How to use the 5 Senses at a Trade Show Event

Learning how to engage all of your 5 senses at a trade show, conference or event may seem like a daunting task but we’ve got a few tips to get you going.

A trade show is full of sensory overload.  And being a company that sells trade show displays we’d typically blog about well… trade show displays. But this post focuses upon a whole different take on a trade show.  Meet your 5 senses: sight, sound, touch, smell, and taste.  It’s called sensory branding.  According to WikipediaSensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. Brands can forge emotional associations in the customers’ minds by appealing to their senses.”  

It’s pretty easy to say that sight would be the most important at a trade show but the other 4 senses contribute considerably to the overall value of attending or exhibiting at a trade show.   The ultimate secret to creating an experience around your trade show display is to integrate the full 5 senses, not just one or two.  Here’s how you can do just that.

  • Sight: Let’s start with the most obvious of the senses.  As you would expect sight is the most important at a trade show.  The many colors, the lights, the people, the interactions, the constant need to read each booth as you pass by, products galore to look at, competitors, hundreds of individuals weaving in and out of traffic flow, and then commotion within your own booth space.  That’s a lot to take in – even for the most seasoned exhibitor.  That’s why it’s important to ensure your own booth space is clean, clear and concise with its message.  With so many other distractions it’s important to ensure your booth space focuses on directing and controlling where the potential customer is looking and for how long.  Oh and of course that your message and brand is understood immediately.
  • Sound: A trade show floor is bustling with noises.  The overhead speaker, the hundreds of conversations being crossed over one another, booth spaces with videos, live presentations, and so on.  To get past all of that noise why not try and create an environment within your booth space that is inviting enough that attendees will want to stop and maybe even take a break from all of the commotion.  Couches, chairs or a quiet meeting area just might be the ticket.

  • Touch: Think about the last time you went to your local department store.  What sense did you use the most while you were there?  Touch.  You touched anything that caught your eye, anything that interested you, anything that sparked you to want, need and then ultimately buy.  Think about it: before you bought it; you touched it.  How does this relate to a trade show?  Simply remember to put your best foot forward and give customers the ability to touch, feel, and try out whatever it is you’re looking to sell.  And, if you don’t have a tangible product that you are selling then make sure you have enticing giveaways.  The giveaways can reel in potential customers in the same way an actual physical product can.

  • Smell: Believe it or not, the smell is considered to be a fast track to the part of your brain that controls both emotion and memory, two very prominent factors behind why we choose one brand over another.  If you can create your own smell within your booth space then do it.  You may think well I don’t sell candles or fragrances.  That’s okay.  What you can do instead is make sure you at least smell nice.  Sounds funny but who doesn’t sweat like crazy at a trade show.  So keep deodorant, hand lotion or even your favorite perfume handy. You also need to be enticing just as much as your product and booth space is.

  • Taste: This, of course, is the most important sense when you sell an edible product.  For example, let’s say you sell a Gluten free, Dairy free and Soy free cookie snack.  I know what you’re thinking. YUM!  Just having a trade show backwall describing your special yummy cookie isn’t going to get you more business that’s for sure.  Your product is free of a lot of components that are in most food today so to actually sell it your potential buyer they must taste it.  Looking at a pretty backdrop or packaging isn’t going to sell your cookie; it’s about actually tasting it.  Always, always have samples on hand.  That’s the magic touch to your booth space so make sure you have enough samples on hand to entice passersby to stop and want to taste but most importantly know your product exists and then to buy your product.  

At the end of the day if you can’t hit all of the 5 senses within your booth space it’s okay.  Just be aware of how they all do affect overall trade show floor experience.  Try to do what you can to keep the 5 senses in mind and focus on the ones that will best propel your brand and brand experience with your potential customers.

A Small Business Marketing Staple

Table top display boards
A table top display is a no fuss marketing staple for any size business.

Sometimes big isn’t always necessary, needed or allowed.  Not every marketing situation requires a large display.  That’s where a great table top display comes into play.  With an array of sizes to choose from there is always a great option.  Our most popular are the Promoter tabletop display boards and the AcademyPro table top displays which have been created to offer easy setup. Once the show is over the boards simply fold back up and packed away.

