Maximizing Use of Your Existing Trade Show Display

The recent struggles within the past year or so shine a light on the reality that even in business we need to find ways to adapt to our circumstances. In the wake of the cancellation or postponement of trade shows and marketing events, we’re all scrambling to find alternative ways to continue using the trade show displays recently purchased or have in storage and find ways to use them in the virtual market.

Life happens, but there is no need to join your Zoom call with a background full of your dirty laundry, or family members peaking into the room distracting you and your potential clients. 

Since most of us have had to put a pause on in-person and face-to-face meetings, we’re lucky enough to have the technology for virtual meetings to take over the event industry and  sales presentations. When conducting these meetings or presentations, whether you are wearing pants (or not) of course you want to put your best impression forward. 

The challenge though of being in these meetings means you have limited visibility or space behind you. With significantly less trade shows scheduled for the near future, now’s the time to get some use of the display you put your hard-earned money into. Here lies the perfect opportunity to pull our your trade show display to see if this will provide an eye pleasing backdrop for your meetings. 

Whether you have a tension fabric display, pop up display, retractable banner stand, table top display or any sort of photo backdrop, take into consideration if you can use it for your virtual meeting backdrop.

Here’s 3 ideas for virtual meeting backdrops that work well:

• A neutral landscape, cityscape or office view, is going to be professional while not being distracting to your client.
• The step and repeat logo design is what is most commonly seen at red carpet events or photo ops. Simply put, it is your logo repeating in a pattern on the backdrop. This obviously will create a professional appearance while also displaying your brand to your audience.
• The green screen is the most versatile, allowing you to create an unlimited amount of branding designs, landscapes/cityscapes, or any sort of imagery you would like to use specific to each meeting.

Although circumstances beyond our control may jeopardize that in-person moment you had been planning, the show must go on. While there is no perfect substitute for a canceled event, this alternative has shown unique benefits and can prove as or even more effective, than your original plan.