Product Showcase: Banner Stands

Retractable Banner Stands P!nk – BoostXL 10ft tall Retracting Banner Stand

You don’t have to be a trade show junkie or even have attended a trade show to have seen a banner stand at some point in your travels. While they are perfect for trade shows, you can also find them in retail showrooms, shopping malls, car dealerships, your local pharmacy, and even your doctor’s office. Other uses include airports, schools, churches, hotel and bank lobbies and much more.

Banner stands are dependable and the easiest way to renew excitement in your brand and really insure the visual impact to get you noticed. The truth is, banner stands will enhance your marketing effort and reiterate your message every time someone looks at it. Let’s take a moment to review the many banner stands on the market today to get you familiar with all the options.

RETRACTABLE BANNER STANDS

The most popular option is the retractable banner stand, also known as pull up banner stands or roll up banner stands, because they do just as their name says. Think of a simple window shade – you pull down the shade to cover your window. Well, a retractable banner stand works just the same except you would be pulling it up from the base and attaching the top of the banner to a support pole in the back.

Retractable banner stands – Grammy Recording Academy – SuperScreenXL 60″ Retracting Banner Stand

You’ll be amazed at how much visual appeal your retractable banner stand will add to your retail space or trade show booth space. And the simplicity of your banner rolling into the base will make your purchase worth while. Various sizes available from table top banner stands to full height floor standing models, available from 31″ wide to 60″ wide, with options for single sided or double sided units.

Your retractable banner is typically available in 3 different style materials including UltraBanner vinyl, our most popular PolyCanvas fabric, or SuperSmooth Blockout. Offering different banner materials allows us to maximize the potential of meeting every business’ budget.

Ordering is quick and easy – just send us your graphic designed file, we’ll install it into the base for you so when you receive your order it is ready for use immediately. Be sure to take advantage of our in-house graphic designers or submit your own custom artwork. Whether it’s price, warranty or usage that is most important, we have a retractable banner stand that’s right for you.

Start shopping for your next retractable banner stand now!

Non-Retractable Banner Stands

The portability of our non retractable banner stands allow you to take them anywhere, use them anytime, at any occasion to promote your business. We’ve chosen our banner stands the most common features important to any trade show exhibitor: lightweight, easy to travel with and quick set up.

Multi-Master 36″ wide Telescopic Banner Stand

On our user friendly website, you can find popular styles such as the Multi-Master banner stand by Mark Bric. The Multi-Master banner stand allows you to change your banner easily with the patented quick-change banner change system and is backed by their 10 year warranty so you can’t go wrong. And if extra height is what you are looking for, this Multi-Master non-retracting banner can stand as tall as 10ft plus comes in 3 different widths: 24” wide36” wide and 46” wide. Every order includes custom full color printing. Take advantage of our in-house graphic design option or submit your own custom artwork.

Quite possibly the simplest non retractable banner stand model of all is the PlazaX banner stand. It consists of a simple “X” frame and a high quality vinyl banner with grommets – that’s it! Doesn’t get much simpler than that!

Shop for your next non-retractable banner stand now!

tension fabric banner stands

Be the talk of the trade show with the ShowFlex ultra portable trade show display banner stand. The ultra lightweight fabric banner remains attached to the hardware when folded making set up within seconds and folding down as easy as an umbrella for maximum portability.

ShowFlex 92″x92″ Tension Fabric Display

Setup is a breeze with it’s no tool assembly! Simply slide the hub to unfold the arms, lock the hinged leg and you are ready to show.And when the display is packed away, the tension graphics remain taut to prevent wrinkles from forming. Shop all Showflex sizes below and really stand out at your next trade show!

Weighing less than 6 pounds, the ShowFlex eliminates your current pop-up style display with a display that stands out just as much. Includes full color dye sub printed fabric banner on a wrinkle resistant knit fabric so you never have to worry about wrinkles since your banner is pulled taut by the hardware. Optional lights are available for added exposure.

Shop for your next tension fabric banner stand now!

connecting banner stands

Connecting banner stands put you in charge and enable you to become a more efficient trade show exhibitor. These lightweight connected banner stands allow your brand and business to be the one that stands out, the trade show display that everyone comments on. Finally, you’ll discover how mobile a banner stand system can truly be.

Banner-Mate II™ provides the ideal space for life size photos and graphics. The standard 35″ Banner-Mate II units can be linked together using the unique state-of-the-art edge to edge magnetic that will tightly link up to 9 units together.

Consisting of pole stand hardware, our Banner-MateII series allows you decide how many units to connect together so the display works for you. Unlike ordinary banner display systems, the standard 35″ Banner-Mate II units link together with our patented Flexi-Mag mating magnetic for a tight connection between banners making them look virtually seamless. You have the freedom to design your graphics anyway you’d like whether you’re connecting multiple units together to create a large graphic backdrop or feel free to design each custom banner so you can use them individually.

Our ISOframe series offers the convenience of a banner stand with the look of a pop-up display. Tightly linking banner panels allow you to show off your brand with a virtually seamless banner backdrop. Bend your way to trade show success! Offering the ability to “flex” the ISOframe Ripple into almost any shape you want, you can reduce or enlarge the size of your display to suit your needs.

ISOframe Ripple 3-Panel Banner Stand

With a virtually seamless look to your graphics, you’ll be amazed at the quality of the durable aluminum hardware that’s also lightweight for travel. TIP: Maximize on the flexibility of the connecting units by incorporating a projection area within your design for the ultimate trade show experience. No matter how you shape your ISOframe Ripple, you’ll experience a clean, contemporary display that provides a strong visual impact at your trade shows, retail locations and more.

backwall banner stands

8ft Bravo Adjustable Banner Stand Kit

Our backwall banner stands feature a dye sublimation banner graphics and lightweight hardware that is perfect for the traveling exhibitor. Perfect for new product presentations, media events, photo backdrops and of course trade shows, you’ll arrive stress-free with any one of these banner backwall systems.