USA Made Promoter table top displays is offered in 3 size series.
USA Made AcademyPro table top display series is offered in 4 different size series.

This type of table top display is among the most affordable.  Plus, at the same time is one of the most popular choices which performs well in all trade show venues. The textured carpet like fabric of these tabletop display boards which can easily accommodate any graphic utilizing the hook side of velcro. Graphics easily adhere to the velcro receptive fabric making the graphics interchangeable. As exhibitioners know, creating a trade show display that draws a crowd is vital and is the purpose of any trade show.

Not all table top display models are created equal

However, this is a buyer beware item so keep in mind that not all table top displays are created equal.  Sure you can find a 3-panel table top display on Amazon for $69 but how long it is going to truly last.  Why not purchase a new table top display that is worth it knowing that it will last the test of time because a full Lifetime Warranty is offered for both the Promoter and the AcademyPro displays.

Lifetime Warranty – No questions asked! Have confidence in knowing you’re covered

A typical panel table top display is covered in a velcro receptive fabric.  This environmentally friendly Premier® Brand Fabric keeps the environment in mind.  Premier® brand fabric is manufactured with a high-quality polyester fiber made from 100% certified recycled plastic PET bottles.  Now offered on our site these table top displays can be chosen in several vibrant colors such as 3 blues, 3 grays, black, tan, burgundy and forest green.  A Promoter display with eight yards of fabric would keep 80 plastic bottles out of a landfill. This velcro-receptive fabric covers the front and back of your panels allowing you to display laminated prints or mounted prints with ease. Changing or updating your message has never been so easy!

Eco-Friendly Premier® Brand Fabric is quality with the environment in mind.

The USA made AcademyPro Panel Display is available in only a 3-Panel Style but is available in 4 panel heights – 18″ high, 23″ high, 28″ high & 34″ high.  Our AcademyPro tri-fold presentation tabletop consists of an 22” wide center panel and two 11″ wide wide panels with hook and loop Premier Velcro receptive fabric which allows for unlimited changing of your printed items or photos. For added strength and durability, the fabric panels are constructed with internal aluminum hinges, sturdy interior fiberboard and black PVC protective trim. Includes your choice of standard Premier fabric color.

A Table top display is prefect for many uses

Perfect for any on-the-go presenter, college fairs, job fairs, small business or trade shows with height or size restrictions.  Both of the Promoter and AcademyPro brand tabletop display boards are offered as a double sided allowing the purchaser to select different colors.  Proudly manufactured in Maine, each table top display brand is 100% USA made.  By selecting top quality components, these table top displays are a good long term investment for trade shows and they can also be used to give quick one-time presentations.

To view the different types of tabletop display boards, feel free to visit the Affordable Displays website, www.affordabledisplays.com, and choose the correct tabletop display boards that will work best for your product and for your display needs.

 

Table Cover Printing Graphics Advice

Custom logo table covers advice.
Custom printed table coverings are the way to go to dress up your table trade show space.

Your trade show table just isn’t completed without your logo branding.  Simply put, it just makes your booth table and space come around full circle.  It brings an added branding to further reiterate your company’s brand providing a higher, more professional look and feel to your booth space.

Purchasing a custom printed logo table cover can be a daunting task to begin.   For most, its choosing which type of printing method is the best for your company logo.  With our logo table covers you can choose from either a full 4-sided throw covers where table cloth fabric covers the top and all 4 sides of the table, or choose an open back solution which is 3-sided and the back of the table cover is mostly open allowing you to sit behind the table without having extra fabric hanging in your lap.

Affordable Exhibit Displays offers trade show table throws with custom graphics printing to fit standard size 6’ folding tables and 8’ folding tables.  Plus, you can add the convertible feature to an 8ft throw cover to ensure a proper fit on both 8ft and 6ft tables.

Sometimes, it’s just about keeping it simple.  A 6ft 1-color vinyl permalogo or an 8ft 1-color vinyl permalogo table cover is the perfect choice.   The types of logo file needed to complete this type of table cover is a vector file.  A vector file is either an .eps, .ai or even a .pdf, you can read though the graphic specifications just to be sure you’re submitting the proper logo file.

