SHOP DISPLAYS NOW 
The past couple years have certainly been an eye-opening experience for those planning and attending events. Online conferences, expos, meetings and other hybrid event experiences have been a great substitute, but many of us still miss the energy and interaction of an in-person event. On a positive note, we’ve also learned that although virtual events can’t always replace the real thing, they can still be highly effective. Continue reading “Ways to Engage at a Hybrid Event”
Maximizing Use of Your Existing Trade Show Display
The recent struggles within the past year or so shine a light on the reality that even in business we need to find ways to adapt to our circumstances. In the wake of the cancellation or postponement of trade shows and marketing events, we’re all scrambling to find alternative ways to continue using the trade show displays recently purchased or have in storage and find ways to use them in the virtual market. Continue reading “Maximizing Use of Your Existing Trade Show Display”
Trade Show Restart in Full Effect
It has no doubt been a challenging time and your trade show schedule definitely took a hit. As the restart of trade shows finally inches it’s way back into our marketing routine, attracting crowds of attendees and exhibitors, we can’t help but see the light at the end of the tunnel.
For example, The Utility Expo held in September 2021 turned out to be the largest in the show’s history, attracting 900+ exhibitors and 16K+ attendees, all spread out over the large Kentucky Expo Center (32 acres to be exact). Continue reading “Trade Show Restart in Full Effect”
5 Spot On Tips For A Powerful Banner Stand
Whether you know them as pull up banners, retractable banners, or roll up banner stands, this simple product is one of the most effective marketing tools for any type of business. Being able to draw attention in a matter of seconds, a well-placed banner stand is a great way to further convey your branding message. As the most budget friendly marketing display, every business owner should have banner stands in their branding toolkit. Continue reading “5 Spot On Tips For A Powerful Banner Stand”
The Future of Trade Shows: Virtual & In-Person
Participating in trade shows and conferences are the ideal way to strengthen your brand and take your business to the next level.
Up until now, trade shows have been an integral part for all industries; the important building blocks of the industry among them. Sales and marketing managers alike say a trade show is an effective method to generate quality leads and gain in-person trust, but now may have to consider whether their event budgets will decrease temporarily for the coming year. Continue reading “The Future of Trade Shows: Virtual & In-Person”
#1 Tip When Taking Stock of Your Trade Show Inventory
Normally, once you return to the office after a few days or a week away while exhibiting at a trade show, checking inventory of your trade show stuff it typically last on the list. Most likely you shoved everything into the storage closet and got back to business hoping the next time you open the cases everything is there (and in good working order). But these are not normal times.
Some of your co-workers may be working from home or on staggered shifts, so the office halls are empty and quiet leaving you plenty of space to pull everything “trade show related” out of the closet. This may be the last thing you feel like doing during your work day, but trust us once you’re done you will feel more organized and accomplished. You’ll know what’s on hand before your next event and be able to decide on a budget for what needs to be replaced.
Continue reading “#1 Tip When Taking Stock of Your Trade Show Inventory”
Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show
Due to the recent pandemic, many companies have been forced to rethink or reinvent their marketing strategies moving forward. Scheduled trade shows have been cancelled or postponed to 2021, but don’t push your 2020 marketing goals to the wayside just yet. By pivoting your marketing goals now, this will allow you to stay on track rather than letting your efforts fall stagnant. Continue reading “Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show”
Top Trade Shows Still Happening in 2020
Although it may seem like much of the country has cancelled or postponed 2020 trade shows due to the COVID-19 pandemic, there are still face-to-face events and conferences on schedule for the very near future. In a recent article on TSNN.com, Chris Collinson and Patrick Higgins of Connect, an Atlanta-based producer of live events, describes measures that will be implemented at their 2020 conferences, that can be adapted to any event.
“The entire industry is hurting, and we are looking for a win-win solution that will help grow our events while helping our partners when they need it most,” Collinson said.
They are implementing new safety measures launching the Safe + Clean Connect plan to help prevent the transmission of coronavirus as well as promote healthy best practices that planners can adopt at their events. These measures include temperature checks, mandatory masks for attendees and staff, hand sanitizer stations and larger aisles to effectively socially distance. Continue reading “Top Trade Shows Still Happening in 2020”
10 Ways To Fix Your Most Common Graphic Design Mistakes
Consider your trade show display graphics to be a lot like your store front.
You literally have 3 to 5 seconds to convey your message to passersby. And in that time you must:
1. Capture and captivate your audience attention
2. Quickly communicate services or products you have to offer
3. Entice and engage visitors to enter your booth space for a chat
All in 3 to 5 seconds! Easy right? Continue reading “10 Ways To Fix Your Most Common Graphic Design Mistakes”
Virtual Meeting Backdrops
Branding solutions to promote your business during any virtual meeting!
Many businesses are tuning their office into a virtual meeting space while working from home or practicing social distancing. Remote video conferencing platforms, such as Zoom, allow you to easily connect with your co-workers, customers and possible new clients through video chat without even leaving the home. If you’ve got to hop on an important call, you’ll want a professional backdrop for everyone to see – not your messy bedroom, kids toys scattered everywhere or epic pile of laundry that needs to be folded!