Models available include the BravoTraverse, and Deluxe adjustable pole banner stands which offer with one-piece full color printed fabric dye sublimation fabric graphic banner with pole pockets at top and bottom to hang on the stand.

Whether your graphic design incorporates a large high resolution photo or simple step-and-repeat logos, you have the ability to make the most of your marketing budget. Roll into your next trade show, photo shoot, sales meeting, product showcase or marketing event with ease knowing your complete backwall banner stand packs light into one shipping case.

outdoor stands and feather flags

Outdoor Rectangular Sail Flags

Simplify your outdoor advertising efforts with our wide variety of feather flags, outdoor banner signs. You’ve most certainly seen them before and thought “my company should have that”! Our outdoor feather flags provide the ultimate in attracting new customers. Place right in front of your location and you are sure to get noticed, outside a strip mall to draw attention or retail curb for maximum visibility. Versatile and portable enough to easily be moved anywhere to insure you’re meeting your target audience. Incorporate your full color custom graphics and make the most of your marketing budget.

Another great outdoor sign option is our Roll Up Outdoor Double-Sided banner stand. This 31” wide stand includes a water base, collapsible foot, and two support poles with springs. Due to the support springs, your retractable banner stand offers reliable stability and will sway away in the wind without blowing over.

Element Pro2 Outdoor Banner Stand

The tolerance and flexibility of this outdoor banner stand can withstand wind gusts up to and amazing 25 mph. The secure aluminum clamping rails tightly grip your custom banners to the top of the support poles so there’s no need to worry when your banner stand is outside. Finally you’re business will get the attention it deserves!

Shop now so you can look great outside as well as inside!

table top banner stands

What’s most important to you when selecting a table top banner stand? Portability and set-up time of course! The ability to set up your table top banner stand in under 30 seconds is what makes our table top banner stands perfect for product presentations or quick marketing meetings. Your eye catching custom banner will be the talk of the trade show. And with each unit including carry bag you’ll impress other exhibitors when you walk in with your lightweight, travel friendly banner stand.

SuperScreenXL 48″ Table Top Banner Stand

Of our many models available, the Superscreeen table top banner stands are definitely one of our most popular due to the two sizes available. Both sizes, 48” wide and our largest size 60” width, both have an impressive 55″ tall banner height. Even at it’s table top stature, your custom banner graphics will create a buzz showing off your branding like no other.

By far our most favored table top banner stand model is our 44” wide EZPull-up with a banner height is 55″. The main feature that attracts most exhibitors is the low profile and shallow depth of the base allowing the focus to be on only your banner graphics, while still providing plenty of space to spread out your business cards, handouts, give-aways or a raffle entry area.

Shop for your next table top banner stand now!

More about AffordableDisplays.com

Affordable Exhibit Displays has been a family owned and operated company since 1994 and over the last two decades we have provided turnkey trade show displays, such as the roll up banner stands, indoor banner stands, outdoor signs, retail and showroom signs, hanging custom banners, custom table covers, folding brochure rack, life size cutouts or custom standee and full size displays to make any trade show exhibit you attend a resounding success.

With online pricing and variety of sizes and styles, we insure you will make the most of you trade show budget by shopping with us! Take advantage of our Flat Fee FedEx Ground shipping, in-house digital printing and knowledgeable associates with 10+ years of longstanding industry expertise. Rest assured, partnering with AffordableDisplays.com for your promotional banner stand display purchase will be a simple and easy one. Browse all options and pricing in one place to simplify your online banner stands shopping experience.

We also welcome you to expand your search and take a peek at our other trade show displays while your visiting. We guarantee your search stops here with an all access pass to view detailed product pictures and easy to find pricing with our user-friendly website. Shop our site and we guarantee you’ll find the perfect style banner stand!

Need help with graphic design? Ask us how we can help insure your banner stands will catch the eye of potential clients and competitors. We’re so committed to providing optimal service and quality that the printing of your banner stands is done in-house at Affordable Exhibit Displays.

There’s no better partner than AffordableDisplays.com when it comes to trade show displays and banner stands. Call us today at 1-800-723-2050 to educate yourself before you buy.

Our Best Tips, Tricks & Secrets for a Successful Trade Show

Does it seem to you that some businesses have it all together when exhibiting at a trade show? Almost like they have the secret recipe for networking and bringing back a positive return on investment.

Their secret is it’s no secret at all, it’s simply this:

A successful trade show is measured by
how much effort you want to put into it.

Yes you read that right. Sounds simple, or is it. Being that we are a trade show display company, we’ve attended many and have seen a thing or two at different trade shows. So here’s our best tips, tricks & secrets for a successful trade show.

#1 Find out who will be attending
Most trade shows provide an attendee or exhibitor list in advance. This is very valuable information. Before the show, figure out which contacts you think may be interested in your business. Consider reaching out to let them know you’d love to meet them and encourage them to stop by your booth. Don’t make the mistake of spamming their inbox by selling your product or service right away though. Keep the first contact with them cordial and personal.

#2 Be physically prepared
Trade shows are known to be draining, mentally and physically. If you’re an extrovert, you might not have any trouble with the busy, sometimes chaotic atmosphere. But if you’re more of an introvert, you could find your energy depleted halfway through the day.

Get a good night’s rest before the event and stay hydrated during the event. Steer clear of alcohol if it’s being served as this will just wear you down. You’re going to be standing and interacting with people for hours on end, so try to get out for some fresh air to clear your mind and get your blood pumping.

#3 First impressions are everything – no, really

Make a first good impression

Yes, we are going to say it…You never get a second chance to make a first impression. Studies show that your first impression has a high correlation with the long-term status of your relationship. Our first opinion of someone forms in only one tenth of a second and you only have 3 seconds to grab the attention of potential customers.

