdoor Double-Sided banner stand. This 31” wide stand includes a water base, collapsible foot, and two support poles with springs. Due to the support springs, your retractable banner stand offers reliable stability and will sway away in the wind without blowing over.

Element Pro2 Outdoor Banner Stand

The tolerance and flexibility of this outdoor banner stand can withstand wind gusts up to and amazing 25 mph. The secure aluminum clamping rails tightly grip your custom banners to the top of the support poles so there’s no need to worry when your banner stand is outside. Finally you’re business will get the attention it deserves!

Shop now so you can look great outside as well as inside!

table top banner stands

What’s most important to you when selecting a table top banner stand? Portability and set-up time of course! The ability to set up your table top banner stand in under 30 seconds is what makes our table top banner stands perfect for product presentations or quick marketing meetings. Your eye catching custom banner will be the talk of the trade show. And with each unit including carry bag you’ll impress other exhibitors when you walk in with your lightweight, travel friendly banner stand.

SuperScreenXL 48″ Table Top Banner Stand

Of our many models available, the Superscreeen table top banner stands are definitely one of our most popular due to the two sizes available. Both sizes, 48” wide and our largest size 60” width, both have an impressive 55″ tall banner height. Even at it’s table top stature, your custom banner graphics will create a buzz showing off your branding like no other.

By far our most favored table top banner stand model is our 44” wide EZPull-up with a banner height is 55″. The main feature that attracts most exhibitors is the low profile and shallow depth of the base allowing the focus to be on only your banner graphics, while still providing plenty of space to spread out your business cards, handouts, give-aways or a raffle entry area.

Shop for your next table top banner stand now!

More about AffordableDisplays.com

Affordable Exhibit Displays has been a family owned and operated company since 1994 and over the last two decades we have provided turnkey trade show displays, such as the roll up banner stands, indoor banner stands, outdoor signs, retail and showroom signs, hanging custom banners, custom table covers, folding brochure rack, life size cutouts or custom standee and full size displays to make any trade show exhibit you attend a resounding success.

With online pricing and variety of sizes and styles, we insure you will make the most of you trade show budget by shopping with us! Take advantage of our Flat Fee FedEx Ground shipping, in-house digital printing and knowledgeable associates with 10+ years of longstanding industry expertise. Rest assured, partnering with AffordableDisplays.com for your promotional banner stand display purchase will be a simple and easy one. Browse all options and pricing in one place to simplify your online banner stands shopping experience.

We also welcome you to expand your search and take a peek at our other trade show displays while your visiting. We guarantee your search stops here with an all access pass to view detailed product pictures and easy to find pricing with our user-friendly website. Shop our site and we guarantee you’ll find the perfect style banner stand!

Need help with graphic design? Ask us how we can help insure your banner stands will catch the eye of potential clients and competitors. We’re so committed to providing optimal service and quality that the printing of your banner stands is done in-house at Affordable Exhibit Displays.

There’s no better partner than AffordableDisplays.com when it comes to trade show displays and banner stands. Call us today at 1-800-723-2050 to educate yourself before you buy.

Our Best Tips, Tricks & Secrets for a Successful Trade Show

Does it seem to you that some businesses have it all together when exhibiting at a trade show? Almost like they have the secret recipe for networking and bringing back a positive return on investment.

Their secret is it’s no secret at all, it’s simply this:

A successful trade show is measured by how much effort you want to put into it.

Yes you read that right. Sounds simple, or is it. Being that we are a trade show display company, we’ve attended many and have seen a thing or two at different trade shows. So here’s our best tips, tricks & secrets for a successful trade show.

#1 Find out who will be attending
Most trade shows provide an attendee or exhibitor list in advance. This is very valuable information. Before the show, figure out which contacts you think may be interested in your business. Consider reaching out to let them know you’d love to meet them and encourage them to stop by your booth. Don’t make the mistake of spamming their inbox by selling your product or service right away though. Keep the first contact with them cordial and personal.

