Scanning the trade show crowd sometimes can be surprising at how many people stopped their every day business to attend the show. Coming from local and from far away places but yet all are there for the same reason.
Yet, year after year attending that same trade show with so many others may seem tedious and repetitive feeling what’s the point in all this effort…
The point: if nothing else, a Trade Show is no better a place to form new relationships while maintaining and reinforcing the existing relationships.
Here are 5 strategies to keep you and your business going. Because the point is: reinforcement of strength in both presence and relationships.
Focus on Features. Does every user of your product or service know it completely from the in to the out? Doubt it! Try taking your most overlooked features and push them. Get them recognized as a ‘new’ benefit.
Focus on the Future. Is something new and exciting coming but not quite there? Are you starting to focus on eco-friendly processing but it’s not quite ready to unveil how. Start the buzz talk now, ahead of time, to get your new and old prospects talking and especially wanting that new service or item. Jump start it now.
Use the Proctor & Gamble strategy to make something old something ‘New and Improved’. Here and there you may notice they use that on their laundry detergent, shampoo brands, etc. If you have changed your product and it is New and Improved well say it. No need to reinvent the wheel when you can just enhance what you already have.
Focus on the People. Take your best faces and best workers and put them out there. The ones who make your products, the ones who make your services run smoothly. Put a face on the action behind the scene.
Focus on Service. Have great customer service. Keep on proving it. Highlight your best services that make your customer’s happy to work with you.
So, the point is even if you think you don’t have something new to say, step back and really think about it. You will find something new based upon what you already have. And don’t forget to search for new trade show events you’ve never been to before. A new venture could be the new avenue your brand has been searching for.