Marketing Archives • Page 2 of 3 • Trade Show Blog: Exhibiting Made Simple

What’s Next for Marketing Events?

While regulations continue to ease, trade show attendees and marketers alike are still having a challenging time this year as viruses and other illnesses are affecting the event business. Questions like these are still in the forefront of every event marketer: Continue reading “What’s Next for Marketing Events?”

Top Trade Show Trends for 2022

When it comes to which trends we believe will prevail in 2022, trade show organizers alike have a wide range of opinions. However, there are some constant themes, including the importance of quality above quantity, the continued product shortages, and networking concerns.

Here are 8 trends we see may be sticking around for the coming year. Continue reading “Top Trade Show Trends for 2022”

Get Your Team Thinking Creatively for Future Trade Shows

Trade shows, whether virtual or in person, offer a wealth of opportunities for cost-effective sales and lead creation. To take advantage of these opportunities, your company must stand out from the crowd. If your team members are having trouble coming up with new trade show ideas for your next event, we have some advice on how to spark creativity in your team. Continue reading “Get Your Team Thinking Creatively for Future Trade Shows”

Trade Show Restart in Full Effect

It has no doubt been a challenging time and your trade show schedule definitely took a hit. As the restart of trade shows finally inches it’s way back into our marketing routine, attracting crowds of attendees and exhibitors, we can’t help but see the light at the end of the tunnel.

For example, The Utility Expo held in September 2021 turned out to be the largest in the show’s history, attracting 900+ exhibitors and 16K+ attendees, all spread out over the large Kentucky Expo Center (32 acres to be exact). Continue reading “Trade Show Restart in Full Effect”

5 Spot On Tips For A Powerful Banner Stand

Whether you know them as pull up banners, retractable banners, or roll up banner stands, this simple product is one of the most effective marketing tools for any type of business. Being able to draw attention in a matter of seconds, a well-placed banner stand is a great way to further convey your branding message. As the most budget friendly marketing display, every business owner should have banner stands in their branding toolkit. Continue reading “5 Spot On Tips For A Powerful Banner Stand”

#1 Tip When Taking Stock of Your Trade Show Inventory

Normally, once you return to the office after a few days or a week away while exhibiting at a trade show, checking inventory of your trade show stuff it typically last on the list. Most likely you shoved everything into the storage closet and got back to business hoping the next time you open the cases everything is there (and in good working order). But these are not normal times.

Some of your co-workers may be working from home or on staggered shifts, so the office halls are empty and quiet leaving you plenty of space to pull everything “trade show related” out of the closet. This may be the last thing you feel like doing during your work day, but trust us once you’re done you will feel more organized and accomplished. You’ll know what’s on hand before your next event and be able to decide on a budget for what needs to be replaced.

Continue reading “#1 Tip When Taking Stock of Your Trade Show Inventory”

Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show

Due to the recent pandemic, many companies have been forced to rethink or reinvent their marketing strategies moving forward. Scheduled trade shows have been cancelled or postponed to 2021, but don’t push your 2020 marketing goals to the wayside just yet. By pivoting your marketing goals now, this will allow you to stay on track rather than letting your efforts fall stagnant. Continue reading “Don’t Cancel Your Marketing Goals Because Of A Cancelled Trade Show”

No Trade Shows or Conferences…Now What?

Now that a vast majority of trade shows and conferences have been cancelled or postponed worldwide, businesses are scrambling for alternative marketing ideas to keep their clients engaged and informed.

You’ve spent months designing a new product or developing a new service, but the trade show you had planned to launch these new ideas at just got cancelled. If you’ve never ventured out into the virtual world, now is the time. There are many platforms you can use instead of showcasing your new and exciting offerings at physical in-person trade show event.

Consider these several possibilities to fill the gaps of your marketing communication strategy for the future or at least for the time being. Continue reading “No Trade Shows or Conferences…Now What?”

Let Your Customers Know You’re OPEN!

We understand the challenges of providing information in these ever changing circumstances, and are ready to help any way that we can. Get in touch with us right now by calling 1-800-723-2050 for more information, availability and pricing.

In the midst of the current crisis, many businesses are being forced to shut their doors to prevent the spread of COVID-19, while others can remain open so that they can provide essential services. In both cases, the safety of customers, visitors and staff is paramount.

If your business or organization is open or is functioning under different conditions (eg. virtual), the best way to notify customers is with outdoor banners, a-frames, custom graphics and roadside signs. Indoor signage is also available to ensure visitors can safely navigate your space without compromising their health. Temporary signs can indicate where to pickup or drop off, send reminders to practice social distancing, and communicate other health safety best practices. Continue reading “Let Your Customers Know You’re OPEN!”