This doesn’t only apply to your personality and appearance though, it also applies to your trade show display set-up. We realize not all companies have a big trade show budget, but one thing that should never be left to chance is the trade show display representing your company.

Other than the timing of your first impression, whatever you do don’t sit down in your booth. You should always be face-to-face when greeting attendees as this implies you’re excited to be there, which makes them excited to be there. If you need a break, walk away and sit outside or sit in a common area. And don’t leave drinks and food around the booth either.

#4 Make your trade show booth stand out
Most trade shows will provide you with a 6ft or 8ft folding table, but they do not provide a table cover. Make sure to get one that complements your display and represents your company’s image and color scheme nicely. Arrange the items on your trade show display table in levels. Put the larger items at the rear, shorter items in front of those, and even shorter items in front of those. It make seem obvious, but you want to make sure your table looks organized.

Use a stand-alone presentation board, table top display, pop up display or banner stand to highlight your business with photos, and also show how clients can benefit by using your products or services. Be creative with photos and designs t insure your company will stand out from your neighbors. Just be sure your company name and logo are more than obvious within the design. Your goal is to get noticed, not ignored.

#5 Welcome your visitors with a smile

“Show us your smile”

This is quite possibly the most important tip: be friendly and inviting. Say “Hello” to those walking by or that turn and look toward you or your trade show booth. Strike up a conversation, small talk and be sure to have a short introductory speech ready. And remember to have fun!

#6 Use video or slide show presentations to draw attention
Develop a video or slideshow presentation to display on TV monitors in your booth. There are various stands and racks available for mounting flat screens for trade shows or you can rent or borrow this equipment if you don’t already have it. Your visitors will find this visually appealing, and it will draw their attention into your booth.

#7 Have plenty of giveaways – and business cards
Be sure to pack plenty of trade show giveaways such as brochures, pens, magnets, and anything else that has your company name and/or logo on it. The use of a display rack for showing your flyers, specials, brochures, and such is an inexpensive way to organize the clutter. And don’t forget your business cards! Your business card is basically an invitation for extended conversation beyond the trade show and at the very least a reminder of who you are.

Most people who attend trade shows are expecting to take home some sort of goodie. If you’re looking for something different to give away, pre-packaged food with your company contact information on it is an easy giveaway.

#8 Follow up fast
Follow up with leads a day or two after the show. It’s the most dreadful job after exhibiting at a show but it is also the one task that allows you to rate your ROI and decide of a particular trade show is worth going to in the future. Get back with people quickly. Even better, set appointments during the show so you are on your prospects calendar. Trust us, the longer you wait the longer they have to forget who you are and what you said.

It might seem odd, but people really don’t have many interactions at trade shows. And as much as you want to believe yours were different or epic, trade shows can be somewhat of a whirlwind and it’s tough to remember everyone’s name and product after the show.

Final Tip
Give it your all, every time. Take plenty of time to prepare, because trade shows are a big investment so make it worth it. We understand standing at a trade show sounds easy; but it’s far from easy. It requires a ton of planning and hard work, but it’s also a beneficial marketing opportunity that can provide huge benefits if done right. Plan well, have fun, and be open to interacting with new people, because you never know who you’ll meet.

Finally, after it’s all said and done, learn from your mistakes, keep tabs on what worked and what didn’t, make adjustments, and get ready for the next show!

How To Build Better Brand Awareness

Let’s start with a Brand Awareness Test. Take a few moments review the graphic below.

Brand Awareness for Trade Shows

 

  1. How long did it take you to recognize these logos?
  2. What makes it easy to recognize brands?
  3. Is the color or style of the logo recognizable enough you don’t even need additional text or the business name to accompany it?

Every single one of these big brands have spent ALOT of time and money insuring their brand is recognized quickly and the consumer knows their product by heart. The main goal of every business, large or small, is to get on top of the competition and stay there. This takes good brand awareness. But what exactly is brand awareness?

noun: brand awareness

the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. “a campaign to increase brand awareness”

Brand awareness happens when someone remembers your brand from previously seeing something like your logo, slogan or company name. When talking brand awareness you must also consider brand recognition.

Customers recognize your business in three steps: 1) your logo/business name, 2) knowledge of your products/services and 3) overall feeling of your business. For example there’s no doubt you would recognize the Starbucks logo from a mile away or the McDonald’s famous arches. This brand recognition didn’t happen overnight.

Consider this: If people don’t know who you are, they can’t purchase your product or service when they need it. Building brand awareness builds your reputation and drives customers to your business to purchase. It’s a very important when marketing new customers, retaining old customers and standing out in the crowd.

How can you build this same brand awareness for your small business?

Brand awareness is all about baby steps and patience. You have to understand people aren’t going to remember you after seeing your logo once or twice. It’s your overall marketing presence and consistency on multiple channels that eventually earns customers’ trust. Build a marketing strategy that is unique and creative to beat out your competitors.

Define your audience

Defining your specific target audience and developing buyer trends is super important because you can’t afford to target everyone. The more focused your audience is, the better they will engage with your brand. Simply put, your target audience is the group of people you’re making your products and services for. It’s the foundation for your brand awareness so by concentrating on your target audience you’re able to see a much better return on your investment.

Consistency Is Key

It’s important to stay consistent on all platforms – from print advertising, social media, your website and blogging. We’re sure you already know the importance of consistency, but it’s always good to get a reminder.

If you as a brand are consistent in everything you do you will become a trusted and reliable source for customers to return to again and again. And you will have a higher chance of ranking in search.

Invest in Social Media

Staying current on your social media outlets is a must these days. Scrolling through any social media platform you’re sure to come across a sponsored ad (or two or twenty) with a catchy photo accompanied by some text. When setting up your ads, choose a photo that resonates with your audience with a minimal amount of text within the image or no text at all.