The permalogo comes in a variety of colors however you are limited to only the colors available.  Permalogo is vinyl cut letters or shapes that are heat set and sealed onto the fabric.  A Permalogo table cover may be washed but not machine dried and can be ironed but not over the Permalogo portion.  

1-color printed logo table cover by affordable displays.
1-color printed logo table cover by affordable displays.

Sometimes, a full color printed 6ft logo table cover or 8ft logo table cover works better for your brand.  That’s why we offer a full color dye sublimation printed logo table cover.  The dye sublimation printing process is best for complex images or artwork, images with gradients, PMS color matching, or printing that may be needed on the top, sides or all over the table cover.  Dye sublimation is a printing process in which the imagery is dyed into a white table cover fabric.  This process is similar to our clothing or bedding.  A dye sublimation logo table cover may be machine washed, machine dried on low, ironed or steamed.

Dye sublimation table cover
Maine Seed Company 6ft custom dye sublimation printed table cover by Affordable Displays.

Table cover purchasing process with AffordableDisplays.com:

To submit your art files to us for printing onto a 6ft trade show table cover or 8ft trade show table cover, you must first select the table cover of your choice online and add this to your cart. After your order is placed, you will receive an email with your order number and our online FTP where you can upload your logo or art file. Or if you feel speaking to an Image Consultant at AffordableDisplays.com is the way to go just call 1-800-723-2050.  

IMPORTANT:  If you are planning on submitting your table cover ready to print then please use the appropriate table cover template (just scroll to the bottom and look for the tab called table covers, click on the tab to open revealing the template choices) to create your table cover.  You can just ask the Affordable Displays team if you need any assistance ith setting up your logo.  You may submit your logo to our Graphics Dept. as well.  They will review the file type to ensure it is appropriate for the table cover printing process chosen.  Our Graphics Dept. can take care of the sizing and setup of your branded logo within the template if needed.  Of course, we provide you with an online EProof to approve before production begins.

Table cover template showing how artwork is set up using a program such as Adobe Ilustrator.
Table cover template showing how artwork is set up using a program such as Adobe Ilustrator.
8ft printed logo table cover is perfect for not only trade show use but any other marketing event as well.
8ft printed logo table cover is perfect for not only trade show use but any other marketing event as well.

All table covers and trade show table cloths that include graphics on our website are priced either with a 1-color Permalogo or a full color Dye Sublimation printing process. This means that you won’t be charged additional costs – as in set up fees – for the amount of printed colors in your logo or words in your art files. Additional charges will apply only if your logo needs to be recreated into a high quality format to achieve a top notch outcome.  

Eproofs will be sent to you within 24 hrs after you upload your logo file is received and no printing will occur without your approval. Graphic templates and sizes are available online and you can also request detailed art information from sales@affordabledisplays.com.

Tips to Make Selecting A Booth Space Easy

Location is key to ensuring you’ll be expecting the kind of traffic flow your booth space is going to want and need.
Location is key to ensuring you’ll be expecting the kind of traffic flow your booth space is going to want and need.

Being your company’s trade show or event manager can bring some challenging decisions to your desk.  It’s tough to make the right decisions at times – even when you’ve researched trade show advice – especially when it’s your company’s first trade show or your own first trade show.  

If you’ve decided a trade show is the route to take your company then selecting the best shows for your industry is key and finding trade shows to attend can be a challenge all on its own.  Assuming you’ve done the homework and selected shows worth attending the next show decision is what booth space should you choose within the floor plan.  

Step 1

Get to know the show.  Look at all show information including previous years demographics, previous show exhibitors, and potentially your competitors booth spaces within the show floor plan.  Where are they typically located?  Do you want to be near a competitor or far, far away?

Step 2

Define your show goals.  What size space is required?  Is there more than 1 type of booth space to choose from?  Will a single booth space be enough or is a double the way to go?  Do you have a trade show booth to fill the space already?  If you do, does it fit?  If not, and a new trade show display is required then that is a whole separate research task to read on tips to selecting the best trade show display style for your brand.

Step 3

How many booth staffers will be needed?  This is important to selecting the show floor space.  For instance, if 2 out of the 4 ideal booth spaces are considered island spaces then all 4 sides are open.  This means that 2 booth staffers just might not cover the space, you may need to consider 4.  Is 4 booth staffers within the trade show budget?

