SHOP DISPLAYS NOW 
Let’s not sugarcoat it. Trade shows require a lot of behind the scenes preparation leading up to the big day including what you choose for swag. Also known as promotional products, giveaways or freebies, these items become an integral part of the vibrant and bustling trade show experience.
These enticing trinkets and goodies serve a dual purpose: to capture attendees’ attention and to leave a lasting impression. From branded pens, keychains, and tote bags to stress balls, USB drives, and t-shirts, trade show swag offers a tangible connection between businesses and their potential customers.
Plus, having the right promotional products at your disposal can provide an excellent opportunity to network, generate quality leads, and sell your brand broadly to both B2C and B2B audiences.
Getting started
Swag is an essential part of every trade show. After all, it is the only item that will serve as a reminder of your business to guests after the event and sets you apart from the competition. Finding distinctive and reasonably priced custom giveaways that will stand out in the crowd, though, may seem like a daunting task for marketers.
Here are some budget friendly suggestions to help your business secure a higher ROI for your marketing and advertising objectives.
Handy items are best
To ensure that attendees are willing to carry around what you’re handing out, choose lightweight promotional products that won’t be left behind. Items that are portable will be used more frequently than those that are heavy or fragile.
For instance, pop sockets are are a great giveaway that will draw a lot of attention from the crowd and yield a reasonable return on your investment. Sunglasses are another excellent option because nobody wants to lug their most expensive pair of sunglasses to a party or outdoor activity. Instead, they need a solid backup set. Make it unique by including your message to make it memorable and compelling.
Engage your core audience
Choosing promotional products that will surprise your audience and give your team the confidence to present them doesn’t necessarily require freebies with bells and whistles. Practical giveaways frequently make for timeless trade show gifts that are difficult to top.
Water bottles make countless impressions during its shelf life and will even engage them with your brand on an emotional angle. Every time they stay hydrated, they will be reminded of your brand.
Customize to make it interesting
Your promotional item will become much more appealing if you include a personalized message or lighthearted tag line. Use your imagination to come up with something unique that will promote your brand. Writing on promotional products will not only serve to remind your customers of your brand, but also of the lighthearted nature of your company.
Even if it’s trendy, having a useful item as your giveaway can help draw people together. Your goal should be to encourage your audience to feel part of the overall brand, regardless of whether it is a well-liked notion or joke. They will undoubtedly be thrilled to participate in your branding campaign.
bottom line
These small but impactful items not only serve as tokens of appreciation but also act as clever marketing tools, extending a company’s brand reach long after the event ends. Whether it’s a useful gadget or a quirky novelty item, be sure to select swag that will embody your brand’s personality and create a memorable association in the minds of attendees.
Looking for more tips? Browse our trade show giveaways and blogs to stay on top of the trends.