Adding your logo subtly in the bottom corner can also help you build brand awareness. Make sure you are using your brand’s target keywords with any text description of your ad that way if someone is searching for “trade show displays” on Facebook, the likelihood of your post showing up is greater.

But don’t just run ads on social media – you should also be posting regularly too. And you should also be replying to comments and messages. This gives an instant sense of trust when you provide a solution to their problem quickly. Make a conscious effort to interact with your customers.

Consider this: All ads, whether print or social media, should be cohesive with each other across all platforms. You don’t want the consumer to get confused by your branding or see a lapse in branding. Using the same types of imagery, fonts, colors and logos has been proven to significantly increase brand awareness over time.

Partner With Other (Bigger) Brands

If you are a smaller brand looking to build brand awareness, partner with established brands to have giveaways or even collaborate on a product.

If you are a smaller brand just starting out ready to build brand awareness, it’s time to turn to Instagram and find brands that you would like to work with. Engage with them on social media and once you have built a relationship you can ask them to collaborate. Instagram giveaways are perfect for building brand awareness. It’s a simple way to get your name out there and to meet other brands and influencers in your market.

Provide Value by Blogging

Another great way to build brand awareness is to provide value to your customers by writing a blog! Blogging weekly is a great way to keep your audience engaged. If it’s impossible for you or someone in your company to update the blog weekly or bi-weekly, consider hiring a blog writing service. Also, make sure you’re providing interesting and relevant topics for your readers to keep them engaged. An easy way to come up with blog topics is to listen to your clients problems and provide a solution.

Consider this: Search engines are looking for your blog posts, so be sure to plug in some top ranking keywords within your text. Writing blogs for SEO (search engine optimization) can be challenging at first but with the right keyword, this just may be how potential customers find you.

Final Thoughts

Did you know it’s rare for a visitor to convert to a buyer the first time they interact with your brand. Building relationships with your customers will allow them to feel more confident ordering from you or using your services. And brand awareness is just another opportunity to build a lasting relationship with customers.

But don’t think that once you have the following of a loyal customer that’s it, you’re done advertising and never have to worry about brand awareness ever again! Nope, not even close. Even big companies like Amazon and Google continue to research and build their brand awareness to remain current with their target audience.

Bottom line, all aspects of marketing need attention on a regular basis for you to reap the benefits. You wouldn’t plant beautiful flowers and expect for them to grow without water, would you?

“A comfort zone is a beautiful place, but nothing ever grows there.”  –Niklas Goeke

 

What is a Trade Show?

A trade show is an event created with the intent to bring together members of a particular industry to share, demonstrate and discuss their latest products and services. Major trade shows usually take place in large convention centers in populated cities and typically last several days. Local business to business trade shows are smaller and might be held at a local arena or hotel to allow area businesses to establish connections with local prospects.
The main purpose of a trade show is to bring members
together of a similar trade or industry.
Some trade shows, which could also be referred to as a fair, trade exhibition, or expo, limit attendees and exhibitors to only those of the industry. For example, the Consumer Electronics Show, tries to limit attendees to professionals in the electronics and technology fields. However, America’s Largest RV Show restricts attendance to industry members for the first few of days but then opens its doors to the public for the remaining time.

What Happens at Trade Shows

Trade shows provide an exhibit space for your company to showcase your products or services. Once at the show, you’ll receive a schedule of the days happening, such as workshops or presentations featuring speakers knowledgable in your industry. There are opportunites to interact with the media during networking events to promote your business online or on TV. Private or VIP exhibitor events are also held (for an additional fee) and awards presentations on the last day crowning “Best of Show”.

Exhibiting at trade shows provide a different setting to meet potential new customers, reinforce existing relationships with dealers and distributors. It’s essentially the ultimate in networking events.

Attending a trade show allows you to become familiar with the latest and greatest in your industry. It also gives you the opportunity to snag some good deals with special “show pricing” or educate yourself on the newest trends coming up.

Costs to Participate in a Trade Show

The cost to exhibit at or simply attend a trade show vary greatly, typical expenses include.

For Exhibitors

  • Booth space rental fee
  • Design and production of a professional trade show display
  • Shipping costs
  • Costs to unload booth and move onto show flow, called drayage
  • Travel and accommodations for booth staff
  • Marketing materials, handouts, giveaways, samples, promotional items

For Attendees

Attendees still have expenses, but they are a fraction of what it costs to exhibit. Attendee expenses would include an attendance fee to get in the show, along with any travel and accomodations for staff in attendance. This is a fraction of the cost to set up a booth at the show so often times smaller companies choose to simply attend the show and network.

Popular Trade Show Venues

America’s 5 Largest Convention Centers to Host Your Next Event

    • McCormick Place, Chicago, IL.
    • Orange County Convention Center, Orlando, FL.
    • Sands Expo and Convention Center, Las Vegas, NV.
    • Kentucky Exposition Center, Louisville, KY.
    • New Orleans Ernest N. Morial Convention Center, New Orleans, LA.

Find Trade Shows Now!