Step 4

Show floor traffic.  Ideally, it is best that you have physically already visiting the show and observed the traffic flow for yourself.  Of course, this may not always be the case especially since it may be your first show attending.  Time to call the show promoter and ask if they have any previous specs on traffic flow.  A lot of event promoters keep track of detailed information such as flow.  You may also know and exhibitor personally  that has attended and ask what they’ve experienced previously.  Keep in mind, traffic tends to flow in through the center then to the right.  You may notice that you may see traffic get clogged at the larger or more unique exhibit spaces.  Or are there typical exhibitor spaces that have previously always had a consistently busy booth flow?

Step 5

Location, Location, Location.  By this time you should be pretty prepared to access the floor plan.  It’s best to identify 3-4 trade show floor spaces that will allow you to be within the best position taking into consideration Steps 1-4.  Will you stand out enough?  Are you in a prime traffic area?  Is the traffic entering or exiting the show floor?  

Location is pretty key to ensuring you’ll be expecting the kind of traffic flow your booth space is going to want and need.  In the end, every show is slightly different year after year but if you give yourself a good knowledgeable head start you’ll thank yourself when the show is all said and done.  

How to be a Trade Show Workaholic and Work that Booth Space Like a PRO

Become a better trade show exhibitor with our Pro tips
Simple tasks you can incorporate into your next trade show, conference or marketing event.

A workaholic can be defined as a person who compulsively works hard and long hours.   If you’ve ever prepared for, been in charge of, or walked the floors while at a trade show then it’s pretty obvious that is what one needs to be when involved in the planning of a trade show.  Even though all of those long hours have been put into the preparation in the days leading up to the trade show you can’t forget that there is still the actual day or days of the trade show event still left.  Now the fun truly begins when you need to turn from the educated trade show planner who knows what drayage is to booth space worker.  And so the workaholic in you continues with these simple tasks you can incorporate into your next trade show, conference or marketing event. 

Who should work your booth

Tradeshows are ideal if you get as much mileage out of your face-to-face meetings as possible.  The challenge is which of the staff is actually right for the job of ‘booth staff’.  You’ll want to choose the right people with the right knowledge of who the attendees are needing to learn from.  For example, if you are recruiting sales staff then make sure both HR and some sales staff are attending.  If you are pushing your wholesale line of products then you’ll want the wholesale sales staff there and not the IT guy who knows nothing about both sales or your wholesale product  lines.  Then you’ll want to make sure they are prepared to actually work the tradeshow booth.  Buy an audio book to have the staff listen to or even just a simple YouTube video or two can go along way in refreshing the staff on how to look, act and feel the days during the show.   A trade show ultimately might be about sales, sales, and more sales but it’s also about building and retaining relationships.  So make sure they put the best attitude on!

Getting people into your booth

It’s really quite simple.  Be friendly, make eye contact and smile.  But more specifically ask people one of the following things:  (1) “What brings you to the show today?”  (2) “We’ve got ‘X’ being raffled off today and just a business card will get you entered.  Would you like to join?”  (3)  Have you… fill in the blank with what question is best to ask attendees to see if they qualify as your ‘hot target’ or not.  Our client Custom Service Solutions figured out through their past shows that asking the simple question, “Do you use compressed air your shop?” quickly qualified attendees on whether or not their one-of-a-kind product MiJet would be useful or not.  Think about what hotpoint you can ask to get more potential attendees to stay in your booth space.

Do offer swag

Circulate the logo swag.  Your staff’s most valuable job next to getting attendees in your booth space is giving away your branded promotional items.  Have your staff circulate through the show giving out swag.  Our best advice is to make your sway an easy to carry, memorable and we hope useful piece of swag they will want to keep and use.  Everyone gives away pens, yeah they are useful but definitely not memorable.  Or just want something fun instead?  How about something like silly putty in an egg that will surely put a smile on their faces. Sometimes, it pays not to give away too much for free though. If your swag is expensive like a stainless steel water bottle (Love those!) or a sampling of your own product then save it for the ones who will truly gain from your giveaway.