#2 Be physically prepared
Trade shows are known to be draining, mentally and physically. If you’re an extrovert, you might not have any trouble with the busy, sometimes chaotic atmosphere. But if you’re more of an introvert, you could find your energy depleted halfway through the day.

Get a good night’s rest before the event and stay hydrated during the event. Steer clear of alcohol if it’s being served as this will just wear you down. You’re going to be standing and interacting with people for hours on end, so try to get out for some fresh air to clear your mind and get your blood pumping.

#3 First impressions are everything – no, really

Make a first good impression

Yes, we are going to say it…You never get a second chance to make a first impression. Studies show that your first impression has a high correlation with the long-term status of your relationship. Our first opinion of someone forms in only one tenth of a second and you only have 3 seconds to grab the attention of potential customers.

This doesn’t only apply to your personality and appearance though, it also applies to your trade show display set-up. We realize not all companies have a big trade show budget, but one thing that should never be left to chance is the trade show display representing your company.

Other than the timing of your first impression, whatever you do don’t sit down in your booth. You should always be face-to-face when greeting attendees as this implies you’re excited to be there, which makes them excited to be there. If you need a break, walk away and sit outside or sit in a common area. And don’t leave drinks and food around the booth either.

#4 Make your trade show booth stand out
Most trade shows will provide you with a 6ft or 8ft folding table, but they do not provide a table cover. Make sure to get one that complements your display and represents your company’s image and color scheme nicely. Arrange the items on your trade show display table in levels. Put the larger items at the rear, shorter items in front of those, and even shorter items in front of those. It make seem obvious, but you want to make sure your table looks organized.

Use a stand-alone presentation board, table top display, pop up display or banner stand to highlight your business with photos, and also show how clients can benefit by using your products or services. Be creative with photos and designs t insure your company will stand out from your neighbors. Just be sure your company name and logo are more than obvious within the design. Your goal is to get noticed, not ignored.

#5 Welcome your visitors with a smile

“Show us your smile”

This is quite possibly the most important tip: be friendly and inviting. Say “Hello” to those walking by or that turn and look toward you or your trade show booth. Strike up a conversation, small talk and be sure to have a short introductory speech ready. And remember to have fun!

#6 Use video or slide show presentations to draw attention
Develop a video or slideshow presentation to display on TV monitors in your booth. There are various stands and racks available for mounting flat screens for trade shows or you can rent or borrow this equipment if you don’t already have it. Your visitors will find this visually appealing, and it will draw their attention into your booth.

#7 Have plenty of giveaways – and business cards
Be sure to pack plenty of trade show giveaways such as brochures, pens, magnets, and anything else that has your company name and/or logo on it. The use of a display rack for showing your flyers, specials, brochures, and such is an inexpensive way to organize the clutter. And don’t forget your business cards! Your business card is basically an invitation for extended conversation beyond the trade show and at the very least a reminder of who you are.

Most people who attend trade shows are expecting to take home some sort of goodie. If you’re looking for something different to give away, pre-packaged food with your company contact information on it is an easy giveaway.

#8 Follow up fast
Follow up with leads a day or two after the show. It’s the most dreadful job after exhibiting at a show but it is also the one task that allows you to rate your ROI and decide of a particular trade show is worth going to in the future. Get back with people quickly. Even better, set appointments during the show so you are on your prospects calendar. Trust us, the longer you wait the longer they have to forget who you are and what you said.

It might seem odd, but people really don’t have many interactions at trade shows. And as much as you want to believe yours were different or epic, trade shows can be somewhat of a whirlwind and it’s tough to remember everyone’s name and product after the show.

Final Tip
Give it your all, every time. Take plenty of time to prepare, because trade shows are a big investment so make it worth it. We understand standing at a trade show sounds easy; but it’s far from easy. It requires a ton of planning and hard work, but it’s also a beneficial marketing opportunity that can provide huge benefits if done right. Plan well, have fun, and be open to interacting with new people, because you never know who you’ll meet.

Finally, after it’s all said and done, learn from your mistakes, keep tabs on what worked and what didn’t, make adjustments, and get ready for the next show!