TOP 14 Noteable Trade Shows happening this month:

Washington Auto Show
www.washingtonautoshow.com
APR 05 – APR 14, 2019
Washington, DC
Attendees: 950,000
Exhibitors: 125

National Association of Broadcasters – NAB Show
www.nabshow.com
APR 06 – APR 11, 2019
Las Vegas, NV
Attendees: 89,313
Exhibitors: 1,581

Craft Brewers & BrewExpo America®
www.craftbrewersconference.com
APR 08 – APR 11, 2019
Denver, CO
Attendees: 13,000
Exhibitors: 800

Fire Department Instructors Conference – FDIC
www.fdic.com/index.html
APR 08 – APR 13, 2019
Indianapolis, IN
Attendees: 28,061
Exhibitors: 821

Aviation Week MRO Americas
mroamericas.aviationweek.com/en/home.html
APR 09 – APR 11, 2019
Atlanta, GA
Attendees: 10,000
Exhibitors: 800

ISC West – Security Solutions
www.iscwest.com
APR 10 – APR12, 2019
Las Vegas, NV
Attendees: 36,771
Exhbitors: 1,009

Specialty Coffee Conference & Exhibition
www.coffeeexpo.org
APR 11 – APR 14, 2019
Boston, MA
Attendees: 8,025
Exhibitors: 425

American College of Physicians – Internal Medicine – ACP
www.annualmeeting.acponline.org
APR 11 – APR 13, 2019
Philadelphia, PA
Attendees: 10,000
Exhibitors: 325

National Science Teachers Association – Annual – NSTA
www.s6.goeshow.com/nsta/national/2019/index.cfm
APR 11 – APR 14, 2019
St. Louis, MO
Attendees: 14,000
Exhbitors: 500

Army Aviation Association of America – AAAA
www.quad-a.org/19Summit
APR 14 – APR 16, 2019
Nashville, TN
Attendees: 8,000
Exhibitors: 300

New York International Auto Show
www.autoshowny.com
APR 19 – APR 28, 2019
New York, NY
Attendees: 1,000,000
Exhibitors: 185

National Catholic Educational Association – NCEA
www.ncea.org/NCEA2019
APR 23 – APR 25, 2019
Chicago, IL
Attendees: 4,965
Exhibitors: 443

International Sign Expo – ISA
www.signexpo.org
APR 24 – APR 26, 2019
Las Vegas, NV
Attendees: 20,140
Exhibitors: 589

National Rifle Association – NRA Annual Meetings & Exhibits
www.nraam.org
APR 26 – APR 28, 2019
Indianapolis, IN
Attendees: 87,154
Exhibitors: 838

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Our company is a family owned and operated company and as such, we have deep-seated family values and we focus on quality and on offering our clients a top choice of eye-catching and appealing tradeshow exhibits and displays. If you are interested in purchasing a portable pop up trade show display for your next trade show or event, contact us here!

Don’t forget to LIKE US on Facebook to see more of our portable displays and banner stand options!

 

Product Showcase: Pop Up Displays

Built since 1999, our premium brand 1UP Pop up displays have been exclusively produced by Affordable Exhibit Displays, Inc. With it’s classic curve appeal this trade show display series combines big strength and reliability in a compact size. Our complete line of portable display packages have everything you need to start promoting your business and brand.

DOWNLOAD NOW: Pop Up Display Comparison Sheet

First, choose your size: table top or full height – 4ft up to 20ft. Then choose your panels: Premier® brand Velcro Receptive Fabric Panels or Photo Quality full color custom printed graphic panels. Your panels will automatically click to the strong and sturdy aluminum frame using its’s magnetic channel bars. And your entire pop up display packs down into a convenient rolling travel bag or compact shipping cases. With your choice of configurations from table top to 20ft units, and beyond, we have the set up to fit your needs.

Plus, all pop up displays effortlessly set up in under 30 minutes or less with no tools required.
When designing your trade show display graphics, consider this —>> Your trade show booth should serve as a functional backdrop to attract attendees and direct them to learn more about your company. It should also have the ability to pack a larger than life impact encouraging them to take a closer look.

The 1UP pop up displays combine strength and reliability, with style and ease of use. This style trade show display is named “pop up” due to the frame’s infamous popping-up action. It is one of the most portable tradeshow display solutions available. We guarantee if you’ve ever been to a trade show before you have surely seen a pop up display.

The 1UP system features several unique advantages over other similar pop up display systems. The most notable feature is the fact that it’s a USA Made Product – made in Maine actually – and all fabrication plus graphic printing is completed in-house also at our Maine facility. The brilliant 8 color printing process will make your full color photo quality printed graphics stand out from the rest. Another great feature is the framing and magnetic bar system include a full Lifetime Warranty. Best of all, the frame has a ‘convertible’ feature allowing you to add on or subtract to form a larger or smaller backwall.

Eye Catching Full Height Floor Models Perfect to show off your brand at any trade show or marketing event

Quite possibly the MOST POPULAR is our 1UP full height floor model pop-up displays. With models ranging in size from 4ft wide to 20ft wide, curved frame or straight frame, gullwing or serpentine frame, there is a style for you. Choose from velcro receptive fabric panels or our high quality custom printed graphic panels. Included with your pop-up displays is our indestructible roto-molded shipping case w wheels. Other accessories also available are velcro mount headers, backlit headers, stem lighting and much more.

10ft Curved Pop Up Display
10ft Curved Pop Up Display
8ft Curved Pop Up Display
Attention grabbing Interactive Models make them stop and stare

It’s all amount MOTION! Attendees will have no choice but to notice your booth when you have our Interactive 1UP pop up displays. With accessories such as monitor mounts, iPad/tablet mounts and counter top inserts, your booth space will be the talk of the show. Play a slideshow or product presentation, have attendees interact with your website, sign up for specials or your newsletter or simply try out a new app. Interactive displays are the way of the future!

8ft Curved Pop Up Display with Media Kit
10ft Straight Pop Up Display with Media Kit
10ft Straight Pop Up Display with media Kit
Monitor, iPad, tablet mounts draw in attendees for the ultimate trade show experience

Create an interactive approach with your booth space using our 1UP monitor brackets, iPad or Samsung tablet holders. Your interactive technology will sure draw attention to your booth. And, that is what exhibiting is all about. ATTENTION!