Do have a raffle

Collecting business cards is crucial at a trade show.   After all it’s your mailing list for after the show.  And the best way to collect business cards is to hold a raffle.  A great idea is to have raffle off an item or items that are the ‘it’ item of the month.  Something that is so super-cool everyone will want to stand in line just to put their card in your raffle fish bowl.  The busier your booth space is the more other attendees will want part of the action.  Of course, don’t forget the after show raffle work too.  Send out an email thanking them for participating and softly let them know they didn’t win, but invite them to join your mailing list or an upcoming webinar you’re hosting.  

Impress upon show etiquette

Do NOT whatever you do – remember no one cares if your feet hurt or how tired you are – do not ever sit in your booth space.  Even if there is a chair in the booth leave it empty.  Improving your trade show image is also important and standing up looking ready for anything is one of them.  Plus, if you were not the one who planned this booth space be respectful of the time and effort that went into it by not sitting.  The point of a trade show is the face-to-action so get out there in front of as many people as possible. Your company is paying hundreds to thousands or even tens of thousands for you to be there and a trade show is ultimately a short period of time.

A Classic Style Trade Show Display That Just Keeps Drawing Interest

We'll explain the perks on this classic style trade show display.
This classic style of portable displays is able to pack a big larger than life impact to users encouraging them to take a closer look, drawing interest to what your brand has to offer.

A trade show display has the #1 job of capturing first and foremost as much attention to your little show booth space as possible, but it also has several other important functions. Your trade show booth can serve as a functional backdrop to attract attendees eyes and direct their movement where you want them. The pop up display offers all of this and more!  This classic style of portable exhibit displays is able to pack a big larger than life impact to users encouraging them to take a closer look, drawing interest to what your brand has to offer.  We’ll explain the many perks to this classic style trade show display and explain the #1 pop up display brand.

QUALITY HARDWARE – 100% USA MADE

The 1UP pop up is manufactured piece by piece by Affordable Exhibit Displays ONLY. Since we have been manufacturing for this particular style display since 1999 you canhigh-quality quality components with this pop up display. Take a look and compare – link to compare .pdf …  The better product we develop the better end results you, the end user – will receive. We aim for a trouble free life for your display that’s why we offer a Lifetime “No Questions Asked” Warranty on the 1UP frame components.  With a <1% repair rate you can be sure the 1UP will prove itself show after show.

PORTABILITY THAT JUST POPS UP

Compact & Convenient!  The 1UP pop-up display brand gives you the classic curved look and feel all with virtually seamless larger than life graphics. The 1UP packs down into 2 wheeled shipping cases, is straight-forward to set up, ship, and transport even for the most rigorous of trade show schedules.

THE VERY BEST FRAME SINCE 1999.

The 1UP pop up display offers the most durable pop-up frame available. It’s the #1 pop up display!   The virtually unbreakable accordion framing is self-locking with neodym (super amazing strength magnets) autoconnect magnetic locking bars. It instantly pops up and ‘clicks’ effortlessly into place with no additional connectors. The framing is constructed of 1/2″ square aluminum tubing – meaning strong and rugged for a lifetime of usage. Some other inferior models may use round tubing which is more susceptible to bending and breaking which only means repair headaches for you.

PHOTO QUALITY GRAPHICS

Make an impression on clients and prospects with the highest quality, longest lasting graphics.  A pop up display with graphic panels will provide that visual impact you are looking for.

For most of us a picture is comprehended faster than reading text.  That is what is great about the graphic panel – a picture speaks louder than words!  Make a clean and clear presentation with a high impact Graphic Panel on your 1Up pop up display. Set up and break down is simplified with the self-aligning graphic panels.  The mating magnetic will do all the work and just ‘snap’ together.  Don’t forget about a pop up display showing off your brand with a great graphic design.  Read why the graphic design of your trade show display is the #1 success factor.

TROUBLE FREE SHIPPING CASES

The quality continues right down to even our shipping cases. These roto-molded cases are patented. These cases offer heavy duty built-in rubber wheels as well as a lid that is fastened with cotter pins for easy accessing. No worries about broken wheels or lost lids with these cases. Extras like these only begin to tell you how quality of our 1Up pop up is unequaled.

A bigger bonus: a finished wood counter top and full color graphic wrap creates and transforms your dual shipping cases into a branded podium workstation!  

