It has no doubt been a challenging time and your trade show schedule definitely took a hit. As the restart of trade shows finally inches it’s way back into our marketing routine, attracting crowds of attendees and exhibitors, we can’t help but see the light at the end of the tunnel.
For example, The Utility Expo held in September 2021 turned out to be the largest in the show’s history, attracting 900+ exhibitors and 16K+ attendees, all spread out over the large Kentucky Expo Center (32 acres to be exact).
“Given the extraordinary circumstances around in-person events, we were excited to be able to produce The Utility Expo and bring a diverse lineup of thousands of products to over 16,500 attendees,” said John Rozum, Show Director for The Utility Expo.
Another example is The Association for Packaging and Processing Technologies’ trade show which attracts the packaging and processing community. The September 2021 PACK EXPO Las Vegas and Healthcare Packaging EXPO trade show gathered more than 23,000 attendees, who then engaged with 1,500+ exhibitors across four halls and more than 740,000 square feet of exhibit space at the Las Vegas Convention Center.
“In a word, PACK EXPO Las Vegas and Healthcare Packaging EXPO was a success. Exhibitors and attendees alike were energized by the number of people who attended and, more importantly, the business conducted from the moment we opened the doors.” said Jim Pittas, president and CEO of PMMI, The Association for Packaging and Processing Technologies.
The largest cannabis industry trade show in the world, MJBizCon, returned to Las Vegas for its first in-person conference in two years in October. Attracting nearly 27K attendees and 1,200+ exhibitors, across nearly 250K net square feet of the Las Vegas Convention Center used for this show. Chris Walsh, CEO of MJBiz, said: “What’s astonishing is how quickly our team found its groove. It was almost as if we didn’t skip a beat. In fact, I think this was one of the smoothest events we’ve ever run. Everyone on our team was 100% focused on making this successful and eager to do what they do. They leaned into their skill sets and rallied together, and the result was fantastic.”
When do you think you and your team will be ready to start up trade shows again?
Whatever that timeline is, just know our team at AffordableDisplays.com is waiting to hear from you and focused on making your 2022 trade show season the most successful, without skipping a beat.