Bundle & Save! All-inclusive package for the travelling exhibitor

Our 1UP Pop Up Display & Banner Stand Trade Show Backwall Bundle is the perfect combination of functionality and portability, enhancing your trade show experience. By simply adding a custom printed retractable banner stand to your pop up display, you’ll not only create depth in your booth space but you’ll also have additional “real estate” to promote your brand or products. Don’t forget: you can also utilize the banner stand in your office entrance when the shows over too – it’s double duty for your marketing efforts!

All included items pack into two square shipping cases that convert to a useable graphic podium to further enforce your brand’s message.

8ft Curved Pop Up Display with banner stand and podium kit
10ft Curved Pop Up Display with podium kit

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Our company is a family owned and operated company and as such, we have deep-seated family values and we focus on quality and on offering our clients a top choice of eye-catching and appealing tradeshow exhibits and displays. If you are interested in purchasing a portable pop up trade show display for your next trade show or event, contact us here!

Don’t forget to LIKE US on Facebook to see more of our portable displays and banner stand options!

Fun, Fresh Ideas to Step Up Your Trade Show Game

Trade shows might be for business, but they don’t have to be all business. It’s time to up your trade show game to make your investment worth your time, increase return and finally get people to engage in your brand.

Most people describe a trade show like this: people wandering up and down aisles glancing at booths with no rhyme or reason as to exactly why they are even there. Some of them were told by their boss to go make an appearance at the trade show, while others went there on their own free will. No matter the reason they are there, you need to remind them why they went. There are tons of ideas out there to help you embrace new business and bring new excitement to your brand. Don’t get comfortable and continue doing the same old thing. It’s time to shake things up and take your trade show experience to the next level with these fun, fresh ideas.

Up Your Marketing Game

The right marketing before a trade show event has the ability to get people talking, sharing, and engaging. You can go all in or stick with a budget. And with the addition of social media, organizations large and small are finally embracing before the show marketing.

Create some hype before you arrive on the trade show floor by utilizing a partial reveal just to get people talking. For instance, include a statement in your marketing that mentions something huge will be revealed at the show but only to those who visit your booth. What’s the big surprise? Well thats is up to you. It could be:

  • A big company announcement
  • A new sponsor or collaboration reveal
  • A prize for a contest winner

The whole point is to cause curiosity and draw attention to your booth at the show. The best thing that can happen to you at a trade show is a crowd!

Marketing Made Fun

Here’s where the fun comes in. It’s all about involving your attendees and making them want to participate in marketing your business. Here’s the trick though – it has to be easy! If it’s complicated, most people won’t engage. Try to stick to simple ideas that no one can say no to.

Humor: Create a “hidden” camera scenario where something unexpected happens and you record your attendees’ reactions to things. You could even stream their reactions in real time if you have the right type of audience.

Scrolling Message Board: Utilizing a large screen within your booth space or in the middle of the trade show floor, encourage attendees to post on social media about your company at the show, using a certain hashtag or emoji to get on the message board. You’ll be surprised how this will motivate people to do some silly things to get on that message board. All the while, they are promoting your brand or company with a simple post on Facebook or Twitter!

Interactive Walls: It could be as simple as creating one out of post-it notes, a whiteboard or chalkboard surface. Propose a question and ask people to respond or invite them to post their business card to show that they were there. When they show is over, you could post a photo to boast how successful your show was and ask if they can locate their contribution.

Mini Contests: Throughout the day, host quick contests to draw in with attendees walking by your booth. Make themes based on well known games, like would you rather or simon says. Your prizes should be worth their time so you’ll not only draw in willing participants, but you’ll also create buzz and give people a reason to stop by your booth.

Photo Booth: Trust us, photo booths aren’t just for weddings! As each attendee walks onto your exhibit floor, give them a mask or a prop with your booth number written on the back telling them to visit your photo booth. They will be so intrigued, that they’ll have to stop by your booth for a photo. A little bit of fun not only entertains it serves as a great conversation starter as well.

Offer A Mid-Show Snack: Just as the mid-day slump rolls around, so will you offering up a mid-day goodie! Stroll the exhibit hall with an an ice cream cart or a popcorn cart. Just make sure your snack offering is portable and branded with your logo. That way you can serve a refreshing snack throughout the exhibition floor, with the intention of enticing people to visit your booth.

In Conclusion

One of the best ways to switch things up at your next trade show is to create an unexpected experience. The goal is to condition your audience to expect the unexpected. Surprises are some of the most memorable aspects of life so take advantage of this even at a trade show.

Trade shows can either be really fun and memorable or really boring and not worth your time. The decision is yours. But one thing we’ve learned from our previous trade show experience is this – we should all embrace the trade show with a smile and a laugh.

Trade Show Checklist – 26 Must Haves!

The day has finally come. You’ve been prepping for your trade show for what seems like an eternity. You arrive at the venue, start unpacking and BOOM. You realize you forgot something! Showing up unprepared has got to be the worst feeling especially when it comes to something you thought you were prepared for. Lucky for you we’ve enlisted the help of our fellow exhibitors to compile this handy trade show checklist.

Trade Shoe Checklist Download

DOWNLOAD NOW: Printable Trade Show Checklist

And trust us, we know it’s easy to forget the small things on your way out the door since your biggest concern should be your trade show display. Keep our simple trade show checklist handy for future use. It will be a lifesaver and you’ll make friends with everyone around you since you’ll be the prepared exhibitor!

Booth Items:

  1. Signage – If your trade show signage is separate from your display, don’t leave part of your company behind.
  2. Promotional Items – Brochures, postcards, flyers, handouts, samples etc.
    Business Cards – Bring plenty to hand out to as many qualified leads as you can. More is better.
  3. Business Card Holders – Simply because it looks much neater than a stack of cards thrown on the table.
  4. Giveaways – Make sure you choose something that makes sense or is relatable to your company, and just don’t give it away to anyone walking by – make sure they are worthy.
  5. Containers to hold your giveaways – Basket, candy dish, pen cup, etc.
  6. Bowl for collected business cards – Just an easy way to keep everyone’s information in one place to take back to the office for follow ups.
  7. Name Tags – Don’t rely on the event to give you a lanyard name tag. Everyone wants to know your name as well as what company you are with.
  8. Table Linens – Let’s be honest, those trade show venue tables can look pretty rough. And it’s a bonus if your table cover has your logo on it!
  9. Presentation/Video/Media – You worked hard on that video or powerpoint presentation, so don’t forget it.