HIGHLIGHTING HEADERS

With optional highlighting accessories such as our backlit header.  This custom logo header spans the curve of the 1UP and is typically backlit with illuminating connecting light bars to make your logo, brand and specific message stand out.  The bonus to the backlit header is the lighting not only illuminates your name but also the width of the panels underneath providing a warm glow throughout your booth space.

DIGITAL PRESENTATIONS AT ITS BEST

Utilizing technology in a pop up display is a trending theme.  The Media kits offered by the 1UP is multi-use for a wide variety of monitors with the Vesa compatible mount being able to support a 17”-32” size monitor weighing no more than 40 lbs.  The most popular trending technology to integrate into the 1UP is the use of an iPad.  The 1UP iPad mount allows for exhibitors to easily connect to apps or the internet with attendees standing right there.  Add even more function to the 1UP dual case podium kit by adding in an iPad insert into the finished wood counter top.

TRADE SHOW ACCESSORIES

There are a variety of accessories like media kits such as the monitor or iPad mounts, podium kits as mentioned above, plus other style pop-up counters and LED stem lighting to further illuminate the display of your brand message.

CONVEX GRAPHIC PANELS

The 1UP is designed to accommodate graphics on both the concave front and convex back for island applications.  The 16ft or 20ft Serpentine style 1UP combines the use of both concave and convex sides of the framing giving the trade show booth space a feeling of movement in the shape of an ‘S’.

MANY CONFIGURATION OPTIONS

The 1UP brand offers a size and shape for every budget and use.  From a 4ft wide mini table top display, to towers and built to fit a 20ft trade show booth space.  Plus, all of the in between sizes too such as 6ft wide, 8ft wide which is the most popular and 10ft wide floor units.  The table top display pop up style is offered in 5ft wide, 6ft wide which is the most popular and 8ft wide table units.

As Affordable Displays offers in-house printing, our company will expertly handle all the custom printing for the 1UP pop up display brand and we offer the steadfast assurance that the graphics printed will be thoroughly inspected for quality during the printing process. To gain more insight into the benefits and features of the very latest and innovative pop up displays, take a moment to go through the AffordableDisplays.com website.

Our company is a family owned and operated company and as such, we have deep-seated family values and we focus on quality and on offering our clients a top choice of eye-catching and appealing tradeshow exhibits and displays.  If you’re willing to attend a trade show, make it worth your while.  Go the High Impact route and choose one of our Graphic Panel pop up packages!

Affordable Displays does not just sell tradeshow pop-up displays but also table top displays, banner stands and outdoor tents and feather flags.  

Educate Yourself on Trade Show Industry and Exhibiting Terms

Exhibiting made simple with these helpful trade show terms.
Ever wonder what certain words mean in your exhibitor packet. We’ve got a list to help you get through all the extra jargon.

For anyone who attends trade show locally or across the globe you know that the terms listed in your Exhibitor Packet can be extremely confusing especially if you are a new to trade shows. Words like A/V, drayage, riser, skid, I&D and W&B — what do they all mean?

Although it doesn’t seem like you need to know the meaning of all trade show terms, these are all an important part of the process leading up to, during and even after the show.  

Get started now by downloading our
affordable-displays-glossary-trade-show-terms now.

#1 Trade Show Success Factor

Trade show success depends upon applying 1 most important piece of criteria.
Read about what the absolute number 1 factor to trade show success is.

A successful trade show booth space is dependant on just one factor — your graphics.  And, if executed with proper planning, high resolution imagery, and maybe the help from a professional graphic designer your booth will be the busiest space at the show.  The placement, coloring, and logo layout execution is critical to ensure the first impression generates the buzz from attendees throughout your days at a trade show.  Keep in mind: studies conducted by the Center for Exhibition Industry Research have found that visitors peruse a display about 3 to 5 seconds before making the decision to walk on or stop to talk.  A trade show is the most ideal opportunity for businesses to personally interact with their exact targeted market making the graphics of your trade show display the #1 success factor in hitting it big.

3 Reasons Why A Branded Booth Space Is So Important  

Reason #1
Who cares?  

Do you think attendees really care about what your trade show booth graphics look like?  One might say absolutely because at the end of the day your branded graphics will make the difference whether attendees will WANT to take the time to stop and listen to what your booth staff has to say.

Reason #2
No one wants the question mark face.

It’s a very common facial expression given when attendees glance over at your booth space, then glance at you, then glance back towards your booth space ultimately just not being able to connect the dots and ‘Get It’ aka get your point and purpose of your brand. You don’t want this face to happen!

Reason #3
How’s about a big plate of embarrassment!  

That’s what you’ll be handed time and time again during the show.  If attendees aren’t caring enough to stop or when they wind up with a big question mark face the outcome will be the booth staff standing around just plain old embarrassed at how the branded booth space behind them is being presented.  You don’t want this either!

3 Simple How To’s to Tackle Your Booth Space Graphics

How To #1
Keep It Simple.  

The key to creating the most effective and attractive display layout is to just keep it simple.  Create your graphics around one central idea, USP, core service tagline or concept.  This way you can keep the text to a minimum making the entire concept easier to comprehend within the 3-5 seconds.

How To #2
Logo and Layout.

First and foremost your business’s logo and branding should be placed front and center.  The addition of your tagline or slogan should be placed near the logo to physically connect the two together.  Plus, ALWAYS put your web address.  It’s much easier to remember than any phone number or physical address.

Readability factor #1  Attendees read from left to right.
Readability factor #2 The average eye can read 1” of text height for every 10ft they are standing away.

How To #3
High Color Graphics.

3D Eye-catching, life size, full of color graphics is the difference between a strongly communicated brand and a weak one.  Branding and coloring is what will ignite the eyes and brain connection to force attendees to stop and take notice of your trade show display space.  Our biggest tip is to ensure you’ve chosen graphics that are high resolution to truly gain the impact you are striving for.  High resolution imagery will carry your brand and take it beyond actual words.

Put Your Game Face On

Put your positive game face on at a trade show.
A positive attitude will be remembered better than a negative one.

Put your game face on because attitude is everything when you want to be remembered.  Improving your trade show image and demeanour is the reason why your attitude at a trade show makes the overall feel of your trade show booth space memorable.

It is the expertise and professional demeanor of booth staffers that people will remember the most, despite all of your display magic. Remember to sound fresh and excited when talking to each prospective client – every interaction is a chance to make sales and generate leads.

Most of all, project confidence to show that you really believe and are excited about your product. Your enthusiasm will be contagious!

 

Don’t Toss The Old Trade Show Booth in the Landfill!

 

Recycling your old trade show display is possible.
Reasons to recycle, reuse and refurbish your existing trade show display.

Change is inevitable. Logos change, marketing directions change, products change — and sometimes you just need to upgrade your trade show booth. So, how do companies decide what to do with their old booth when it’s time to upgrade but still want to stick to their eco-friendly principles?

The earth-friendly principles of Reduce, Reuse and Recycle also apply to trade show booths just as much as they do elsewhere. We’ll also add another term to the list: Refurbish.

Here a few reasons to recycle, reuse and refurbish your existing trade show display.  Don’t throw your old trade show display into a land fill just yet. There still may be hope.

Reduce — Reducing your trade show booth’s impact on the environment can be accomplished by investing in better quality, longer-lasting and lighter booth materials that don’t have to be replaced as often and don’t cost as much to ship. Some environmentally friendly materials are available for pop-up displays, fabric panel displays and eco-friendly printing media for banner stands. And when you choose these materials, you’ll reduce your overall trade show booth impact on mother nature.

Reuse — When you design your trade show booth, consider ways to make it reusable. For example, if you can use the same graphic to represent more than one product or use it to attend more than one trade show, you’ve extended the life and usability of that booth without incurring additional expense.

Recycle — Of course, there will be times when you really have to start from scratch, and this gives you the opportunity to get creative. Consider donating the booth to a nonprofit, a school, church or company that may not otherwise have the funds to afford such an item.

Refurbish — There are times when the expense of a new trade show booth is not necessary.  Maybe all that’s needed is a well planned out remodeling effort. If your booth is looking a little, shall we say, used and abused, Affordable Exhibit Displays can update your graphics, resurface fabric panels and add new elements of your booth that give it a renewed, fresh look for your upcoming trade show season.

Remember, keeping your booth in tip top shape doesn’t mean you have to sacrifice the environment. Plus, following practices that help the environment may also save money for your company in both the short run and over the long term.