Office Supplies:

  1. Pens/Pencils/Sharpies – Yes, you might be at a trade show where there’s an unlimited supply of pens from other exhibitors, but just bring your own.
  2. Scissors – It’s almost inevitable that something will need to be cut during set up or tear down.
  3. Notepads & Post Its – Good for taking notes or if someone else forgot their business card you can jot down their information for a follow-up.
  4. Rubber Bands/Paper Clips – Don’t lose all those business cards you just collected. Plus you can bend paper clips and use them for the most unconventional purposes.
  5. Stapler – The stapler can come in handy to tack all sorts of unsuspecting things together.
  6. Tape…all the tape! – Scotch, Duct, Masking, Packing, Double Sided – any kind of tape you can think of, you’ll need it.

Technology:

  1. Laptop/Monitor/TV/iPad – The bigger the better!
  2. Chargers – With constant use, devices are sure to run out of juice so make sure you pack all necessary chargers. And this includes your phone charger!
  3. Cords to Connect Computer to TV/Monitor – Nothing worse than the moment you realize you’re missing your HDMI cord because it’s at home in your living room.
  4. Extension Cords/Power Strip– Outlets are shared between exhibit booths and it always seems you need just one more outlet. Plus, in the event you  want to place your TV or monitor in a location not so close to an outlet, you’ll at least have a backup plan.

Other Supplies:

  1. Safety Pins – Two words…wardrobe malfunction.
  2. Snacks – No one wants to feel “hangry” or “parched” during a trade show. Quick snacks will do the trick to take the edge off.
  3. Gum/Breath Mints – We would suggest skipping the onions or garlic for lunch and always good for after your coffee break.
  4. Hand Sanitizer – Think of the hundreds of hands you’ll shake. Enough said.
  5. Zip Ties – For all you OCD peeps out there, these help keep computer wires looking nice and tidy.
  6. Back up Shoes (if you’re wearing heels) – Comfortable shoes are so worth it, especially when the show is over and you have the dreaded job of packing up your trade show display.
  7. First-Aid Kit – Well, you don’t bleed all over your prospects.

Multi-Use Portable Trade Show Displays

Get The Most For Your $$$

Many of our customers purchase portable displays mainly for use at a trade show, but have you ever thought of utilizing the same display in other ways as well. We realize not all companies also do other marketing events such as open houses for real estate companies, pop up shops for retailers, red carpet events or other B2B networking events. Have you considered maybe you aren’t doing these other events because your trade show display doesn’t accommodate for the multi-use?

Below are some examples of how you can use our portable booths for other events besides trade shows. If you already own one of our portable booths but want to get more use out of your portable display between trade shows, feel free to reach out and chat with us for ideas to get creative!

Multi-Use Portable Trade Show Displays

Lounge, Discussion Area

Tension fabric display options are an excellent solution for a pop up lounge or discussion area. With the ever changing trade show trends, exhibitors are becoming more creative with their booth spaces, incorporating this trendy new option to stay relevant and be remembered. Tension fabric displays allow you to really show off your brand in new innovative ways.

By simply adding a retractable banner stand, counter or table cover, you’ll easily add depth to your trade show booth. But these add-on items could also be utilized in your office entrance or used at smaller events, such as a job fair or other community events, when trade show season is not in full effect.

Step-n-Repeat, Photobooth

Another trendy marketing piece for trade shows or events are step-n-repeat backdrops. Having an easy to assemble and durable tension fabric backdrop will cut down your time and effort during set up. Your high-quality, glare free logo graphics will make a great backdrop for photos at your various events.

These logo backwalls are great because even if you aren’t necessarily selling anything, you can still enforce your brand visually for any industry gathering or company party. Tension fabric step-n-repeat backwalls are the perfect solution even when the show is over – simply set-up in your office entrance for all visitors to enjoy. Tip: consider where you’re setting up and also time of day. Night time events may require some light features, and you can always upgrade to a lightbox option.

Fundraisers, Local Events, Job Fairs

There are many advantages to a tension fabric display including portability which makes packaging your trade show display smaller, easier, lighter and may result in shipping cost savings and storage costs. Another advantage is the ability for your fabric graphic to be washed, dried, ironed, steamed, folded or rolled for storage. You’ll also love that there is no glare on the fabric because of the smooth, non-glossy fabric finish which is perfect for an indoor trade show or high lit areas.

Sampling Bars, Product Shelving

Portable displays allow you to set up quick serving bars for food or beverages. Our Advertising Tent is perfect for indoor or outdoor use and made to be resilient to wear and tear with continuous use by the frequent exhibitor. All you have to do is focus on promoting your product, service or brand.

Sampling bars or counters add style and function to your trade show booth space by allowing you drive your message, product or service right up front. Use any of our effective point-of-engagement presentation counters to give demonstrations, sign up attendees for notifications, emails or giveaways or even have attendees purchase your products right then and there. These trade show counters and podiums give your exhibiting booth space more opportunity to drive home your brand or land more sales.

 

Adding shelving to a trade show pop up display is most definitely a game changer when it comes to product display during an event. Having the ability to display your product and have it available for the consumer to have a hands-on experience could certainly seal the deal.

Final Thoughts

Portable booths give you the freedom to set them up yourself without incurring labor fees. Even a large 20ft tension fabric display can be set-up by 2-3 people quickly and easily without tools. If you are interested in purchasing a portable trade show display for your next trade show or event, contact us here!

Don’t forget to LIKE US on Facebook to see more of our portable displays and banner stand options!

Face-to-Face Marketing in a Digital World

Social media and online advertising are certainly proving to be the wave of the future. We’re more connected than ever before, yet there is still disconnect when it comes to marketing. In many instances digital marketing is a super convenient way to get your brand and products in front of a large target audience, but not without some challenges. Overcrowding on some social media platforms tends to make it difficult for brands to engage without increasing their marketing budget.

In reality, having a presence online and face-to-face should both be an essential part of your marketing strategy. However, when trying to instill value in your product or service there’s only one technique that works time and time again…networking. Yes, good ol’ fashion, face-to-face networking! And can you guess where the easiest place to do this is? Well, a trade show of course!

NETWORKING WORKS, PERIOD.

Maybe you love it or hate it, embrace it or avoid it, networking is quite possibly one of the simplest, most effective tools to market yourself or business. But, the effectiveness is up to you! Many of us approach networking with good intentions – think of that stack of business cards from your last trade show collecting dust in your desk that you haven’t touched. Or the hundreds of LinkedIn contacts you’ve actually never met (or chatted with for that matter).

Don’t worry you’re not alone! We all know how incredibly important face-to-face marketing is, along with community involvement, yet we all try so hard to avoid it. The hard truth is it’s possible networking might be the missing piece your marketing strategy needs to boost your efforts and see a spike in sales.

FACT: 74% of trade show attendees say that they have a more
positive opinion about the company, brand, product or service
being promoted after the event.
Source: EventMarketer.com

Have you considered attending or exhibiting at a trade show yet? Trade shows are all about building relationships – simply getting to know someone. Asking questions and really listening to determine if they are in fact the potential client you’ve been looking for. There’s something special about being present, making eye contact with someone and showing them the confidence you have in your company.

Rather than try to cut through all the social media noise, start by attending a few local events or business-to-business trade shows. Just remember to keep an open mind – you’re creating long term business relationships here, so it won’t be a fast process.

BUT BE SOCIAL ONLINE, TOO.

There’s no better place to network than at a trade show. So by combining the social aspect of marketing before or after your trade show can most certainly benefit you as well. Here’s a few examples:

Before the trade show: connect with your existing clients online or on social media to let them know you’ll be attending and would like to meet up.
At the trade show: take a pictures with clients (new and old) at your booth to build awareness about your show presence.
Before the trade show: Use social networks to gauge your clients most pressing needs and interests.
At the trade show: Speak with clients about these needs to create a more valuable in-person experience.

Digital communication provides a great opportunity to keep customers and prospects engaged long after the trade show doors have closed.

FINAL THOUGHTS.

Whether its online or social, marketing should always be consistent and always follow through on your brand awareness. Consistency builds trust, and in turn a long lasting business relationship. It’s this constant communication that will keep the dialogue with prospects and customers fresh and lively year-round.

In the end it all comes down to positive audience engagement, both digitally and in-person.


DID YOU KNOW: YOU ONLY HAVE 3 SECONDS TO CAPTURE THE ATTENTION OF ATTENDEES?

Now’s your chance to get creative! Since 1994, our family owned company offers quality trade show display products, providing exceptional customer service to each and every one of our customers worldwide. Lucky for you we have “all things trade show” in one convenient place online – www.AffordableDisplays.com.

So start envisioning your own trade show display today. And the best part is we’ll be here to guide you throughout the entire process!

Questions To Ask When It’s Your Trade Show Off Season

Here’s the typical scenario: trade show season begins and you invest in two or three trade shows or marketing events because you expect to see a return on your investment. You prepare, attend, gather leads – then you’re back at the office with that “high on life” attitude ready to follow up on those precious leads and convert them into new business.

But workflow and life gets in the way.  And instead you come home, check emails, look at the work piling up on your desk and play catch-up. Unfortunately this often ends in business-as-usual mode and an unwelcome back to reality wondering where all your motivation went.

We hear about this all the time.

But how do you change this vicious cycle that could be hurting your trade show investment? Well, quite simply you have to make the time. Here’s a few tips on how to maintain the positive momentum and take advantage of your hard work after the shows wrap for the season.

Ask yourself “why, how and who”

Why am I participating in trade shows? Great question, right – but do you have an answer? Deciding to participate in a particular trade show is the easy part; it’s figuring out why you chose that show thats most important. You could be looking for a way to build brand awareness, or increase distribution of your new products. It could also be that you would like to focus on client relations as a way to nurture the face-to-face relationship. Nail down your WHY and determine a clear initiative that aligns with your business strategy to move it forward.

How am I going to measure attendance? Counting leads is the first step to measuring your success at the end of a show, but try and find a way to measure attendance before the show as well. Consider this – it’s like placing an ad on Facebook, choosing how many people to target then going back to see how many people you actually reached. You need to understand your return on investment to insure you marketing efforts are working for you. Just ask and you shall receive! Ask the show organizer to give you numbers based on last years attendance to help you decide whether a particular show is even worth attending.

Who am I targeting at the show? You might be exhibiting at a high traffic, well marketed trade show, but have you figured out how to actually get them to visit your booth? Some of you might get stuck on the number of people that visited your tradeshow booth instead of measuring their legit interest in your products or services. Quantity doesn’t equal quality. Don’t settle for 300 basic leads when you could have 50 well-qualified leads. By singling out the type of clients you want, you can plan your presentation more effectively reel them in – hook, line and sinker!

 

Bottom line: The show does not end when you get home. It’s so important to take the time to reflect on your current trade show season and put your newfound knowledge to work for your company. And the best time to do this is NOW – before you’re routine tasks suck you in again and before you realize you have to be in full-on trade show season mode…again.

Need a trade show display? Shop online and buy now at AffordableDisplays.com.